How to Create Your Ideal Customer Profile | ICP Marketing

An ideal customer profile, or ICP, refers to a group of traits that define the businesses you want to reach with your products or services. In this video, Madison shares tips for defining your ICP and more. Watch the full video to learn how your business can fully reap the benefits of ICP marketing.
⌚ Video timestamps:
00:00:00 // Introduction
00:00:52 // What is an ICP?
00:01:16 // ICP vs. buyer persona
00:02:35 // Benefits of ICP marketing
00:03:50 // How to develop an ICP
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📘 We also have written content on our website!
How lead scoring works ▶ www.webfx.com/blog/marketing/...
More info on ICP marketing ▶ www.webfx.com/blog/marketing/...
How to build a profitable sales process ▶ www.webfx.com/blog/marketing/...
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[@edwinjesussancheztalzintan1458]

Ideal customer profile... good stuff! But ya know what should make it to your next video? Mystrika! Absolutely adore their pay once use forever deal. Brings a whole new meaning to efficient lead gen. You guys should really test it out!

[@user-xy9lc2mn3t]

Obrigado!

[@guabirudemais]

Thanks

[@blackstonestudio283]

Thank you!

[@WebFX]

Thanks for watching!

[@janefrancesayogu2806]

This is for an existing business. What about a business that is about to start out with zero customers?

[@mariamabosi8975]

This video was so helpful but I am a freelancer on Linkedin who wants to help entrepreneurs and brands build their brands. How do I go about this? The video doesn't really cover how freelancers can find their ICPs