How To Grow A Facebook Group and Get Clients in 2024

Are you wondering if having a Facebook Group will work for you in your online coaching business? Wondering how to use a Facebook Group to get clients?
I know it seems like Facebook is old new but it’s not. I’ve used a Facebook group to help support the growth of my online coaching business since 2014. In this video, I’m sharing 3 strategies to help you start and grow your Facebook Group, plus 2 big mistakes to avoid.
Maybe you’re just getting started as an online coach and don’t have the funds for fancy tech or paid ads, having a Facebook Group will help you to nurture your audience and move them to the next stage of the lead to client journey.
Make sure you have a pen and paper ready to take notes because this video is filled with helpful strategies.
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The Wellness Business Hub was founded by Lori Kennedy, a former Nutritionist who decided to take the road less travelled and create a group coaching program.
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[@tvb1000]

Hi Lori! This is very useful info, but I'm really struggling to build my group. I only have 12 members and they don't engage. What should I do?

[@TheWellnessBusinessHub]

12 is a good start! You can ask simple questions like... where do you live? Asking easy to answer questions will usually spark engagement.

[@miles8789]

hi, thanks for the info. How do you create paid ads for the group ?

[@TheWellnessBusinessHub]

If you want to drive traffic directly to the group, there could be an option in your meta ads platform. Not all accounts have the option to drive traffic directly to the group.

[@DianaDenverRealEstate]

how are you promoting the group in a paid way? ad

[@TheWellnessBusinessHub]

There are two ways-- 1) have a lead magnet and on the thank you page invite to the group, run traffic to the lead magnet 2) there is a new feature for paid ads in Meta that you can run traffic right to a group. If you do that, I would still have some way to capture emails when you let them into the group. We use a platform called GroupTrack that connects to my CRM. Hope that helps!