How to Buy Jewelry With Greg Yuna, Popular Jewelry, Avianne & Co | HYPEBEAST How To

Buying jewelry isn't always a clear-cut decision with so many options and details to know about beforehand like carats or material weight, whether its gold, platinum or other popular precious metals used for custom bling nowadays. HYPEBEAST recently sat down with some of today's notable jewelry-makers and we picked their brains about what people should really look for when it comes to making such a special and expensive purchase.
In this episode of HYPEBEAST How To, mastercraftsman Greg Yuna along with A$AP Eva of Popular Jewelry NYC and Alex Moss of Avianne & Co. help us break down the many factors involving buying jewelry. While topics such as personal style and budget come to play, other things like current trends and seeking out the best designer for your vision must also be observed. Buying jewelry has gone beyond just choosing and paying attention to color, cut, clarity and carat weight. With custom pieces being so extravagant nowadays, its best to let these experts tell you what you're really paying for and what type of service, time and execution are really on the table when it comes to getting the piece you ultimately want.

[@sabrinamerrick1271]

It is important to establish a good working relationship with a trusted jeweler.

[@ozzyozbornntv203]

This is so true....

[@wiggyswaine2336]

Sabrina Merrick well go to hattan garden in London

[@jamaljam13]

I love these lil info videos, take them all into consideration and make your own choices, YOU GET WHAT YOU PAY FOR

[@Gmizzle2000]

dirty little secret: icing out gold chains and watches actually lowers the value.

[@emeinert2917]

Depends on a lot of things... you will have value in the stones aswell

[@Gmizzle2000]

possibly. but it affects the weight of the piece. unless you have an investment grade diamond, anything you sell will be weighed for metal content. that's what you'll get. dealers will pay spot for the metal & they gon get the stones for free. then, melt it, or mark up the price & make their profit.

[@emeinert2917]

Yep, but not much. The stones will most definitely cover the cost of the metal drilled out. When you talk about the Ice out of the piece losing its value I would refer to high-end watches losing their value because of messing with the watch originality and not the loss of material. But yes if you are investing in gold through a piece of jewelry I would not consider busting down the piece.

[@wiltchamb7826]

Who cares about value if you're not planning on reselling dumbass

[@babyproductions5523]

Tex Rhinestone who cares about having what you like

[@hogexd]

LITERALLY the only reason Alex says ”don’t buy labmade” is because it negatively affects his and other jewelers ability to finesse these stupid rappers overpaying for everything. labmade diamonds are the most flawless form of diamond out there.

[@dylanbernier6010]

Also they aren't blood diamonds. Nobody is being hurt in the making of them. They're cheaper and just as good if not better.

[@gabyk3637]

Just doesn’t have any value to it if u ever wanna sell it lol

[@goldennugget2031]

And there cheaper you want real diamonds just so you know there real if you trying to buy lab made might as well just get CZ and its even cheaper but they aren’t worth shit besides labor cost

[@justinwedding7626]

@@gabyk3637 No that's the biggest issue in the diamond industry no one can tell the difference they test out the same. Jewelers don't even know the difference if that information isn't being shared that it is a lab diamond. It literally starts out a diamond crystal in a chamber and grows into a literal diamond. its cheaper because there no real work being put into it and it doesn't take millions of years to form they can have a 1ctw diamond in just a few months. You can buy a ring full of lab diamonds and resale as genuine from the ground diamond theirs no way to tell the difference

[@gabyk3637]

Justin Wedding of course they wud be able to tell buy a man made diamond and try to sell it I’m talkin from experience one has real value one doesn’t any gemologist wud be able to tell the difference there’s ways it’s 2019 bro

[@misterejire]

ASAP EVA!! MY LADY HELD ME DOWN

[@hibachipew2869]

I purchased a 20” 18kt vs quality Tennis necklace from Alex years ago, still rockin it everyday

[@thegemstonegallerytgg]

amazing video..best collection jewelry....option to choose personal style...love it

[@MacBoi232]

that TMT chain was insane... need a vid on that!

[@thrillingmolly9782]

When the jeweller asked you not to buy any lab made diamonds😂

[@habibmate8466]

THRILLING MOLLY one day lab made diamond production will be so abundant they will be absolutely worthless

[@kwilliams544]

Diamonds are actually worthless now

[@Scoreking81]

@@kwilliams544 That's like sayings money is worthless because paper isn't rare.

[@kwilliams544]

Not the same , you can leverage money to purchase other THINGS but not with a diamond...try returning a diamond after you buy it and watch what he tells you

[@Scoreking81]

@@kwilliams544 lol with a retail grade diamond? Sure, but you clearly have no knowledge of investment grade stones lmao. Argyle Pink Diamonds alone have increased about 5x in value over the last few years.

[@jamaljam13]

These are facts no cap, it's common knowledge if youre into jewelry, I aint tryna get finessed by a jeweller but everyone should know the facts if youre into jewellery

[@waflletoast11]

Went to buy a gold chain and Avianne charges 70$/gram. They cappin when normal gold sells for 35-40/gram

[@jackhummilton4461]

Waffle - shop at johnny dang

[@DatBwoiXERXESdem]

Labor fee

[@whoyawit]

Aviani official tho.

[@juulfiend2103]

You should be shopping jacoje

[@whoyawit]

@@juulfiend2103 that dude dont got shit in stock. He don't give you a appraisal papers either!!

[@saltwater_amigos7205]

Chinese dude: says mouth guard Me: *walks out *

[@bellashealingartistry8934]

I find stuff like this in my jewelry jars sometimes! I'm now uploading jewelry jar openings! I love jewelry!! 😍😍😍

[@yassinel4466]

IM Designs&Treasures just shut the fuck up

[@ThatGuy-zu2hi]

Eliante's work is the best seen yet

[@bloatedsodium7301]

Kaws blocked me because I told him to embrace his beautiful bald head.

[@thomaswarren2474]

GENZ 😭😭😭

[@what4687]

GENZ asap Nast blocked me cuz I said he doesn’t know how to ride a motorcycle

[@theworld2041]

We are giving clothing sponsorships to young athletes, musicians, gamers, youtubers and more www.ggwclothing.com - “GoGet15” if you see something you like!

[@thibagger8174]

i just you can say that... his version of mickey mouse

[@troykoch3581]

How tf does Kaws have anything to do with this video

[@AndyMartMusic]

I loved the tattoo artist metaphor 🙌🏽🙏🏽

[@cenogotkicks5269]

Dope video 🥶🔥

[@ALLTHINGSLOSANGELES]

Dope piece !

[@momo-ew6ev]

❤️nice❤️ Życzę wam dużo zdrowia i szczęścia w interesach kocham takich ludzi jak wy pozdrawiam szacunek

[@KingBoraBeats]

I need a micro version ballin on a budget aint gon kill no one, something is better then nothing. Yall got that floss size chain?

[@pauldanielwilliams5136]

Lab made diamonds are real they’re just mad that they’re about to lose a bunch of business because of the lab made diamonds

[@trillmexicanz]

Paul Daniel Williams but theres a huge difference. Yes both are real but natural diamonds are more expensive than lab diamonds. A single lab diamond will cost you $2,500 while a natural diamond will cost you around $8,000. So imagine trying to buy an iced out watch that has lab diamonds and another one that has natural diamonds? Quality will cost you more.

[@pauldanielwilliams5136]

Are they even distinguishable

[@brick0108]

@@pauldanielwilliams5136 Just enjoy how stupid people are. We are so brainwashed to believe diamonds are rare.Dude in the comment talks about a iced out watch. Well, that's the worst investment you can do. Just assume hat EVERY diamond you see from now on is man made. Granite is probably more valuable by now. When I see a video like this I just KNOW he wont tell the truth. A diamond is worthless, but when people see the sparkles in they get hypnotized again. Its ridiculous .

[@Gausdave213]

​@@brick0108 It sounds like you don't understand the appreciation people have for diamonds. Natural diamonds are among the top of the worlds toughest materials, it's used in many businesses for many different reasons, it's an old tradition, it's a lucrative business, they shine beautifully, there's many diffrent shapes to choose from, the diamond cutting process is perceived as prestigious work because of the precision and technique that goes into it, it's a status symbol. There's so many reasons I can't come up with them all. Big diamonds in rare colors are still super expensive and rare. They only appear in small clusters usually and can only be mined for a finite ammount of time. The diamond business is and has been a dirty one throughout the years, but what business isn't? People in all classes, cultures and businesses can be fucking assholes and most are, just adapt to it and try to prosper.

[@ryand4533]

Yep

[@Frescothadon1089]

Been going to Eva since 2017 she does the right thing and her prices are fair u pay for what u get but her inventory is by far the best I’ve come across from old school to new school

[@shmeaty5123]

I love my rope chains, I don’t need anything so flashy, but if I could get a tennis I would, but only one. And I’d care for it for a long as I have to

[@solarvalentine4486]

How much should I be paying for a 25" 18k rope chain? Been trying to get one but the jewelers around my city give me shady vibes

[@MiamiHeat305]

Great vid

[@lafragayamboafamily6828]

The best way to get real 👌 good jewelry pawn shop 💯%

[@lukevalentini5187]

So if I was making a custom chain with silver would I have a lot more to play with ?

[@ludwigluhoway9031]

I have a pendent and chain i want get like k or two of dimonds where and how would i do that

[@s6otti]

i was passing by popular jewelry (going to a nets game while im visting) and what the place has against it is because it’s on canal street, and if you know canal street

[@Beeeezyyy]

Who else caught that “scammer” vibe from the bald head white dude lol

[@jackhummilton4461]

Lovely Wahu he’s floyd mayweather’s jeweler

[@bigrich0926]

He's a slickster

[@InfamousAWJ]

Greg’s awesome wym

[@anonuser6625]

Glock9ine exactly

[@ebingajosef4170]

song/ beat at 2:37 ???

[@JerzeyPrince23]

I buy my jewelry at the local family owned jewelry store. I don’t go to big ripped off places in NYC.

[@jc411911]

Dope shirt

[@coffeecat2]

What's the resale on say a handmade cuban 18ct. Is it scrap value. Or does it hold better residues due to being quality made?

[@shermdeazy]

The reason the prices are so high for them 1 this is trending 2 the industry wants people to believe diamonds are super rare. When its quute the opposite. Opal is better!

[@todd9735]

This is why I fuck wit hypebeast!

[@Javiblvck]

Thank you HB

[@benignorivera8041]

It also depends how deep is your pocket what you can afford to buy what are you willing to spend?

[@ALGREEN540]

If your looking to save money while buying nice pieces look at used and pre owned jewelry, pawnshops will sometimes sell you it for price per gram just so they don’t have to pay it to get melted and some of that stuff has sat for months and years. Do your research look at what gold is going for that day, offer lower than asking price. When you go to a jewelry shop your buying the same damn thing + their labor cost, it could mean the difference in hundreds or thousands of dollars for the same thing

[@hanshoti4335]

Love Gold ☺🔥

[@matthewisrail]

My man yuna

[@monoelneto7835]

Gostei muito das pecas ? Muito lindas .pena que nao tem uma dublagem em português. Queria fazer contato

[@johnpetty3574]

Is MACY'S a good place to get things ???

[@lilainsworth8622]

I love chains and Bradley’s and grills

[@shubs4291]

Anyone from the UK they will understand this message..... Ill go to Claire Accessories lol

[@babyjesus16]

SHUBS Rajput 😂😂😂

[@respecteverybodynohate9637]

Am curious is that ASAP eva in the background

[@itsnotsosoo]

yes

[@Trav81888]

Does anyone know the names of the jewelers in this video? Or the names of their stores? Thank you

[@Itscjolie]

Travis Thompson they put their names in the video

[@lanieknowles7084]

Can you do a 10mm Miami cuban video?

[@lamegamerlol8514]

What is this jewelry shop called

[@richardregis3406]

Hey,is there a website I can visit?

[@Bimmahsr]

All you need is a 18K solid gold Cuban around 12-13mm width and around 24-28 inch long if you can afford 18K if not 14K will suffice. If you get in a bind you can sell it and get most of your money back spending on how long you had it and how much gold prices increase and going of the economy and stock market prices you probably will not loose any money. Now you start with that “bust down” non sense and you just a wasting money. But to each their own. Get a plane gold chain or watch and that’s a smart purchase. Even though I notice people like to criticize people that wear jewelry like I mentioned. But they will be the same ones buying cigarettes and drinking every weekend and have a 60 grand car on finance like that makes sense. Had a debate with a co-worker about this.

[@littlesmin47]

where uzi at?

[@ItsMikeArre]

@3:30 add an extra C for certification if you want legit graded diamonds only buy GIA any other graded diamonds aren’t going to be graded accurately

[@whoyawit]

🗣Aviani I'm telling ya.. get your appraisal papers ya dig💪🏾

[@DrillManga]

CAN SOMEONE PLEASE TELL ME THE NAME OF THE INSTRUMENTAL AT 2:36 - it's dope!

[@casablanca6681]

Mark Foxx any luck?

[@DrillManga]

@@casablanca6681 not at all. I got a reply, but it was a well known dance anthem, not what I needed LOL!

[@xEazyDoesItx]

Need that fr

[@S3TheDon]

a VS diamond can have a brighter shine then a VVS diamond just because the color of the VS diamond, people don’t know that😂 and people think VVS diamonds are the #1 diamonds when it’s really Flawless/Internal flawless diamonds

[@jamaljam13]

FACTS i hate the rappers who be like "vs no flaws i be flexin" stupid your diamond isnt flawless lol

[@S3TheDon]

Jamal Khan 😂😂 Be sounding dumb, everyone raps about VVS not knowing there’s better quality. I don’t think there’s a rapper with a flawless diamond chain, only flawless diamond teeth

[@DiegotheDon00]

Slick Gzzz FL diamonds are stupid expensive

[@S3TheDon]

Diego Martinez Yea that’s true but a lot of rappers are getting flawless diamonds in there grills. Either way you can’t tell the difference by eye which is flawless and VVS. You need a microscope

[@Lethal.G37]

@@S3TheDon the only person i can think of flawless jewelry is gucci mane

[@oraromaochi5584]

.."a whole mouth guard"...??! GRILLZZ you mean!!!1:06

[@monoelneto7835]

Quanto custaria uma corrente de um kl com diamantes e uma pulceiras de 200 g .com diamantes, quanto seria o preço?dos dois

[@adamfernandes3347]

I need that puppy t shirt

[@johnk5288]

Whoever engineered the audio could've done better. I had to readjust the damn volume frequently during this video. Very informative video nonetheless. HYPBEAST!

[@karanbhanot7353]

Where can i buy cuban chain

[@donsussuro7031]

Why isn’t elliante with his avianne family any more ?

[@godrules3596]

He jist wanted to go solo because since he was making the biggest peices he started his own brand

[@yetskieperez7375]

im just wondering if the diamonds they using is natural or lab process

[@georgezagr6627]

yetskie perez lab 🔬

[@masonlewis8563]

Anyone know any good jewelers(online)

[@karlosese4639]

Jacoje?

[@ep3578]

They didnt add IF to clarity?

[@yef9376]

Where is that

[@eall5630]

beat in the background sounds like some old school drake lol

[@Blkac-pill-Black-Life]

EAL L lmfao

[@AmpDad87]

How does one learn how to create custom pieces

[@Itscjolie]

DDthegreat87 there’s jewelry schools

[@mukunimulundika5359]

I think if I became super rich, I would definitely be the kind of person who would buy my jewellery at Sotheby's and Christie's at auction; diamonds and trinkets that belonged to royalty, personalities and enigmas from the mid century. The most I'd do here is a tasteful Cuban-link because my Dad had a beautiful gold one all his life. And maybe some fang grills... Ok back to my staggeringly empty bank account😂😂😂 Ahh, to know you have taste and no money😩

[@tylab9873]

Dam William you fuckin iced out my boy😂🚫🧢

[@jext678]

What type of earrings is that guy wearing?

[@Necksteppa77]

Diamond cross drop earrings.

[@rotemkor9488]

i love seeing things i'll never be able to buy

[@gumbunch]

You can if you try, within reason of course. It is just about how much you are willing to sacrifice.

[@angelc.8734]

Yessir !

[@BrieoRobino]

Not really into jewelry but cool

[@sabrinamusiccovers]

ok wheres that puppy shirt from I wanttt

[@mikejwomack9597]

Sabrina Wong Just Google “Dog in Pocket T-Shirt” I thought it might have been designer but no I just paid 24 bucks for one.

[@SauceDawg]

To any of the younger folk that don't have too much money to play around with, (like myself), do not listen to that guy and just buy CZ diamonds! Don't break your bank wanting to get real diamonds, just read all these other comments about the difference between them. Hardly any to sum up.

[@footz718]

I still want some v.v.s's

[@monoelneto7835]

Não tem uma dublagem em português.?

[@munchy8441]

Could someone give me a list of some trusted jewlery websites my maximum im willing to spend is 3k

[@slowtunes5257]

TraxNYC.com

[@vosha8498]

Avianne

[@29freshprince]

Ifandco

[@tonyrhodes8574]

Jacoje

[@tonyrhodes8574]

Daniel jewelry inc

[@complexobjects]

Lab grown and moissanite looks amazing. There isnt much reason not to go with that unless youre a natural diamond purist

[@GODOFLIQUOR]

Lab diamonds are stupid you’re paying thousands for a fake chain 🤣

[@trappinblaxk7839]

Intro song ?? 0:12

[@xEazyDoesItx]

trappin blaxk and the song at 2:37

[@shermdeazy]

All these are hella dope! But nobody ever asks these ballers, don't all these heavy chains hurt your neck? Especially long term wearing them? Any studies on this?

[@junito1008]

How to buy jewelry !? With Money !!

[@STACKDINERO1]

One day..

[@azteca6695]

I bought my 10kt white wedding diamond ring, in a pawn shop. $100 bucks!

[@444slowitdown]

i got a necklace worth around 50k, got around with it for 2 days or so and never put it on again .. cant stand people thinking your someone or something else when really your so much more then just a fancy necklace ... when your the real deal your the real deal and no necklace can make you into something your not.. a nice small piece yeah cool but going big just tells me your really small

[@Iamlewis93]

Huh? y stop

[@abudhabi5546]

I’ll take it off your hands 😂

[@carbie1880]

Bling Bling i Love IT ❤😆❤

[@sza6791]

I was high af and tought that the dog waa real lmao

[@jairsormani]

What does he mean by VS?

[@aniqanuar6320]

Very Slight, meaning there's very slight impurities inside the diamond,less impurities looks clearer and combined with a good cut it'll shine better

[@DannyCasino]

He said dont buy Lab made stones haha why not ....Lab stones are dimonds even pass the dimond tester with flying colors because technically they are dimonds ....yet a blue 3 carat Lab made stone is .. $5,500 instead of $55,000 get the gist here diamonds are not even that rare.... what make some rare is the people that own diamond mines only let out a certain amount of diamonds per 10 years so if you limit the production of your diamonds they become rare because they are not that many available to Jewelers.. that is a fact......

[@cedricramos5060]

Danny Casino THANK YOU!! finally someone says it

[@Lillith_sv]

you can buy a lab grown diamond then make a jeweler set it and go to another store and 100% of the time they will offer a pretty penny because you literally cannot tell the difference

[@Hhe448]

You’re just poor and want to look like you have money you don’t buying lab diamonds lmmfao

[@cedricramos5060]

D G or maybe he just doesn’t wanna spend all that money, u gotta make some smart choices sometimes 🤷🏻‍♂️

[@Lillith_sv]

or you know you want to spend 1/2 the money on the same fucking thing...

[@tapemaster8252]

Real diamonds are just as worthless as lab made, like money,people give it value

[@Narquis444]

Yep

[@fullplatestamp9644]

Plus they are exactly the same 😂😂 just cheaper to purchase than genuine diamonds and jewelers love to get the most money they can out of u 😂😂

[@drebodollaz3504]

Diamonds are valuable if they are flawless and have a decent amount of carats.

[@tagone05]

People get too caught up on the glamour and don’t know the process.

[@MisterUrbanWorld]

I like Moissanites, and the actual precious metal. I can go without diamonds, as long as the chain/pendants are solid.

[@estebanharrison8490]

Hold em up Champ

[@johndee759]

Dang and Wong seem very reasonable. The other two who started their price range at $1000 seem expensive. To me it seems Asian people work very hard. Wong said for a $100 you can get this and that. Johnny Dang is so popular because he doesn’t charge so much and still delivers high quality. We don’t know what the margins of Diamonds are. In the end they are just rocks that have been cut and polished. After you go to these mom and pap jewelry store, you don’t go to Tiffany’s anymore. At those mom and pap places you can get way more for less.

[@cjack202003]

I like platinum, but it's too expensive for me. Not a gold fan. I like white gold. My white gold chain and pendant is 18k to prolong the oxidation. Keep it white longer, before it turns back to gold or limit having to get it done again in white gold. Platinum is a naturally white precious metal with low density. It will always be white and very durable, but...it's expensive. So, I settle with white gold. I might still get platinum in the future, but only a 1.3mm Franco chain.

[@emiliorebenga443]

#platinum gang

[@drs48382]

I’m guessing platinum is more expensive than 24k gold?

[@jamesbelkin9204]

Yup they spensive lol! I want simple platinum chain. I'll get one, one of these days, don't feel like forking out 3k to 5k right now.

[@ozvaldb8185]

Abow VVS is IF and F why dont they tell that...

[@eastheightstrading]

Nice

[@ghettoboy9395]

I thought it was ohgeesy in the beginning of the video

[@jermainelindo6944]

Super bling

[@Shedlyhikey]

What if it’s from JC penny the jewelry guy gave me a discount on it but it was silver what do y’all 🤔 think? And it’s shiny and I’ve taken showers with it, went to work, and sweat and it still looks in good quality. It’s not like I bought it from a pawn shop or something. Hopefully someone answers this.

[@thatguysavage8276]

Make sure it says 925

[@Shedlyhikey]

thatguysavage if you talking about the price you’re tweaking Lmaoooo my pockets crawling G.

[@thatguysavage8276]

I don't what you are trying to say but what i was trying to say is that sliver has a 925 written on it so you can tell its real silver fake or stainless steal does not have it

[@tommyjewels5115]

you can buy jewelry from whomever u feel comfortable with, if u like it and u feel price is good then buy it, would some place else have a better deal possibly so u do ur research and use ur judgement, silver tbh is worthless to resell unlike gold that's why gold cost so much more, for accesory silver is fine

[@Shedlyhikey]

thatguysavage it’s stainless steel bro