Walking you through my CALM, social media-free, marketing strategy

[@LouiseStigell]

Alright, enough of you have posted comments now saying that "KZbin is social media", so I thought I'd give my take on that. I don't consider KZbin a social media platform. I don't treat it as one. Nor do I ever state that YOU have to use KZbin in your marketing. I don't view YT as social media, because most people don't come here to socialize or see what their friends are up to. They come here to be entertained or educated. It's a content platform and a search engine. Not to split hairs about what is and isn't social media, but I'm not even sure if real "social media" exists anymore. Nowadays, everything's an algorithm-run content platform. But some platforms are better, some worse, for marketing purposes. Bad platforms hide their algorithm, take away creator control and access to the audience they've earned, make them jump through hoops to get their content shown, force them into a hamster wheel, and pay them little to none of the revenue generated from their work. Better platforms help their creators succeed, pay them, and reward quality work. In my opinion, KZbin - although not without flaws - is one of the better content platforms. Because it's primarily a search engine, not a social media. Content here has a long lifespan. You get rewarded for building a body of work overtime, and you even get paid. The point of this video is that there isn't any one platform or tactic that you HAVE to use. You can totally pick and choose. And if you enjoy Instagram or TikTok and get great results there - go ahead and use them. No need to be a purist. Every platform has pros and cons, including KZbin. I'm not trying to say that you can somehow market your business without getting in front of new audiences. You have to. But social media are not the only (or even the best) way to reach new people. You don't even have to "create content" if you don't want to. I highlight plenty of other strategies in the video, including doing PR. I hope this clarifies things. 😊

[@ronruiter2397]

Totally agree, Louise. At the end of the day it comes down to authenticity and intention, genuinely serving your audience, and the importance of both is my personal takeaway from your video.

[@lifeascelani]

I could like this video a 100 times, I have no idea how I landed on your video but it is exactly what I needed to hear right now in my life and where I am i’m my business. Thank you , 🙏🏾

[@nuvotion-live]

I also totally agree. Unlike literally every social media platform, KZbin invites long-form, focused, thoughtful content. Like yours!

[@stephenmontague6930]

For some of us, KZbin is the closest thing we have to socializing and seeing what others are up to.

[@simple4living]

We completely agree with you on this 💖

[@pmishraofficial]

I love the fact that finally there’s a channel with a presenter talking like a normal human being, instead of the loud top of the lungs tech KZbinrs and game players who sound like they’re 500 metres away from the listener.

[@teresagonzalez1621]

😂

[@kineta_works]

you can easily tell which channels demographics are mainly children based on how loud they scream in the mic

[@pmishraofficial]

Channel demographics will also expect decent human voice. Kids might like “exciting” voice but tech KZbinrs and game players shout beyond that excitement.

[@Flowerhappinessdesign]

500 m from the listener 😂 lol

[@JodyCalitzTheRealThing]

Well said!!!

[@kelseynicole7561]

You had me at social-media free!! I’m SO drained from posting reels and posts and stories every second. It’s beyond exhausting. I’m still recovering from burnout.

[@LouiseStigell]

You and me both! 😅

[@MyUpsideDownLife-SKR]

And me!

[@rondalucy]

Me too!!

[@nauticdixons]

I couldn't do it. I tried but quickly realized it just wasn't for me. I'm glad you're beginning to find your peace. Good luck 🙏

[@sharlaamysamuel]

Yes, hope you recover soon. I know that feeling too well and had to change my strategy.

[@futuristica1710]

I teach marketing and I’ve shared this video with my students. We need to get authenticity back.

[@LouiseStigell]

Wow, I'm honored! 😍

[@vikmusic1165]

Do you have a business outside of your teaching job?

[@futuristica1710]

⁠@@vikmusic1165Yes, I do. And it works. Just like Louise says 😊

[@futuristica1710]

@@vikmusic1165Yes, I do 😊 No need for SoMe at all.

[@futuristica1710]

@@vikmusic1165Yes, I do.

[@parthapratimdutta1616]

Funny thing is, 20 years back, everything that is told in this video would have been obvious. The fact that the same advice is a rare discovery in the sea of maddening social media content shows to what degree we got hypnotised in the past years.

[@rachaelgray3170]

my whole nervous system just completely relaxed. i am your people. thank you

[@thereforesheis]

I gave up selling my art. As an introvert with a chronic illness, this video just gave me renewed faith to restart my business. I gave up a year ago thinking I had to constantly pump out reels and tiktoks which really isn't my style. Thank you for giving me so much clarity. I wish I found you sooner.

[@DLC1325]

Your art is amazing! Keep going!

[@Oldhippiechickadventures]

I'm right there with you. I am going all in on you tube, full time as a 63 year old hippie mosiac artist

[@tuhinsahoo]

I feel glad that KZbin suggested this video. No shouting, no fancy(bs) edit. Calm marketing is explained calmly and easily. Thank you, Louise.

[@cuppajoylady]

"Non-stop shallow hustle culture".... SPOT ON!

[@Kayleena]

When you’re speaking to “everyone” you’re speaking to no one. Love this and she’s right 🤍🫶🏼

[@Kelsey-ri2qg]

Yes. I closed my photography business after becoming so fed up with the social platforms. Now I’m shooting film, driving a manual transmission car and changing the speed of my life. It feels good.

[@shotthebreeze9370]

Thank you, aligned co-creative soulBEing!! I'm on the same path! I started out shooting film in the 80s! I'm returning to analog and an old school rolodex! 😜🙌📸🌬

[@marinab106]

Love it!!! Totally 100% agree, yey!!! So nice to find like-minded people! 🥰🎉

[@JodyCalitzTheRealThing]

Girl, you and me both "downgrading" my stuff (a.k.a crap we don't need), slowing waaaaaay down and actually starting to enjoy life!

[@didimbow]

Girl, do you have a KZbin channel ?😁

[@FK-we1dp]

cool, what do u do 4 munny now?

[@KristenGuyDesign]

I do like when the calm videos slip in between the loud content creators. Maybe there does need to be a calm social media site. Like the library section of the internet, we go to quietly gather and show and whisper quiet words of support. ❤

[@sovereign_soul_]

This video seriously changed my life. I've been so depressed, asking myself how much I am willing to compromise in order to market my art online. It really never occurred to me, that I could build a marketing structure that actually catered to my values like this. Mind blowing. Thank you Louise

[@GaddessHod]

beautiful

[@pumpas]

changed your life, but have found your way to market your products?

[@MatthewChenDirector]

I want to add my personal testimony to this philosophy. I have been a freelance creative for 11 years. At first as a photographer, then a director, and finally a small production company with my partner. In that time frame, I have experienced year-to-year growth. This year is shaping up to break another annual revenue record as we've already closed multiple six figures and it's only June. I do have social media, but among my peers, I have always been the one neglecting it. Maintaining a relatively small following count and using it for direct messaging communication. What's crazy is I've always felt crazy for neglecting our social media even though what we are doing has clearly been working for us. And it's exactly as you prescribe, focusing on genuine relationships with actual buyers of your work. Thank you for this video.

[@ninja.android]

I think I've seen a million marketing videos, and I am in the marketing business myself so I understand the audience targeting bit but what really stood out to me in your video is the reality of how people who might enjoy art and buy will buy it in a calm environment. That insight was really a slap to wake up and change tactics for a few things I'm planning :)

[@baukjedeboer2752]

My whole nervous system calms down when I listen to you. And a deep sigh of relief and remembering to return to calmness, taking time, authenticity and quality. Thank you

[@JoeCosentino]

Social media is just an never ending stream of ads

[@ChantelRegister]

For real though.

[@UjuNwa-v2x]

So exhausting

[@judihart9658]

Ikr!& they are childish.🤢🤮🙄👎😎

[@EdithEsquivel]

I don't use Facebook much but I had been noticing my friends where not on my feed anymore. Yesterday I paid attention to the headings:half were ads, half content recommendations. And none my friends. I felt cheated out of so much time I spent scrolling through the bs with the hope to see my loved ones publications.

[@lindseymayyoga]

Thanks so much for this! I'm in the early stages of growing my yoga business and am having a REALLY hard time ever posting on IG. It seems really counterintuitive to post a bunch of content so that people are stuck endlessly scrolling. I want them to NOT scroll and do yoga. 😂

[@MariaReactsaonYT]

I love this!😍😍🥰

[@thewowphase]

Omg I feel the same way as a meditation and breathwork teacher who just moved states to be closer to nature 😂 I start to second guess how im showing up

[@Niunnombredisponible]

Unfortunately, there are not so many people who believe that stopping using social media can make you happier, healthier and more aware of living your life instead of watching others how they live. Thank you for making a video like this one and remind me that I am not alone !

[@lizzyagatha]

At last - someone who doesn't shout - I love you already

[@jasminecozyjournalers]

Exactly my first thought! 😌

[@lifebykaye]

Thank you for this! I am at a point in my life where I feel like I'm being left behind because I just couldn't keep up with other people's energy and sometimes I feel bad for being the way I am, and even believing that maybe I was just lazy. You made me feel better and more optimistic, that I can still achieve my goals without having to be on full hustle mode (which is extremely draining to someone like me who prefers doing things slower. 💟 Thank you!

[@LouiseStigell]

I know what you mean, and I'm the same way. Guess I've decided to embrace being a "lazy marketer". 😌

[@Introvertsgrowthlibrary]

Totally resonate xx

[@vius0013]

This is my dream to build my business authentically and without social media!

[@ronruiter2397]

Rarely do I comment on any YT video, and God knows I watch(ed) (way too) many. I ditched all my social media accounts two years ago, stopped watching mainstream news, freeing up the energy and focus to engage in activities and projects that make me want to jump out of bed in the morning. As a writer ,though, I still have allowed myself to get lured into the trap that I'd need any (or all) of these channels to share what I think may benefit others. Your video comes as a timely reminder that I can apply the same principles I apply to my personal life, to my work. Which, and life is not without a sense of irony, is the core of the message I'd like my work to put "out there" - to define "success" on your own terms, whichever they might be, focused on your personal preferred outcomes, and rooted in your unique, innate and natural abilities. Thank you :)

[@GaddessHod]

true dat.

[@ZomBMarketing]

"and God knows I watch(ed) (way too) many. I ditched all my social media accounts two years ago, stopped watching mainstream news, freeing up the energy and focus to engage in activities and projects that make me want to jump out of bed in the morning." What's your secret? You are right where I want to be...🤓

[@ronruiter2397]

@@ZomBMarketing There is no secret... Stop caring about the opinion others have of you, focus on your preferred outcomes, and trust on your own innate abilities 🙂

[@PandolfoCarla]

@@ronruiter2397but isn’t it lonely AF? Because to me being aware of the things I know and having kind of that lifestyle limits my compatibility with most of people I’d say… and I’m good by myself and been good overseas by myself since 2018 but as times goes by I’m more and more lonely. I’ve lost that spark of waking up excited by something… I hope I can restore it someday 🙏

[@JanellBillings]

I absolutely love this. Today I officially decided to move away from marketing my graphic design services on social media. Social media lacks that personal connection that you need when marketing your products or services. I am so glad your video came up on my feed. I had no idea what to do next to effectively market my business without social media. I also love how you bring across your points in such a calm way ❤

[@brickgarden]

Starting a small art business and I feel the intense pressure to open an Insta, Cara, Deviantart, even Tik Tok, which I have stayed well away from…it’s just not who I am. I’m eo thankful for this video.

[@sinclaire5479]

Just a suggestion for you from one small business owner to another, you don't need social media but from my own personal perspective A site like cara can be used not for business purposes but feedback purposes I use it for constructive criticism to see where I fall flat in my art when I'm stuck on a piece. I use it as a tool as opposed to a business platform so to speak since everyone speaks art there. Not saying you need to, just something to keep in the back of your mind since it's been helpful for me.

[@carl6589]

I have uninstalled all social media apps except KZbin, I do not miss them at all and when it comes to my future business dreams this video was great!

[@Overworkt]

Me too, it feels very freeing

[@TonyLopesjnr]

I've been doing digital marketing for 22 years and this is the best marketing advice I've seen. Thank you ❤

[@The_Visible_Creative]

I'm so happy to find you talking about non-hustle business culture🌺

[@jskim.9122]

Your advice harks back to artist self marketing before social media ever came on the scene. It’s kinda funny and refreshing to see this return to the “slow and steady” methods.

[@nikkireigns]

It totally fits with what I’m wanting to do with my business ideas, so glad I came across this

[@websites-by-hamza]

I don't know why, but I feel I've trusted you more than most people I watch after just 5 seconds of seeing you talk.

[@Trustinthedive]

These days I always never watch a full video without fast forwarding some parts or just listening to some parts exclusively and ditching the rest. Its the first time in a very long time that I just watch the full video and even go backward and relisten to some parts and even save it to rewatch later....wtf thank you so much for this video it s soooooo resonating and freeing parts of myself and reassuring those parts. I feel like I can breathe. Thank you 🙏🏼

[@LouiseStigell]

Oh wow, thank you so much! 🖤

[@MetinSenler]

I own a social media marketing agency here in Zurich, Switzerland. We create short form content for some of the biggest brands in Switzerland (which is a very small country). I‘m fortunate to have 15 wonderful employees. I believe you hit on an interesting idea. I also think you‘re right in terms of: Quality over quantity and focus on your work first. However, KZbin also works with an algorithm. Your video was suggested to me. IG Reels and TT work the same. If I‘m into sensational content, I will receive these. If I‘m into more calm, relaxed, no face explainer videos, I will get these too. What I‘m trying to say is: yes, you‘re right. Focus on your work first, create long form content (blogs, podcasts, public speaking, youtube videos). If you have a good set, use Social to leverage these things (snippets from your pod, public speaking and so on). Those things will also find your audience.

[@noprettyting5859]

Absolutely correct

[@m.dinfinix2043]

Hello there, this may seem odd, but do you have any opening for a job? Can I get your email plz?

[@marcobiraghi]

YT is a search engine. IG and TikTok are engineered towards random crap to your feed.

[@yadir216]

The universe sent you to me! I'm like a headless chicken, tired and frustrated of following the "rules" to position my business, but if I dedicate myself to social media, my energy to create is exhausted and I don't feel like designing or I don't enjoy working on my art. It seems that we are becoming slaves of social media or that we sold our soul to the devil and we must pay for it. Thanks for this video! ❤

[@Introvertsgrowthlibrary]

Totally agree…feeling much more motivated after reading the comments x

[@TheStartupBook]

I love this video. The thing I noticed is that what’s old is new again. Writing content to be found was how I grew my first business in 2009-10.

[@meditatiighidate7119]

I am a published writer and I am writing my second book. I was so afraid and terrorized at the idea that I have to post more on social media, I dont even have social media. But in the same time I wish to interract with the people that I write for and make meaningful connections through my art. Thank you for giving me hope, clarity and the courage to be myself in a new way that suits my needs ❤🫶 I love the calm voice and presence!

[@xongkkerije]

I love that your art, tone, and message are complimentary. Calm marketing. Thank you.

[@mariastigell7776]

This is what quality wideos look like!🥰

[@LouiseStigell]

❤️

[@AOIFE-MADE-A]

I’m just starting a business, and I’m absolutely overwhelmed with social media, And the daunting prospect of trying to ‘sell’ my products without being salesy “/ So thank you so much for this video, I truly enjoyed the slow paced advice. x

[@MCLottotv]

Always remember that in business the most successful usually have a TEAM OF PEOPLE helping them. It's not just one person trying to do everything that the business needs. Don't be afraid to outsource and delete tasks so you can focus on other things to grow your business!

[@Kikevelasc]

This are evergreen principles for marketing any business. Social media is just a channel. Our ideal clients congregate in other places online and offline too. Great video, thank you!

[@unseenorigins]

I love this so much! I’m in the middle of re-launching and re-branding my business after giving birth and I kid you not, I have social media anxiety 😂 I know for my niche and market social media is a big part but I just cannot fanthom creating short content. Rather do KZbin and keep writing as I always did with the random post on IG here and there. Less pressure, better for my mental health

[@germaineludik]

Thank you so much. The demand to be active on social media all the time has been such a stress for me and had also been the complete opposite of what it means to be a creative for me. I love your strategy and this is so needed right now. We have lost what it means to have a true relationship with out clients because we are having to focus on just churning content out to stay relevant. Bring on the CALM marketing approach and may it grow from strength to strength ❤🎉

[@NinaKatharinaWeber]

Highly relevant also for people with energy-limiting illness like Long Covid. Social Media dropped off for me because if I only have 2 productive hours in a day, I chose working on my books instead of social media

[@lizmanuell]

This is insanely inspiring to me. I’m a content strategist for businesses/brands and I am 100% shifting in the direction of social media free. It truly is an energy drainer and I want to learn how to actually give quality and value to my audience. I’m so happy I found your page! Thank you 🙏

[@WinTheHouseYouLove]

Your presentation style is lovely! I have been running my business on KZbin only with no other social media, 5 years full time and 6 staff. The calm strategy works

[@DaughterofDiogenes]

11:10 I had to pause this right here and write this down. My hands are literally shaking. I have been struggling to find my client because I just didn’t understand what that even means. I am doing this entirely alone with nothing but KZbin to guide me. I’m AuDHD and I’m so tired of being what others think I should be. I wanted this to represent me. This advice right here. I can’t even tell you how much this just blew my mind. My entire approach will be different, must be different if I want to attract the right clients for me. I had the best friend in the whole world and she is exactly the kind of person I would love to work with. She accepted me for all of me and so now I know what to do, finally!!! Thank you thank you!!

[@gonzalollach1189]

I rarely comment on YT, but your approach deserves all the blessings. Thank you!

[@mimisart]

This is such a lovely and fresh approach to a world that seems upside down and inside out. I have started Instagram and TikTok for the purpose of a ‘portfolio’ and because some people supposedly get clients through posting their art. In reality I haven’t seen this work at all…and the pressure of both platforms to post daily, if not multiple times a day…😮😵‍💫😬…is simply a recipe for burnout. For now my focus is KZbin whilst trying to figure out how to market locally, as I have no clue really how to market anything, it is not a skill that comes to me naturally. In the meantime I just want to enjoy painting, not because I feel this pressure that I ‘have to’ create for the algorithm, but simply because I’m passionate about what I do.

[@Obivan2024]

I love you! There is no better word for it. Finally, a new marketing model that smells of life for us creators, instead of the often repeated, non-working models!

[@atomikjaye]

😭😭 this is GOLD! I’ve been sitting here absolutely stressed out for days because I don’t think I have the mental capacity or personality to make engaging shortform TikTok/reels/shorts. I honestly thought I was doomed to be… well nothing tbh. This really calmed me down. Like, I could cry! Thank for you this video, honestly thank you!

[@m.dinfinix2043]

Same saaame

[@lisamika]

I had problems with sales my whole life. Your exercise to visualise who you want to sell to changed my while world view. I feel like I want to sell now! Cause I imagined the people (a couple) in my head that would understand the depts of my work. And therefore I saw my work giving meaning to others. Instead of before seeing a crowd of normal ”boring” people buying my work which just felt so damn wierd, without knowing why I even defined buyers like that in the first place. It made so much sense to me! Thank you! ❤

[@LoveandSoul7]

This fills my heart with joy!! So much validation and inspiration. We calm, old soul creators really need to see others like us who are doing it and being "successful" in their own terms. I deeply resonate with your authentic presence, Louise 💓 thank you for sharing!! So happy I found you 😊🙏

[@Ramblinggazza]

I could listen to your calm voice all day. Wow. I listened to this whilst walking my dogs in the forest. I’ve been wanting to start a creative outlet for a while but at 50 years old, the social media aspect makes me cringe. This was a very interesting and almost liberating video. Thank you very much.

[@seanm_smith]

Wonderful video! You've echoed what I've been saying to my wife in marketing our hair salon. I deleted all my social media accounts accept for KZbin, and LinkedIn for now. I have a web design and digital marketing background and our best leads have always come from SEO/SEM so the people who are looking for what we offer can find us. Our data shows that these leads are by far a higher quality than anything social media provides.

[@banditalley9592]

Thank you for a video that states the truth clearly. We have found ourselves in a strange position in this modern world when creativity is being stifled by the tools that are supposed to promote that creativity. Social Media is just pressure and aggressive competition. The simple truth of something like Instagram is that nobody on there cares about your art. It's just a panic measure to mimic TikTok, it is not a way to get your work out there to an audience.

[@kassiewoodworthstudio]

Wow I can’t wait to sit down and really process all of the amazing information in this video. Excited to build my business to NOT get burnt out 🥵 social media feels soulless

[@renaldsunset]

13 minutes in I’m still waiting for the infos. Not to be rude but so far I don’t see anything useful, only a speech on how we all relate to the idea of reaching our ideal audience

[@esinparker9188]

Thank you so much for this new perspective! I am a Pilates instructor and used social media for a little while and very quickly realized that it is not for me. Pilates is very niche and what you write there gets lost even if you share good quality content. I love Calm marketing approach and will try to implement this in my business.

[@Magenta-Goddess]

I’m only a minute and half in and feel like I’m stumbled on pure gold. Thank you soooo much.

[@brianhutchison4785]

Timely. Laser-focused. Priceless.

[@oopsiepoopoo227]

I really wish I had stumbled upon your content 6 months ago. Figuring out how to make a business out of art is so easy to get swept up in the nonsense of social media hustle culture and the cult of wealth, where the pace is always break-neck and the goal is always get rich quick. I like how you are framing these tried and true methods of online marketing around this idea of a business pacing that is as calm and soothing and authentic as one’s art. You’ve earned yourself a subscriber!!

[@LouiseStigell]

Thank you, and welcome! 🙏🏻

[@danielajohnson177]

I love the idea of NOT having an algorithm between you and your audience. Thank you! This was a great and indeed calming video 😊

[@notebeansstationery]

This is amazing 💛 As an artist using social media to promote my business and someone who feels overwhelmed and exhausted, this is so perfect 🎉 I appreciate you for making this!

[@gemma_sacredkin]

I'm so glad I found this! Everything about social media makes me feel anxious, but like many, I've been convinced by the masses that it's a crucial part of any business plan. Thank you for reminding me that marketing can be unique, creative, personal, unrushed, and calm.

[@ChantelRegister]

This video couldn't have come at a better time! I have only used one social (any more than one would have overwhelmed me)... but, I deleted that app from my phone yesterday. The net negative was outweighing the net positive (for me personally). I kept convincing myself to stay with it, telling myself that sharing my creative work with friends and family and ultimately trying to grow a community where I could share art and writing would be worth it and that I probably couldn't do it without that kind of platform. But, I couldn't ignore its effect on my energy, mental well-being, and ultimately my time. I miss what once existed -- a refreshing platform that, for me, was a space of calm and inspiration... a place where I had the opportunity to share, view, and appreciate what I and other people around the world found beautiful and inspiring, but that has given way to what is described in your video: a space that is loud, shallow, and distracting. I feel a renewed sense of hope and optimism to know that many creators here also want to create and share in a space that is calm and authentic.

[@meredithrobinson6978]

Hi Louise! I just wanted to take the time to say that your art marketing content has been such a breath of fresh air to me. Your channel is the only business advice for creatives that I've found that takes into account the idea that we have lives beyond just time in the studio and looks past the hustle culture to point to something sustainable and worthwhile. I love making paintings and drawings but have always disliked the idea of marketing myself. Thank you for opening my eyes to the idea of being able to slowly and authentically grow an audience. I so appreciate you!

[@mariadolotova7969]

Thank you for bringing this up again and again. I was almost convinced by other content creators (and my own fear) to use the social media for some of my projects and already felt fatigue not even being close to starting point😅May all of us be doing better without them!🙌

[@RuckyArt]

Thank you so much for this video! I'm a full-time commission artist for over 3 years now. Navigating a lot of doubt on my passion-purpose relationship, which has been affecting my mental health greatly (on top of a very complicated background as is). These years, I've been bombarded with hustle and grind culture content, and it has done nothing but guilt trip me passively every time I needed a break. In the pits of burnout and exhaustion, these videos only made me feel like I was never doing enough and therefore, I wasn't enough. I love your approach to business, and you're inspiring me to use my art and my (very chaotic) healing journey to reach to an audience that might need that kind of conversation. Thank you again for the value you're delivering! Keep it up

[@EcomCarl]

Absolutely agree with the shift towards a calm, authenticity-focused marketing approach! Crafting evergreen content that resonates personally with your audience not only builds lasting relationships but also ensures your message stands the test of time. 🌿

I'm so glad someone put into words, what I've been feeling for a while now. It feels like a lot of people droppped their initial goals, because they were told what they need is "to go viral", while in many cases it is not true at all. I would much rather find my own community that sticks with me, than get a millions likes from people, who don't actually care about what I do. Thank you so much for this video 💞🌿

[@picturerealmstudios]

I do feel like a hamster in a hamster wheel! 😂This was the calmest marketing coaching ever. Thank you. I'm searching for ways how to tackle multiple accounts for my business, for my projects, for clients business, and my dogs account 😅 Aside from organizing a whole year's calendar worth of content ~ I'm trying to find a less time consuming way to get on top of it all.

[@jamiecoleman9261]

How refreshing and calming to hear your voice and marketing insights in such a fast paced space.

[@corinnirene]

I wish I could like this 1000 times. I love your perspective. I've been wanting to get off social media as it takes so much time and doesn't offer anything in return. This is so helpful and a breath of fresh air in the marketing space. Thank you:)

[@iann5549]

So refreshing to hear "common sense" being spoken rather than the social media hype. I say common sense but unfortunately it seems to be not so common these days !! Many thanks 🎉

[@sacred_ritual_magic]

I didnt know I needed to hear your message so badly until I found your videos. Thank you.

[@LozsArt]

Refreshing to actually hear real marketing strategies without creating unrealistic expectations

[@hadarahbatyah]

I agree with what you’re saying here 10O% ❤ I’m actually a singer/songwriter but I left FB and IG years ago. No TikTok and just use my email list and blog posts and KZbin. Life is sooo much better this way ❤❤❤❤ thank you for the awesome reminders. Just found you today and subscribed. It’s so rare to find like minded people!!

[@Introvertsgrowthlibrary]

Where do u blog post x

[@r.designs]

The analogy of standing on a busy street yelling along with thousands of others is so perfect. I’ve been so burnt out of Social Media. It was taking a huge toll on my mental health so I cut wayyy back both personally and professionally. However, lately I’ve had the fear that my business will never grow if I’m not constantly posting. This is so reassuring. I have actually grown more in the last year in my business, but have posted social media content less. This is because I stopped focusing on just posting and started thinking, “how can I help the people I want to work with” Word of mouth is still a really valuable tool for any business. 🎉 Great video and super excited to watch more of your stuff!

[@WesleyJohnMorgan]

this...this is going to be the new wave of doing things. I hope this catches on! Thank you for this!

[@K3zz21]

Your way of talking is relaxing in itself. This video is so nice.

[@shannonborg]

Such a good workshop, Louise! I love the highway metaphor - SO true. This is all so old-school - the way commerce has worked since ancient times! Thanks for your efforts. The more people embrace this calm approach, the more aware the whole culture will become - especially artists. And everyone needs that right now.

[@nicoleluiseluciano]

I’m so happy to discover you and this video. I currently work with design and social media for a company, and I’ve just been diagnosed with burnout… I am rethinking everything about my life, and trying to visualize a path where i can pursue art and other creative activities I love, as a way to build a life I actually enjoy. I was very desperate specially because of all the AI stuff that’s happening right now, but you reminded me so much of how humanity and authentic matters. Thank you so much, you calmed my heart a little ❤

[@chromagik]

Oh I am so glad to hear there IS another way! I'm so tired of Instagram and social media in general is just too noisy these days - I feel like I'm being shouted at whenever I'm on there 🙉 Thank you for this video, I'm determined to do things my way and enjoy the journey rather than trying to get rich quick!! 🌈

[@oengenheiroporassinatura]

"The greatest force that exists is the human personality." - Goethe In the last five years I've been trying to find my way of doing business as a solopreneur. It is the first video of yours I've watched and it really talked to me. I tried a couple of times keeping an active Instagram profile, posting 20+ stories everyday, creating daily content, and it's exhausting. I have two kids now, and now trying to find a way to be able to homeschool them. I need free time and mental health. Since the end of 2023, I am developing a new business aimming in simplifying the processes the maximum I can, and calm marketing is something tha makes total sense with what I am trying to reach. New subscriber here.

[@delphinebodet1891]

Thank you so much 🙏 I felt so depressed sometimes because of social medias… loosing motivation, energy and creativity. Thank you to share with us that an other path does exist and…works !

[@rennancorreia]

I'm more of a quiet viewer who rarely comments anything on videos but after this one, I had to leave a comment. This content is precious and gives me hope that the internet can someday be a toxic-free environment. These tips are not only for marketing purposes but can be applied to the way we interact with the digital world in general. Thank you for this video.

[@riot.9]

Thank you, Louise, for being. Thank you for sharing your calm and grounding voice. I've been scattered on all sides lately, confused on what/ how to do this because everyone online is just jelling faster! faster! more! more! And that's just not me. Though I started to believe that faster and more is the only way. I began to think that I have to build an empire or nothing. And thank you for deciding to stay on youtube, I'm subscribed to your newsletter, but I'm a lazy reader - more of a listener.

[@TheScrapologist]

Thank you so much for this video. I started out on Etsy and KZbin years ago and, particularly at this time with so many changes occurring, I totally relate to "NO algorithm between me and my audience." I have been shifting away from algorithms that rob me of my joy and create stress. Email list, my own website, etc. Thank you for putting this into words for me! This is spot on!

[@AdventureAnne]

So grateful for your video. I've been stressing out trying to pull followers from all directions and almost giving up. Thanks for helping me to refocus on what matters and giving some hope in the work I'm doing now.

[@AbsoluteBronx1981]

I would pay just listen to her soothing voice talking about stress free social media marketing

[@sandywarner5021]

This was a very helpful video. I am not at the stage yet to start selling my art but I actually feel hopeful now that I will be able to. I absolutely hate social media and I really want no part of it. So knowing that I may be able to make a business for myself without it is so refreshing.

[@noob0_olevel528]

This was so, so helpful! I was burnt out after two years of running a creative business alone; I desperately needed a team to see every day and work alongside. Now that I have a team around me, this kind of sane marketing makes so much more sense. I am very excited to introduce this video and channel to my company! Thank you for making this invaluable resource :)

[@JW-mg1sk]

I just found and immediately knew you were meant for me. Thank you for sharing your views, experiences and insights from a Calm Creative lens 💖

[@nadia_artway]

Hobby doesn’t need to become business. I love this. I’m NOT ready to switch my mindset to the client point of view. I just want to create! I feel like I got trapped into thinking that I have to post every single drawing and painting I make. Why do I do that? Why I feel like I have to sell? I truly believe life will put me in a place when it’s correct time for business to start but for now even though we need money this is not the way to get it.

[@joeighdotcom]

watched this on x2. my nervous system is not ready for such calm and authentic atmosphere.

[@imanekaddo]

Hahhahahah me too 😂

[@lizkeedy]

Thank you, Louise. It's so good to find someone who feels the same. After I left social media 2 years ago, it's been a slow journey of finding my tribe, but it's been much better for my wellbeing. I really enjoyed this video 🤗

[@Nathan-Curtis]

Thank you sooo much for this video. It's so refreshing, different, helpful and authentic. I'm glad I came across your channel.

[@akashmann2971]

After watching this I'm compelled to write; Amazing value. One of the rare videos where the person has given genuine valuable advice. Thank you very much. May God bless you and prosper you in every way.

[@kirstenkateline]

Thank you so much for this wonderful video. Listening to this reassuring advice in your calm voice is probably the best half hour I ever spent on KZbin.💛

[@LouiseStigell]

Oh wow, thank you so much. 🖤🙏🏻

[@paulamanninglewis]

Thank you for this video. I am so sick and tired of social media! I agree, KZbin isn't social media. I would rather make content here and have my content stay forever. It doesn't disappear after a day or a week. Plus, I don't have to spend everyday posting reels or photos. I prefer the longer format of KZbin. I still haven't given up social media completely, maybe someday.

[@HeartDrivenTarot]

This is a fantastic video - your calm demeanor is well...super calming AND engaging. Just the info I was seeking and I came across you by chance.

[@conniekaler]

I haven’t posted on social media for nearly a year. I’m so glad other people are turning away from it now. Thank you so much for this video.