How to Build a Successful BJJ School

TECHNIQUE! Just as there is a proven way to succeed in a fight (Jiu-Jitsu), there is also a proven way to succeed in running a martial arts business.
Whether you’ve been on business for 15 years (like Joel Gerson), or you’re a dedicated practitioner who’s ready to turn their passion into their profession, we would like to teach you the time-tested formula that so many around the world have used to build highly successful BJJ schools.
We only certify ☝🏽 school in each territory, and once a territory is taken, that’s it, no more!
Submit a free inquiry at www.GracieUniversity.com to see if your territory is still available and to learn more about the steps to establishing your own Certified Gracie Jiu-Jitsu Training Center.
If you’re not willing to grow, don’t expect things to change.

[@tanvirmohammed4590]

I hope people realize just how much of a legend this man is! A list of accomplishments that would humble most people. Truly a privilege to have him lead a CTC.

[@BjarneBodhiOhlsson]

Just took my 1st lesson w Gracie Jiu Jitsu in Sweden. Totally amazing 👍

[@graciescottsdale]

Enjoy your journey!

[@aaroncace]

Been training in Martial Arts over 40 years and now training in Gracie BJJ and love it!

[@randynaviaux7490]

I love how he casually mentions a "thousand" students towards end of talk!

[@simongauvin375]

I can't recommend highly enough training with Joel or other instructors from his academy. Truely as friendly as this video portrays him and so knowledgeable. I specifically decided to train at his academy while I was in the general area (1 hour drive) because of his affiliation with Gracie University and I was never disappointed. I wish him all the best and was just so glad to see him here!

[@howlandluke]

Love this video! Thrilled that there is a certified GJJ location in TO and will be signing up 👍

[@hendrikmoons8218]

Sad part for me is, no schools in my neighbourhood. Belgium is a hard one to get a 'new' martial art in. On the plus side, Belgium is a Judo heavyweight, so ... Lets do that, I did in my youth, but in this part of life I was looking at getting something new to me.

[@calvin6715]

Joel, you have to give yourself a lot of credit for the success too. I visited your academy in Toronto a few years ago and still remember the lessons in very good detail.

[@kingofcorridosfilm2154]

This video is exactly what I was looking for. Thx!

[@gailvalleymartialarts]

Congrats!

[@jeffdj1975]

Great story

[@o.s.s.fitnessandgrappling1052]

I have a question about a different limiting factor, besides the teaching method. Does anyone else see/feel the frustration of class size limitations due to parking and time constraints? It seems like these are major factors which can limit even the best marketed academy. Any solutions?

[@rishavm8628]

So cool