How to Create a Topic Map for Entity SEO

Рет қаралды 3,667

6 ай бұрын

What is a topic map?
A topic map is a method of structuring concepts around a core entity to maximize topical coverage.
The intent of a topic map is to maximize site-wide relevance and resource crawlability, which results in better rankings, quicker rankings, while minimizing the need for backlinks.
What is an entity?
An entity is a uniquely identifiable object or thing characterized by its name(s), type(s), attributes, and relationships to other entities.
An entity is only considered to exist when it exists in an entity catalog.
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Learn how to create a topic map and learn the basics of entity SEO by watching me analyze a real example.
- ChatGPT Prompt Sequence (mentioned on Search Engine Land)
- Content Briefs
- Keyword Research
- Competitor Research
- Ahrefs Research
And More!
If you like the video, hit like and leave me a snarky comment.
Cheers

Пікірлер: 43

@MySmartaHome 5 ай бұрын

Simply stunning. Incredibly practical but full of logic and insight. Reverse engineering a highly ranked site with zero backlinks. Genius.

@-Evil-Genius- 4 ай бұрын

🎯 Key Takeaways for quick navigation: 00:01 📚 *Introduction to Topic Mapping* - Definition of a topic map as a method to structure concepts around a core entity for sitewide relevance and resource crawlability. - Emphasis on simplifying the understanding of entity SEO, semantic SEO, and topic maps for broader accessibility. 01:51 🧩 *Defining Entities in Topic Maps* - Explanation of entities as uniquely identifiable objects with names, types, attributes, and relationships. - Importance of entities existing in an entity catalog and reference to a guide on entity SEO for further information. 03:10 🗺️ *Starting with Existing Topic Maps* - Demonstrating the process of finding an existing topic map for reverse engineering. - Example of using a specific topic (project management) and a website's structure for learning and inspiration. 05:44 🧠 *Creating a Topic Map Structure* - Discussing the importance of structured, interconnected, and well-flowing topic maps. - Example breakdown of a topic map for project management software, highlighting subcategories and clusters. 13:14 🕵️ *Identifying Search Patterns* - Explanation and demonstration of identifying search patterns for topic map creation. - Emphasis on finding nouns, verbs, adjectives, subject-object predicates, and attributes for effective content creation. 18:42 🌐 *Utilizing Structured Databases* - Exploring structured databases, focusing on Wikipedia as a source for understanding topic structures. - Demonstrating how to navigate through Wikipedia categories and pages to gather information for topic mapping. 22:44 🌀 *Leveraging AI for Entity Extraction* - Enabling plugins, particularly browser operations, for extracting blue hyperlinks from a Wikipedia article. - Using ChatGPT to compile a list of entities associated with the topic, forming a valuable resource for content creation. 25:53 🤖 *AI-Assisted Core Entity Extraction* - Introduction to the AI-assisted core entity extraction process, involving the usage of predefined prompts. - Detailed breakdown of the prompts and their purpose, enhancing the accuracy of the extracted entities. 29:25 📑 *Incorporating Academic Insights* - Utilizing Google Scholar to explore academic perspectives on project management. - Extracting information from scholarly articles to complement and enhance the understanding of the chosen topic. 30:09 🚀 *Project Creation Overview* - Creating a project involves starting with a broad category. - Utilize tools like Agile Project Management to narrow down and define specifics. - Data is collected to construct a well-connected structure. 31:09 🔄 *Replication of Process for Subcategories* - The process of creating a project should be replicated for subcategories. - Detailed briefs need to be created for each subcategory. - Internal linking plays a crucial role in creating an interconnected structure. 32:04 🌐 *Benefits of Using Docusaurus for Structure* - Docusaurus, built with React, offers a fast and agile user experience. - The tool organizes information neatly and can be applied to various platforms. - Its static hosted files make it efficient for quick loading. 34:59 🏗️ *Structured Database and Wikipedia Exploration* - Understanding structured databases, like Wikipedia, aids in ensuring clear statements. - Wikipedia, as a semi-structured database, provides information on instances and subclasses. - Exploring Wikipedia helps in gaining a comprehensive understanding of a topic. 36:40 📑 *Section Boundary and Internal Linking* - Section boundaries, structured and unstructured, impact the scoring for search ranking. - Careful consideration of internal linking, especially in the first paragraph, enhances contextual understanding. - Google's scoring system involves query-dependent and query-independent scores. 40:28 🔍 *Google's Patent: Scoring Candidate Answer Passages* - Google's patent outlines the scoring system for candidate answer passages. - Scores involve query-dependent and query-independent components. - Multiple factors, including term match scores and language model scores, contribute to the overall ranking. 46:55 🧠 *Understanding Answer Term Score* - The answer term score is determined by multiplying term weights by term frequency. - The scoring system considers the relevance of terms within the candidate answer passage. - The passage's structure and connection to other resources play a crucial role in scoring. Made with HARPA AI

@Kazunakazawa 5 ай бұрын

Wow, in 48 minutes learned how to create a Topical Map, tons of article ideas, and a lot more. Please continue making video like this, Kudos! 😊

@andrew-does-marketing 5 ай бұрын

Glad it was helpful!

@heyrahat 2 ай бұрын

Wow. Great way to build a perfect topical map for websites. I will follow this for my service website that I'm building publicly

@andrew-does-marketing 2 ай бұрын

Link the site!

@israelgaudette 6 ай бұрын

An excellent video! Combining multiple sources of data to create a topical map is the way to go! You did a great job here in explaining the process. Kudos 👏

@ArielDC 4 ай бұрын

Great educator ! Thank you for simplifying things

@mikewoody2567 5 ай бұрын

hi thanks for the vid explains a clearer view of korays teschings - interested in the prompts used if you dont mind sharing

@andrew-does-marketing 5 ай бұрын

I think the prompts are in the comments

@teramigon 5 ай бұрын

Hi, Andrew. Thank you for the video! Your ninja-style research process is different from what traditional SEO KZbinrs have shown us for years. If nothing else, you have demonstrated excellent research techniques! Also, I believe you are our best chance to understand Koray's methodology. The way he "teaches" it is so purposefully difficult that there would be great value if someone who has managed to understand him could explain in simpler terms exactly what we should do on a practical level.

@andrew-does-marketing 5 ай бұрын

I appreciate that! Haha, I like the “ninja-style”. I’ll call it Ninja SEO from now on. Hopefully I make sense of Koray’s stuff. I can see him improving his clarity. I think he’s done an amazing job teaching complicated theories in a language that isn’t the one he was born with. I’m super impressed with him and thankful for his work, which is why I’m trying to help educate.

@TutorialesPro 6 ай бұрын

Great video and very good break down. I would love to know more about how to plan interlinking between these topics and how to basically keep it all together especially when you work with a team of writers and editors who're not that technical. What tools do you use to map it all out? Is it just a spreadsheet?

@andrew-does-marketing 6 ай бұрын

I’ll need to make a video on that one!

@ihorlav 6 ай бұрын

Excellent guide on how to dive deeper in content creation. Definitely must watch! 👍 There are ways to simplify this analysis, but it’s a different story. 🙌

@andrew-does-marketing 6 ай бұрын

Glad you enjoyed it! I agree that I could simplify. That’ll be future content :)

@andrasgabrics4689 5 ай бұрын

@@andrew-does-marketing Very understandable guide! Does contentsprout create a very similar topic map or the manual job is necessary, as well?

@bibashkafle5870 3 ай бұрын

Wow I just started and found you! what a career is it going to be of mine. I feel like I am surrounded by mentores with abundance knowledge sharing mentality. :)

@bibashkafle5870 3 ай бұрын

have you made a video on how to write content briefs? I would love to go through that. if you have can you share the link here!

@draganp.5349 6 ай бұрын

Great video. Possible to get that gpt prompt. Thank you.

@andrew-does-marketing 6 ай бұрын

Core Entity: Project Management Entity Context: Agile is the specific type of project management When the user types a number, you must output the prompt from the numbered list below: 1. List the nouns that have strong semantic relationships with the entity. 2. List the verbs that have strong semantic relationships with the entity. 3. List the adjectives that have strong semantic relationships with the entity. 4. List the subject-object-predicates associated with the entity. 5. List the searcher considerations associated with the entity. 6. List the attributes associated with the entity. 7. List the perspectives associated with the entity. 8. List the characteristics associated with the entity.

@draganp.5349 6 ай бұрын

@@andrew-does-marketing you are a star. Thank you buddy.

@MySmartaHome 5 ай бұрын

@@andrew-does-marketing Hello, could you do a video explaining how to add these instructions into chatgpt playground and get them to spit out some results? I pasted the prompts into playground and nothing happened. How long should I wait?

@user-rm1pf6bw1f 6 ай бұрын

Enjoyed it - please share the playground prompt with me.

@andrew-does-marketing 6 ай бұрын

Check the comments in here

@incomeoverview 5 ай бұрын

Hey Andrew! Now I understand what is a topical map and how it really works. Based on your excellent tutorial, I was able to create a topical map for a niche website. However, I would appreciate, it if you could do a video on how to make a content brief too. I think this would be helpful for many people! Thanks again!

@andrew-does-marketing 5 ай бұрын

Glad it helped! I'm working on the content brief part.

@andrew-does-marketing 5 ай бұрын

Will do

@YOGiiZA 4 ай бұрын

excellent detailed methodology. This is how you would create a wiki type site for a specific niche ?

@andrew-does-marketing 4 ай бұрын

It works for both. I use the method for all projects.

@DelormeSEO 6 ай бұрын

Awesome video, and I really mean that! I was not using seostack keyword as a starting point, I'll give it a try next time! Are you planning on posting a video for the next steps (content briefs)?

@andrew-does-marketing 6 ай бұрын

Yeah, I plan on doing some additional guides as I have the time. I have a rough draft in the making. Any other concepts you’d like to see?

@DelormeSEO 6 ай бұрын

@@andrew-does-marketing I'm interested in learning about the process you use with your seed keywords. When you have "single keyword" entities, do you input these into a tool to generate thousands of keywords and then d you serp-based clustering? Or perhaps you follow a completely different method?