How To Get From Big Idea To A Validated Business Case: An Overview Of The Testing Process

[@cavnz]

I've purchased all your books and this is a great video - should have way more views in my opinion.

[@Strategyzer]

Wow, thank you Cavan! We humbly agree :). We have many "underrated" videos on our Strategyzer KZbin channel kzbin.info that has some very useful and practical (and free) information.

[@TristanBailey]

Thank you that was a great walk through. Appreciate it was short hand but it made me connect with looking at this system in a better way than before. I’ve been trying to work on bordering ideas with tests and validation in and organic push but not on the canvas and feel it can fit here to look for edges to test.

[@ClifPeat]

An hour well spent. A very useful real-life application of the Strategyzer BMC principles to Marisa Toldo's early stage business. Testing assumptions is so important and so hard - collaboration with Tendayi, David and Alex must have been very useful. Steve Blank was telling us the importance of "real" customer discovery nearly 20 years ago and the process developed by the Strategyzer team is an example of how a start-up team can do this. Interesting that Marisa found that SME and individuals are unwilling to pay for her services but corporates understand and value to basic benefits of improving remote employee well-being and productivity. SMEs see cost as "real money" competing with their holiday funds and other business and domestic commitments whereas corporates work from "budgets" and apply ROI and other factors when assessing benefit/cost. The video is of course only a snapshot and there will be lots of other issues for MT to address (such as MVP, incremental improvement, price testing and the rest).

[@Strategyzer]

Thank you very much Clifford! Yes, we hope it was better than an hour on Netflix! :) We are glad you found value in the video and welcome you back for more!

[@MyPad1216]

Thank you. We are just working on idea and I like the way your content has progressed from the business model generation from a decade ago. Thanks for tying the puzzles together and provide structure to the process! Hope this works for us.

[@Strategyzer]

Great to hear!

[@elsyalvarezr]

Thanks for this amazing webinar!

[@Strategyzer]

Our pleasure!

[@tomjames2765]

Awesome webinar! Thanks everyone for sharing this great insight. I have Value Proposition Design so a really good accompaniment

[@Strategyzer]

Thank you so much Tom! We are glad you found it useful and enjoyable :)

[@designer9157]

This is amazing. I've about to graduate as a MA inUser Experience Design. This is the kind of process that has been taught to us. What job do you guys do? I'd love to be involved

[@El_Diablo_12]

23:15, the goal is to have a company culture where questions like this can be asked w/o awkwardness lol, thanks to Marisa for volunteering as tribute

[@soundsdivinestudios6605]

This is interesting to learn from

[@thietly1361]

so touching for an excellent video

[@Strategyzer]

Glad you enjoyed it Thiet!

[@binleyhouse]

Fantastic content! Would love to do the All Access Cloud Academy, but got laid off recently so wondering if there are any discount codes?

[@harimarcreichert8641]

Thanks it is helping me to be a champion of innovation

[@kRizitO99]

I think many of us are waiting for the Spanish version of the book, I already read the other 3.

[@hotpmo]

I 😅