How to Launch a Million-Dollar Business This Weekend - Noah Kagan (4K)

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LinkedIn Jobs recruitment platform with 1B+ users / tim
Eight Sleep’s Pod Cover sleeping solution for dynamic cooling and heating eightsleep.com/Tim
Shopify global commerce platform, providing tools to start, grow, market, and manage a retail business shopify.com/tim
Order Noah’s brand-new book: www.amazon.com/Million-Dollar...
Blog post for this episode: tim.blog/2024/01/23/noah-kaga...
Subscribe to Noah’s KZbin channel: / @noahkagan
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Noah Kagan was #30 at Facebook, #4 at Mint, and has since created seven million-dollar businesses (Kickflip/Gambit, AppSumo, KingSumo, SendFox, Sumo, TidyCal, and Monthly1k).
He is the CEO of AppSumo.com, the #1 software-deals site for entrepreneurs, and has a popular KZbin channel, Noah Kagan.
His new book is Million Dollar Weekend: The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours.
Please enjoy!
[00:00] Preview
[00:40] Noah and his notable successes.
[03:21] Is Barcelona the new Austin?
[10:25] Legal hurdles to living/working abroad.
[14:29] Running an $80MM business.
[17:28] Noah’s negotiating basics.
[21:29] The chargeback maneuver.
[23:56] WIIFT (What’s In It For Them?)
[26:54] A recap of the coffee challenge.
[28:34] “Life punishes the vague wish and rewards the specific ask.”
[30:47] Other comfort challenges Noah recommends.
[36:15] Feedback is a gift.
[37:50] When comfort challenges aren’t appropriate.
[40:56] LOT (Listen, Options, Transition).
[42:22] Tracking metrics that matter.
[47:43] T3 B3 (Top Three, Bottom Three).
[55:18] Weekly reviews.
[58:17] The value of unambitious goals.
[1:02:37] Regrets of billionaires.
[1:09:37] My approach to book launches.
[1:22:55] Priorities: then and now.
[1:39:59] Finding a sustainable purpose.
[1:46:45] Do I still find my past work useful today?
[1:49:52] Testing the waters with new hires.
[1:52:27] Don’t forget to look in the rear-view mirror.
[1:53:20] Trust Noah’s advice in Million Dollar Weekend.
[1:57:00] Now, not how.
[2:00:35] What’s your freedom number?
[2:01:22] Getting your ask in gear.
[2:02:31] Counterintuitively, constraints catalyze creativity.
[2:05:40] Turning annoyance into opportunity.
[2:08:53] Does your intended market have value?
[2:11:48] Most profitable, elegant businesses are simple at their core.
[2:12:33] Entrepreneurs rise from the ashes of fired employees.
[2:14:53] Why you should start a podcast or business.
[2:16:01] “No solutions, only trade-offs.”
[2:16:47] Putting the idea to the test.
[2:20:49] Are you making this too hard?
[2:22:12] The Dream 10 as a test for market viability.
[2:25:14] Rejection as teacher.
[2:26:12] Deliver on promises first.
[2:30:27] The three Ws.
[2:31:32] AppSumo origin story.
[2:36:55] Early high-touch community building and scaling.
[2:37:09] The BrainQUICKENing.
[2:41:44] Finding underserved opportunities.
[2:44:01] Initiate correspondence with humility.
[2:47:35] Little ask, big ask.
[2:48:25] How do I handle rejection?
[2:51:01] Revisiting the Law of Category.
[2:56:28] How Noah handled a recent rejection.
[2:57:40] Dating circa now and learning optimism.
[2:59:38] How Pat seized opportunity in Poland.
[3:00:01] Free work?
[3:05:19] Behind the scenes of my Opening the Kimono event.
[3:13:31] Making sponsorship deals win/win.
[3:17:33] Streamlining business idea validation.
[3:21:36] Unorthodox simplicity.
[3:24:03] Better to be chased for money than chasing it.
[3:25:51] Best holiday purchases for under $50.
[3:33:39] Is competing for attention on KZbin worth it?
[3:42:41] Low-effort, high-reward KZbin experiments.
[3:48:28] Lessons learned from spending $1MM on coaching.
[3:56:34] Benefits of the board.
[3:57:13] How to take on the 48-hour challenge.
[3:59:41] What’s the DEAL with Cindy 10 years after meeting Noah and me?
[4:04:10] Parting thoughts.
Tim Ferriss is one of Fast Company’s “Most Innovative Business People” and an early-stage tech investor/advisor in Uber, Facebook, Twitter, Shopify, Duolingo, Alibaba, and 50+ other companies. He is also the author of five #1 New York Times and Wall Street Journal bestsellers: The 4-Hour Workweek, The 4-Hour Body, The 4-Hour Chef, Tools of Titans and Tribe of Mentors. The Observer and other media have named him “the Oprah of audio” due to the influence of his podcast, The Tim Ferriss Show, which has exceeded 900 million downloads and been selected for “Best of Apple Podcasts” three years running.
Sign up for "5-Bullet Friday" (Tim's free weekly email newsletter): go.tim.blog/5-bullet-friday-yt/
Follow the Tim Ferriss Podcast: tim.blog/podcast/
Visit the Tim Ferriss Blog: tim.blog/
Follow Tim Ferriss on Twitter: / tferriss
Follow Tim Ferriss on Instagram: / timferriss
Like Tim Ferriss on Facebook: / timferriss

[@timferriss]

Brought to you by: LinkedIn Jobs recruitment platform with 1B+ users linkedin.com/tim Eight Sleep’s Pod Cover sleeping solution for dynamic cooling and heating eightsleep.com/Tim Shopify global commerce platform, providing tools to start, grow, market, and manage a retail business shopify.com/tim Order Noah’s brand-new book: www.amazon.com/Million-Dollar-Weekend-Surprisingly-7-Figure/dp/059353977X/?tag=offsitoftimfe-20 Blog post for this episode: tim.blog/2024/01/23/noah-kagan-million-dollar-weekend/ Subscribe to Noah’s KZbin channel: youtube.com/@noahkagan

[@levib]

Five minutes, Turkish!

[@debraburke3018]

@@levib Huh?

[@levib]

@@debraburke3018 Tim references the movie Snatch and it goes over Noah’s head. It was a great moment of Tim showing some relatability and it connected with me!

[@jhp999jhp]

The only reason this podcast isn't longer is because Tim's 4 work hours this week were done

[@HunterSobachers]

This is a good one 😂

[@SamMegan]

😂😂😂

[@mateverway8900]

😂😂😂😂😂

[@yuliyahrybachova6473]

Hilarious 😂😂😂

[@leeleelui8248]

lmaoooo

[@aliabdaal]

Incredible episode

[@TheAlibegood]

@aliabdaal now you need to get invited to Tim’s podcast 😉

[@LegalExtraction]

Just subscribed to your Channel - Excellent content @aliabdaal !

[@KiaOrion]

cool to see you shouted out on here! how can we get YOU on now hahaha

[@69footballgoats]

@@KiaOriontimestamp that Ali is mentioned? Thanks

[@seanben3843]

I appreciate both authenticity by leaving Tim’s Feedback calling Noah out about keep pushing his book on the podcast.

[@NapoleonOwen]

Well explained. Thank you for bringing up this video. Financial education is indeed required for more than 70% of the society in the country as very few are literate on the subject ..... Thanks to Georgina Lucas the lady you recommended.....

[@HollyAlvarez-tt7bq]

I always wanted to trade for a long time but the volatility price has been confusing.

[@prudentwalsher]

No doubt!! I never knew Georgina Lucas had gone viral. I decided to back up my assets and property with her when we met at a conference in New Jersey for the first time.

[@steveromantina]

That woman totally changed my life for good. I have come across individuals but none is as honest as Georgina. So surprised you know her too.

[@liam-st2rz]

Interesting! But I'm new to this, please how can I get to her guidelines?

[@NapoleonOwen]

SHE'S MOSTLY ON TELEGRAMS WITH THE BELOW NAME

[@DorianDevelops]

As someone who just quit their 9 to 5 in order to go all in on content and other entrepreneurial endeavors this was SUPER helpful!

[@felipesanin1808]

was it an easy transition? or did you just jump in the water and hope to float

[@khileshjairamdas8410]

Hey Dorian, do you still train BJJ?

[@DorianDevelops]

@@khileshjairamdas8410Yes just got my 2nd stripe on my purple belt last month!

[@MrMantix7]

love your channel and content as well. Huge inspiration!

[@JustOrgil]

I’ve been following both of you gentlemen for about a decade now (since I was about 18 😅)You’ve both helped me in ways I can’t even begin to describe. I now run my own business and have curated a niche following over the years and passed on some of your wisdom to my Mongolian audience. Thank you Tim and Noah! Also, Noah’s experience in interviewing people with genuine curiosity got Tim spilling gold even though Noah is the guest which I loved.

[@aimhigh3701]

I've been following Noah for a long time. Very impressive to see how he's adapted to KZbin and made such a success of himself.

[@noahkagan]

Thank you 🙏

[@theMannyfresh1]

I would have paid for this podcast. Tim and Noah bounce off each other so well.

[@nathancarranza9860]

That sounded sus 😂😂

[@odemebrown9829]

Such a great conversation

[@Cloudnine2024]

I like listening to Naoh Kagan more than to Alex Hormozi, because Noah is so much more relatable. Have been listening to Noah since the early days. And he's never developed an ego, yet always comes with fire advice! Alex Hormozi is great in his own rigth, but he is doesn't very well rounded nor hapy. It's all business all, all the time, for the sake of it. That's fine, but not for everyone.

[@noahkagan]

Thank you.

[@Shaqir]

I think this was the MOST VALUABLE podcast Tim has ever done!!! Completed the entire podcast and thought this is one actionable, nothing held back, real talk episode. I met Noah at a Vishen Lakhiani mastermind over a decade ago. Amazing to see the progress of his brand + appsumo! CONGRATS!

[@coreys-dev]

Best i've heard in a while, and I'm only 37min in. Smile, laughter, connection.. Cheers gentleman. Looking forward to the read and putting this discussion into practise.

[@aasa_]

Tim, please stay on KZbin. By the way, this video took me to the podcast (unfortunately, not the newsletter). Genuine content as usual.

[@choixmelchoir4325]

Completed the entire podcast! Massive, massive value with so many nuggets. This is a video that one must come to over and over again! Thanks Tim and Noah!

[@joryiansmith]

This conversation was an absolute blast! ❤

[@noahkagan]

Thank you so much Jory.

[@leadgenjay]

Noah's journey from Facebook to creating multiple million-dollar businesses is super inspiring. One key takeaway for entrepreneurs is the importance of validating your business idea quickly and cost-effectively through tools like Google Ads or Facebook Ads by testing different value propositions before fully committing to the product development. It's a game-changer strategy that can save you time and resources in the long run. Good talk

[@thiagoghisi5028]

Absolutely fire! Thanks Tim for another long-form, thoughtful, dense and incredibly practical, tactical podcast.

[@thecharliemyers]

Tim, you're the goat. No matter where you post we, your true fans, will follow. I was listening to this podcast all day at the gym and when I was driving on Spotify. Then, I decided to finish it up at home on KZbin because I was just chilling and wanted to see what was happening visually. I will say though KZbin includes less loyal fans and all algorithms, so stay true to what you do but your true fans won't be on KZbin as much.

[@TheRealMazOfficial]

Struck a gold mine! Diving into my second listen - there's so much richness in detail that I'm discovering new insights. Great work!l guys!

[@HMuny55]

Ive lived in Austin for 10 years, since the day I left home. I found Noah through Tim. So Happy to have both of them as a resource, in my own city!

[@noahkagan]

Yay 512!

[@brycehughes4586]

Two big older brothers looking out for the world with solid, practical, no BS advice (and experience unmatched for the normal person to meet). More please.

[@pavilova29]

The best episode on the podcast!!! A true conversation, so good feels illegal to hear it!

[@JorritvanGinkel]

This was one of the best conversations i've listened to in a while. Thanks for uploading @Tim!

[@bobderix]

Absolutely loved that Noah made the decision to keep the 'Quick pause' in the video. It's such a valuable glimpse into your process and how dedicated you are to helping your guests shine. Not only does it reveal your commitment to showcasing the best version of your guests, but it also demonstrates Noah's admirable handling of feedback. Kudos to both of you for keeping it real and making the content even more authentic!

[@martincoxxx]

I was confused by this. Was it because continual mention of the book title would be perceived as promotion and require an ad disclaimer?

[@martincoxxx]

Looked for comments and then commented before carrying on watching 🤦‍♂

[@DrBrianKeating]

Great to see this conversation between buddies

[@noahkagan]

Thanks Doctor!

[@paulallen6992]

I've seen Kagan on social media a handful of times over the past few years, but have never engaged with his stuff until now. Very likeable guy, and a lot of chemistry with Tim. A lot of practical info in this episode.

[@noahkagan]

Thanks so much Paul. Was fun to chat with Tim and share more of my story.

[@quinncharney2985]

Tim rocking the B-Team mech 😮🤯

[@rwalker327]

This was a fantastic Interview between very supportive friends, I’ve been emotionally frazzled for a few months and this conversation has grounded me and challenged my goals, Thank You

[@akselpd]

I'm starting my YT channel after watching this video. Already negotiated 2 free trials (for an extra month) with Whoop and Loom. Working for rent in 16 days.

[@noahkagan]

YES today!

[@akselpd]

@@noahkagan wow, everyone is willing to give a free extra month for free - SaaS especially.

[@Fletch_and1]

One of my favorite episodes in awhile! My favorite type of topics. Well done guys 👍🏻

[@TreasureTownCoins]

Some great points at 30:00 - just finished High Tech Entrepreneurship @ Princeton (worst grade on campus across my 7 semesters) - the makeup of the class is still the same (mostly bankers/consultants) - a lot of people aren't willing to focus on sales, but everything is.

[@minahyoga]

First hearing about Noah and love how frank he is and the energy between him and Tim. Another great session Tim!

[@davidmurillo5540]

Wow this podcast was what I needed right now. Thanks Mr Tim Ferriss and Noah. I’m gonna watch it again.

[@dohertyjf]

This conversation was awesome. I'll be honest that I was a bit skeptical because of the length, but the whole thing delivered. Somewhere around hour 3 I had a real unlock, where Noah was talking about asking for the sale. I realized that, even though my companies have done millions in revenue in the last number of years, I'm often not asking for the sale when I should be. I'm not working my way down the value chain to get the first dollar, but I should be. So, I got a ton of value from this even though I'm an experienced entrepreneur! Thanks Tim and Noah for the great conversation and all the value you put out.

[@aizadamadalieva1376]

Hi Tim, please do more KZbin. It doesn't have to be funny; honestly, I personally enjoy listening to your tips and when you share with us your experience

[@Yoda12329]

Ferris is always the GOAT.

[@TheMoShowPod]

Hands down 💪

[@theperfectloaf]

Incredible discourse. When Tim dips into The Boy and the Heron I was on the edge of my seat taking notes. Bravo.

[@haris1558ssss]

Oh boy!! A few min in and already hooked.

[@semperepico]

Great to see Noah back on the show!

[@noahkagan]

Great to be back!

[@joshuadittmer]

This is incredible - thank you Tim!

[@KiaOrion]

One of the best interviews I've heard in a long time. big fan of BOTH of y'all. keep it up!

[@bobbybernard2381]

Great podcast , I really enjoy seeing these great minds having conversations. So much value to integrate into my being. Thank you!

[@jacobsykes8467]

Speaking for myself-I hope you continue to KZbin. Been a pod listener for 8 years, and will continue to listen enthusiastically even if you go that direction-but selfishly, the content is such high quality that it would be a shame to see the visual component go. I respect the reasoning though and hope that you do what’s best for you! Thanks for everything you do.

[@choixmelchoir4325]

This one is going to be massive! Must make the time to listen to the entire episode!

[@noahkagan]

CHOIX!

[@TheNettforce]

Watched all the way,new record. Very valuable

[@Freedom_Flow]

Have already listened to this episode twice. So much gold from both guys! This is a must listen for growing entrepreneurs. Good luck with the book Noah, you convinced me to buy a copy.

[@VerifyAtlas]

I have watched this over 5 times. I rewind and listen. This is really great ❤

[@abbyg8958]

Just ordered the book on Audible! Looking forward to it!

[@benjamin_davis]

Great episode of Tim Tim Talk Talk. My favorite part was when I didn't have to click 2x speed because Noah talks so fast. SO Tynan for the dope nail clippers.

[@bjornvanleeuwen1995]

What an enormous value Noah and Tim giving the viewers!! This info is worth a lot. Keep up the good work, guys. It's really fantastic

[@sappyego]

Add Derek Sivers to this room, and it's gonna be the all time favourite episode of mine 💯

[@noahkagan]

Love me some Derek.

[@derekpurvis8089]

This felt like a classic Tim episode. Great from start to finish 👌🏼

[@cameliabotos6475]

Your topics became interesting again .Bravo ❤

[@RamBhakt12234]

Incredible value, thank you!

[@newguy493]

Hey Tim, Ife been following you since early blog, then podcast days. I am still finding great long form content on Spotify/KZbin/etc. I think you bring value that breaks any assumptions on the algorithmic limitations. Also, this was a great and practical podcast, one of the best!

[@SarahYantra]

this was so great! PLUS the gift list = thank-you!

[@LeoStagi]

Noah kicks ass 🙌🏼

[@noahkagan]

My man Leo

[@StephaniRoberts]

Just finished Noah’s book. It’s excellent! Was already a fan but caught him on Ali’s show and found him so refreshing. And this interview was FAR BEYOND my expectations. Two friends conversing…was a bit voyeuristic in the best way. Loved it!! Thank you! Ali Abdaal should be on, I bet he’d have an interesting perspective on Tim’s channel, respecting his need for privacy and integrity while still growing.

[@doctordilanka]

Thank you, gentlemen! A+ Content

[@jasoncuray]

My two favourite ever since! Been a long time! 2013 and 2015!

[@noahkagan]

Thank you Jason!

[@pavilova29]

Noah was so sweet with all those gifts!!!

[@user-zs3yv8bo5v]

Love this episode, following both for a long time❤

[@DE8508clip]

Love this.. its like listening to the matrix

[@RugilePenno-qr1nh]

Thank you Noah and Tim for another episode. In the last 48 for the first time I played Google solitaire on a mobile. Playing this beautiful game I remembered what is flow and how to do things with ease. Super :-)

[@chuckkaram1484]

I doubt you will read this. But this podcast pointed out every single mistake I've made attempting to grow businesses for 40 years. I thought, hey I'm brilliant, my ideas are awesome , only to see the same idea thtiveI see people. My EGO got hit punched, nice job gentleman. I am changing everything to mirror you guys. I'm on my second reading of the 4 hour work week, and will do a 3rd reading of Atomic habits. Noah, you rock, Tim you are a great mentor and the first coach I will hire. Oh, buying your book Noah

[@vegan_tim35]

I can't believe I kept watching this 4hr podcast video but your stories, insights and ways to approach life are just pretty interesting :D

[@NicholasPalance]

Absolute banger. Would love to hear more of Tim weighing KZbin and other mediums vs privacy.

[@nelsonang]

i listened to this on Apple podcast and i couldn’t tell the two of you apart!!!

[@inventRight]

Tim thank you for the shout out! -Stephen Key

[@aubthread]

I just ordered the book yesterday! Going to be a late bedtime tonight 🙈

[@noahkagan]

Excited for you to read it.

[@mehdirezaeianzadeh]

Many lessons and wealth of information to learn here; many thanks Tim and Noah.

[@irlhesays918]

Body language says more than words…Aquarius x Leo…Fascinating watching and listening to these two. Good info…Thank you!

[@peterparkerlovesmj]

Tim, just keep doing what you’re doing and stop overthinking it.

[@JoelErway]

Incredible guys. Thank you. At @38:00 mark you were talking about negotiations, when Tim mentioned about talking about the book title too much. That dialogue was fantastic. I’d also love to know how Noah approached Tim to be on his podcast this time around? Obviously you guys have history. But, like you said, all of life is persuasion. How did Noah approach Tim for this podcast? Thanks guys. Keep up the fantastic work!

[@bradleygilmore]

I’m curious when did he mention the title? I thought that part was interesting so I went back and couldn’t find it. Perhaps they ended up cutting it out?

[@RyanONeilKnight]

This is a must listen for all those looking to start a business. Also to those that need to focus and grow their company to its first Million. Really key tactics!

[@MarianHolbicka]

Love your work Tim ! 😉

[@prayaanshmehta3200]

10:30 ~digital nomad visa geneology 12:40 immigration to US 14:00 15:10 appsumo 17:30 negotiations

[@PrivacyDefend]

That’s how far you got? 🤣

[@trevorreads]

So good. Loved this.

[@IsjeFeil]

Love how Noah interviewed Tim in this episode

[@TheFreddieFoo]

Tim is a nice guests, talks really well.

[@Shivankvyas]

Epic episode!❤

[@agavestraws4545]

Tim, you’ve made it man. You’ve won on so many levels. But there seems to be an anxious tension about always growing and afraid of fading out.

[@SilvioSangineto]

I never met somebody being so excited about Austin except for the cost if living. It is okay if you are trying to convince yourself but the numbers and qualitative analysis don’t say so. Growing from 0 to 1 would be a 100% growth but it doesn’t depict the real picture! The challenge for the audience is to understand how living in Austin helped you to be more successful (concrete examples and ROIs). If he is just a point of view, thanks for sharing! ❤

[@tayo6189]

Man you’re awesome, love your content!!

[@Pabloandresariza]

This podcast was great.

[@tzenmatteo]

good one boys, abt to be 23. Listening to these vids whilst flying on the running machine hehehe. health first

[@loicmba]

Thanks for introducing your community to him all those years ago!

[@jordancaballeroshow]

So good. Thank you.

[@odemebrown9829]

I love this conversation

[@davethesafariplanner]

Life is interesting like that, the article Noah Kagan is talking about, the one with chihuahuas, is what inspired me to be an entrepreneur. I bookmarked it, and I used to re-read it almost on a weekly basis. It feels like such a long time ago.

[@LPCSaaS]

Amazing episode. Thanks

[@outstandingvegan]

Amazing good episode already taken so much value just listening 2h took a pause applied what they said and succeed. I must say you guys are selling Austin & Barcelona to everyone😅

[@DJjussi1]

For the record I didn’t find him repeating his book title too much

[@mistrzu8965]

This podcast have 4 hours, and I am watching that third day. haha

[@rfsalad4118]

Thank you guys.

[@Johncardi1]

It may have taken me a week to watch this whole episode, but I did prevail!

[@ClarkeScott]

Content has always be A+ ...Finally a good mic! LOL.

[@Joeslowcostlifestyle-py9ww]

Tim and Noah have some serious chemistry. At first, I was like, "four hours, fuck" But then I couldn't stop listening. It was seriously inspiring.

[@viktorbanczi9905]

Intro using hooks from the host? Wow 🤣 love your work and amazing pod.

[@PedroSilvaSantos]

Excellent episode! 👌🙂

[@noahkagan]

Thanks PEdro (: