How to Create Better Products Using Ethnographic Research | with Karen Faith

How do you make research an integral part of the design and development process, so that your product truly solves the problems of the people it's meant to serve 👐? Ethnography - a qualitative method for collecting data about people - has an answer: co-creation. But what is this, exactly?
Hear from Karen Faith of Others Unlimited to learn:
​✅ How a leading healthcare brand repaired trust by addressing failings in the patient-provider relationship
✅ Her process for partnering with real users to inform and iterate on her work
✅ Why empathy is "a practice, not a feeling"
✅ How to address trust in brand/consumer relationships through collaborative design
An ethnographer and strategist whose work has guided teams and initiatives at Google, Amazon, Indeed, The NBA, The ACLU, Blue Cross Blue Shield, The Federal Reserve Bank, and The Nelson-Atkins Museum of Art, among others, Karen Faith is the CEO and founder of the New York-based empathy training company Others Unlimited.
Karen's TEDx talk on Unconditional Welcome has received over 1M views. She has taught her approach to students at Penn State, Juilliard, KU, Chapman University, and the National University of Singapore - and you're up next!
This is an opportunity to explore product design from an empathetic, innovative, and predictably irrational angle. Don't miss out!
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[@nih-al]

What a profound conversation.