How to Calculate Food Costs (Double Your Profit)

[@owner-com]

hey all - here's the platform I mentioned in the video, which auto-upsells your high margin items. See how it works - www.owner.com/demo?

[@getahunfikadu7926]

Im about to open up a burger joint in my country. the profit margin is way different here but still your ideas are great and useful. Keep it coming.

[@owner-com]

Hello! Thank you for all the support. Good luck with the new restaurant and welcome to the restaurant industry! Good to hear that you find the content on this channel to still be helpful for you abroad. I have lots of content coming out so feel free to check those out as they come!

[@Cleomatters]

Just decided this week to go forward with my food trailer this coming summer, you definitely boosted my confidence with this video. Just gained a new sub 🔥

[@owner-com]

Absolutely love to hear that! Glad our content could help you on your journey to opening a food truck. Good luck on the new venture!

[@maryfarshi3296]

Super helpful video! Thank you so much for sharing your knowledge in such an easy way to comprehend. Keep it up!

[@owner-com]

Thank you so much! Glad you enjoyed this video.

[@CebuCrayfish777]

I own the biggest catering in my city and I love watching your videos.

[@owner-com]

Thank you! I love to hear that. Congrats on the success with your catering company!

[@playboxll9589]

What’s your ig

[@hlk466]

Are you able to offer any advice? I work full time but I'm trying to start a lunch catering business small scale for my company

[@creditoypuntos]

Love watching your videos!!!! Inka Brasas Peruvian Cuisine, Spring TX

[@owner-com]

Hey! I've definitely noticed you're ongoing support on our channel. I'm so glad you enjoy our videos! One of the cool things about the Latin American cuisine types is that customers love to pair their meals with drinks they may not typically get at an American food spot. Drinks are often times really cost effective and don't require a lot of time by your staff to prepare. I see that you already offer maracuya and chicha rosada. Try adding more drink options that could appeal to people who may prefer other flavors. You could also try low cost appetizers/side like a peruvian take on loaded fries, plain fries, chips and salsa, and nachos.

[@Reactoreorld]

Great job either way your description you get to the real way to run a restaurant

[@owner-com]

Thank you!

[@Jakeisinthepool]

Wow i thought I was smart now i feel dumb, I really thought ive learn everything there is to know, it really is a huge difference when you meet someone who actually has knowledge and experience on things like this, thank you, this is a golden video ❤

[@owner-com]

I appreciate your support on this channel! I'm always happy to hear that people are learning from our content. More to come!

[@ThanapholSukun]

Thank you so much for sharing your knowledge.

[@owner-com]

Happy to help! Thank you for watching.

[@KevinMendoza-g6z]

Harriette’s restaurant, key largo, fl. Loved your video. keep up the great content

[@fullaction1099]

Listening this from the bar I bartend, good subtitles (even from capcut) would be amazing

[@johndough1080]

KZbin already has them built into the video. Just click CC

[@SarvajeetPanjabi]

Thanks for the advice 😊

[@owner-com]

Glad you enjoyed the content!

[@Boaz-TCC]

Beginning inventory + purchasing - ending inventory divided by gross food sale is your true food cost formula.

[@jamiedahlin6620]

You clearly didn't watch the video

[@rocbaby23]

​@jamiedahlin6620 but he was right tho

[@jamiedahlin6620]

@@Boaz-TCC sounds like someone who has never worked in a restaurant

[@aloneaadil]

This formula is used for COGS

[@onuralgun9555]

Here is our restaurant Mahall'le Lezzetleri which i slocated Ankara Turkey and we are serving street foods&fast food products , Thanks

[@myempirechannel]

Hi, I want to start restaurant business. Could you please tell challenges and difficulties you faced. Thanks

[@gsingson3]

very informative and very helpful. I've subscribed

[@owner-com]

Glad to hear that this video was helpful for you. We have a lot more on the way that I’m sure you’ll enjoy too!

[@yeschefofficial9157]

Yes Chef Accra Ghana

[@esmeraldaencarnacion4773]

heyy! loved this video. thank you for all your knowledge. would love your insight on Mangu Cafe Restautant in Hialeah FL. its Dominican food. thanks again.

[@owner-com]

Hey Esmeralda! I found your Google listing and it looks like you do not have a website. I always recommend that restaurant owners have a website for their restaurant because they play a really big role in your restaurant’s search visibility, online branding, and your ability to attract new customers online. Websites are a great place for you to show off your food and entice people to become customers so they don’t miss out on your delicious offerings. Be sure to attach your website to your Google listing as well!

[@sidewalkfood.1991]

Thank you for this video. I have been trying to figure out about this subject since i am planning to open my fast food place and i came accross with this. Kepp up the good work mate.

[@owner-com]

Thank you for the kind feedback. Good luck with your business venture!

[@gadkiel6352]

I might go for the study I really wanted thanks this helped me understand that simple math isnt that bad Wow so easy.

[@owner-com]

Awesome! I absolutely love to hear that this video helped you understand the concept of food costs a bit better.

[@NelloreNagesh]

Very well explained and presentation very attractive

[@owner-com]

Thank you!

[@fahadali4494]

Very attractive information ❤

[@johnvazquez6848]

Great video and your spot on! very useful

[@owner-com]

Thank you for watching and commenting! I love hearing when people enjoy our content. More is on the way!

[@albertoorozco622]

Such great information! Extremely valuable. Does your program offer Reseller programs?

[@owner-com]

Hello! We don’t have a reseller program, but we do have a partnership program. Do you work in restaurant marketing?

[@albertoorozco622]

I am starting to look into the marketing side. I work with restaurants with their POS. How can I get more info on the partnership program?

[@NaijaKids-x3g]

I work as a major restaurant marketing and sales agent in my country, I need more information on your partnership Program too.

[@joeferrentino2300]

great video, love watching and learning, been in the pizza business for a long time and want to learn as much as possible all the time. Something about teaching old dog's new tricks...Angelina's pizza West hartford, Ct.

[@owner-com]

Hey Joe! I love to hear that you’re always looking to learn something new. The world and how people interact with businesses is always changing so keeping up with these changes will help you stay ahead of the game! I navigated to your website to look at your menu and it looks like you have a pretty solid menu in place that aligns well with the pizza cuisine type. However, I would recommend modernizing your website a bit. Your website currently has a focus on text which actually deters people rather than attract them. I would recommend that you include high-quality images of your most popular food items on your website’s main landing page. Putting photos right in front of somebody as soon as they land on your website will help you capture their attention quickly and also answer questions they likely have about what you offer and what they can expect from your restaurant. Thank you for watching!

[@divadshutter]

Amazing!

[@owner-com]

Thank you!

[@jenniferwalton9110]

Home Slice Pizzeria Raymond, WA!!!!! Epic video. Thank you!

[@owner-com]

Hey Jennifer! I scrolled through your website and I saw that you offer online ordering, but your ordering platform is detached from your main website. I would recommend a landing page on your primary domain to house your ordering platform so that your online transactions are associated with and credited to your restaurant. This can really improve your search visibility because search engines love to recommend restaurants to people who they know will create a paying customer. I would also recommend using some keywords like “best pizza in Raymond” to appeal to popular search terms in your cuisine type and location. Thank you for supporting our channel. If you’re interested in seeing how the Owner platform takes care of a lot of these things for pizza places like yours, feel free to head to our website and sign up for a free demo at Owner.com.

[@Gesairo]

Thanks for these important tips bro

[@owner-com]

Happy to help. Thank you for watching!

[@lameecemazrooa5839]

How can I price menu items if I don't know the cost of each

[@owner-com]

Hello! There are a few ways to go about this,]. Try measuring out your recipes an getting an idea of how much you're spending for each item. If you offer a chicken wrap with 4 oz of chicken and you buy chicken breast for $4 per pound, then you know you used $1 dollar worth of chicken for one wrap. Repeat that process for the other ingredients in the dish along with other costs to find your cost per dish. There are several recipe cost calculators online that can help you do this.

[@oasisrestaurantcatering7271]

Oasis Restaurant Pismo Beach, CA

[@VemanaMalathi]

I'm wondering if you can shed some light on the Indian restaurants! We own a firm (multi cuisines) since 15 months with a team of 20+ staff serving South Indian cuisines and Biryanis

[@sadigaddi5085]

❤

[@DM21217]

Do you have job opening?

[@drmikadirector7113]

Would be great if you could look at our menu which serve plant-based fast food in Malaysia, South East Asia.

[@owner-com]

Sure! What is the name and city of your restaurant?

[@Dhkbd2024]

i love your video but i have one feedback. i only jot down my thoughts because i really love the sbject matter. the topic is super exciting but using a camera b for a one-person youtube video is a little unnerving. The camera A (talking head) and the camera b (side angle) are also in different frame and in different distances from the camera which hinder seamless experience. It felt imposed. also takes away my attention from the topic several time and i had to adjust my attention serveral times. besides that technical issue, great great discussion!

[@owner-com]

Hey there! I appreciate your feedback and will keep it in mind. Thank you for supporting this channel! More content is on the way 🚀

[@JessOwen]

Ocean Crest Resort in Moclips, WA

[@caffeinetococktails5341]

This is a great video

[@owner-com]

Thank you!

[@tamasatoa8368]

I own a Hawaiian BBQ food truck. Need help in creating my menu for a high profit margins.

[@owner-com]

Hey there, Tama! What kinds of menu items do you currently have on your menu?

[@zkahya]

Bagelati located in Cinnaminson, NJ

[@simmba6621]

Love your video & strategy. I admit of fucking up my price, I'm making negligible net profit despite have good sales. I'm planning to upgrade my prices, I'm having fomo

[@owner-com]

Nailing down pricing is definitely a hard one. Hopefully those changes take your restaurant to the next level!

[@satvirsidhu6149]

Hi Adam, We really need help to boost up our pizza store. We’re struggling with the cost and also not making money more than a year.

[@owner-com]

Hey there! I’m sorry to hear that business has been tough. Pizza can be a competitive cuisine type so finding your footing with your marketing and brand strategy could be a game changer. What is the name and city of your restaurant? I could provide some insight into your online presence if that’s helpful for you.

[@culinarycassanova7303]

Quality content here

[@owner-com]

Thank you! Happy to hear that you liked the video.

[@DanushkaSith]

Wow bro genius 😊

[@owner-com]

Thank you! Glad you enjoyed the video.

[@kingkong9542]

Thanks!

[@owner-com]

Thank you for watching! Glad you enjoyed this video.

[@JoAnnRibaudo]

Would love your suggestions rockNRoll sushi Alpharetta GA

[@owner-com]

Hello JoAnn! Is this the location on Windward?

[@JoAnnRibaudo]

@@owner-com yes

[@HaluhalongPuna]

This video is more like exposing the food industry 😂

[@inshapeladies]

Would love your feedback! Clara's Tidbits Restaurant and Catering Jacksonville, Florida

[@owner-com]

Hello! I noticed that a few locations pop up in the search results when I look for your restaurant online. Is there a specific location that you’re affiliated with?

[@mikefrimpong7706]

Shoreditch & Co Accar- Ghana

[@NaijaKids-x3g]

More information on your partnership Program please?

[@owner-com]

Hello! Thank you for your interest in partnering with us! Head to our website and sign up for a free demo. You can select your role as “I provide services to restaurants” so we know you’re looking for partnership information.

[@Family1win3productions]

Question why use the 100 to multiply 0.25 do you do that every time?

[@Xeyyakkenn]

That's how you convert a number to a percent. If your answer is 0.37, that's 37%. If your answer is 1, that's 100%. If your answer is 1.37, that's 137%

[@AnthonyBarras-c1j]

People chasing status, buy premium. People chasing wealth, buy value. Almost every financial planner targets eating out for budget savings when looking at disposable income meaning you are competing for these $'s. Pricing must be fair (not the highest, not the lowest) and, food quality good to be sustainable regardless of high or low end of the cost model.

[@sturonllc]

Great insight. Would love to have your feedback. Shanes Rib Shack Cleveland Tn

[@owner-com]

Hey there! I replied on your other comment about this and same would apply here. As a franchise, what kinds of things are you able o change on your menu, website, or online ordering?

[@sturonllc]

What would you suggest. To change. They are pretty open to what they would do.

[@mohamedayoub6064]

Great tips. My country doesn't have any of the big food chains so iam planning to start one. Any tips?

[@owner-com]

Hello! When starting something new, I suggest asking yourself three things: is there a desire for what I want to offer in my area or do I already have competitors? Who does my concept attract the most and how do I make my brand appeal to this crowd? What are the logistics of my cuisine type when it comes to profit margins, space needed to prepare and serve dishes, and what costs do I need to consider? These questions can be a great step 1 as you work on configuring the rest of your business plan. Good luck!

[@aaayodele1376]

Tower Blendz if Fresno CA

[@ahmedjuma2091]

WingStation- Sugarland TX

[@ernestopoppante4758]

The GoodPizzas Hickory, NC

[@Diego-t6g]

El Asadero Tacos Al carbon - Mesa, AZ

[@user-df9kd4gi8h]

I want to sale burger. What your suggestion menu?

[@owner-com]

Hello! Do you have a restaurant already?

[@user-df9kd4gi8h]

@@owner-com i use my house

[@Krazytaco937]

Krazy Taco 937 Springfield OH I’d love to have your input for my restaurant.

[@owner-com]

Hey Stephen! Looks like you serve both Mexican inspired and American dishes. Flautas could be an easy addition to your menu since it includes a lot of the same ingredients as existing menu items. They are cheap to make and a crowd favorite! I also would recommend offering onion rings as a side item, especially for burgers! They are a popular pick for a lot of customers and one of the cheapest side items to make. Thank you for being a customer with us and for supporting us on this channel too. I appreciate it!

[@Krazytaco937]

@@owner-com my downfall this restaurant is we do not have a fryer :(

[@MichaelLaminKabba]

Kabba Food Network, Sierra Leone, West Africa.

[@akshay9100]

Noosh nosh louisville ky

[@stevenflores8138]

Tio Tinos Tacos, Dwight Illinois

[@LennyYT]

Awesomeness. Which brands you'd give an award for.their strong promotion and loyalty system?

[@apexridermtb4567]

Firegrill Santa Maria ca.

[@owner-com]

Hey there! Thank you for dropping a comment. It looks like you don’t have a website attached to your Google listing. Websites are one of the best ways for a restaurant to build up SEO, show off their brand, and attract new customers online. I would recommend creating one and adding your menu there too!

[@apexridermtb4567]

I don’t have a website just yet

[@apexridermtb4567]

We are on door dash or on google

[@mazharmoideen8429]

Sahtein , London

[@owner-com]

Hey there! I googled “Sahtein London” but no Google listing pops up. Do you have a GMB listing?

[@kennethgedelian2273]

It cast 27 sents to make a big Mac add it up😅😅

[@user-df9kd4gi8h]

Amazing 👍 can you asst me?

[@hdzcarlos]

Can you check out my restaurant and provide feedback on changes that you recommend? Guac N Roll in Eau Claire WI

[@owner-com]

Hey Carlos! Your menu has some great low cost options already. Chips and dip are a great side item to use in Mexican cuisines since they are low cost. Try adding a chips and salsa pairing. Its one of the lowest cost chip/dip pairs and a staple that most people think of when they want Mexican food! You can also try more adding dishes that include rice and and bean plus a cheaper staple item like chilaquiles or basic fajitas (veggies and flank steak) Increasing your range of aguas frescas may be helpful for you too.

[@Abizar-np1wm]

What language is this

[@arenuzzle6282]

English

[@janerissworldvibe7695]

But i the begining is more waste the sale

[@juangarcia-uf4nm]

Mas fuego CA carlsbad sandiego

[@owner-com]

Hey Juan! I tried to look at your menu on the Mas Fuego website but it sends me to an error page. Is there a better place for me to find it?

[@ricardoperaltavargas730]

how could I use your services in Chile?

[@owner-com]

Hello! We aren’t available outside of the U.S yet but we have plans to expand in the future.

[@michielniemeijer9256]

Ms Chelin, Amsterdam

[@owner-com]

Hi! I’m happy to take a look at your restaurant. Form what I see online, you don’t currently offer appetizers or desserts. For your cuisine type, I would recommend adding items like onion rings, crisps, and basic milkshakes to your lineup. Onion rings and crisps are cheap but easy add-ons and milkshakes are a classic pairing to a burger and an easy upsell.

[@AngellaBell]

Angie's place Caribbean eatery Ontario Canada

[@owner-com]

Hey Angie! Thank you for watching and dropping a comment. I found your restaurant on Google, but it looks like you do not have a website. Websites are a really big and important way to build your search engine optimization and capture the attention of people in your area. Include keywords on your site to help you appear as a top result when people in your city are searching for Caribbean food. For you, this could be something like “best Caribbean food in Stayner” or “best jerk chicken in Stayner.” When you create your website, be sure to link it to your Google listing.

[@NoOverXplain]

You should have a measurement to all ingredients and calcute. No need stupid over explain

[@btd389]

Amazing videos, but can you please blink more.. my eyes get dry and painful by watching you speak 😅

[@polska4968]

does he ever blink ....

[@garry-t9d]

Please blink. Its unnatural

[@adame7155]

Uplifted Bistro Manteno This is So true something we have been struggling with. Would love your help

[@owner-com]

Hey Adam! It looks like you have boba as the forefront of your store. A lot of boba concepts choose to add sweet options as well that are cheap to make such as dessert waffles. From what I can see, you don't offer any slush. Slushes are very common in boba concepts and low cost to make. Since they are popular in boba stores, you may find that you can attract new customers or can upsell customers by adding it as an additional item.

[@LifeIsPresent2804]

I wnat to start pizza truck in india please give me some ideas & Suggestions.

[@owner-com]

Hey there! Thank you for commenting. I would recommend offering both single slices and whole pizzas, classic Italian dishes with ingredient crossover with pizza, and common appetizers. Try adding things like strombolis, calzones, breadsticks, garlic knots, and other similar dishes to your menu. If you plan to offer more variety but want to stick to the classic pizza shop menu then you can also try entree items like pastas and salads.

[@habeebalibinhasan1083]

RAPIDS CHICKEN RACINE WISCONSIN 53404

[@owner-com]

Hello! I noticed that your website says that you are a part of a franchise. Are you able to have your own website or make changes to your website? Do you have the ability to add things to your menu?

[@shakeelkhan3119]

ITS FRAUD OR SCHEME 🤯 IT'S BURN MY ASS

[@shornnelgriffith1221]

Harlem Burger Co New York, NY 10026 Would greatly appreciate it

[@owner-com]

Hey there! It looks like your website button on Google leads me to a “website expired” page so I am unable to view your menu. Do you have another website I should be looking at?

[@Diego-t6g]

El Asadero Tacos Al carbon - Mesa, AZ

[@owner-com]

Hello Diego! Mexican cuisine is typically pretty friends to creating a diverse menu while also keeping costs low to do so. I looked at your menu and I’d recommend food items like flautas or chilaquiles. Both items are easy to make and do not require other ingredients than what you already have on your menu. Upselling through chips and salsa, chips and queso, and chips and guac can also go a long way. Thank you for watching and commenting!