What is an Entity & How They Impact SEO

What is an entity? An entity is a thing or a concept that is singular, that is unique, that is well-defined and that is distinguishable. In today's internet is truly a semantic web of linked data. It also allows people to search for information faster and more easily. Entities are extremely important because they enable us to give meaning to documents in a way that a machine can understand them. Check out the video below to learn more!
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📺 Learn more about Schema.org & Structured Data: • Schema.org & Structure...
🎬 How to Use Schema.org to Create and Add Structured Data to Your Website: • How to Use Schema.org ...
🎬 Where To Put Schema Markup On Your Website: • Where To Put Schema Ma...
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Who is SMA Marketing?
SMA Marketing is an international search marketing agency that has been helping global and local brands grow online since 2009.
We specialize in SEO and Inbound lead generation. Levering both data and intuition, we've help hundreds of companies succeed online and trained thousands of entrepreneurs and marketers with the help of our videos.
Learn more at: www.smamarketing.net
entity #schema.org #structureddata

[@eastendman]

Great video and super easy to understand. Thanks

[@kevinfreeman9652]

Small world. I live in Melbourne and have been binge watching your videos. Is your business in the area?

[@imlakdawala]

Great explanation... Can you please explain how to write article using entities?

[@Product-Growth]

Can we Term Seed Keywords or WordPress Tags as Entities on Topics that are generally heavy in Search Volume?

[@smamarketing]

You can tag them and I am sure with a little coding magic you could convert them to entities. I have a structured data generator that will show you how to mark up entities with JSON-LD simplifiedsearch.net/structure-data-generator/

[@Product-Growth]

@@smamarketing Thanks will go through this

[@MarinoBaccarini]

Sorry, I must be a bit slow on the uptake. What I saw from your example is that you used keywords to google something like 'President Washington' instead of just 'Washington' since Google had to 'understand' what your query is about. Right? So you need a less broad term or long-tail keyword, instead of a braoder term heading nowhere. I understand what entities are but users don't use entities to google something. Right? Let me use an example. I want to push entrepreneurs to click on my blog post since it explains "how to find potential clients" because if I just title my post "Digital Marketing" I could potentially interact with another target, whilst I want a "beginner level" entrepreneur to click on my Url because he's searching for something he doesn't know how to call. So how can I use entities and how without using keywords to send a target user to my blog post? Thanks,

[@smamarketing]

Users don't "use" entities, at least not knowingly. We can use them in our structured data to help disambiguate our content. For example, in a post about digital marketing, you could add structured data using "about" and marketing up "things." Let's say you cover SEO. Well, that entity could be a Korean name or Search Engine Optimization. Adding in the markup makes it's easier for Google to understand. Hope that helps.