Meet Cam'ron and Lil Baby's Go-To Jewelers, Avianne and Co.

[@Bigcell33]

Killa Cam always showed mad love to Avianne & Co, even wears there logo on a chain shows he respects the brand and the family behind it.

[@cortewita4075]

Bigcell33 yeah cam really a real one

[@cdai216]

I bet they don’t even show him love back

[@mouthfullagold3097]

Bigcell33 Also known as “we’ll make you some chains if you advertise for us”. Not out of love. It’s business.

[@darnellsmith1056]

@@cdai216 nope he just got mad about movie with Adam Sandler

[@kennethwilliams8240]

@Bigcell33 And all the love he showed the company and the people behind it...... I bet they still won't make him a partner or investor.

[@Ky-mc9xl]

Great customer service my boy purchased his wedding ring from them and they really made us feel like family I’ll definitely recommend them.....

[@casket8530]

for those who dont understand why rappers buy jewelry, it helps with their image. they Look at it like an investment towards their image.

[@WhyNot-zl4ii]

That’s the problem it’s like the record labels who are already under paying artist says rappers have to wear that bs for an “image” so they go broke buying this jewelry that is the worst investment if it’s custom which they all are but other genres like country can wear shirt and pants but people in HipHop are only accepted if they put 5 diamond noose chokers around their neck. It’s a chained mentality that needs to be broken that’s why i like artist who don’t need all that just their talent.

[@NFJIZZY]

Camron Basically Put Him On 💯💪🏾

[@Hype5280]

CAP

[@4Thug2Life0]

Killa season where cam buys chains different days of the week in different color fur coats. They did his rotating world 🌎 chain as well as his traffic light 🚦 one

[@kellyhurley741]

@@Hype5280 it’s pretty much facts tho bro. Killa been going to this jeweler since the early 2000’s, maybe even late 90’s. & me being a Dipset fan I would’ve never heard of these niggaz had it not been for Killa

[@houstonnarcoyt6431]

Much love from Houston to East broklyn

[@DemarcusQ]

Thas dope seeing Adam Sandler still dressin like his character in public 🤙🏾 thas a vibe

[@YungSplashM]

DIPSET & Avianne Co. set the standard to the jewelry game that goes on till this day in Hip-Hop, no 🧢 and Joey looks like Sylvester Stallone 😂

[@gmont5082]

Jewlerey can have sentimental value but in a superficial insecure person it can be used as armor!

[@AlwaysStayHumble]

Amazing story, they need a movie!

[@gannex1]

big respect for these OGs

[@anotherwav]

Safe to say they aren’t Lil baby’s “go-to” jewelry

[@ronkeemparker2587]

another wav lil baby live in ice box

[@joshgotbangerz8501]

@chris falkenberg JUST GAY ASF

[@choiceismine]

@@joshgotbangerz8501 😂…..AF!

[@chrispbacon1167]

I want to know why Elliantte left and took half the clientele with him

[@adeni8144]

Does eliante is his family member ?

[@avrom1000]

Eliot has and will have his own clients. He was bringing them money.

[@chrispbacon1167]

Aden I they’re brothers elliante was the reason they had so much business at one point

[@chrispbacon1167]

TRUTHxCJ well that bitch took all the rappers that spend the most money with him because I’ve seen this guy guy begging rappers under they pic to come by the store.. and they not even lil Baby jewelers they made one chain for him, lol baby buys most his jewelry from ice box in Atlanta

[@chrispbacon1167]

avrom1000 all facts but I want to know why happen cuz when he first left and took all the rappers with him I remember seeing this guy Joe write under A boogie pic "Remember who made your first chain” but a boogie still sided with elliantte.. and they not even lil baby jewelers they made one chain for him vs the 10+ chain ice box made for him

[@GLouis187]

This is very motivational!! I am an aspiring hip-hop jeweller and i loved this!!!! Thank you

[@cali7604]

Cam bringing people in, tryna get a discount lol

[@chevyboa8950]

😂😂😂

[@remymartn5640]

Personally customized jewelry is only an investment for the seller. The buyer will never get close to what they paid. Diamonds are in no way a good investment regardless of what you are told. Buy it if you like it but dont expect to get you money back. 24k gold is the best jewelry investment.

[@bryant4the328]

I feel like I’m getting robbed over my phone screen lol

[@chalkyblack7582]

If I was a rapper or Celebrity I would buy only Solid Gold I'll leave them Diamonds alone

[@jamilnsw]

and that's why u not a rapper my guy ...

[@bigjoon8438]

This interview was 🔥💯

[@Llegando_Tarde]

He makes beautiful peaces, the links he creates are crazy.

[@warking3523]

"If I cant have it, you can't either"...

[@worldofimani9102]

He keeps calling Lil Baby “Da Baby”🤷🏻‍♂️

[@d.felixphoto2260]

They will take ya money but don't know the difference in names and personality 🤦🏾‍♂️. If they like it I love it I guess 🤷🏾‍♂️

[@edgeygaming9831]

😭😭😭

[@BoogieBoogsForever]

I mean is there really a difference?

[@malcolmbattle7530]

Yeah I remember Avianne frm Def Jam Icon

[@mariobeas3022]

Love these guys I got a nice bracelet with them really good I’ll shop again soon !!

[@MOHACKDUDE714]

Don’t forget these guys sold Young Thug a fake AP back then 🤷🏻‍♂️🤷🏻‍♂️🤣

[@Robopitkokopeli]

And who fault is that? I put the blame on Young Thug. He's not educated.

[@shegotmywocchardt]

ongod ???? i never knew that shit😂😂

[@doggyworldboxing2130]

The Law u blame a rapper for not being a pro jeweler but U don’t fault the shady ass jeweler u sound dumb lol

[@dorianmcdaniel1211]

Thug said he got the fake AP as a gift, he brought it to them and they iced it out...

[@BoogieBoogsForever]

@@Robopitkokopeli You serious? If someone sells you anything which isn't what they claim, it's on them. That's basic decency, brother

[@blessings1015]

If I was as rich as lil pump id buy something that’s gonna go up in value by the multi millions. Just in case something happens

[@MajesticDre]

4:15 my mans said DaBaby 😂😂😂😂

[@henrykadisha6172]

hard work pays off 🙏🏾

[@jamalbugdubbsecretrecipe6671]

Dope interview

[@tinagotguap1150]

Where are the black jewellers ? Black people have always spent top dollar for jewelry and have never bought jewelry from their own people!

[@dmvweezy5235]

But who are the black jewlers??? I haven't seen any top notch black jewlers🙈 at all. And trust I'd love to see my ppl getting 💰 in the jewelry industry I've jus never heard of any, and not to say there aren't any black jewlers out here in the world. If there are any??? Then I definitely would feel like you feel. Like we need to start supporting our ppl

[@Hazynecklace]

Go become the first black jeweler then

[@ranrice1]

That’s right. Buy black or don’t buy at all

[@AB-ze2ho]

Too late. The market is on lock!! Most of the non black celebrity jewelers took over the market. Since the early 2000s. There really isn't a place for them

[@Roses78]

DMV Weezy Chris aire was one of the first big jewelers during the boom in the early 2000’s.

[@youngeli2559]

Isnt this jeweler that dame dash curse out

[@solodv00]

young eli if you’re talking about the one that did the Roc logo without his permission nah this ain’t him lol

[@travisbuter2358]

Complex news keep the vlogs coming for real💯💯💯👍👍👍

[@christophergresco9677]

Elliott got his start with them as well.

[@alex43ko]

Of course, he’s Elliot Avianne lol

[@greedygenius913]

@@alex43ko No, he's independent

[@edgarjones7969]

I wonder if they had a fallout or anything because Elliot seems to have all of the elite clientele while these guys have fallen off.

[@edgarjones7969]

Big Boof that’s true, he’s at the top of the game. I wonder if there’s any bad blood between him and his family for leaving them.

[@greedygenius913]

@Big Boof No, the name of the business is Avianne, that's why the jewelers put it in back of their social media names. As you can see from this video the owners, Joe and Izzy "Avianne's" real last names are "Aranbayev". Don’t go correcting people if YOU don’t know wtf you’re talking about.

[@ogswankdawg]

Proud of these boys

[@anthonyjaramillo8825]

I guess elliante decided to make HIS own brand now

[@Robopitkokopeli]

4:12 That's not DaBaby. That's Lil Baby. 😂

[@NateWilli]

4:23 me to

[@dmvweezy5235]

What movie was the kid in???? Anyone know or remember???🤷🏾‍♂️

[@AS-zn6wp]

DMV Weezy Uncut Gems

[@brandonc5965]

Your family name is known from the 90s to 2000s from my era i was born in 86 and i know exactly the name of your company...all the hiphop artist came to you guys then

[@meliodas8423]

“DaBaby is mad kool person”

[@therealEXMO]

Why can't I get a movie role like that I wish somebody would come up to me and ask me if u want to be in a film

[@KingSosa-of5oe]

Lil baby in Icebox damn near every day they his go to jeweller

[@catdog34551]

I got a chain and earrings from avianne fire 🔥 going to keep getting shit best jeweler

[@ziqjay1452]

Yooo it's the same guy that wore 4 watches when he met lil pump

[@ModernMenace1]

Mad respect💰💯

[@pyrojunkyz510]

I knew avianne and co from joe blow my bay area fam know about that

[@cilantrotrey88]

Call it what you want.. free wax

[@Warchiefdyingheart]

I’ve never seen black jewelers or even ones who cater to stars/celebs

[@moe3005]

This is the young kid with glasses that bought a stolen Rockafella chain and got ripped by Dame Dash over it lmao

[@mosthated2469]

Pump sawed off lmao

[@elroyskicks9127]

Damn that’s funny so he made the pump chain for lil pump and Bobby shmurda ended up buying it a year later .

[@mtp408.]

My guys 💯BEST JEWELER'S IN THE WORLD

[@adeni8144]

MTP 408 stfu lmao 🤣 dumb ass

[@chattojonesjohndoe3788]

we create art

[@mikechan5274]

Wish they talked about Elliante and Gabriel Jacobs. I always wanted to know what happened there.

[@edgarjones7969]

Mike Chan www.complex.com/style/2020/03/two-decades-of-diamonds-how-avianne-and-co-became-go-to-jewelers-for-camron-lil-baby This article goes a little more in depth with what happened with Jacobs and Elliot.

[@mikechan5274]

@@edgarjones7969 Oh thanks, bud. Really insightful stuff about the rift. It's too bad they didn't include it in the video.

[@edgarjones7969]

Mike Chan they probably didn’t want to instigate any negativity in the comments or be the culprit of any beef between jewelers.

[@BabyJesus66]

Rich parents got him a jewelry shop. 😂

[@joemaddog5641]

What these rappers don’t know is any guy in New York with that accent prepared to get finessed

[@justsarah3812]

😂😂

[@b.j.dee2702]

I guess the jewelry they’re showing you in the office hasn’t been fully paid for 👀versus what they’re showing in pictures and stills. This was a pretty cool background on Avianne & Co. Good job Complex ✅

[@edgeygaming9831]

"Little pump" 😭😭

[@blessings1015]

Eminem is Richer than all these rappers shown on here & more and u don’t see him spending 24 million on diamonds watches

[@srtsavage3940]

Elliott is who everyone goes to.

[@blessings1015]

It’s sad that these rappers think they are REAL if they dropping 450k on jewelry

[@the63lab]

HE CALLED LIL BABY "DA BABY" THO LOLS

[@itzjoe54]

Anyone else thinks the title makes no fucking sense?

[@samyoun9231]

wish elliante had a part in this smh

[@royalroseplug]

Sam Youn he left. Create his own shit

[@qbprince1111]

What for? He sells cvd diamonds

[@JohnDoe-pn9xs]

@@qbprince1111 dont believe everything you hear

[@Joenvazquez1]

Respect inspired!

[@LV-bz5sn]

who else read the title over nd over before gettin it right

[@plantskywalka]

2:45 the purpose of life, listen close

[@royalroseplug]

Elliot, wayyyyy better. That’s why he left.

[@starkiller6740]

Eightball Don he was with them ?

[@mr.m7791]

@@starkiller6740 Yes

[@thelivetable]

Robbery definitely staged, just so happened to have all their watches out, give me a break

[@swoosh7212]

Right dude wasn’t even strapped up or anything lol

[@gvs6462]

Calm down there officer. Did they finesse YOUR insurance company and YOUR money? Who's losing in this victimless crime? Do you work for their insurance company in the claims department or something? Fkn 🤡

[@_antonimj]

lol right??? these guys are complete scum oh my sons were in the back, and i told them to take a watch so they TOOK EVERY SINGLE WATCH OUT lol....... the rest is on the news... WHAT THE FUCK these dudes is gonnna get hit by the fuzz soon i PROMISE

[@NURP036]

I say this once again. These guys are businessmen not jewelers. They are not the ones physically making the jewelry.

[@edgarjones7969]

Alejandro Morales after a while these guys sell their brand and hire other jewelers to do their work. Their main focus is to expand their brand and network their business.

[@icymayne]

There need to be a showdown on who know their shit and who know how to produce good jewelry etc between all these jewelry business owners like Trax NYC , Avianne, Johnny dang , Elliott etc make a tv show that be interesting to watch other than all theses love and hip hope shot that don’t teach you nothing but lust and drama and beef.

[@calripkenboi]

NYC Diamond District comes first everything else secondary

[@MovieMingleHub_]

Nah Give Me Diamond Boy ! Jhonny Dang all day

[@420folife]

If you know jewelry then you would know that all the most artistic and beautiful pieces come from the great houses of jewelry like Cartier, Chopard, Bulgari, Graff, Van Cleef and there is numerous more. These jewelers pieces will be melted down as scrap in a decade. You won’t see any of their pieces going for major dollars at Sotheby’s auction not now and not a hundred years from now lol.

[@danielsolorio3388]

AVIANNE AND CO.100% REAL MASTERS JEWELES!!!. 💎 💍

[@user-dp7xd9ny1z]

Real recognize real.

[@blessings1015]

All these rappers wasting their money I’d be investing in highly priced collectibles. And not so huge on jewelry

[@LuisGarcia-hn1nj]

Dats fact people judge there book by it cover

[@brandonc5965]

Bro if pump gets that chain wow

[@JeffM375]

johnny dang >

[@bjlover9549]

Nah

[@calripkenboi]

Hell no

[@11bornrich]

Is this the same guy Dame was buggin on wayyy back for tryna resell a Rocafella chain??

[@blackmoneynewmoney]

I think that was Jacob

[@11bornrich]

@@blackmoneynewmoney Nah Jacob made the piece, it was definitey Avi I went back and checked. He got the chain either from someone from Rocafella trying to sell it for money or someone found it or took it from someone in Rocafella, he changed the colour of the chain and tried to say he made it but you can hear him speaking Russian saying he can't say who sold it to him or it'll be a problem but he was trying to resell it knowing that only Dame hands them out so there's no reason why anyone else should have a custom piece.

[@DannyCasino]

Must be nice to have a rich father

[@thatmaynetito2301]

Fr all that money but mayne got no drip

[@3rdofdaangelzent.83]

If JOHNNY DANG ain't doing it that shit is WATER WEAK LOL

[@Cashmoneyboy13]

Isn’t Lil Baby’s go to IceBox?

[@ty9392]

Cashmoneyboy13 whoever gives them the best prices is there go to jeweler 😂

[@christophergresco9677]

Or Wafi - Jewelry Unlimited

[@yooofrankiee8167]

When you guys getting ben baller on here !!

[@godrules3596]

He trash his shit don't shine

[@Master-n-Teachvirgo8557]

Lil baby go to jeweler is rafaelo

[@godrules3596]

And icebox he said it on gq

[@Swervoooo702]

“Da Baby”??

[@ericbrooks939]

Yeah bitch! If you don't know, ask your kids stupid!

[@YeezusMinem]

It’s LIL, Baby. Guy

[@indrataylor3149]

🙏🏿❤

[@OhgeeSupreme730]

They owe a lot to DipSet , no one in the rap game new about avi&co

[@Rotary12A]

Pump should of went to elianteeee

[@realmontana6838]

More like Dipset and FBG I ain’t even know lil Baby was fucking with them

[@shaunviel2137]

They did that heist for an insurance scam these guys are low key smart with what they do they know how to finesse

[@seanoconnell5996]

That's regular bk shit

[@nycliving9514]

feel dumb now that all 3 guys are in jail huh?

[@gilbertnicholas1582]

They're from the East...

[@JesusOrtiz-qp1so]

You steal your own store to get insurance money

[@K24ITR]

“ Da baby “ ahhahaha

[@clinteastwood392]

Black ppl know their place. Not every race specialize jewelry , when it come to jewelry it’s middle eastern turf. Specially Egypt & Jews & UAE , Dubai who become gold destination. But yet 90% diamond of the world is found in Africa

[@dmvweezy5235]

Damn shot at 40 times tho??? 🤦🏾‍♂️💩 Glad bruh made it out that situation alive only to get caught up in a robbery. Either way they still alive. Thank the Lord 🙏🏾💯💯💯🧢🚫

[@Pettypendergrass1]

Family member 🤯💥🔫

[@Sammy-sj2wo]

The chain that you did for baby is total not hard men

[@Starstrek79]

So Lil Baby’s go to jeweler Not icebox 🤔

[@tonymiller2344]

I was bout to say cam ain't hanging out with that fool

[@Master-n-Teachvirgo8557]

Hey 💍

[@ericbrooks939]

So, you're a rich kid's kid. Got it. Must be nice. #EatTheRich

[@anthonyfernandez492]

Eric Brooks exactly , but acting like he’s from the gutter and section 8 housing lololololok