How to grow Instagram as an artist | Reels ideas for artists | How to grow your Instagram in 2023

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What is even up with Instagram's algorithm anymore? What used to work for artists doesn't work anymore, and it's time to rethink your Instagram strategy. Good news: it doesn't have to take a lot of time and effort (and no, you don't have to dance!) Here's how to grow Instagram as an artist in 2023 and my best reels ideas for artists!
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[@ArtBusinesswithNess]

Update Jan 1st 2023: My new Instagram account now has 244 followers and my most successful reel has over 25,000 views!

[@jasminlatifa5516]

Thats awesome, I wanna give reels another shot, I'm growing very, very slowly, 10 months and around 350 followers, you motivated me to try with reels consistently. Thank you

[@ArtBusinesswithNess]

@@jasminlatifa5516 Best of luck!!

[@akkistyle05]

This sounds really good. I’m stuck with 80 followers from last 3 years around. Cause I hardly post but I really need to put up my energy on promoting my art. 🖖🏻

[@ArtBusinesswithNess]

​@@akkistyle05 It does take consistent effort so you have to decide if that's what you want to focus your time on. But if it is, you can do this! Make a plan and stick to it, you got this!

[@8randomprettysecret8]

You have a pretty handwriting

[@lefish5277]

Good luck everybody and never give up on your dreams

[@ArtBusinesswithNess]

Indeed!

[@FridoandFriends]

Yeahy. Thank you 🦋

[@yourghostdaddy]

I just gave up lolol

[@Blueteyga]

Likewise! We got this ❤

[@Blueteyga]

@@yourghostdaddythat’s fine dude, hop back on the horse with a new mindset 🤙🏽

[@rebrandftw]

It really is so demotivating as an artist for instagram to not push your actual art photos.. they say they care about the creators but they don't really! youtube is actually pushing my videos and I'm getting rewarded for the hard work I'm putting in! 😃👍

[@ArtBusinesswithNess]

I know it can feel discouraging, but let's not have a victim mindset! It's not helpful at all to blame Instagram for not pushing our art, when really the biggest problem is not optimizing our posts correctly and not encouraging engagement. There ARE artists who get pushed and do really well, and you can too if you start focusing on what you can control, and what you can do to work with the algorithm instead of against it :)

[@DJRod91]

@2:30 Reels @10:48 Carousels @12:10 Stories

[@ArtBusinesswithNess]

Thank you!

[@JeanneBowman]

I am so so glad I found your channel and your classes. You make this feel actually achievable!

[@ArtBusinesswithNess]

That's so sweet! I'm really passionate about keeping it real, realistic expectations for what illustrators can and can't do :)

[@avrahamnacher3223]

I'm so glad to see how fast your new IG account is growing! This are really helpful tips!

[@ArtBusinesswithNess]

Hi Avraham, it's so nice to see you! Thanks for stopping by, glad you enjoyed the tips!

[@aberdeenrobbins8157]

Love your content Ness! Thank you!!

[@ArtBusinesswithNess]

Thank you Aberdeen, that's so nice!!

[@Ivory_Sketching]

Reels are amazing! My account was hanging onto 3000 followers for 2 years and since posting reels since the beginning of this year I’m now almost at 8000! Plus it can be really fun!!!

[@ArtBusinesswithNess]

That's amazing, congrats!!

[@ashlyh9596]

This video was so helpful! Thank you for breaking it down and making it more digestible. I feel so much more motivated to improve my instagram than I ever have before☺️

[@ArtBusinesswithNess]

I'm so glad you found it helpful!

[@positive_vibes_9000]

Ness, you're a life saver! Thank you so much for your advice, tips, and tricks! Now, my idea box is filled to the brim lol

[@ArtBusinesswithNess]

Glad I could help!

[@floorfruits4987]

Ness you're star, thanks for this ! As a surface designer with my own online store that I want to market, the amount of work I need to do is overwhelming. Bulk planning and content creation is definitely the way forward.

[@ArtBusinesswithNess]

I'm so glad you enjoyed the video, hun! I have another coming in 2 weeks that goes deeper into reels, you might like that one!

[@iam7710]

Thank you for this video, very informative and explains well the steps. Thank you for the examples and free gift at the end! After this video i feel more confident to go and plan my feed!😊

[@ArtBusinesswithNess]

I'm so happy that you found it helpful! Best of luck with your Insta!

[@AyaBondokArts]

Thank you Ness for this super helpful video!

[@ArtBusinesswithNess]

Thank you Aya, I'm glad you liked it!

[@chrisperry2926]

Thanks Ness, you've made it make sense.

[@cnags89]

Thank you! I’ve been opposed to creating reels for so long but this made it much less overwhelming and I think I can handle it now that I have a plan 😅

[@ArtBusinesswithNess]

That's so wonderful to hear!! Good luck with your reels hun!

[@cnags89]

@@ArtBusinesswithNess thank you!! :)

[@karladiazcomic]

This has been SO useful, you saved my life!!!!!!!!!!!

[@ArtBusinesswithNess]

Awww I'm so happy to hear that Karla

[@dorn__art]

Thank you so much! This was the most helpful video for weeks 🙏

[@ArtBusinesswithNess]

I'm glad you liked it! I just published a new deep dive on reels for artists, maybe you'll like this one too! kzbin.info/www/bejne/aKOQgqCpbJmYsKM

[@Bailensincesar]

I discovered you today and I love you

[@ArtBusinesswithNess]

Thank you, that's so nice! I'm glad you enjoyed the video :)

[@artbynao]

Wow the first video that is actually helpful. Thank you ❤

[@ArtBusinesswithNess]

Thanks for stopping by Nao, I'm glad you enjoyed the tips!

[@nehalhalim7664]

Thanks Ness for the wonderful and informative video. I have been through almost all the cases you mentioned and I have just started recently my art page

[@ArtBusinesswithNess]

I'm glad you found it helpful, Nehal! I'm actually posting a follow up to this video this Saturday with more examples, you might enjoy that one too!

[@meandmyhearts.paperart]

Thank you for the clear explanation! Very helpful 😊

[@ArtBusinesswithNess]

Thanks for stopping by, I'm glad you enjoyed the video!

[@sherusato]

Thank you, this video was well put together and insightful!

[@ArtBusinesswithNess]

I'm glad you liked it! I just published a new deep dive on reels for artists, maybe you'll like this one too! kzbin.info/www/bejne/aKOQgqCpbJmYsKM

[@IDWalkerArt]

I'm really planning on making IG work for me this year. I have a lot going on and really want people to see what I am bringing to the world in regard to my artwork. So I really appreciate this content you are giving Ness. I want to have a goal of getting more authentic fans of my work.

[@ArtBusinesswithNess]

You got this!

[@joonie7848]

Hii if you don't mind can you give me ur ig acc i wana follow u🤝

[@heydeecolours]

It’s been a year since your last comment, how was your instagram journey this 2024?

[@AA-rr9ly]

this is so unbelievably helpful you have no idea!!! love your content

[@ArtBusinesswithNess]

I'm so glad the video was helpful! Best of luck with your account hun!

[@AA-rr9ly]

@@ArtBusinesswithNess thank you so much! 💖

[@ladybirdbrig]

Wonderful! Thanks for sharing. Very inspiring.

[@ArtBusinesswithNess]

Glad you enjoyed it!

[@makeupmadhouse]

I was taking hand written notes the whole time watching this. Subscribed happily after watching!! Thank you for your kindness ❤

[@ArtBusinesswithNess]

Wow, thank you! I'm really glad you enjoyed the video :) I have a few more about Instagram that you might enjoy!

[@SamRodriguezArt]

Thanks for the info!

[@SamRodriguezArt]

Answer to your question, i've been on instagram for awhile now, several years. I have 63k followers and my experience with reels was good in the beginning but currently they seem to not be shown as much as my previous ones. Example a couple months ago my reels would get 10 - 30k views on average but now it is 5 - 10k. Not sure what went wrong...only thing I changed is that I do them more frequently but it seemed that was in my favor since the app began offering bonus' and all the data was pointing towards us producing more reels. Any ideas? Thanks again for sharing!

[@danydisign5396]

Great content as always 🙂👍

[@ArtBusinesswithNess]

Thank you Dany!😊

[@shaktisambache5494]

You are awesome, this was really helpful 💚

[@ArtBusinesswithNess]

Awww thank you, that's very kind!

[@guardianofthecloud7133]

Thank you! These were amazing tips!

[@ArtBusinesswithNess]

Thanks for watching, I'm glad you enjoyed!

[@IndiraLuz_art]

This is so useful information. Thank you so much!!

[@anjoraxyz]

This was an excellent video full of advice that can easily be turned into action! A massive thanks for sharing this. Good luck conquering IG everyone!

[@ArtBusinesswithNess]

Glad it was helpful! If you'd like more ideas, I now have a free guide called "Reel Ideas for Artists": www.artbusinesswithness.com/reelideas

[@JFdigi]

Great video thank you for the advice and tips 😊.

[@ArtBusinesswithNess]

I'm glad you found it helpful, thanks for stopping by!

[@julia_ulferts_illustrations]

Thank you so much for this video!!

[@ArtBusinesswithNess]

I'm glad you found it helpful, Julia!

[@cosmospatel1993]

Very helpful. You are awesome. Keep going.

[@ArtBusinesswithNess]

Thank you that's so sweet!

[@yaabza]

Nice, like meal prepping for instagram content! I found this video super helpful, Thank you!

[@ArtBusinesswithNess]

Exactly! What a great comparison, it's exactly like meal prepping :)

[@shobearo]

Navigating thru SM is so confusing. Your channel really helps. Thanks. Looking forward to watching more. 😃😃😃

[@ArtBusinesswithNess]

Thanks for stopping by!

[@vanessamacleoddesign]

Omg, when you find a fellow artist and they have the same name as you :). Love your work!

[@ArtBusinesswithNess]

Vanessa!! 🥰🥰 High five!!!

[@natrinakhara5450]

Thank you so much for this! I’ve been struggling after creating my new art account! I’ve been posting reels everyday but I’m not getting any views😅 So grateful for these tips!! Gonna definitely try it🤩

[@ArtBusinesswithNess]

I'm glad it was helpful hun! Keep experimenting with different reels, carousels and static posts, some will take off, some will not, but you will gain an understanding of what your audience likes :) Best of luck!

[@gapp88_]

Hey!!! Your video is so helpful and motivating! I started my acc last year and it had been MASSIVELY crappy, my followers list is not adding much, and being able to reach 30 likes and 100 accounts reach in my post is considered to be super lucky for me. Though I dislike making reels, i decided to give it a shot and immediately gave me 2k accounts reach and brand new followers! This video really motivates me more in making them! Thank you so much

[@ArtBusinesswithNess]

Way to go!! Congrats :) I find that we hate reels because we're not used to making them and dislike the idea of having to learn it and add something MORE to our to-do list. But once we find types of reels that we enjoy making and see the positive impact it can have on our career... it's much less of a bummer!!

[@maudfischer5315]

Very interesting and accurate content! Thanks 😊

[@ArtBusinesswithNess]

Thank you for stopping by, I'm glad you enjoyed it! I have a new Instagram for artists video out today, maybe you'll like that one too! kzbin.info/www/bejne/aKOQgqCpbJmYsKM

[@TheArtMentor]

Also worth mentioning: downloading your ig reels and posting them to other platforms! Are you doing that as well?

[@ArtBusinesswithNess]

YESSS short video content is so versatile! I've been downloading mine but I've yet to repost them because I've been too busy haha!

[@alexlogan904]

Thank you very much for this! My Instagram has been struggling for years.

[@ArtBusinesswithNess]

I hope it was helpful! I'm working on another video right now that'll go deeper into reels :)

[@user-ug5vb8ed6i]

I want to start shop with my illustration and this content is so helpful for me😊

[@ArtBusinesswithNess]

Glad it was helpful!

[@daisy.w.scribbles]

This sounds so doable! ❤

[@ArtBusinesswithNess]

I'm glad my method was helpful! I just published a new free guide that has lots of art reel ideas. If you're interested, you can get that here: www.artbusinesswithness.com/reelideas

[@cookiescream2456]

Looove it thank you for the help I really struggled with IG. I started this account a year ago... and in a year I got the same amount of followers as your new account. I definitely sometimes feel lost in so many details, but I will never give up Plus, I recently decided to focus on my main group reached by my post. I mean, iam from Argentina, so I think I start to focus on Spanish speakers Again, thank you so much!!!!!

[@ArtBusinesswithNess]

Focusing on a specific group is an excellent idea!! It's easier to be heard talking into a room, rather than a stadium! Best of luck with your account, you got this!

[@artKarolina]

I love this video. Thank you for breaking it down. It still doesn't make instagram completely overwhelming for me. I think I just hate it. I will do my best.

[@ArtBusinesswithNess]

It's not for everyone, for sure! If you hate it, there are other marketing strategies you can use :) Don't force yourself, especially if it's affecting your mental health!

[@T_zona]

Ugh Instagram has been frustrating for me but this plan seems very doable, I have been struggling to think/plan what to post to grow my community... thank you Ness!

[@ArtBusinesswithNess]

You can do it!

[@carriecorreaArtist]

This is wonderful

[@ArtBusinesswithNess]

I'm so glad you found it helpful hun!

[@danieljuricart]

Thanks for keeping it... reel. 😶 no really thank you. I am a fine artist and just getting started with all the social media bussiness. You helped me out here. I already have some followers but not many see my work unfortunately.

[@ArtBusinesswithNess]

Bwahaha I love the pun! I exploded in laughter, so thank you for that!!

[@danieljuricart]

@@ArtBusinesswithNess haha awesome ! Thank you too and all the best. I will follow you everywhere :)

[@mashacares]

Hello! Thank you for your video! I've started a new account in summer 2022, but only now I'm getting more consistent and creat reels almost every day. I have 56 followers (gained 20 during February) and my top result for now is 1850 views on 1 reel.

[@ArtBusinesswithNess]

That's a good start!! It's really hard to start a new account, it's like pushing a rock up a hill, so you're doing really well and it does get easier after a bit :)

[@juliepaints7992]

I've been on Instagram for years and in the beginning it was definitely easier to get followers because of the hashtags and everything. And then when the reels hit a few years ago, I made a couple and then got stressed to create more and more. It's been frustrating. :C but this video is helpful. Thank you.

[@ArtBusinesswithNess]

Reels stressed me out at first too, but like everything we can learn it, and after we have the hang of them they can actually be very easy to create. After all, they don't have to be complicated and some of my most popular reels are very, very simple!

[@bergljotkjartansdottir3782]

Very good!

[@ArtBusinesswithNess]

Thanks!

[@jasongarnett6992]

Hi Ness, thank you for all your great content and advice. I was getting really crap reach on instagram, I was lucky if my posts reached 100 accounts. I kinda gave up for a while and stopped posting for a few weeks then a few weeks ago I decided to post a caricature piece I had been working on and I couldn't believe it reached 2.5K accounts. Since then I have posted once or twice a week thinking it must have been a fluke but I am still getting good reach, my best was 4K reached and average is around 2.5K not sure what has changed or if it will last, but the algorithm seems to have cut me some slack at the moment. I post carousels, I create them by using the original artwork and zooming in to specific areas for the other images in the carousel and also use my logo.

[@ArtBusinesswithNess]

I'm so happy to hear you've been having better luck on Instagram lately! That's great news and must be so encouraging! Carousels are great on Instagram at the moment, and are great for artists who really hate reels haha

[@tribalbabymum]

Wow, this was really inspiring, I have played around with a few reels and not found much, maybe I was too late, LOL. Perhaps I'll try again, I use the carousels all the time though, and don't get much traction, but perhaps I'll do more experimenting.

[@ArtBusinesswithNess]

Just posting a reel in and of itself isn't magic, it needs to catch people's attention and be optimized for the algorithm. It takes some research and experimenting to get the right balance, but once you figure it out, reels still work REALLY well. It's not too late. Since I posted this video, I have grown my account to over 6,000 followers and my reels regularly get hundreds of thousand of views. One of my most recent one reached over 900k views!

[@teresas683]

I appreciate your help. Not much of a sharer but ….

[@ArtBusinesswithNess]

I'm glad you enjoyed the tips, Teresa!

[@Nikachewy]

I’m a retired artist I haven’t drawn since college and I’m going to be 28 next yr so I’m pretty much doing this online artist journey from scratch: hell my art might not even be as great for others too look at but I wanna do this and this video helped me a lot. I was scared to try and hop on this band wagon at my age. So many other artists younger than me who are further ahead in the business aspect and art practice.

[@ArtBusinesswithNess]

Comparison is really the thief of joy! Don't worry about what everyone else is doing or how much further ahead you think they are, and just focus on your stuff :) 28 is still very young and you have decades ahead of you to thrive in the artistic world. You got this!

[@reefprayerresin]

- If it makes you feel any better, I'm doing the same thing and I'm almost 67! 😂

[@hero_themyth3669]

I guess I gotta get used to making reels now. I know I just made a new account but oh man this is tough😅

[@ArtBusinesswithNess]

Reels can be really simple :) You can even play a static image for 10 seconds with music and that's a reel!

[@theimperfectentrepreneur6581]

This was really good thank you. I appreciate the thought put in and not like other channels, regurgitating the same old tips :)

[@ArtBusinesswithNess]

Thank you, I'm glad you enjoyed it!

[@khadeejaarts]

I began my page in 2020. And i will be frank i have not posted frequently... many times i was off for months . And my following hasnt moved up from 200 :/ . Im going to listen to your advice and see what i can do

[@ArtBusinesswithNess]

Best of luck! It's a lot of work, but it's absolutely possible!

[@themysteriousdomainmoviepalace]

My issue is having to do everything on the phone. I have trouble editing on the phone. I wish IG was more flexible about the laptop.

[@SvalaArt]

If you think these results are good you definitely haven't been on this app 6 years ago 😅 back then we were able to grow past 1000 ACTIVE followers with just a few pictures of our art... I miss those days

[@ArtBusinesswithNess]

I knooow! It's become so competitive and saturated... In the beginning, just posting anything on Instagram was magic. Unfortunately, those days are long past and we have to make due with the situation we have right now 😉

[@SvalaArt]

@@ArtBusinesswithNess I am really struggling, I admit. I feel like I can not keep up with it anymore and kinda just gave up. I have developed a Social Media Anxiety 😆Have you heard about Lemon8 btw? If so what are your thoughts on that?

[@oliviaraymond8496]

I know vanessa personally and let me tell you she is the sweetest girl in real life, a treasure of a human being REALLY , she is gentle and super smart….just saying she is the real thing….

[@ArtBusinesswithNess]

Olivia!! HUGS!!

[@sirmakaraguiozova7672]

Hi, Vanessa! This video was really helpful and motivating, so thank you for sharing. I was wondering about the audio of the reels. Is it ok to put a song as background to the art instead of talking? And does a soundless reel generally push people away? In my experience as a watcher, I hate irrelevant music on videos and turn the sound on only if there is really something valuable to hear, but I don't know how other people think.

[@ArtBusinesswithNess]

I personally love to use various audios for my reels! Trending audios can help your reel take off. It doens't have to be annoying lip-synch ones, some of them are just some nice chill music you can put in the background it makes no difference if the viewer's sound is on or not. Right now, I'm using some trending Christmas music sounds for my reels! Easy peasy.

[@ArtBusinesswithNess]

@@21cormorants Trending sounds and music have a little up arrow next to them like that ↗

[@ArtBusinesswithNess]

@@21cormorants Yes! When you create a reel, tap the audio button to see different sounds and music available.

[@lefish5277]

FIRST! ❤

[@ArtBusinesswithNess]

🎉

[@winterillust]

i haven't been getting more than 5 views on reels lol. shorts are kinda depends on luck. sometimes not even 20. but luckily 2 got 1k+

[@ArtBusinesswithNess]

Part is luck, but there's actually a lot more in our control than you would think. Just making a reel isn't magic, the reel has to be interesting for your audience to watch. I've been experimenting a lot of different types of videos and some completely bombed (less than 50 views) while others consistently got a lot of views and engagement. I noticed several patterns: reels that are pretty short (15 secs or less) do well, and those that are "saveable" (containing info in the video or caption that people want to save for later. My best has almost 70k views, and that's on the brand new account I demonstrated in this video.

[@Ellixciss_]

Hii! Is there an specific time in which it’s convenient to post?

[@ArtBusinesswithNess]

It depends on each industry and your country. You can look at your Instagram analytics to see what time your followers are online the most!

[@Sandramandra.]

hi! i have some questions, i usually make tiktoks but i never see any tiktok videos just posted on reels (bc theres no watermark) do they not reach people when its directly imported from tiktok? my reels get 0 views and i just delete them after a while Do you post your reels in your feed too? does it even make a difference? Where can I even edit videos with the tiktok sound i want to use with it, usually i cant find sounds like those elsewhere & if i edit first and put music after, how would i know that it fits the sound... kinda frustrated with reels (._.)

[@ArtBusinesswithNess]

Posting on TikTok and Instagram with the same content is tricky because as you've noted, there are notable differences between the platforms. Videos that would be easiest to repost would be ones without music or specific hook. To avoid the watermark, you could edit your videos on the computer or on your phone in a video editing app, keeping the original video on your device and uploading them to both TikTok and Insta separately. You can choose music in the app and may have to choose different ones if they're not available on both. DO NOT delete reels, because old ones can start getting pushed even after a long time and any videos you do count towards your level of activity and interaction on the platform. Even if they don't get views, leave them! It's good to note that just doing a reel isn't magic though, it has to be something interesting for people! From my experimentation, I've noticed that short reels of 15 seconds or less do really well, as do those with good info in the caption (so people save it). Try experimenting with different reel ideas and see which ones do best! Good luck!

[@lovingbritt]

Will this work for inactive accounts I haven't posted in months :(. I really want to be consistent.

[@ArtBusinesswithNess]

Reviving an inactive account takes a bit of doing, but if you start posting again on a regular schedule Instagram will eventually notice you’re back 😊

[@wynsfield]

I’ve been on instagram since 2015 and currently right now i just broke my first 600 followers. It is really tough for me to get exposure especially now, it used to be easier back in the day. I know many people said reels are the answers but my reels did not really get much view either. My most recent reel evel lost to reach count and likes to a post version of it.

[@ArtBusinesswithNess]

It's really tricky on Instagram because the algorithm changes all the time, and not everything works for everyone. It's important to try different things (different types of reels, carousels, posts, stories) to find out what works bets for you! Good luck!

[@wynsfield]

@@ArtBusinesswithNess thank you! I will keep going and never give up.

[@RomanVaughan-Williams]

@@ArtBusinesswithNess tried all of these, I can’t get reach on any of them. Tried connecting insta to fb and tumblr and Twitter that doesn’t seem to work either.

[@ArtBusinesswithNess]

@@RomanVaughan-Williams Even within reels, you'll notice differences if you experiment. Many of my reels did well, and many didn't. Short reels of less than 15 seconds with a strong hook and saveable content tend to do better. Just making a reel isn't magic, it has to be something people are interested in watching!

[@RomanVaughan-Williams]

@@ArtBusinesswithNess the reels with all of that don’t fit my brand as more conceptual style artist.

[@jessicaweaver1976]

If you have been inactive for a long period of time, would you recommend starting a new account vs. picking up the old one? Or does it matter?

[@ArtBusinesswithNess]

If you have 200 followers or more, continue with the old one. Some of those people may still be active, and there is some authority that comes from having a number of followers already. You can reinvigorate your account after posting regularly for 1-2 months. If you had less than 200 followers, it doesn't really matter though. You can start fresh (more work but feels good) or set up a whole new account. Hope this helps!

[@ingaglukhova4369]

Wow! Did you use hashtags?

[@ArtBusinesswithNess]

I used about 15-20 hashtags, copy pasted the same on all reels!

[@ingaglukhova4369]

@@ArtBusinesswithNess thanks ❤

[@lynnmarble8456]

How do you get to the portion of your IG account to see the information you showed throughout this video?

[@ArtBusinesswithNess]

Those were screenshot taken on my iPhone! The reels, I downloaded them directly from my Instagram. You can download your own videos, but not other people's :)

[@lynnmarble8456]

@@ArtBusinesswithNess no, I wasn't finding that area that gives details about my reels, but I learned that information is only available on the app (I was on my computer).

[@ArtBusinesswithNess]

@@lynnmarble8456 Oh you meant the analytics! Sorry, I didn't get that. Yes you tap "view insights" inside the mobile app only :)

[@lynnmarble8456]

@@ArtBusinesswithNess I am THAT new that I don't know the language. Analytics. Got it. 😂. Thanks.

[@e.j1997]

Great video! I also post reels but they don't get any views. I wonder if I'm doing anything wrong or if I'm shadowbanned. Does instagram push especially new accounts? My account was quite inactive a long time and I'm trying to rebuild it.

[@ArtBusinesswithNess]

Thanks for stopping by! I don't know if Insta pushes new accounts but it seems unlikely, because it is known to be a real slog to build an account from scratch! We do know that account that have been inactive a while get pushed less, but if you keep a consistent schedule from now on you will start getting traction again :) Just doing a reel isn't magic though, it has to be something interesting for people! From my experimentation, I've noticed that short reels of 15 seconds or less do really well, as do those with good info in the caption (so people save it). Try experimenting with different reel ideas and see which ones do best! Good luck!

[@houseoffirebellytoads1439]

Great Video! What is your opini-onion about protecting our artworks from being stolen by AI?

[@ArtBusinesswithNess]

I love "opi-onion", how cute! Watermarks and noise filters can help. However we know that tools are being developed to be able to opt out of AI, so it may not be necessary to take the time to do that to all our images. Another way is to show our art through video, showing the process of filming the final result on our ipad, but not post the final as a static image.

[@houseoffirebellytoads1439]

@@ArtBusinesswithNess Thanks for the quick response! The only showing video idea is actually a great idea, i am not the biggest fan of water marks, and what exactly are noise filters? I am a bit paranoid already cause i pretty much have only static pics on my Instagram art profile :O

[@ArtBusinesswithNess]

@@houseoffirebellytoads1439 I have not heard of AIs scrapping Instagram yet, though it is possible.

[@deeptigupthan3641]

Mine problem is some clients approach me for commissions but as soon as they come to know how far I am located they are not interested to go ahead? Is payment method the problem?

[@ArtBusinesswithNess]

It could be a discrimination problem where they believe there might be communication or language issues, or they believe (VERY WRONGLY!) that you should charge less because of where you're from. A possible solution is to not tell them where you're from as it's none of their business! I even know some Filipino illustrators who have gotten a PO box in another country so they have a foreign address to put on contracts, because when clients learn they live in the Philippines they try to lowball them. Can you believe that shit??? It enrages me! 💢

[@deeptigupthan3641]

@@ArtBusinesswithNess I will be more careful next time

[@8randomprettysecret8]

Women!!! 😮

[@ArtBusinesswithNess]

Ok?

[@autumnsartstudio]

Any tips for someone who has a speech impediment, aka stutter, and has had people leave even livestreams when she gets into a stutter moment? (that's me btw) I have tried commentary and scripted my videos and I still have major stuttering moments. Too many to even edit the videos and restart. I feel I have NOTHING to give educational wise yet for reels. :/

[@ArtBusinesswithNess]

A popular reel format is lip-synching! Some way you can do this with art is to choose a nice catchy or funny audio, and film your own visual to go with it. I saw one today that was an artist filming their screen with a beautiful illustration, and the audio they used was someone saying "I'm going for that effortless look, but actually, it's a lot of effort!" in a valley girl accent. Or you can use music audios and be silent, showing your work or you doing a face or a gesture :) The TikTok robot voice is also really popular. You write your text and the computer says it. It sounds a bit off but everyone uses it so we've gotten used to it by now!

[@magicwandstudio3141]

i already have an account, should i make new account or can i use my old account

[@ArtBusinesswithNess]

Either is good! Starting a new account from scratch is difficult. It's a little bit easier with an account that already has a history of posts and engagement, but with the account being inactive for a long time you should expect that it's going to be hampered in the algorithm in the beginning. All in all I'd say it's about the same.

[@magicwandstudio3141]

@@ArtBusinesswithNess I still use my old account to this day so its not exactly inactive but i do post with 20 to 30 hashtag. Its that affecting my post and my account negatively? whst hashtag should i use for illustration and reels? I post several reels these past few month but does not get views at all

[@ArtBusinesswithNess]

@@magicwandstudio3141 Hashtags are not as helpful as they used to be, but they won't hurt you either! While reels are pushed by Instagram more than static images, just posting a reel in and of itself is not magic - it needs to be something that people want to see! I've noticed that when one of my reels gets some likes, saves and comments within the first few hours, then Instagram will start sharing it to a wider audience. So first and foremost, what's important is to create interesting content. You may have to experiment and try different thing to figure out what your audience likes to see. For example, I've noticed that shorter reels (10-20 sec) with an interesting tease in the video and then more information in the caption itself do best for me. But it could be different for you!

[@magicwandstudio3141]

@@ArtBusinesswithNess i see thank for the info.

[@mitsukahimeee]

Can someone help me? I used to make reels and the algorithms used to be very nice, reels helped me reach 5k ,but then i went hiatus for around 1 year ish(? Went back to make reels and the algo is SO UGLY 😭😭😭😭 I even use more effort lately but it gain audience so little! Am i getting shadowban? What should i do?

[@ArtBusinesswithNess]

When you leave your account dormant for a long time, it is very hard to get traction once you come back. Reels are also much more saturated than they were last year and the algorithm has changed - what worked last year isn't necessarily what works now. SHORT reels of 5-8 seconds is what works best now, and you have to post a lot of them to get your account back to an "active account". Not all the reels will work. Out of 5 reels I post, 4 will get 500 views or less and only one of them will gain traction and get a few thousand views. The pattern is hard to discern.

[@benitatatters]

I struggle to be consistent.

[@ArtBusinesswithNess]

If it's a struggle, your schedule might be too much for what you can handle. Try reducing your posting frequency and using a scheduler so you can set it and forget it!

[@benitatatters]

@@ArtBusinesswithNess Thank you Ness, I find I do it for a bit then get distracted with something else. Yes I will make a day each month to do this, thank you for your video, it was very helpful.

[@adaharrisonn]

My reels are not making those numbers, though.

[@ArtBusinesswithNess]

That could be for many reason, but most commonly it happens when we don't optimize our posts for the algorithm. It's not difficult, but it's important things like using keywords in our captions so Instagram knows what the post is about and who to show it to, and things like encouraging engagement on your posts. I've started posting a lot of algorithm advice on my Instagram account, check out my tips here: instagram.com/vanessa.stoilova/

[@annmarkova1507]

I post reels and I try be creative and diverse, but my views get like... 3-27 views. I'm desparate here😔

[@ArtBusinesswithNess]

It can be really discouraging :( There's certainly tricks to make engaging reels that people enjoy watching, I should make a video about that...

[@Tikkibombom]

Reels don't really work for me. I don't know why.

[@ArtBusinesswithNess]

Reels are just a format, they encompass so many types of content! Just as there are KZbin videos that are really interesting, and others are boring and have no views. It does take experimenting and research to make good reels, just making a reel in itself isn't a magic solution!

[@Yellow-draw.yourheart]

How can I grow my KZbin channel 😭😭😭 Videos aren't spreading anymore! When they spead they are liked❤💛 Nh I adore them anyway But how can I make videos spread?!!

[@ArtBusinesswithNess]

That's not really the topic of this video :o

[@Yellow-draw.yourheart]

@@ArtBusinesswithNess Right thanks💛💛💛

[@jeggzzzz]

Objectively: I think an attractive person talking on a reel would also be biased for the experiment. Super helpful though! Not a criticism at all. Ive been on IG full art images for a little over a year now on a slow my pace basis and just hit 140 this month. My reels doing dumb things get a lot of views but not followers. Although, I havent been trying enough. Ill Be focusing on marketing myself more after my classes. 👍 Always great info though. Thank you. Ill be building up to meet my plan goals in the next couple months. 👍👍

[@ArtBusinesswithNess]

Awww that was actually a very nice compliment, thank you! My experience is narrow because it's just my own experience, but with social media the best thing to do is experiment to find out what works best for you!

[@jeggzzzz]

@@ArtBusinesswithNess Hundred percent. Again, super awesome tips here! I suppose I'm still in the discovery phase of my own artistic voice in the business. Rough waters, especially how the current events are financially. I'm sure I'll find something soon! Love your vids, Ness, keep fighting the good fight!

[@ArtBusinesswithNess]

@@jeggzzzz You too!

[@robford3211]

My dream is to have 4 instagram followers so that they will buy 50% of my art work. I would love to have 20 followers though

[@ArtBusinesswithNess]

4? You sure dream big

[@ellek8689]

Your IG isn't cohesive or branded. A quick look made me click away because it wasn't at all clear what your style is except "all over the place". But I wish you luck on building the followers. You'll need more than reels.

[@ArtBusinesswithNess]

I've gained 2500 new followers in the last 60 days with my reels, but thanks for the concern!

[@Patriciaylunart]

Thank you very much for your help! I have a lot of ideas, and I also made a KZbin channel as an artist, but mostly I created it to share how I get inspired. And that means for me, walking in nature, running a little with my dog, discovering new routes, places that I love like villages, forests, lakes, etc... By the way, I live in France ;) And of course, I share a little of the painting process that came out of all this :) But, even though I have a lot of ideas, sharing this on Instagram is a little complicated for me... Now with your advice I think I will do much better :) I hope the algorithm looks exactly like you described it 8 months ago...! By the way, I’ve seen you in a group on facebook of children’s books :) Thank you again!

[@ArtBusinesswithNess]

Your ideas off what to share honestly seem so wonderful, relaxing and inspiring. Go for it!!

[@Patriciaylunart]

Thanks a lot!! @@ArtBusinesswithNess

[@miyankoart7483]

I would like to become active on Instagram again but the lack of engagement I'm getting is so demotivating. I stopped drawing for a while because of a health issue and when I was back I realized my followers don't even see my posts anymore. I must be in a special category in the Instagram hell because I have a little over 3000 followers but last week when I posted a story, only 2(!) of my followers actually saw it. When I was at the beginning of it all, with 5 followers, more people saw my stuff xD. It's kinda funny but sad also. I experimented with reels before and I noticed more engagement too. I need a posting schedule like you show in your video. Plus much more reels haha

[@ArtBusinesswithNess]

I feel you, it's hard to reactivate an inactive account but don't give up!! It's a good time to experiment with different reels and different types of posts to see what works best. Also, post at the time your audience is most active on Insta and immediately share the post to your story so more people see that you posted. Eventually, Insta will start showing your posts to your followers again. You can do this!!

[@ArtBusinesswithNess]

@Ashley Zabaska This sounds like a wonderful idea! Best of luck!