Frank is the real deal. It's usually right in your face @ that one word that ruins your ad. This is golden ✨️ 💛
@RobinMWaite2 ай бұрын
I had no idea you had a KZbin channel. Best Sunday fund ever!!
@OfficialFrankKern2 ай бұрын
@@RobinMWaite Thank you. I’ve been the worst KZbinr ever. Pesky clients …wanting results and stuff. The nerve!
@RobinMWaite2 ай бұрын
@@OfficialFrankKern can you imagine that! Having to do some actual work in amongst the KZbin fun 🤣 do you do podcast interviews? If so do you have a criteria for the shows you guest on as I'd love to invite you on as a guest on the Fearless Business Podcast.
@JasonAKMitchell862 ай бұрын
Simple, powerful, and true!!!
@JimmyMarshall2 ай бұрын
Great mindset shift Frank! I've found its more effective to give a LOT of value to a small number of people than giving a small amount of value to a lot of people.
@FabianBaez2 ай бұрын
Invaluable tip thx Frank
@thenurulchowdhury2 ай бұрын
As always, Frank drops gold along the path! I just did a video the other day ironically attracting people with no money 😂, thanks for the reminder. Have to do better next time.
@dankelly2 ай бұрын
"minnow bait".... I love that!
@TheCatD2 ай бұрын
Great info thanks for sharing!
@stevepearsall2 ай бұрын
I really like this one.
@OfficialFrankKern2 ай бұрын
@@stevepearsall glad to hear it!
@snjames12 ай бұрын
Gold!
@StockTradingPro2 ай бұрын
great video and insight
@davidpbennett2 ай бұрын
Thanks Frank, you’re awesome. Where did you get that Ogilvy picture?
@OfficialFrankKern2 ай бұрын
Thanks man. We used Frameology to make it for us.
@davidpbennett2 ай бұрын
@@OfficialFrankKern Thanks man. I need to get one of those. In about 30-40 years the young kids will be hanging up Kern photos.
@AxeKron2 ай бұрын
Frank, thanks for so much value.. I would like to ask you a Question: I sell videogames coaching… How could apply your advice to my business? I just should put friction on the tittle or the AD? Or with a form or survey? Thanks!
@OfficialFrankKern2 ай бұрын
OK first of all, you win. Forever. You’re getting paid to play video games. Legend. I actually have a friend who’s got a ton of money and he hired a video game coach. He’s in his 50s. So, one thing you might test is to change your ad targeting to only target people of a certain age. The second thing you might test is saying something like this in the ad: “If You’re A Busy Executive Who Wants To Get Really Good At [Game Title], I Can Help You.” And you might even put your price in the ad too. Like “One on one 45 minute sessions starting at $197.” You’ll get MUCH fewer leads but they’ll be way more qualified. I’d test that as a lead form ad on FB/IG and just put that copy in the ad image… And target every unmarried man over 45 in the US. (Unmarried could mean more time to play video games and more money because no kids.) The key phrase here is *test* 👍
@JenniferLamb-q6e2 ай бұрын
I ran an ad for social media management for restaurants on Facebook. In my ad, I stated that I would work with small restaurants on a budget. That was a huge mistake. Lesson learned. The second you lead with "I'm cheaper than blah blah blah"- ------game over. Your toast. I've made that mistake many, many times.
@Aquiori2 ай бұрын
In your next test what was the difference, Jennifer? New results?
@TheCatD2 ай бұрын
Thanks for the warning!
@DaretoSituations2 ай бұрын
Thats the you are ruining your Budget indirectly and losing client directly before they come onboard.
@sfmedina06Ай бұрын
How about b2c? For example a high ticket fitness program that is selling well at $8-20k but from referrals how do we call out a high paying audience if my target is boomers/gen x
@christianchicas2 ай бұрын
I agree with the last tip, (if you run a 6 or 7 figure business...). but it has to be done tastefully. I've seen a workout coach who does this but in such an awful manner that many people call him a douchebag in the comments of his ads. Maybe he does make a lot of money and doesn't care about being called a douchebag.
@OfficialFrankKern2 ай бұрын
@@christianchicas It doesn’t matter what you do …if you put yourself in the public eye, somebody somewhere will call you a d-bag. (I actually *am* a total d-bag so it doesn’t bother me too much lol.)
@christianchicas2 ай бұрын
@@OfficialFrankKern No, I see you more as a Doctor... Perhaps because in the early years of coming across your videos, you said you were a doctor, and you were wearing a doctor's outfit... I believe it was for a Kajabi promo video. So you are my go-to Marketing Doctor.
@OfficialFrankKern2 ай бұрын
@@christianchicas Well I *did* major in Pre-Veterinary Medicine at University of Georgia for almost 12 weeks. So that pretty much makes me a doctor.
2 ай бұрын
@@OfficialFrankKern Ha! For me you'll always be the best and kinda worst sneak-attacker in the world. ;-) Back in the days I made a ringtone from the high pitch voice "sneak attack - internet marketing" and used it for a total serious business partner of mine. And I like your working at NASA statement too. ;-)
@christianchicas2 ай бұрын
@@OfficialFrankKern I don't know where you live but in Florida that's all you pretty much need. I know 'cause I used to work at a pet cemetery before becoming a roadie.
@Batch8882 ай бұрын
Been a Kern fan for decades ironic he closes this video with … Ive got free stuff for you on my website lol
@OfficialFrankKern2 ай бұрын
Well - I do! Don’t have much time to try to sell my own stuff these days.
@MaruHieta2 ай бұрын
Gotta learn using them whale baits! 🐳
@RetroMusicMan3692 ай бұрын
Hey I’ve been away for a long time…what happened to hippie surfer dude Frank Kern?
@OfficialFrankKern2 ай бұрын
@@RetroMusicMan369 By some miracle, I didn’t die …and as a result of living longer …I look older.
@RetroMusicMan3692 ай бұрын
@@OfficialFrankKern When I saw you , I thought you went through one of those make overs. But alas, we all get older and with age comes change. I sure as hell don’t look the same as I did 20 years ago. But you did look cool with long hair 👍
@OfficialFrankKern2 ай бұрын
@@RetroMusicMan369 Man that would have been a really bad makeover program lol. “Let’s make him look like he partied non stop for 30 years and slept for around 12 minutes!”