How To Build a Community To Grow Your Brand

Why do some companies and people have loyal, cult-like followings while others blend into oblivion? Is a good product enough to win in the market today?
Community is taking center stage at organizations across the world. With traditional marketing techniques reaching a saturation point and products appearing to differ very little, a thriving community can become your single greatest asset by acting as a force multiplier for your business and also enabling you to stand out in a fragmented market.
However, building and nurturing a community takes time - relationships cannot be an afterthought. When put front and center, a community can be a great acquisition channel, product feedback mechanism, brand differentiator, retention lever, and most importantly become the catalyst for massive change and impact.
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