How to grow a HUGE audience (and become famous in your niche)

Want to get famous in your industry? This will help you build your audience.
Free Live Workshop with Daniel - bit.ly/salt-youtube
Links Mentioned:
August - Awards Entries Agency - bit.ly/august-awards-dent
Free Win Book - www.augustawards.com/win-book/
ScoreCard - scorecard.craftedbyaugust.com...
Jammy Digital (Organic Content Agency) -bit.ly/jammydigitalcontent
Crafting Your Digital Footprint: The Key to Industry Recognition
In this ever-evolving digital landscape, carving out a niche for yourself and gaining a bit of industry recognition can significantly influence your professional journey. It's not about achieving celebrity status or being recognized on the streets; it's about ensuring that your name resonates with authority, credibility, and expertise within your field. The cornerstone of this recognition? Passing the "Google test" with flying colours.
Imagine wrapping up a promising Zoom call with a potential client. They're intrigued, excited about what you've proposed. But, as soon as the call ends, they turn to Google to dig a little deeper. This moment, this search, can be the make-or-break point for your business proposal. If what they find is a rich tapestry of your achievements, insights, and contributions to your industry, you're likely to seal the deal. However, if they're met with virtual silence or, worse, outdated and irrelevant content, doubts creep in, jeopardizing your opportunity.
Here's where the art of controlling your narrative comes into play, and it's far more straightforward than you might think. Your digital footprint, the trail you leave across the internet, tells a story. It's up to you to ensure it's a compelling one. This involves a multifaceted approach, focusing on several key areas:
1. Social Media Mastery
Social media is your digital handshake. It's often the first point of contact with your professional world. Ensuring your profiles across platforms like LinkedIn, Twitter, and Instagram reflect your current professional status, values, and achievements is crucial. These profiles should not only be clean and updated but also actively engaging. Regular posts, thoughtful insights, and engaging with your network demonstrate your active participation in your industry. Use these platforms to guide viewers to your professional highlights, whether that's a portfolio, a blog, or other professional achievements.
2. Awards and Accolades
Nothing speaks louder than recognition from your peers and industry leaders. Awards and accolades serve as a testament to your skills, dedication, and impact. Whether it's an innovation award, customer service recognition, or a nod from a professional association, these honors bolster your credibility. If you're new to this, start small. Local or niche awards can be stepping stones to more prominent national or international recognition. Remember, even being a finalist is worth mentioning.
3. Engaging in Live Events
Participation in live events, whether as a speaker, panelist, or organizer, showcases your active role in your professional community. These engagements allow you to share your knowledge, network with peers, and solidify your status as a thought leader. Capturing these moments through photos or videos, and sharing them across your digital platforms, not only extends the life of the event but also enriches your online presence.
4. Leveraging Third-Party and Traditional Media
Features in reputable third-party publications, podcasts, blogs, or traditional media like newspapers and magazines elevate your visibility and authority. These endorsements serve as a powerful signal to potential clients, partners, and peers of your expertise and standing in your field. Starting with smaller platforms and gradually building up to more significant opportunities can create a snowball effect, amplifying your presence and influence over time.
Embarking on this journey to build your personal brand and gain a bit of industry fame requires commitment and strategic planning. Yet, the benefits-increased credibility, new business opportunities, and a stronger professional network-make it an endeavor worth pursuing. Remember, in today's digital age, your online presence is often the first impression you make. Make it count.
#IndustryFame #BrandBuilding #DigitalPresence #ProfessionalNetworking #AchievementUnlock

[@MartinHuntbach]

Thanks for the shoutout, Daniel! We love working with you! Your knowledge is 🔥

[@leadgenjay]

Great insights on leveraging digital presence for industry recognition. One advanced tactic is to contribute to industry-specific forums and Q&A sites. By providing valuable answers and becoming a top contributor, you can establish thought leadership and drive organic interest to your brand without direct promotion.

[@meghanmcmackin2924]

Daniel, I’ve seen a ton of your content. I think what missing is detailed instruction on how you actually grow an email list or audience. Yes, waitlists are great - but how do you get a following to send them a waitlist? Sounds like organic growth on IG or going on someone’s podcast. If you haven’t built a brand yet, it’s hard to do a brand partnership. Can you please really expand on this?

[@jmcgreehan]

I agree. He's good at 30,000ft ideas but lacks tactics and actionables.

[@RobinMWaite]

The compounding effect of partnering with smaller platforms first is the key thing here. Little by little I’ve been doing this, and experienced my first big win when I partnered up with Ali Abdaal (as did you Dan!!) but you’ve got to be prepared to do little and often to prepare for the big stuff.

[@CamillaCollins]

aww, nice to see you here Robin! "Peppered" partnerships and collabs for the win 💯!

[@RobinMWaite]

@@CamillaCollins heck yes! Definitely partnerships and collabs for the win. Have you done KPI as well? That would make some sense as your brand is awesome.

[@CamillaCollins]

@@RobinMWaite ☺ that's very kind of you to say... and yesI have! Class of 2019 🎓 I didn't know you had... but makes sense now too as you yourself are awesome! 😂 Are you coming skiing with us all ?? 😃

[@RobinMWaite]

@@CamillaCollins I did KPI waaaaaay back in 2013/14 so I am old school!! 🤣 it's only taken me ten years to "get" partnerships. And no, I won't be making ski person of influence this year, for one I can't ski, but we have a family holiday planned. So next year after some practice on the dry ski slope near me!!

[@CamillaCollins]

@@RobinMWaite oh wowsa! PROPER old skool! Love it! 😃 we will miss you on SKPI this year but I highly recommend you get in on the next one - such fun. Plenty of people who can’t ski there so you wouldn’t be alone.. but a few dry ski slope sessions wouldn’t go amiss of course! Wishing you have a fab trip with your family 🥰 and hope to share a stage with you again soon! 😊

[@RehabScience]

Great video and strategies! I'm working on many of these now, especially being a guest on smaller podcasts and working toward the bigger shows.

[@KeyPersonOfInfluence]

Appreciate it! Thanks

[@johnleesuccess]

my brother so good to see you on YT 💪💪💪

[@KeyPersonOfInfluence]

💪

[@alicia7298]

that's an amazing video! thank you so much

[@NicoleOsborneWunderstars]

Brilliant video! Getting industry famous with your content and SALT is such a powerful marketing tool!

[@KeyPersonOfInfluence]

Thanks, Nicole! Really appreciate that!

[@NickPoninski]

Great video, Daniel. As always.

[@KeyPersonOfInfluence]

Thanks, Nick

[@sumeetgupta77]

Love the SALT

[@TimArtus_Slow_Coaching]

Thanks Daniel. The comment around starting small with T, on other's podcasts etc, is good to know and a great reassurance. As Dory said, "Just keep swimming, just keep swimming...'

[@KeyPersonOfInfluence]

Glad you enjoyed it!

[@redoverblacification]

So helpful. We are doing a little well on all four, but need to push a bit further I think. I still feel like live events are such a massive win, because they really matter in my industry and offer a huge opportunity for influence. I keep hesitating over applying for awards - we have one - but probably need to bite the bullet on this. Thanks Daniel!

[@KeyPersonOfInfluence]

So glad you enjoyed the video

[@reyals66]

Hi, I'm unable to find the link to the book 'Win'.

[@TanjaHebbrecht]

It’s the second link mentioned that says ‘Take the score card’ ✌️

[@reyals66]

@@TanjaHebbrecht Thank you. That link wasn't present when I had commented.

[@tsolakin]

There is no link to the book "WIN"

[@TanjaHebbrecht]

It’s the second link mentioned that says ‘Take the score card’ ✌️

[@xanderneal]

Another great video Daniel, would you simply say each out to podcasters and just ask to be on it??

[@KeyPersonOfInfluence]

Yes, focus on reaching out to as many podcasters as you can using personalised messages or videos asking to be on the podcast.

[@YourSocialmediaexpert]

Great video Daniel! What's the link for getting the WIN book for free pls

[@TanjaHebbrecht]

It’s the second link mentioned that says ‘Take the score card’ ✌️

[@tracethullah]

Present!

[@tracethullah]

A lot of knowledge. Not everyone is giving us how it's done. Thank you.

[@KeyPersonOfInfluence]

Thank you@@tracethullah

[@matthewmitchell2188]

How do you this if you can’t add your business to your LinkedIn profile because your business is your side hustle and the company you work for as your full time job would not be too happy with this on your profile too?

[@TheSonneyOfficial]

Can we get the link to the book please?

[@TanjaHebbrecht]

It’s the second link mentioned that says ‘Take the score card’ ✌️

[@smartyharty-nb1nj]

That's all well and good for the "look at me" generation, but what if you literally don't care what people think of you, or you don't need or want everyone to know everything about you? Since when did life become a popularity contest?

[@KeyPersonOfInfluence]

It's about building trust and credibilty with your audience.

[@tracethullah]

@@KeyPersonOfInfluence True. And with the amount of AI generated content out there and the fact that the world is turning to AI for almost everything soon. One must be “building trust and credibility with your audience”

[@WomensImpactCircle]

It is not about winning a contest but rather about positioning yourself as a trusted resource

[@bartekgoldyn]

It’s always been like that :)

[@rubysweeneyuk]

What Daniel is saying is that you can still be a credible person in business without people knowing everything about you. Those are 2 separate things.