How to boost a brand in an emerging market? | Dr. Nirmalya Kumar | TEDxGateway

Dr. Nirmalya Kumar talks about how to boost a brand in an emerging market.
Nirmalya Kumar has taught at Harvard Business School, IMD-International Institute for Management Development in Switzerland, and the Kellogg School of Management at Northwestern University. He is currently a Professor of Marketing and Co-Director of Aditya Birla India Centre at London Business School. Kumar has served as a consultant to over 50 Fortune 500 Companies, worked on the board of five Indian firms, and has published six books -- including, most recently, India Inside: The emerging innovation challenge to the West. In 2011, Thinkers50 named him number 26 of the “50 most influential management gurus.”
Dr. Nirmalya Kumar is Member - Group Executive Council at Tata Sons. He reports directly to the Chairman of the $100 billion plus Tata group and is responsible for group strategy. Previously, he was professor of marketing at the London Business School and also taught at Columbia Business School, Harvard Business School, IMD (Switzerland) and Northwestern University (Kellogg School of Management).
Dr. Kumar has written seven books, including Marketing as Strategy and India Inside. He has also published several articles in Harvard Business Review and many other leading academic journals. As a consultant, he has worked with more than 50 Fortune 500 companies in 60 different countries as well as served on several boards of directors.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at ted.com/tedx

[@odunayoolowe9355]

Awesome and loaded insights! Key highlights.... 8 Routes for marketing firms to become global brands 1) Asian tortoise 2) Positive campaign 3) B2B to B2C 4) Cultural resources 5) Natural resources 6) Diaspora 7) Brand Acquisition 8) National champions

[@dominicekpo5213]

Wow, love this so much info in just a few mins. Great work Dr Kumar

[@Tanya8362]

So much of information in 11 minutes! Underrated immensely.

[@mrinalkrant2523]

Immensely impressive marketing and brand building ideas Nirmalya! Thank you for sharing priceless research and findings!

[@Biblechatting]

11minutes to important information. Great job Find it lil stress to pick some words. No discrimination

[@obinna-nweke]

Brillant!

[@AkshayDidIt]

Loved it.

[@youman3583]

Very underrated talk indeed!

[@augustababeta]

Wow!

[@kuldeepsahani5563]

This gold has only 16k views, how?