How To Generate Estimates for Remodeling Contractors | Google Ads Lead Generation Tutorial

[@noahands]

Dan the 🐐 marketing man

[@vinnyintegrity7107]

dan the million dollar marketing man

[@randymillican7670]

Dan knows!

[@samharwig6033]

do you create different adgroups? or do you lump all keyworkds into one 1? and how does your ad look like?

[@danthemktman]

Ad group for each type of project -Bathroom -Kitchen -ADU -Decks -Basements then try to use keywords with purchase intent

[@NikNik-px2jz]

Dan, do you use Performance Max Campaigns in Google ads to generate Leads? Only search ads are enough right? To generate leads, inquiries, and appointments for home service businesses?

[@danthemktman]

I've tried both, performance max has been good but brings unqualified cheap clicks. I prefer less clicks that are more expensive if it means higher quality data.

[@NikNik-px2jz]

⁠​⁠​⁠@@danthemktman thanks, Dan 😊 I think just the search ads are enough right? In Performance, Max campaigns there are a lot of placements. Some are useless.

[@BloomingRenosMarketing]

hey man, where do you got home remodeller contractors. D7 just never has the owner name and I cant do email or sms marketing because of that

[@Joseph_Ela]

do you recommend me doing the public relation niche i don’t know how to make them an offer and don’t think they are in need of a marketing agency could you help?

[@danthemktman]

PR is also a branch of marketing agencies right? Agencies are a good niche if you can get results from ads

[@ferg3334]

Hey Dan, are you building a different landing page for every client? And are lead forms still worth using for someone just starting out in the space? Thanks!

[@danthemktman]

I have a template and change a few words and phone numbers. Streamlines process there, and I highly recommend both calls and forms. If you're starting or have low budget, Google 100%

[@MrStrange44]

What are you charging the contractor per lead or ad spend

[@danthemktman]

We either do a 10% revenue share, or $$2k retainer, it's their choice!

[@arnoldb4526]

@@danthemktmansome people got ripped off by their clients doing revenue share. How do you know they are actually closing or not?

[@J-K]

​@danthemktman if they choose rev share then how do you ask them if or when they close the deal and for how much? You have to continue to follow up and ask them for weeks then send them an invoice?

[@danthemktman]

You can and it has been done, but we ask the lead how much they were quoted. We never rely on our client for keeping track.@@J-K

[@NikNik-px2jz]

Awesome Dan, how much is the lowest budget per day in Google ads to get leads for home, kitchen, and bathroom remodeling companies? I mean let's assume we need 2 leads in a day, and we get that out of 15 clicks. So to get 15 clicks and 2 leads How much will be the lowest ad cost I should be spending on Google ads per day?

[@danthemktman]

I typically get 1/4 clicks to turn into a lead (this is based on your landing page conversion), I would recommend $50/day minimum + google gives $500 for free to new accounts

[@NikNik-px2jz]

@@danthemktman thanks, Dan I will do this.

[@HomebasedRaketero]

🔥🔥🔥