How To Create a Successful Facebook Ad Campaign (NEW Tutorial 2022)

Follow this step-step tutorial on how to build a successful Facebook ad campaign in 2022. We know a lot is changing, and this video will tell you exactly what you need to do.
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▬ Content of this video ▬▬▬▬▬▬▬▬▬▬
01:06 What we're going to cover
01:39 What you need before you launch
02:24 Campaign vs ad set vs ad
03:17 Create campaign
04:10 Campaign naming conventions
04:55 When to create a new campaign
06:57 What is campaign budget optimization VS ad set budget optimization?
08:48 What is dynamic creative?
09:24 What budget to choose for your Facebook ads
10:20 Scheduling your ads
10:46 Targeting on Facebook
12:40 How IOS14 changed Facebook
12:53 RECOMMENDATIONS FOR TARGETING IN 2022
14:33 Placements
16:41 Audience size & estimated daily results
17:11 Creating ads
18:51 Facebook ad creative formats
21:00 Customizing placements
21:26 Copy
23:31 Choosing your CTA
24:02 Adding URL and UTMs
27:03 Recommendations for ad creative
27:56 What to do if you're not getting results
28:09 How to spy on your competitors
29:19 When to make changes to your campaign
29:41 How to customize columns in ads manager
🔗 LINKS 🔗
How To Create A Facebook Business Manager [FULL TUTORIAL 2022] • How To Create A Facebo...
Facebook ad tracking playlist: • How To Setup Facebook ...
How To Setup Facebook Pixel Advanced Matching (Complete Guide) • How To Setup Facebook ...
How To Set Up Facebook Pixel Events For iOS 14 (Aggregated Event Measurement): • How To Set Up Facebook...
ABO vs CBO (which budget optimization to use) Facebook Ads 2021: • ABO vs CBO (which budg...
Top 3 Facebook Ad Audience Targeting Strategies (in 2022)
• Top 3 Facebook Ad Audi...
Facebook & Instagram Ad Image Size UPDATED 2022 (+ placement customization) • Facebook & Instagram A...
How To Setup Google Analytics 4 Server Side (with GTM) • How To Setup Google An...
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#facebookadstutorial #facebookads

[@Bodycamclips_]

This is literally the most helpful tutorial on youtube for creating ads and I'm not even 5 minutes in. I love the way you actually break down and completely explain every single thing as if to speak to the beginner. Every video I have found has either promoted their course, or presumed that the viewer already knows what they are talking about. Thank you for your help, great video!

[@VertexMarketingAgency]

Aw thank you so much!! Glad it was helpful!

[@zoekeating2744]

Pure Gold - I have watched countless videos and spent so much money on courses and NO ONE cuts to the chase like you do. You just tell us what we need to know without making it seem overly complex. Plus you eliminate waffling on about nothing in order to boost watch time. I have binged watched all your videos and have learned so much from you guys. I followed this video to the letter and can't wait to give you some feedback. I also came across Billo and signed up to use them. A brilliant app - so easy to use, has great content creators, and real value for money. Thanks so much for sharing, I REALLY appreciate everything you do.

[@Ybees_foodshow]

She is so truthful she helped me start well

[@zekeihrke8967]

The best facebook ad tutorial I've seen. Thank you so much

[@AaronKellim]

Thank you for this!! Incredibly helpful!!

[@macaroo0]

Thanks for content you provide! Very imformative for viewers.

[@billymak2610]

Huge thumbs up!! Thank u for your generous amount of time, your knowledge and insights! EXTREMELY valuable. 1000 thank you!!

[@VertexMarketingAgency]

Thank you so much for saying that!!

[@lincolndavis2871]

You're awesome! You made it so easy to understand and enjoyable for newbies. Thank you!

[@VertexMarketingAgency]

Happy to hear that!!

[@Exerciseball]

I have learned a lot and run multiple success projects for My clients

[@juliorojo6536]

great vid! thank you!

[@himayetshaikh5606]

Great content ♥️♥️

[@user-yk2rg3dw3g]

thanks you its video is very helpful

[@modilbarynwa7381]

excellent video.well delivered .thankyou

[@jinkazama2555]

Thank you :)

[@MrBucky769]

Fantastic video easy to follow you, looking forward to watching more of your videos and picking your brain for tips and tricks from them... thank you

[@VertexMarketingAgency]

Awesome, thank you!

[@tigersharma1443]

Such a Clean clear beautiful explaination I wish she was my teacher

[@VertexMarketingAgency]

Thank you!!

[@leesujung7286]

Hi, thanks for the great video it really helps me. I have a quick question. Under Tracking, I found that for the last two weeks the box (website events that is synced to pixel) was not ticked which I couldn't get any conversions data. Do you know if any chance I can get data on ads manager or Meta?

[@TheDrewski91]

I'll tell you why I REALLY enjoyed this instructional video and subscribed! You don't talk so freakin' fast I can't understand you, or click around so fast I can't follow you. You explain well the choices you have made, screen by screen. And although there is some different advice than I've seen elsewhere, you say WHY you made those decisions. Thanks so much, I'm going to watch the Pixel creation vid now! Thank you so much!

[@VertexMarketingAgency]

Aw thank you so much for this feedback!!!

[@putmynameontheinternet8133]

So in the settings tab on the screen, you can adjust the play speed of KZbin vids, for the next time someone is speaking to fast or to slow.

[@EarlyBird313]

I don't see the Advantage+ Creative option in 19:35 how were you able to show it?

[@liamsullivan4831]

Thank you for the tutorial. I am using CBO, I had 1 ad performing well so I duplicated it and added a new creative (adset now has 2 ads). As a result of this the new ad/creative now has lots of spend going to it and my original performing ad is now converting 50% less. As there is no way setting ad spending limits (for example giving 50% of adset budget to each ad, have you tried/recommend duplicating the adset and having 1x ad in each adset instead of 2x ads in 1x adset? This way you could really test in a equal way…

[@darwinchan5573]

Thanks Sydney! The tutorial is so informative! I tried to follow along to create in my account, however, seems conversion option in ad set level has been removed ?

[@VertexMarketingAgency]

It's called "sales" now.

[@doz03]

What if I have a customer list of 10k? Should I skip that and just go broad? Starting back after a year. Thanks!

[@ke9425]

Thanks, wonderful video! Do you have a vid that teaches us how to protect our accounts (by backup accounts) should one be banned by Facebook? Seeing others talk about 2 business managers, 2 ad accounts, 2 FB profiles but no one really demonstrates how to set this up.

[@VertexMarketingAgency]

No unfortunately we don’t have a video on that topic but we will keep it mind thanks :)

[@nigerianenglishinstitute9310]

I have 3 ad creative i want to launch in a campaign, do i need to duplicate 2 times and change the 2 duplicated video for these 3 ad creatives？

[@larousse87]

Super clear tutorial. Question: what is my objective if all we want is a click on the landing page. For us, a conversion is simply clicking on submit in a form that requests a meeting. Now, that action is more than just Web Traffic, but less than an actual Sale. Where does our real life objective match with the Facebook ad Objective?

[@LiamMarketing]

Hey. You're still looking for a conversion here (granded not a purchase conversion but a conversion non the less). Basically a lead gen. You should create a custom conversion in your ads manager for tracking this click (you can do this using the facebook events setup tool on the facebook pixel helper chrome extension) Then optimise for conversions and select your custom conversion. Running a landing page view campaign will get you just that. Landing page views. You want people to take an action so select conversion campaigns.

[@TheDrewski91]

I am now building my ad as I'm watching this again. At minute 19:45, where you show the Advantage+ Creative, my screen shows "Multi-advertiser Ads". I am wondering if this is a change since August when you made this video?

[@VertexMarketingAgency]

Those are 2 different things. I would still turn on multi-advertiser ads. But, the new advantage+ creative would be the same thing as turning on "Optimize Creative For Each Person"

[@catiagraciele9484]

hello I'm from Brazil and I'm looking for a plr course would you have a course on this plr content

[@channelvideoislami5816]

Hi Sidney, Thanks for the insight regarding the broad audience campaign, that works wonders I have question for timestamp 22:25 Did you put 'star emojis' in the ad copy? For me, I always got restriction if I use emojis (stars, checks, etc.) in my ad copy, since I always got notification: "Ads must not use tactics intended to circumvent our ad review process or other enforcement systems" or similar like that Do you have any tips so that I can also use the same technique as yours--to put the star emojis, in my ad creative? Cheers

[@VertexMarketingAgency]

I have never had an issue. Just make sure you're not using emojis instead of words.

[@hafezaazizi5138]

Hey! thank you for the good content, im really going through a bad time, my campaigns were successful in May, June, July, till 10 August, and suddenly all my winning campaigns and winning ads dropped off, even the most winning campaign which was bringing me at least 9 orders of high ticket products per day, it dropped off, I tried to add new ads, I also opened new campaigns, I went with broad, stacked interests, LLA , I'm trying anything, I cant get orders, my ads are quite high cost, I spend 10kinr per day, I don't get orders, what to do please?

[@VertexMarketingAgency]

I would take a look at your competitors, ads library, and tiktok library to compare how your ads look vs others on the market. If you haven't refreshed your ads in a long time, your audience may be experiencing fatigue. Also, would make sure you have all the proper tracking set up. Might also be the time of year?

[@angelabrodricks5464]

What do I use in my categories

[@VertexMarketingAgency]

Not sure what you mean by this! Can you provide an example?

[@lanabowen9560]

Hi! I have a website that offers beauty appointments in only a few cities right now. You talk about a broad audience, but in this case, do you think I should specify the cities offered on my website instead of all of the US? I eventually will want to expand it to the whole country but for now I am trying to get people in New York, San Francisco, Los Angeles and Austin. Any help appreciated! Thanks

[@lanabowen9560]

Also - how did you get the 5 yellow star image on the primary txt option in your video?

[@VertexMarketingAgency]

Yes, you should use a mile radius around the beauty locations in this case!! Choose as large of a mile radius as possible to keep it broad. I use a chrome extension called "joypixels" or you can just google a star emoji!

[@juanzapata7701]

How does sales and leads differ in objectives?

[@VertexMarketingAgency]

One optimizes for purchases, one optimizes for a user's information only... via a lead form.

[@pripri8814]

My event manager is showing purchase but my ad manager can't capture it. It's show purchase as 0. How long it takes to get updated in ad manager. I am pretty new, so there's a slim chance that the conversion happened outside of fb ad. Any clue how to fix this?

[@VertexMarketingAgency]

Sometimes there’s a 2-3 days delay but I recommend you use something like Google Analytics to help identify the source of these purchases (they might not be from FB).

[@thepublicsquareacademy4238]

My screens don't match yours. Could it be that I'm not on the right pages, or is there a newer tutorial?

[@VertexMarketingAgency]

It's still pretty much all the exact same, you may not be at the right place! Make sure you are in ads manager, not ad center!

[@Natalia3523]

Am in enligible country what can i to monetize my facebook page

[@markshackleton9805]

Thanks for a great video. Is it necessary to configure the things you mention at the beginning, before starting anything else. I had a business before and am having problems configuring to this. Setting up the Facebook pixel set up on server side and browser. When I try to set up agravated event management, on configure web events it says upgrade to Business account. I do this and it says I'm at the maximum number I can have. When I go to create a Facebook link to my business manager I click on Business Settings and it sends me back to the beginning first page. Then I have to click back into campaign page. Business manager and Facebook are very hard to contact. I would love to get a chat going and be talked through how to configure these things.

[@VertexMarketingAgency]

Is it a personal or business ad account? Make sure it's a business ad account. Is the ad account owned by a business manager already? The other businesses you have on Facebook.. Are they still active? If not maybe you could just use an old business manager and change the name?

[@VertexMarketingAgency]

If you're still having issues you can book a 1 hour session with us here: service.vertexmarketingagency.com/meet-cedric/

[@markshackleton9805]

@@VertexMarketingAgency They are business ad accounts. I don't think they're still active. I think I stopped them when I started this business. The one I want to create is a business ad account. I want to continue. Is it an issue if these things aren't configured? The only two that are configured are my payment details and the two factor authentication.

[@VertexMarketingAgency]

@@markshackleton9805 Yes it can be an issue if they are not configured. We offer 1-on-1 help here if you can't figure it out! :) service.vertexmarketingagency.com/meet-cedric/

[@markshackleton9805]

@@VertexMarketingAgency I can't afford that. Do you know if Facebook or business manager have a chat or email?

[@jasonc.howard0382]

Tell boom

[@RobVice]

So I set up a campaign on FB like this: posted a KZbin music video on my FB artist channel and then boosted that post with ads. Conversion is on link clicks. I am seeing plenty of link clicks but when I compare that data to my KZbin video views (specifically that video), it seems like no views are registered. What am I doing wrong?

[@VertexMarketingAgency]

Well, what you're optimizing for is link clicks. not for video views... Since youtube is a third party (and you don't own it) you can't track how many people actually watched. I would suggest keeping your video ON Facebook and using video views objective if you want people to actually watch the video. What you optimize for, you get! Don't expect video views form a link clicks campaign.

[@RobVice]

@@VertexMarketingAgency I appreciate your reply, that's great to know! That said, I am still somewhat confused. If the ad has only one link to click (KZbin video), how come doesn't a click event mean exactly that? If someone clicked on the link/video then most of those clicks should also translate to real video views which would show up on my KZbin analytics, at least to my logic.

[@VertexMarketingAgency]

@@RobVice well, what counts as a view on KZbin? Each time a viewer intentionally initiates the playing of a video on their device and watches for at least 30 seconds that counts as a view. So, if the person who clicks your ad doesnt watch AT LEAST 30 seconds, then you will get no views. Hence, lots of clicks and no views :)

[@RobVice]

@@VertexMarketingAgency oh wow, for some reason I didn’t think that they’d have to watch at least 30s, well huh, that changes the game

[@VertexMarketingAgency]

@@RobVice Did a quick google search and it told me that :)

[@jinkazama2555]

Have you ever had the problem of your pixel not getting picked up when your doing an Ad? i set my pixel up perfectly on my website but it still asks that i create a new pixel when im doing an Ad?

[@VertexMarketingAgency]

Make sure you are in the right ad account and that your business manager is organized properly!

[@jinkazama2555]

@@VertexMarketingAgency hey thanks, i actually needed to connect my pixel to an asset. I had to figuire that one out, so complicated for beginners but i got it set up!

[@VertexMarketingAgency]

@@jinkazama2555 Yay!! Congrats :)

[@jinkazama2555]

@@VertexMarketingAgency thanks!

[@scs5166]

Hi, my target was people who lives close to my business, but I am receiving messages from people from other countries, why? It looks like Facebook ads are fraud

[@VertexMarketingAgency]

Did you select a mile radius? How do you know they are from a different country? What objective are you using?

[@crystalmiller1997]

This was really confusing because you’re jumping to sections that I can’t find.

[@lomyjames]

that is made on purpose, well it‘s her marketing strategy. You get confused and you buy her marketing service because you feel overwhelmed

[@guillermoelnino]

but im not marketing to the post menopausal demographic

[@francesauraliadelacroix]

There's no way to target a specific demographic nowadays because the data sharing terms has changed. So why not gain sales vs lose them when your demographic can't be pinpointed directly.

[@guillermoelnino]

@@francesauraliadelacroix if the FBI can keep logs of what you had for breakfast facebook can figure out if you have a Y chromosome and your birthday.

[@francesauraliadelacroix]

@@guillermoelnino whether they can or not is irrelevant; its about what creates the most sales…like it or not, we do not have access to a specific demographic. That doesnt mean they dont have access to it, it means we don’t have access to it.

[@christianjoelmaruv1387]

hi you're talking so fast

[@VertexMarketingAgency]

Sorry about that! You can change the playback speed so I speak slower :)

[@ozlemozz]

hello, Let' say I want to run WEb site 2 days 10% discound, and also want to run web site 7 days %15+ free cargo- 2days exclude. Can I do for this offer this two seperate ad. Do I need to say to the business or Can I do this offers myself on facebook

[@markshackleton9805]

When I go to join business.facebook, I get this message, You have reached the limit of the number of businesses at this time. Can you help?

[@VertexMarketingAgency]

You can only have 2 business managers when you are new. If you have created 2 business managers before, you are maxed out. Does this relate to you?

[@markshackleton9805]

@@VertexMarketingAgency Yes. Maybe I should just cancel my business manager completely and start from scratch. What do you think?

[@VertexMarketingAgency]

@@markshackleton9805 You will have still have 2 business managers already created. Which is the max so I don't think it'll solve your problem!