How to Grow Spotify Playlists with Facebook Ads

[@garettpierre]

I've had a few of my songs on your playlists before! How cool! Thank you for the tips, my friends have always loved the playlists I make and lately I've been wanting to find ways to market my playlist to not only get more ears on my music but to just genuinely build more community with people that love the music!

[@david92x43]

Lol i just submited to your rock and metal workout playlist , didnt know you were the owner xd

[@Prvnci]

What is a cheap domain I can setup pixels and verify for I tried Wordpress but they wanted like 300 dollars to integrate the pixel man

[@AndrewSouthworth]

Either domain.com or godaddy. Its like $20/year. Wordpress is actually a website platform, not a domain provider, so that must have been the cost for a year of web hosting which is normal. But you don't need a website for your ads, just the domain.

[@Prvnci]

@@AndrewSouthworth hey man thanks for fast response been trying set up ads for weeks now no help so after domain what do I set the pixels through just toneden or featurefm or what should I do I’m so ready get started

[@AndrewSouthworth]

I'd probably start with ToneDen, its much easier to setup and you can use the free plan.

[@youssefmag]

Hey Andrew! Great video as usual, I've been waiting for this one for a long time. I'm actually running ads for a playlist and I'm getting a good cost per new follower. However, followers aren't the end all be all of playlists, it is the number of streams at the end of the day. How do you get followers that will really listen to your playlist (good retention rate) and come back to the playlist regularly ? Did you notice differences between your playlists in terms of streams per followers ratio ? Thanks a lot for you help!

[@AndrewSouthworth]

Yeah some playlists i'd notice would have a deeper listen rate, meaning more songs listened to in the playlist in one sitting, others may have a higher recall rate where people keep listening to the playlist more over time, others may have a higher follow rate. So you can kind of pick and choose which thing you find most valuable and invest the most into that. So if you run FB ads on 3 different playlists for example, after 3 weeks compare all the data, followers, cost per follower, listeners vs streams, how deep people listened in the playlist, how the stream rate changed over time, you can find out the winner and then ditch the other 2 playlists if you want.

[@collosiamusic3036]

@@AndrewSouthworth what are rules of thumb for , what's a good cost per follower? and what would be considered a good stream/follower ratio. I.e. for every 1000 followers of a playlist, how many streams does the playlist get daily?

[@MrBigo27]

Great video. I saw an interview on Ari’s take and a representative from Spotify gave you props. He said he love your videos, and how you teach about marketing using ads.

[@AndrewSouthworth]

Just found that video, thanks so much for sharing that! This made my day haha

[@datemonthyear]

Gold. Going to be doing exactly this. Thank you sir!

[@QuentinPastor]

Thanks Andrew for your video, really great. Small question, how much money do you have to invest initially in ads before you get concrete results in terms of saving playlists? And why 10e / day? it seems a lot!

[@KnowleDJ]

Love this video...really appreciate the tips. I'm starting a podcast. Do you know of any way to tie in your music and podcast on Spotify?

[@AlbySoundOff]

This something I wanna know too

[@madloch]

Great video Andrew! I'm going to start doing this soon as well. When you want to spend 10$/day, and make 4 duplicate ads like in your video, will this 10$ be divided between the 4 ads, or will you pay 40$ ?

[@AndrewSouthworth]

Thanks! It would be divided between everything inside the campaign, as long as you're defining your budget at the campaign level and not the ad set level.

[@music4liferecords1]

Hey Andrew! Im on your spotify course, Julio Gomez. I have a question for this video. Is there a reason why you say "And I wouldn't advise doing this 100% of the time compared to promoting your music by itself"? Why not stick to this rather than the song itself?

[@AndrewSouthworth]

You end up with a bunch of playlist followers, but not many saves or playlist adds on your actual songs. Also you don't get many Spotify profile followers when people listen from a playlist either. The tradeoff is you get more streams per listener.

[@origamist7406]

Has anyone here used music that they didn't own the copyright for in the ad? I'm assuming this is against the terms of service, but I've seen playlist ads on Ads Library that use pretty popular songs. While my own music is solid, there are probably better options to use among other songs on my playlist.

[@ChicagoStyles23]

Hey Andrew can you show an update on fb ads on whether Traffic is a better to use than Conversions? Tom Dupree mentioned that he only does traffic now, what's your take on that?

[@Aristic]

Maybe this answers it for you? - kzbin.info/www/bejne/bnK3gp13qtCerZo

[@AndrewSouthworth]

I actually made a video about this a month or two ago. Conversions are still the way to go, traffic campaigns are super unreliable for cold audiences. Tom actually switched back to conversion campaigns recently as well.

[@ChicagoStyles23]

@@AndrewSouthworth I appreciate the input, which conversions are better, engagement or sale?

[@TheSlowMusicMovement]

These videos are a goldmine of information, I really appreciate you sharing...

[@AndrewSouthworth]

Thanks! Glad you’re finding them helpful!

[@charlesrocks]

This is really interesting.

[@drchrispy]

Andrew, I see a completely different "create new campaign" wizard, so can't replicate what you are doing. I see three columns of options, "Awareness", "Consideration" and "Conversion". Engagement is under Consideration, and when I select that, I get no options to set the campaign conversion on the ad set. Is there are away to change to new campaign dialog wizard you are using, or what should I pick in the 3-column set up?

[@AndrewSouthworth]

You'd want to pick conversions. Half of my ad accounts are on the new system and half are on the older one you have.

[@drchrispy]

@@AndrewSouthworth Have you ever tried this magic "traffic with conversions" I see in the modal dialog in your vid?

[@Anonymous-506]

Awesome information, is it possible to add lofi tracks into your playlist?

[@NickKizirnis]

“Singer Songwriters That Make You Feel” I will 100% be following that one and submitting a song to you for it. Great helpful video thank you!!! I really appreciate all you do

[@drmacxofgod]

Hi Andrew please do we always have to target SPOTIFY in the audience aspect in order to ensure we get listeners who use Spotify?

[@AndrewSouthworth]

You don’t always have to include that, it’s just to increase the probability that they have Spotify. You could also target for Apple, Amazon etc.

[@drmacxofgod]

@@AndrewSouthworth thank you !

[@Thereal12prodigy]

Hey Andrew can you do a video on how to grow Instagram followers as an artists with Facebook ads??

[@ioannescontramundum]

Spent some money on ads. Got 20 people through the landing page to my playlist on Spotify. Not a single follower. Is this normal?

[@rfish2]

Hey Andrew, so if I understand correctly, we can only measure a conversion of a person who clicks on spotify in our gate. Can we also track the actual “following” of the playlist? Otherwise we can only guesstimate cost per new follower.

[@AndrewSouthworth]

We can't track the actual follow action on Spotify unfortunately. The way I calculate cost per follower is with a spreadsheet. Not perfect because there could be organic stuff happening but with a new playlist you can be fairly confident 99% or more is coming from your ads.

[@pentomusic]

Hey Andrew!! Amazing info as always. Quick question, did you use your own song on the ads? Can you use another more popular artist's music or would that probably get you flagged?

[@AndrewSouthworth]

I've always either used my own music, or in some cases music i've licensed through Artlist. I know people who will use popular songs and have gotten away with it, but its definitely not allowed so I wouldn't do it.

[@pentomusic]

@@AndrewSouthworth Thanks man!! Greatly appreciate your input!! 🙌🏼

[@m.x.xofficial]

maybe its just for me but i get so many fake clikcs from facebook placements. Instagram only placements are way better for me. has someone else noticed it ?

[@realjravage2871]

Hey Andrew I Love Your Videos They Are Very Helpful. I Recently Seen That Soundplate Has A Smart Links Section That’s very similar to Hypeddit,toneden,feature fm which I use those as well. Can You Do A Video On It To See If It’s Any Good Sense I Seen That It’s Free. Keep up the great videos man they are dope.

[@100cena]

I started my first campagne yesterday for my playlist and it's performing awesome , i used 2 ads with different song and one was from start like 0.15 per conversion and second like 0.40 but i said it's just first day and at the end of the day second ad also decreased price to 0.20$ and now both doing pretty well

[@SoundConstraints]

You gatta cut these videos up and post them on Tik Tok my dude! you'd crush. Easy micro content from all the time you've already spent

[@AndrewSouthworth]

I actually do! Typically every video gets at least one TikTok post, sometimes more.

[@SoundConstraints]

@@AndrewSouthworth hell yea! didn't see it linked. keep it up(:

[@odj250]

Andrew, thank you for the video. question: I am still learning about the ads and I want to know If when I send the people to my landing page hypedit, can the owner of hypedit copy, use or see the traffic of audience that I am getting with my pixel and use it for his own benefit? Because on facebook I see that my pixel is sending information back to hypedit and I don't know what info is sending back. Thanks.

[@AndrewSouthworth]

Yeah their pixel is on their website and I believe collecting data for every smart link. ToneDen does the same thing. I would assume they could use this to make retargeting or lookalike audiences.

[@odj250]

@@AndrewSouthworth @Andrew Southworth @Andrew Southworth so will it be better to have your own webpage and set your fb pixel there? the reason I say this is because I ran 2 campaigns with the my fb pixel and hypedit and I started to grow but later everything began to decrease very strangely. I usually rub traffic campaigns and that never happened to me. So I stopped running the pixel because I noticed that. thank you for all your advices. really helpful Andrew. 👋🏻👍🏻

[@speedcrawlmusic]

Excited to start trying this after finding some success with ads sending people straight to my single releases 🚀🚀

[@nedrichofficial]

Hey Andrew! Great content as usual. Hey, can I get my song on ur playlist pls? What do I need to do?

[@dasha_key]

Thanks for the video! Could you tell me how to use any song from the playlist for advertising, how does it work with copyright?

[@ICOYBeats]

Hey Andrew! Love all the value you provided :) Was wondering 2 things: 1. Did you get organic growth from the playlists being advertised or barely any from people searching "workout music" etc? If so, do you intentially add keywords to your descriptions to potentially rank or is that a coincidence? 2. Your playlists are crazy big congratz! How much would you say it costed you for around ~1000 followers or so on average from running these ads for these playlists? Thanks so much you're the bomb.

[@yasumu3960]

Why exactly do I have to use Facebook pexels? I didn’t understand what exactly it’s doing here? :)

[@m.x.xofficial]

the pixel will notice if someone had clicked on the ad and is on the landingpage. It also get response from the landingpage if someone has clicked on the spottifylink (or whatever your landingpage is containing). Facebook needs the data so it can calculate a cost per result (the click on the playlist link from the landinpage = conversion)

[@JoaoOrmeno]

Excellent video, thanks for sharing, however I still have a doubt, wouldn't it be good if the ad link is the same playlist on spotify? I understand that they send it to their own page to optimize the pixel, but would it also work to send it directly to the spotify playlist?

[@aleksanderm8138]

How much you would you say you spent on ads in total to grow your biggest playlist?

[@Transferunique]

Thank you!

[@aurrpp]

Hola estoy interesado en ingresar en alguna de tus playlist, gracias

[@Medoius2]

how much you make by these playlists

[@koppy82]

Do you know why I only get traffic from Facebook and not Instagram, I also get no followers when this happens. pls help

[@AndrewSouthworth]

Hmm it could be you’re targeting the wrong countries and ending up with bot traffic. Or if you’re running a traffic campaign instead of conversions this could happen. You could also try doing IG only placements.

[@koppy82]

@@AndrewSouthworth Yea ive been doing IG only but it cuts results in half.

[@100cena]

Fiinaallyyy

[@sleepyteddychillez]

Well, if you have a lofi playlist, you could check out some of my tracks😉

[@bg4productionsllc]

I was good with the video until you started screaming into my earbuds 🤦🏾‍♂️

[@thibaut2520]

"you don't have to do the IOS" stuff. But without it I don't get to see results...

[@AndrewSouthworth]

You don't have to do it to start, you just won't be able to run ads to most iOS users. You can still have a great performing campaign with plenty of results at a reasonable cost without doing it. However if you do it you'll likely do better.

[@thibaut2520]

@@AndrewSouthworth Makes sense.

[@aspuad4825]

I wanted to see if I could find a interview with my brother in it than I searched up youngl3x interviews I saw one from like 2 years ago I'm gonna troll him with it thx