How to export AVIF from Photoshop

[@johnchambers6272]

Really appreciate that you are sharing all this information on the new HDR, it is much appreciated Greg. Thank you.

[@heezdeadjim]

It was maddening every time I'd put in "make HDR photos", I'd get videos and links about editing multiple photos stacked to create an HDR photo. Yeah, that's been around for like 15 years now. Ever since I got an HDR Sony TV, I wanted to show my photos in a larger gamut. Phones and even cheap TVs have HDR of some sort so just looking at family or vacation photos wouldn't be as boring if they saw closer to what your eyes see. I'm glad we are finally having file extensions that will eventually make HDR photos a normal thing. Apple failed getting HEIF to be adopted because JPEG 8bit is so old. I think if we produce stunning HDR photos a d social media adopts it li,e FB and Instagram, that more people would be inclined to adopt it. 3D photos don't work because they aren't real 3D and people will get the wrong idea of why 3D is awful, but I feel HDR photos on more and more devices being able to show them would have to be so passive to truly integrate. What I mean is maybe in 10 years we won't have to download certain apps to create HDR photos and another app to view them. If we can get it to where your phone takes the RAW file and converts it to a AVIF or JPG XL and the default photo gallery on their phone is able to read it, then we can finally say Jpeg is dead. But we as the creators need to do our part first. Thank you for helping show what's needed even if it's a lot of steps right now for all 2 people on my list that would be able to see it.

[@gregbenzphotography]

Yeah, tough topic to search given same name as something totally different. I have a feeling that can change quickly. There are hundreds of millions of HDR phones out there, as soon as an HDR browser is available we’ll have a huge audience. And pretty much every Apple screen sold for the last 5 years supports it now. It’s a pain at the moment, but the there’s rapid improvement in the toolset. The biggest long term gap is external monitors and PC laptops. Not much hardware there yet. Just a matter of time before cost and availability resolve that, but it will be years.

[@keepitsimple7604]

Greg, I've been editing HDR images in ACR on a Windows machine with 1,600 nit display. When I bring the file into Photoshop for further editing, the file gets destroyed. I've tried going to Preferences, Technology Previews and the option to use accurate color for HDR is missing. Any suggestions on what to do? I don't want to limit my HDR editing to ACR only. Thank you.

[@gregbenzphotography]

PS doesn’t have HDR display support yet on Windows. You can stick with LR / ACR, or use some workarounds I describe in my HDR e-book to squeeze the HDR to SDR (not great, but passable for some simple edits). gregbenzphotography.com/hdr/

[@GiancarloCruzB]

Hey! Is there any way to convert JPGs to AVIFs on Mac that is not so complicated? I need to convert close to 2,000 files every 2 months for uploading to our eComm and have yet to find an easy way to do it. Been looking all around the web and the closest i have come is your video, but it does not seem like a good workaround for processing many files at once.

[@gregbenzphotography]

LR can now export AVIF, which would work in bulk if you are converting finished images. Otherwise, a command line tool like AVIFENC would be your best bet.

[@cool4fam99]

is there a way to export avif for those who don't have web sharp pro? i just have the basic web sharp. thank you

[@gregbenzphotography]

Use the ACR method shown in the video by exporting a flat TIF. See the written article for more details: gregbenzphotography.com/photography-tips/exporting-avif-files-from-photoshop/ Watch out for the HDR button. You’ll likely get variable issues there with manual processing of HDR content. I had a lot of unwanted SDR conversions at export until I dug into it.

[@christaeagleton4944]

Hmmmm. Purchased Web Sharp Pro before learning it doesn't export .avif on Mac. Chance that's going to change soon?

[@gregbenzphotography]

The latter part of the video shows how to complete the export as an AVIF through ACR 15 on MacOS. It’s fairly easy to do and can be done in bulk. Let’s WSP take care of resizing, sharpening, borders, cropping, etc As a TIF and then just open and click save in ACR. The plug-in used to give native support for AVIF is Windows only. Porting to Mac isn’t a simple thing, but it is open source and certainly possible. If that happens or PS adds native support, I would of course add support in WSP to take advantage of it.

[@alexlaouri]

Hi Greg, Using MAC and following your method and HDR eBook, when I preview/Open the AVIF in MAC it looks Overexposed/saturated colors. Why?

[@gregbenzphotography]

MacOS supports AVIF, but not proper rendering of HDR at this time. Try dragging it into Chrome or opening with PS and you’ll see the correct rendering (Chrome Canary will be better than production Chrome, there’s an enhancement coming in development). HDR AVIF support is still early stage and should improve considerably in 2023.

[@alexlaouri]

@@gregbenzphotography Tnx for the reply, but opening with PS again or opening with Chrome its Overexposed.

[@alexlaouri]

@@gregbenzphotography Hi, now it worked. Opening with chrome and PS. But when saving i removed the option sharpen for screen.

[@gregbenzphotography]

Not sure what you mean “option sharpen”

[@alexlaouri]

@@gregbenzphotography in the export dialogue down below it has a tick box Sharpen For screen. I did not tick that when exporting to AVIF and i was able to view the HDR file in chrome.

[@jensvielmann7662]

Honestly with bandwidth raising and storage getting cheaper I stopped caring about a few K’s of File size. Even on a portfolio site the previews will have smaller dimension. And with todays bandwidth loading a 1.1 Mb image or a 2 Mb image is measurable but will not impact the user experience. Being under a second or so. The hdr and transparency support may be interesting though. But thanks for the info. appreciated

[@gregbenzphotography]

Can affect search rankings and many people have slow connections. I’d minimize where you can. Still too early to convert to AVIF for general use given lack of browser support in a few areas, but helpful to do so when that’s resolved.

[@M31glow]

Great post...👍

[@4rezolution]

Can you tell me the major benefits of an Avif file uploading to instagram ?

[@gregbenzphotography]

Not major now, you’d just have a faster upload. Much more useful when sending lots of images, hosting on your website, using HDR (will be very useful for this when IG supports HDR). Or if they added general support, this could help avoid banding and improve image quality. So it’ll be more valuable when IG takes advantage of it, which I’d assume they will in time.

[@RickyGee-t6n]

What file type can I use to post HDR on instagram?

[@gregbenzphotography]

They don’t support HDR images yet, but you can post an HDR Reel showing your image. I’ve done it here (have to view full screen on iPhone to see HDR): instagram.com/reel/CqLKqXVtIpv/?igshid=YmMyMTA2M2Y=

[@RickyGee-t6n]

@@gregbenzphotography So cool! I've been seeing them pop up lately, and they look awesome. Do you have a video tutorial on this? Is it an HLG?

[@gregbenzphotography]

I don’t have a tutorial on it at this point. HLG is the way to go.

[@nicolacenni]

So better than heif format?

[@gregbenzphotography]

No browser will render HEIF caniuse.com/heif

[@nicolacenni]

@@gregbenzphotography i know it. Maybe i misunderstood, avif is supported online by now?

[@gregbenzphotography]

Other than MS Edge, all major browsers support AVIF. That’s 80% of browsers by usage and growing as people update their browsers. It’s gaining support quickly. However, HDR support is lagging and only Chrome / Brave / Opera have that at the moment.

[@gregbenzphotography]

It’s probably only a matter of time before JPG is no longer the dominant standard, AVIF surpasses it in so many ways and has broad support.

[@imagingphotos]

The brightness on this video seems low

[@gregbenzphotography]

You’re probably watching on an SDR monitor, KZbin would tone map the HDR video to work on your screen.

[@tomiphakala]

@@gregbenzphotography it does a poor job

[@JaimeLacayoPTY]

@@gregbenzphotography Im watching on an HDR monitor with it enabled and it looks super dark. It's the only video i've seen in all my years using KZbin that is dark.

[@gregbenzphotography]

I’ll review how I created it. Was a complex mix of Windows and Mac video with different resolutions and transfer curves. And I used a new compression for upload.

[@jasonr1645]

@@JaimeLacayoPTY Agree... I am watching on an Mac with a large Retina display and I noticed it as soon as I started watching...

[@trwhitford65]

one

[@gregbenzphotography]

?