How to create a stand-out SOCIAL MEDIA STRATEGY for your small business + how to film & edit videos

[@chantalleonhardt]

Hey Lovelies, I've created a workbook that encompasses all the chapters, questions, exmaples and so much more for you to create a strategy specific to your goals!! www.chantalleonhardt.com/shop/socialmediastrategyworkbook Dream big, Chantal xx

[@gremics-gallery]

Good Job

[@ProjectBecks]

I'm a social media manager for 7 figure creators and girl when I tell you YOU'VE HIT THE NAIL ON THE HEAD with this advice. I really love how you're encouraging people to show up authentically rather than follow the 'hacks' that everyone's repeating. We have to remember that 'audiences' are people who can tell if you're trying to grow versus sharing things you're passionate about. Love love love this video and following your journey 🙌🏻

[@chantalleonhardt]

Thank you 🙏 This is such a huge compliment!! So true, you really have to understand your audience if you want to achieve your goals!

[@leelee1286]

This is advice from a successful business owner, instead of someone who just likes to give advice 😂 Super helpful!

[@chantalleonhardt]

Thank you so much Leelee 🥰

[@samliphied]

Still a small artist. Social media never felt like home to me. It was always having to change just because the algorithm didn't approve of my ideas. It made me doubt if I was really worthy. "If you're creating for the algorithm, why are you creating at all?" so true. Thanks for actually being helpful. I hope to build a community that makes people of all kinds feel invited.

[@chantalleonhardt]

Thank you so much for watching! I have definitely not felt at home on social media either- it was always a drag, like I was forced to create content in order to grow my business! But now I've found a style I love to create!

[@chantalleonhardt]

You just have to put in the patience and keep going!

[@Manifesting_Secret_Sketchbook]

STILL CREATE-- forget the algorithms. Because your aim may be different to other Aritists/ creatives. * did you know you can get lucky with that ONE video?

[@Manifesting_Secret_Sketchbook]

START believing that you already ARE SUCESSFUL and you will become SUCESSFUL. SECRET::: you attract what you are not what you want? * KZbin videos on * law of assumption * Quantum physics * Feng Shui your Bedroom and workspace/ home/ garden

[@444flojones]

oh my gosh i LOVE that you are rejecting the algorithm advice... SO TRUE

[@keraexcels]

I love that you said you FOUND YOUR CONTENT STYLE… very very important. It’s not only about the content but HOW PACKAGE IT MATTERS( i am not shouting i promise) our way of telling the story matters

[@chantalleonhardt]

exactly!!!! keeping it consistent in all aspects ☺

[@leighanncreates]

Such great advice! Especially the part about algorithms. Too many “gurus” constantly talking about algorithms and forget that there’s people behind the phones too. And congrats on growing so much on Instagram!!

[@chantalleonhardt]

Thank you so much!! Got to keep it real out here ☺

[@VenusRoseAcademy]

I really appreciate you being so authentic and empowering. Thank you, I find you and your work very inspiring. 😇💛

[@LoVeAmYxOxO]

You should consider launching a Kickstarter! I think what you're doing with this book and your art is going to be BIGGER than you've Imagined and more amazing than you realize. Once more people hear your story and see your talent, they will want to be part of your journey. You're already sharing your inspiration, the challenges you've faced, and the vision you have for the future. I love your passion it's so inspiring! Good luck, and I can't wait to see your project come to life. ✨⭐️✨

[@chantalleonhardt]

Thank you so so much, this is super encouraging!! I've definitely thoguh about it, but I would only launch when I have finsihed the book otherwise I think I'm getting ahead of myself. Otherwise I plan on opening pre-orders when I get my sample copy finalised! Page three coming up next xx

[@thisisezralane]

This was actually a really helpful video. Usually you get stuck in tutorial hell and end up with more questions than answers, but this video managed to nail a lot of uncertainties. Thank you :)

[@sajidabenmbarek]

you are bringing so much value to the world :) have a very good day

[@daniellacadogan3729]

thank you for this advice!!!

[@julianacastellonm]

This was SO helpfull THANK YOU SO MUCH

[@grandjette]

Thank you for sharing your experience and journey. I'm developing my road map for my business and your pointers simplify most of the ideas in my mind 🤓💛.

[@CreativeStitchingwithAnn]

Thank you for sharing! Enjoyed your presentation.

[@tonydangoffical]

i love your videos, best advice for Online Business Career.

[@Chayacreations]

I learn a lot, your video finds me when I need it the MOST !So helpful , God bless you !

[@jessicapierce9704]

This is my exact goal for my youtube channel. I have always been timid on taking the leap but this has given me more courage! Thank you so much for this video and knowledge!

[@chantalleonhardt]

Thank you 🙏 ❤ yea take the leap!!

[@KeianaByfield]

This is VERY valuable advice! Thank you for sharing

[@estherwillson2152]

Wow Chantal I think you nailed it. 🌟❤️🌟

[@chantalleonhardt]

Thank you!

[@themorgansophia]

Loved this, and I really needed this advice right now. I’m just building my KZbin channel, but I also use social media for my photography business. It’s so confusing to me, so I’ve decided to just focus on two platforms right now. Thank you, thank you, thank you! I can’t wait to watch more of your videos!

[@chantalleonhardt]

Thank you!!! Yes focusing on one or two platforms is so important otherwise you'll spread yourself too thin- whatever platform works best for you as well, don't feel pressure to start another!

[@itsmarycoleman]

This was such great information! I'm from Australia too (in Sydney), so it's great to see a fellow Aussie :)

[@angiesegura5998]

Omg! Finally someone I can relate too. I know everyone is about the algorithm but, I just wanna keep it real, not do what everybody wants to do. I love your content and all the information you are sharing with us. I really appreciate it.😁Thank you so much!!!

[@chantalleonhardt]

Thank you!! So glad you found this useful, as it’s something I wish I new when I started 🙏⭐️

[@mishkalarsoncreations]

Thank you for that piece of reality! Happens to all of us.

[@chantalleonhardt]

Not really sure what you're refering to, but thanks!

[@chenmingting]

Really appreciate this video and reminding myself to create a social media with my own style and not blindly follow the trends.

[@chantalleonhardt]

Exactly!!! You are the only thing that has longevity ❤

[@alejaart]

Love so much this video! Thanks so much for all this Chantal, I’ve been following your journey since the beginning and I just love how all your hard work has been rewarded, seen all the knowledge that you have learned and being able to learn it from you it’s truly a blessing, your doing an excellent work as an artist and content creator! currently patiently waiting for your children book release and hopefully will be able to get one sample all the way to Panama in Central America. All the love for you 💖

[@chantalleonhardt]

Thank you so much Aleja!! Definitely so much more behind the scenes than just painting 😅🥰

[@oscartoledohernandez2439]

This video is great. As someone that has started an small business recently (graphic design studio) and is struggling to get clients and create content this has been super helpful. I'm tired of seeing big creators gatekeep information and give vague and generic advice.

[@chantalleonhardt]

Much appreciated, so glad I could break the barrier of knowledge!! I know how tough it is 😮‍💨🙏

[@rachelledellavecchia4951]

I'm 40yrs old and writing my first novel I've been off social media for over 2 years. I've never done video content but to sell my novels as an Indy author I'm going to need a presence on as many platforms as possible. I have so much anxiety about all of this. Thank so much for this vid. It helps give me a little more clarity for the direction I want to go in.

[@chantalleonhardt]

No worries at all!! I would definitely recommend having Instagram as a base and we’re you can reconnect to your existing audience 🙏

[@rachelledellavecchia4951]

@@chantalleonhardt Thanks. I'm waiting to get an official website and email address, then I'll get IG, FB and as many other socials as I can. I don't want to mix private with business and have said I won't go back on IG and FB in a private capacity.

[@flanzella]

It was cool to see this video afrer originqlly seeing you on instagram! I had followed as i thought you did such a good job 😊 I think what we, as artists, struggle most with is telling a story in a short amount of time. Thats why I focus my energy into YT, i love being able to yap for 20 min vs a minute 😂

[@chantalleonhardt]

Exactly!!! I can say so much for in a yt video!!!

[@tuiva6207]

Love it❤️

[@chantalleonhardt]

Thank you 💗

[@sheristaffiery]

Excellent thank you

[@alisiademi]

Last night I had a dream that I was making a big piece of art with a bunch of stuff I would want to put in it, like a scene, but I was like "I'm adding pretty grass and flowers like Chantal!" 😊

[@chantalleonhardt]

omg that's so beautiful the hear 🥺❤

[@shylieart]

Thank you

[@nedavius]

cant believe im so early !

[@chantalleonhardt]

hehe 💕

[@itsdaphnevh]

Just over a month?!! 👏🏼

[@ChantelleArts]

you're absolutely right about most growth gurus only growing because they're a growth channel and, they probably haven't actually organically grown an ordinary account ❤ Also side note, I have the same name and its kind of unique so it's really throwing me off hearing you say it hahaha 😂

[@chantalleonhardt]

Absolutely I had know idea what they were saying and had to figure it out for myself! Nice to meet you Chantelle 🥰

[@joyduniyafriday1019]

I agree with you Chantelle, I am a social media manager and most growth gurus grow because people want to grow, so once they say, 'let me show you how to grow online' people will automatically want to know the 'how'. Growing organically isn't as rosy as they protray it because different things work for different accounts.

[@Iamebiinya]

This is a very beautiful video. I love the cinematography lighting. You are definitely on some thing. I’m ready to get into Contant creating myself. What microphone are you using?

[@chantalleonhardt]

Thank you! Its linked din my amazon storefront! Just any basic mic works well!

[@Imloeyrose]

I’m sorry, but your face when your camera started falling keeps making me laugh 😂

[@sarasokol2823]

New sub here! Thanks for the info. I couldn’t find the link for the mic you use. Could you share it? Thank you!

[@chantalleonhardt]

i just realised i linked the wrong amazon storefront! Right one's up now, I have a folder there with all my equipment! 🙂

[@heidi9569]

If you get a little clip for your mic and put it on the front of your shirt your sound will be better. You won’t get breath pops and the volume will sound better when it’s not so close to your mouth.

[@chantalleonhardt]

Omg I will have to invest!! I actaullly think I have one somewhere 😅Although the sound isn’t too far way

[@jessiebilldt44]

This is good stuff! I think it's so silly that we all got trained to make reels and now the most successful ones are 5 seconds with long captions lol might as well just post a photo at that point!

[@chantalleonhardt]

Omg I hate them (5 sec video with long caption) !!! They definitely have an expiry date on them and can’t see that type of content being created for ever 😅

[@sizohmthethwa]

❤❤❤

[@magicology]

Thanks! Not seeing the mic in ur bio. What kind is it?

[@chantalleonhardt]

@@magicology it’s linked in my Amazon storefront!! It’s just a regular $25 wire mic

[@lauraswan8647]

❤

[@chantalleonhardt]

🥰

[@Feryal_O]

Is it possible to apply your advice in my cake business journey ?

[@chantalleonhardt]

Absolutely! Take what resonates and leave what doesn’t, make the strategy your own ⭐️

[@YANQATM]

how do you film in cinematic mode with an iPhone 11?

[@chantalleonhardt]

I just rotate my phone and I usually film in 0.5 a lot 😁

[@Vladshirokov]

Однако интересно

[@Jake-D-Solyst]

Anyone here have a full time job and makes art (in my case creative writing) on the side and therefore doesn’t have a ton of time to promote? And if so are you sticking to one channel and specific kind of content since time is limited?

[@chantalleonhardt]

Hey Jake! I definitely think sticking to one platform is best if you don’t have to time! But I also repost the exact same content to both Instagram, YT shorts and TikTok to maximise exposure and save time 😊

[@kirstenelizabethart]

I am struggling with getting my content out there. It into is shown to one hundred people and then stalling 😭 I’ll keep trying

[@chantalleonhardt]

I feel you!! Most likely because you engagement rate (comments, watch time etc) is low, keep experimenting!!! Try different hooks and video styles ❤ have patience you’ll get there!

[@lamiasun-s8z]

well i have a doubt like without algorithme people won’t reach u no? idk if u got it cuz i’m not native speaker but ..

[@Izzydroid.]

Now don't get panic and gaslighting yourself guys ! It will take some time and some failures to understand and find your own personal style in order to make a strategy 😊. GL 🤞 Btw girl your video lighting is not that bad as far as I'm concerned :)

[@chantalleonhardt]

Thank you!! I’ve definitely been through many failures to get were I am, patience and persistence is key for real ❤

[@soufwesthoustontx]

I guarantee you most of your growth has to do with your talent and current projects. The algorithm as well.

[@chantalleonhardt]

But if I didn't create content that showcases my art and current project in their best light I wouldn't have had much growth at all! You can be insanly talent but unless you can translate that across the screen no one knows.

[@soufwesthoustontx]

@@chantalleonhardt The level of talent you have you would have gain followers regardless. I watched one or two videos before I subscribed because of your work and when you said you had a goal to make illustrations for a book it was an interesting journey that I wanted to watch. Not too many people that I've seen have shown that process. Actually I think you are the first I've come across.

[@thatskums]

Nope, I've seen many many artists who are equally as talented as she is and yet they don't have this success on social media. Social media is really about connecting with your audience and giving them a reason to stay after they have followed you and her tips are wonderful! The people who try to chase the algorithm forget to build a connection with their audience sadly.

[@thatskums]

Which means not only is she a great artist but also a social media expert and I think that's just amazing

[@soufwesthoustontx]

​@@thatskums I get you want to be positive, but my comment is not detracting from anything. I literally explained why I subscribed in my follow up. If you look at her most viewed video on her page it's literally the video where she discussed illustrating a children's book with over 100k views so clearly I'm not the only one who was interested in that content and most likely not the only one who subscribed because of it outside of her talent which i already mentioned.

[@gremics-gallery]

While knowing your motivation is important, it's equally critical to have a clear understanding of the "how" to effectively implement strategies that can yield tangible results. I liked the perspective you're providing. Love the art work. Thanks for your efforts putting together the video.

[@luispantaleon1966]

“I’m here to tell you about the strategies social media gurus are gatekeeping” proceeds to regurgitate the same thing they all say.

[@chantalleonhardt]

I said the opposite of what they say, but ok! Social media gurus often preach a one size fits all strategy with hot tips/rules, at least that is what I have found throughout the industry, my philosphy goes right against that!

[@kotadiyachaitanya7957]

Hii, Ma'am I See your content. It's so helpful. I can help you in some way. Do you need a video editor ? I can help you to save your crucial time through my editing skills.

[@chantalleonhardt]

Thank you! Unfortunately not at the moment

[@emmatorode6704]

Girl stop clicking into the mic :(

[@chantalleonhardt]

I don't click into the mic? you mean my sound effects?

[@sajidabenmbarek]

@@chantalleonhardt sometimes you speak too close to the mic, maybe that's what she means? like at 15:13

[@glazyy_]

ty so much omfg🥲✨🤍🤞🏽

[@susanas.v.7314]

Thank you for this!! I admire your social media journey so much 🫶

[@chantalleonhardt]

Thank you Susana!

[@CoreyZeiman]

Hey Chantal, love your content! I've emailed you about a potential collaboration-let's create something amazing together!