How to Create a Brand Identity - Brand Guide and Hand-off

[@bellamaria2322]

thank you so so much for providing free templates without having to subscribe to anything! That´s really rare. I appreciate it!

[@MitchSalada]

Fantastic. I watch them over and over your videos. I like your teaching and presentation style 💯❤

[@Kayla-app]

Oh thank you! I'm so happy you find the helpful! 🙌 Just let me know if you have any questions or ideas for videos you would like to see!

[@cheskypesky]

I'm so glad I discovered you, Kayla!!! You are such a gem

[@Kayla-app]

I'm so happy to hear that! 😊 Thank you for watching and just let me know if you have any questions or ideas for videos 🙌

[@itsuuke]

I finished the series for this, and I'm so thankful for everything you've done! I'm currently managing and setting up our creative studio and having all these guides and information is really helpful for us to know how to do things and find a way through all these dark paths. So thank you so much! To add, I really enjoy and love your videos. You seem to be such an angel for me, and I can imagine how great your relationships are with your clients because of your personality and angelic smile. It's so inspiring and it feels like you guiding us is a great calling for you. I truly appreciate everything!

[@Kayla-app]

Hi! Oh this makes me so happy to hear! 😊 I love creating videos that I wish I had when I started, and to hear that they are helpful is such a great motivator 🙌 How exciting with your new studio! 🎉 BEST of luck, we are rooting for you!

[@itsuuke]

@@Kayla-app Thank you so much! Will continue supporting your channel and always looking forward to your new uploads. Best wishes to your career and journey as well! 💗💗

[@ahmedelhadary1899]

I recently discovered your channel but I can tell you that I found tons of information that I couldn't find anywhere else, I found a lot of stuff that I didn't know about, so thank you for all these invaluable advice❤️❤️

[@Kayla-app]

Oh wow! I'm so happy to hear that 😊 I remember looking for tips about the day to day of running a design business when I started so now that I have more experience, I wanted to share it 🙌 I'm so happy you find the videos helpful, that is the best motivation for me!

[@lupo_wicky]

Your logos, Your process, presenting bla blaa blaa everything is so nice and cute as you! thank you kayla💕💕❤❤

[@maryammerbouh2220]

wooooow i was looking for inspiration to creat my brand identity for a print consept and i discovered your channel, such amaizing explanation good job and thank you🙏🙏🙏

[@Kayla-app]

That is so nice! ✨ I'm so happy you find the videos helpful 🙌 Thank you for watching 😊

[@vivaliberty2]

These are such valuable insights!! Thank you so much for sharing your expertise with us :)

[@Kayla-app]

Oh I'm so happy to hear that! 😊 Thank you for watching 🙌

[@saki3963]

Hi! Great vid as always Malin! Was wondering if you could maybe make a video about how Target Audience affects design. Like how it affects the graphics, brand choice, color palette, syle, tone of voice etc. I find it very difficult and was thinking you had some advice. Currently I'm making a fictional event brand for young men facing depression as my college project, but I'm not sure how to appeal to that demographic while designing. I often find myself going off track or not being able to justify my design decisions with the target audience in mind

[@Kayla-app]

That is a great question and I would love to make a more in depth video about it. I would start by seeing if I could find some articles about why men in your age range tend to be depressed and how some might be coping with it. Then you can see how other brands that address depression have used design - are they are trying to be serious, optimistic, focused on facts and so forth. There might be social media accounts or reddit forums where these men discuss how to cope with their mental health and how they like to talk about it. Maybe they like people to acknowledge how difficult it can be or focus on what they can do when they are having a hard time for example. Since many apps and telehealth companies focus on mental health, I would also look at how they use design and messaging to make their audience trust them. I hope this helps as a starting point 😊 If you haven't seen it already, you can check out this video I made on brand research: kzbin.info/www/bejne/jGa2loiseKihmq8&ab_channel=Kayla Or this video from the recent series where I do brand research and then create a mood board: kzbin.info/www/bejne/gKSwhGaIp7t7jbs&ab_channel=Kayla I hope this helps, just let me know if you have any other questions at all 🙌

[@saki3963]

@@Kayla-app thank you so much ❤️

[@linar.6312]

​@@Kayla-appThank you for your advice! This is very interesting and helpful to me, too~ ❤

[@valentinachinchilla2737]

Incredible!!❤ thanks for such a good content

[@Kayla-app]

I'm so happy you find it helpful! 😊 Thank you for watching 🙌

[@ShubhamSaket.]

Hello, I am one of your subscribers and your videos are very helpful for me. I want to ask, how can I get a client for logo design? Could you also share how you acquire clients?

[@Kayla-app]

Hi! I'm so happy you find the videos helpful 😊 I would love to make a video on this because it is such a big topic with many answers. The short answer is to start with your own brand and decide who your ideal client is and then create a marketing funnel that works for your business. It can contain everything from going to networking events, collaborating with other creatives and posting to social media for example. I did make a Skillshare course on this topic called "How to consistently get clients for your design business" and you can find it here if you visit my profile after you sign up for a free trial. www.skillshare.com/en/r/profile/Malin-Lernhammar/161915345?gr_tch_ref=on&gr_trp=on I hope that helps, I'll make sure to create a video about it here on the channel as well! 🙌

[@ShubhamSaket.]

@@Kayla-app Thank you for sharing your expertise and knowledge with the community. I look forward to watching your future videos on this topic. Keep up the great work!

[@manaraoudeh9087]

Thank you for the beautiful content. I want to ask you about colors, please how do you extract and define CMYK value from the hex code?

[@Kayla-app]

Hi! That is a great question. If you work in Adobe Illustrator, you can click to reveal the colour window and it will show you both the CMYK and the RGB code. You can also use conversion sites like this one: colordesigner.io/convert/hextocmyk I am making a video all about colour so I will make sure to cover your question in there are well! 🙌 I hope that helps! 😊

[@manaraoudeh9087]

@@Kayla-app how kind are you. I tried that but for example the colors you used in last project I couldn’t find the same cmyk values. So please if you can explain that in your upcoming video

[@QuantumManifestor]

I was wondering if you can link an example of the handoff package? thank you so much for the valuable content

[@Kayla-app]

Yes no problem! Here is one we created before: kayla-blog.squarespace.com/handoff-package I hope you find it helpful! 🙌

[@QuantumManifestor]

love you@@Kayla-app

[@healthadvice3091]

kayla ❤️♥️🧡💛💚💙💜

[@Kayla-app]

Love that 🌈 😊 I'm so happy you enjoy the videos 🙌

[@amarvlolagena7157]

Your videos are awesome but the sound is at a very low volume.. I can bearly hear the video keeping the volume 100%

[@Kayla-app]

That is great feedback! Thank you, I will make sure to increase the volume for future videos 🙌

[@moniyahwehson8054]

Can you do a video about InDesign?🙂

[@moniyahwehson8054]

Please??

[@Kayla-app]

That is a great idea 😊 Would you like a "how to get started with InDesign" video or a specific topic like "how to design a brochure" for example? Thanks! 🙌

[@justri]

Thank you so much!! Ur the best 🩷🩷🩷

[@Kayla-app]

Thank you for watching! 🙌 Let me know if you have any questions at all 😊