How to Create an Effective Topic Cluster and Pillar Page

Learn more on How to Create an Effective Topic Cluster and Pillar Pageclickhubspot.c...
Content marketers are constantly battling for the attention of their audience. But with all the content being published online, search engines like Google are being forced to better organize and showcase the content they think would be helpful to the searcher. All this change brings opportunity for content marketers to be found and, more importantly, found by their ideal audience.
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[@tangeermehedi2816]

Thanks for the brief explanation

[@HubSpotMarketing]

Glad it was helpful!

[@classicalliberalarts]

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[@classicalliberalarts]

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[@classicalliberalarts]

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[@classicalliberalarts]

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[@jorgeegrojjorge]

Hubspot is way ahead of everybody!!!!!!!!!!

[@unmiss-com]

Hubspot blog is the best example of learning how to optimize for featured snippets ))

[@Thesunglassfix]

Really love how well this video explained the content pillars, I'm ready to get started!

[@HubSpotHacks]

This is awesome! Super helpful. We've implemented quite a few of your recommendations and have seen great results on one of our 'Thought Leadership' pillar pages!

[@noreenarmillo3141]

This is very helpful for my new project. Thanks.

[@rijoab]

One of the best ideas from hubspot ever.

[@HubSpotMarketing]

Glad you think so!

[@madhanskumar]

This is an excellent video and well explained and awesome delivery. I will try to implement on my website and see my results too.

[@productpromotions1736]

Is it a best practice to use a blog post to establish pillar content or should you publish pillar content on a static page? Can you advice on these please.

[@christopherstoryland]

00:02 To create an effective topic cluster and pillar page, you need a core topic and relevant subtopics connected through hyperlinks. 02:11 The page includes a table of contents and anchor links for easy navigation. 04:11 Two widely used pillar page formats: resource pillar page and 10x content pillar page. 06:17 Website visitors prefer reading lengthy content in a PDF format rather than on a website page. 08:21 Etuma created their first ungated 10x content pillar page using a seven-step process 10:33 Creating a comprehensive list of subtopics helps in building an effective topic cluster and pillar page. 12:36 Tips for creating an effective topic cluster and pillar page 14:43 Use proper HTML structure to provide a clean user experience and make it simpler to update the page. 16:46 Creating a content pillar page is crucial for making your content easily accessible to website visitors. 18:36 Focus pillar page increased non-paid organic traffic by 329% in four months

[@meryamle6270]

Great explanation 👏thank you so much🙏

[@HubSpotMarketing]

Happy to help :)

[@meryamle6270]

@@HubSpotMarketing You guys are the best 😍🥰🥰

[@adhistie1694]

Well delivered! thank you

[@HubSpotMarketing]

Adhistie Prianti, Thanks for your feedback! you can find more great tutorials at academy.hubspot.com/

[@skeettie]

I'm currently creating a cluster but i'm wondering if google doesn't punish you for publishing duplicate content. Let's say your content cluster is about 'what is seo' ( let's keep it meta). you've written several blog posts with subtopics like 'keyword research', 'seo html', 'implement seo', 'optimise for seo' and so on. Now, for the pillar page, you're taking some of those subtopics and you explain them thoroughly on the pillar page, as part of explaining 'what is seo', Cause the pillar page should offer all the main information. but now you have a pillar page with content on 'keyword research' and a blog post with content 'keyword research'. Isn't this considered duplicate content? And should you still link to the blog post, if the content about 'kwr' is already on the pillar page?

[@Light-oz5pv]

This is so valuable. Thanks!

[@HubSpotMarketing]

I'm happy to help! :)

[@vain3d973]

Extremely valuable, thanks a ton!

[@thevolleyballvalley]

Can we make a service page a pillar page? If yes how it can be so informational?

[@stevenwatson8727]

How can you combine topics that are general in nature and also ones that are specific to a business? Eg General vacation, hotels in the area - This specific hotel, our bars etc

[@colognekettlebell115]

Question, what is the difference between a pillar page and a content hub? Some thing, just another name?

[@prohealthprolotherapyclini9344]

Is it okay to internally link the cluster posts. Or just stick to internally linking the cluster posts to the pillar page?

[@amdg01007]

How much should I pay an editor to make 50 videos a day out of my core content a month? I’ve heard 400-500 is possible on upwork for acceptable quality.

[@hellosiargao9091]

this feels like watching an npc discuss game mechanics