How to Evolve Your Brand Strategy to Move Beyond the Startup Phase

In this episode, we sit down with Mariana Klober, the Head of Brand Strategy at Mailmodo, to explore the art and science of building a brand that grows with your business. Mariana shares invaluable insights on transitioning from startup branding to creating a scalable identity that resonates with larger audiences.
We dive into questions like:
-How do you refine your brand's messaging as your company grows?
-What role does consistency play in scaling your brand?
-How do you balance innovation with staying true to your core identity?
Whether you're a startup looking to break through or a growing brand navigating new challenges, this conversation is packed with actionable strategies to help you succeed.
Follow us on LinkedIn: / martech-legacy
Varsha Sarkar: / varsha-sarkar-89858511b
Mariana Klober: / mariklober
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