How to create an A/B test in MailChimp

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In this video, you'll learn how to set up an A/B test using MailChimp, one of the most powerful tools in email marketing. A/B testing is crucial for optimizing your email campaigns, allowing you to compare different versions of your emails to determine what resonates best with your audience. We'll guide you step-by-step through the process, showing you how to test variables such as subject lines, send times, content, and more. By the end of this video, you'll be equipped to use A/B testing to boost engagement, improve open rates, and achieve better results in your email marketing efforts.
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