How to Exclude Age Groups and Genders on Google Ads

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How to Exclude Age Groups and Genders on Google Ads:
For Search, Display or Video Campaigns:
1) Navigate to Campaigns (left-hand-side menu)
2) Select Audiences (from the secondary menu)
3) Under Demographics, click on Edit demographics
4) Select the campaign and ad-group you would like to modify
5) Select the Age Gorups and Genders you would like to inlcude or exclude
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For Performance Max Campaigns
1) Select your Performance Max campaign
2) Navigate to Asset Groups
3) Click on the pen icon to edit the Signals
4) Click to edit the signal or edit the existing signal or create a new one
5) Scroll to Demographics and include or exclude genders and age groups
Keep in mind that a Signal is NOT targeting - it is a mere suggestion to the system on how to find the right customers for your business