How To Grow A Newsletter From 0 to +250,000 Subscribers in 4.5 months

Turn visitors into leads today with HubSpot’s free marketing tools.
clickhubspot.com/u99
If you don’t know how to write, you will not win on the internet.
Kipp and Kieran are joined by guest Greg Isenberg (CEO & Co-Founder at Late Checkout) to dive into the growing trend of personality-led growth in marketing. Learn more on approaching PLG in B2B and B2C, a masterclass on audience building, and why knowing how to write is crucial to your success.
About Greg Isenberg
Greg Isenberg is the Co-Founder of Late Checkout, a web3 and community product studio and agency that designs, creates, and acquires internet communities. Besides building internet communities, he is also a growth advisor at TikTok and a venture partner at Indicator Ventures, a tech venture fund. Previously, Greg was the Head of Product Strategy at WeWork, the founder/CEO of Islands, a messaging/community app acquired by WeWork, and the Founder/CEO of 5by, a leading video discovery app acquired by StumbleUpon. He helps build marketing and web3 strategies, communities, and technology products for brands like TikTok, FedEx, NASCAR, TechCrunch, and WordPress.
Connect with Greg!
Twitter / gregisenberg
LinkedIn / gisenberg
Podcast podcasts.apple.com/us/podcast...
Late Checkout latecheckout.studio/
Mentions
"30 for 30" Course by Dickie Bush and Nicholas Cole www.ship30for30.com/
“Write of Passage” course by David Perell take.writeofpassage.school/
Community Empire www.communityempire.co/
🎙️​​Want more from Marketing Against the Grain? Download the podcast: link.chtbl.com/dlPdNxbV
We’re on social media!
📲 Twitter: / matgpod
📲 TikTok: / matgpod
About the Show
Kipp Bodnar, HubSpot’s CMO and Kieran Flanagan Zapier’s CMO, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.

[@VisionCarrierDreamCatcher]

Great show. Very insightful guys.

[@jpatrickcreatives]

Beautiful gems guys!

[@lilatacesongs]

This podcast opened my eyes to many things! I just discovered this podcast and am consuming the episodes on newsletters. Super helpful. I’m a fan! ❤

[@dannyquiroz5777]

First he said “Be interesting”, then he said “everyone is interesting”, so no one is uninteresting. Then 0a is actually “Be a great storyteller”, not “be interesting”. Overall fun episode to knock ideas around.

[@jameskimmorley]

Everyone is interesting in their own way but if you don't realise that you can't be interesting. You are inherently interesting if you are a great storyteller because you know how to create interest in others with the way you use words to convey ideas and attract and maintain attention.

[@Mativobiz]

Great content !

[@dannyquiroz5777]

Congrats on the ChatGPT with Zapier GPT demo that was insanely good

[@ascend5]

I clicked on this video due to the title. At 7 minutes you have said nothing about the content you promised in the title so I stopped watching. Most people only give you 30 seconds. I guess I'm an idiot.

[@freddie_mvp]

This wasn’t as informative as the title suggested. Bailed after 24 min

[@shaunconyers]

Agree... clickbait title, and talking about titans of the internet... nothing in relation to beginners... be interesting (duh)

[@geraldlofton]

You should have waited the Gems where at the END 😂

[@lilatacesongs]

I completely disagree. This podcast opened my eyes to many things! I just discovered this podcast and am consuming the episodes on newsletters. Super helpful. I’m a fan! ❤

[@bmejia220]

Freddy, you’re either already developed as a creator or you didn’t listen closely to the video. There are lots of gems here, including content idea validation and process workflow. 😊

[@Talha-tp7co]

Good value bro.❣❣❣❣❣❣❣❣❣❣❣❣❣❣❣❣❣❣❣

[@mikarethabile5845]

Hey man do you know how to write newsletters?

[@chanxpress]

it is a great content

[@GregIsenberg]

This was so fun

[@Kayakamuy]

It was!

[@darrenclarke8778]

Great episode Greg!

[@Ahsan_Karim]

Excellent interview!

[@pabloherrera8964]

only for you loving your own voice. This is a click bite title. Downvote.

[@NeuralNewsletters]

TLDR: Being unique and telling interesting, authentic stories is crucial for success in content creation and newsletter growth. 00:00 📈 To grow a successful newsletter, be an interesting person or brand, showcase your unique experiences, become a master storyteller, and prioritize good writing to stand out on the internet. 05:11 💌 Inject personality into your writing and storytelling, take risks and share unique experiences to create valuable content, intertwine the product and creator, start with short form video and engage with TikTok, and create entertaining content from home to attract a large audience. 13:22 🚀 Repurpose compelling scripts using tools like Chat GPT, act quickly to hijack the news cycle, and create engaging content to grow your audience rapidly. 16:34 💌 Create specific, engaging content, with a strong hook, quick delivery of value, and prioritize video on social media to grow your newsletter quickly. 20:11 💌 Use video and social media to quickly grow a newsletter, prioritize short form video content, build trust, and create shareable content that differentiates your business in a crowded market. 25:11 💌 Think outside the box, use disruptive technology and unique content to grow a newsletter quickly, focusing on creating bespoke experiences and personal growth to stand out in a world of AI. 32:03 📈 Focus on personal growth, storytelling, and B2B growth through social media and CEO personality, with opportunities for influencers to build a community-based business and monetize content. 37:56 📈 HubSpot is a fully integrated CRM platform that allows you to see the client's entire history, helping you grow your newsletter quickly.

[@IDC45]

Very insightful.

[@JustinBrooke]

I’m 12 mins in and no newsletter has even been mentioned…bail

[@MarkFeaGuitar]

I made it to 16 so far and still nothing....

[@Ahsan_Karim]

Email newsletter discussion at 20:18. Found it super valuable.

[@ashokseebaruth]

✔️

[@BUILDAGORILLA]

Stop watching videos for immediate tips and gems everything being said from the beginning is a prompt leading up to the process if you can’t watch a 20 minute video and be patient how can you run a business for 20 years

[@Hissecretobsession1]

Clickbait wasted all viewers time

[@growmybusinessonline5711]

Very interesting ...but Kieran please stop touching your glasses - check how many times you do it