How To Setup Facebook Pixel Advanced Matching (Complete Guide)

[@034lumpy]

Hello Cedric, thanks for awesome videos, helped me great time! Just wanna mention that if you want to use Custom JavaScript variable for sending such data as order value in numbers while using GTM variable builder "return parseFloat(capturedText)" should be added to the script to properly send number values, otherwise it just returns a string value, which then is not recognizable by FB and Purchase event won't fire properly. Maybe that helps someone setting up order value variable.

[@danielcarvalhodesouza88]

Thanks, brow. Brasilian here!!!!

[@juhakumpula8070]

Thanks. It was very helpful.

[@Nakul__manchanda]

Thanks my man

[@VertexMarketingAgency]

No problem!

[@joelizarde5902]

Hi, these video is great, but what happend if META wants the email of a client, in a conversion of CONTACT, at that time you don have that info, so what to do in those situation, from where you can send the email fi de customer have not give it to you allready?

[@stephenbrown3389]

If the Automatic Advanced Matching sends the user data during the checkout, does it get attached to the purchase event? I don't have any user data avaliable on the purchase page. I see the user data sent everytime during the checkout events but FB says 20% of the purchase events have user data.

[@VertexMarketingAgency]

It uses AI to try to detect your checkout form but it’s not really reliable… That’s why I like to set it up manually.

[@taneesescu]

i have data being passed from my crm back to the thank you page for a 2 step order process. facebook says I need send the data as hash in the url information. Does the GTM var builder handle that in the javascript?

[@anticonfidencegirl]

When I use GTM Variable builder to retrieve code for 1st name for example and test in console it won't return any value. But If I select the whole Shipping address (that includes 1st name), do GTM Variable Builder on it & test, this works. Is it ok to return the whole address VS field by field? Or how do I retrieve each field value? Thank you!

[@yvesms]

Hi Cedric, Are there any additional implications that one needs to be aware of when wanting to do advanced matching AND server-side tagging? Like don't the server-events need to be sent with the same customer data as the browser events? Looking forward to your reply, Cedric.

[@VertexMarketingAgency]

Yes, if you do both browser and server tracking the value of the user parameters should be the same for both tracking method

[@amex4453]

Can the JS method be used when someone is filling a form? Even though the final page does not show all those details? Is the process same for an SPA?

[@VertexMarketingAgency]

I recommend you take a look at the video I made a few weeks ago about how to create a dataLayer.

[@ExpressshoppenStockholm]

Hi, What is the databaser you use to see customer information first name, last name etc.

[@VertexMarketingAgency]

For this video I downloaded the GTM plugin and it also creates a dataLayer for me (when sync with Woocomerce).

[@gsfitnessnyc]

I'm a bit green to this but this will work in the background on any browser even though the GTM Variable Extension is only installed on my computer? Btw, I'm using the second option of a Javascript variable. I followed your directions and am successfully passing form data to the confirmation page. After setting up the variables in GTM, is the information (email, name,...) automatically passed back to FB? There's nothing remaining for me to do after doing this? Oh wait! Duh me! I have to install Google Tag Manager on my site. Thank you for this video-it’s very helpful.

[@VertexMarketingAgency]

As long as the JavaScript on the page doesn’t change it should work. If you’ve followed the instructions outlined in the video, yes you don’t need to do anything else :)

[@gsfitnessnyc]

Thank you for the helpful info provided. I just completed setting up the Conversion API Gateway Interface and trying to cover all bases. Does the methods indicated in your video conflict with toggling on Advanced Matching in FB Business Settings? Or can they co-exist? The method you indicate seems more purposeful and focused. Please advise and thanks again.

[@VertexMarketingAgency]

Yes, it should be one or the other.

[@alexandret.8130]

@@VertexMarketingAgency Did you see your cost per lead and cost per acquisition going down after this was set up?

[@AlejoPietra]

Hi Cedric, excelent video. One question: what method are you using to install de GTM tag in the ecommerce WordPress web? I can't decide between the GTM plugin (the orange one), editing de child theme, or using other plugin. Thanks in advance!

[@VertexMarketingAgency]

The GTM plugin is great! That's actually what I'm using in this video.

[@michaelmaignan]

@@VertexMarketingAgency What do you recommend for Shopify?

[@darjancica4678]

hey, thank you very much for this video. One question, sending first name / last name, email address, phone number etc, is it GDPR and PII compliant?

[@VertexMarketingAgency]

If you have your users permission yes.

[@lookpride1498]

Thank you for this awesome guide. If you don't mind, could you make a video regarding GA4 setup with GTM?

[@VertexMarketingAgency]

Yes, that’s coming soon!

[@lookpride1498]

@@VertexMarketingAgency Okay thank you for the update.

[@instabeauty4980]

Hello Cedric, thanks for the nice video and the understandable way you put info. I have a general question: I have data layer on my website, but with almost none data on it, especially on the purchase event. Is there any way I can put by my self some code and enriched the data layer with the desired information ? thanks in advance!

[@VertexMarketingAgency]

Yes of course! You can hardcore it on your website or use GTM to create your dataLayer (custom HTML tag).

[@instabeauty4980]

@@VertexMarketingAgency Thanks very much for the reply. Can you recommend a video or an article where I can see the steps , because I was searching and not sure what is correct. Thanks !

[@VertexMarketingAgency]

@@instabeauty4980 Yes, this will be my next KZbin video.

[@oxxyup4569]

@@VertexMarketingAgency That sounds great :). Is it too bad if I ask when we can expect this video :) ?

[@mindmoodmore]

Quick question, will Pixel Helper plugin show what advanced matching parameters I'm using? I'm using Name, Email, Gender, Country, but for some reason it only shows Gender as the only advanced matching parameter that's being sent...

[@VertexMarketingAgency]

I'm not sure I've never used that plugin but probably not.

[@kaycmarcal4677]

Sorry, I'm Brazilian. Is it possible to enter parameters - product name, product value, and etc. - assigned to other events like ViewContent in this way?

[@VertexMarketingAgency]

Yes, it is!

[@ductoan8661]

Could i know the extension you used in your video, please?

[@VertexMarketingAgency]

It’s in the description of the video :)

[@interstellar81]

Great video. I try to use the advanced matching in a thank you page (redirect from a form submit in a landing page). I use the "Dom element variable" to grab the user information in thank you page, I have tested the event with the GTM debug and the variables values is ok but the values is not send to facebook pixel (I have used the pixel helper extension and the event test in BM but the user information is not send)...why????

[@VertexMarketingAgency]

Go ahead and post your question in our community coffeeandmarketing.org with screenshots

[@mindmoodmore]

Same here... Have you found an answer to this, by any chance?

[@gsfitnessnyc]

I'm guessing that a 3rd party (AWeber, MailChimp) embedded email form's info won't be captured unless that form data is passed to the 'Thank You/Confirmation Page' after a prospect or customer hits the 'Enter' button. Am I correct?

[@VertexMarketingAgency]

Yes, that’s correct! I think you gave me an idea for a KZbin video ;)

[@gsfitnessnyc]

@@VertexMarketingAgency Go for it! 👍

[@MuhammadIrfan-pg4oz]

how to create external id variable?

[@jhonalexa7750]

how can I implement this on the server-side?

[@VertexMarketingAgency]

We have a video on it! kzbin.info/www/bejne/eofMiaGugMx0o6c&lc=UgzZQQ3r6Qy23og6GT54AaABAg

[@serviceclientutilicare7684]

How can i do in the information is not on my data layer?

[@VertexMarketingAgency]

You can also use custom javascript.

[@MuhammadAinulYaqin-xj1wn]

how to hash sha256 variable data layer?

[@VertexMarketingAgency]

This is a complex process hence I can’t answer your question with a simple comment. Sorry.

[@Build4u1]

the gmt thing not working on my shopify store

[@Build4u1]

gtm*

[@VertexMarketingAgency]

That's because GTM isn't installed properly :)

[@Build4u1]

@@VertexMarketingAgency thanks, will check it out