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Have you recognized the need for a centralized database in your business but feel discouraged by the complexity? Here’s how to get started without feeling overwhelmed:
I've broken the entire process down into helpful steps you can use to create your own centralized database. Once these four steps are done, it's still not as simple as “set and forget.” There's much more ongoing management required to keep it functioning and optimized. If you can answer a handful of specific questions about the data you gather and how it’s used, you’re on your way to building an effective centralized database.
What other questions do you have about setting the stage for centralized database use in your business?
Connect with Kim:
LinkedIn: @KimLawtonMarketing
Twitter: @Kimlawtonmktg
About Kim:
Kim Lawton is an award-winning marketing veteran known for her cutting-edge marketing strategies that help brands build visibility and connect with consumers. She is a Partner and the Chief Possibilities Officer at Inspira, a purpose-driven brand activation agency, as well as the Chief Operating Officer at Enthuse, an experiential marketing consultancy agency.
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