Facebook Ads For Spotify | 37,000 Streams in 3 Weeks

[@AndrewSouthworth]

►► Spotify Growth Machine Course: learn.generastudios.com/spotify-growth-machine ►► Consultations: andrewsouthworth.youcanbook.me/ (if its sold out, new spots are added every day)

[@AndrewSouthworth]

One thing I want to point out about this campaign is the high conversion cost. An important thing to consider is Facebook is missing 20% of the results compared to Hypeddit, so the cost per conversion is roughly 20% lower. Also this was released in holiday season and overlapped Black Friday, which is the most expensive time of year to run ads. I do have other songs running at the moment that are around $0.20 per conversion, so it is still possible to get those super low results this time of year. I also do have a ToneDen campaign running with about $200 in ad spend thats rocking a $0.36/conversion cost that I only briefly mentioned in the video on screen. I'm pointing this out because obviously it didn't matter the cost per conversion was high to get great results on Spotify, because the quality was there on the Spotify for Artists side. I think the biggest opportunity for this campaign would have been trying other styles of ads, because one of my best ads for another song is a studio performance I did - I think that would have helped things out. Obviously if I dropped the cost down even more, things likely would have gone even better. But since it exploded so much on DW i'm hesitant to touch anything!

[@koffisverygoodforhealth]

@@AndrewSouthworth can you tell if this conversion thing is worth it on local advertising because 90% people who speak my languagu only lives in 1 country i cant add a lot of countries to advertise my music because they dont understand the language or what tips would u have for local music ads?

[@koffisverygoodforhealth]

@@AndrewSouthworth and my budget is like 60dollars total

[@dantemcgill900]

I’m real big on organic listeners. I feel like if 40 thousand people “hear” your song but still nobody knows it is kinda working backwards. You feel me!

[@MARCMADE1]

Great video and transparency bruh, I’m gonna apply some of your suggestions to my hip-hop content and see how it does!

[@kuzzy9063]

Nice video. The reason, why the campaign not performs is, because you change something in the cbo. A cbo is not optional for testing Adsets, a cbo ist optional to use winner Adsets. Try at the next time at first a Abo, if you found your winner Adsets, duplicate it in a new campaign and use a cbo. You'll see that, it will perform better.

[@vodrockmusic]

Thanks for your knowledge Andrew.

[@AndrewSouthworth]

Thanks!

[@AllanGildea]

Superb, Andrew. You absolutely deserve every stream and more.

[@taznii8779]

Really eye opening. My cost per conversion was sky rocketing and I thought it was just me. Thanks so much for clearing everything up

[@thereesebonneau]

Same ^^

[@Torxtto]

Can’t thank you enough for all the knowledge you share 🙏🏾🙏🏾

[@roryandthereverie]

Hey Andrew, I’ve heard you need to let your campaign run until it hits 50 conversions before it fully optimises. Do you tend to see a better CPC after this time?

[@djpants]

I tried this and the conversion rate is super low, never optimized and got only a few spotify streams

[@rodriguezzzzzz]

Just choose Traffic, if you are planning to spend less than $100 on that ad set you'd never get out of learning if you chose conversion :)

[@homagetv4481]

Great info as always. Did you get your 37,000 streams by running the ads at $35 per day? If so that's about $735 for 21 days of ads. If you got 37,000 streams and spotify pays about $0.004 per stream that's about $148. do you think the new listeners will pay off in the long run to compensate for ad spend?

[@AndrewSouthworth]

I didn't keep it at $35 through the whole campaign, I ramp down as time goes on. The big kicker here is that people listen a LOT more than once over time, and algorithmic playlists contribute even more over time. 25,000 of these streams (and increasing) are free from algorithmic playlists. I'm quite confident that if I turned off ads for this song entirely now it would have no problem surpassing 100,000 streams and thats being conservative. Its not uncommon after 6 months for my songs to have 4-5 streams per listener. Considering now this song only has about a 2.4 stream per listener metric, I can count on the stream count roughly doubling in 6 months even excluding algorithmic activity. The hope is that by the time the campaign is over it will coast and a year from now have several hundred thousand streams. Whether that justifies the cost of the entire ad campaign is a different discussion. I do have several songs that actual make money, some that break even, and others that are a total loss. If I can get a song to 250,000 streams, gain hundreds of followers on Spotify, 100 on social media, grow my retargeting audiences, gain some email list subscribers and more for $1,000 and it runs as a loss but i've made 80% of the money back so really spent $200 for all that - is that a win? To me yes, but the answer is probably different for everyone.

[@homagetv4481]

@@AndrewSouthworth Thanks for explaining so thoroughly, man! Definitely seems worth it to me cuz you have such a calculated plan and are playing the long game which is what you gotta do to succeed I think. I was just curious on the strategy. Definitely takes money to make money!

[@carterbelfort1552]

Hey Andrew, great video! I was wondering if it dilutes the ad if you are running the same across 3 different audiences? Or is it advantageous to split test the ad across the different audiences, then re optimize the ad for the audiences that performed poorly? Thank you for the great content by the way!

[@AndrewSouthworth]

Its advantageous to test these ads across different audiences because you don't know which ones it will work well in. If you test 6 audiences for example its likely that 1 or 2 will perform much better than the rest, so you can turn off the bad performers and focus on the great ones. You don't have to go back in and optimize ads for audiences that go badly, you can just stop targeting those audiences that don't work. You COULD try and make new ads to appeal to them, but usually I just focus on the audiences that do work.

[@Splitbrainmusic1]

Great videos, great explanations, very informative & to the point. Thank you Andrew & I wish you an exponential growth 🙂

[@AndrewSouthworth]

Thank you! Glad you liked it.

[@DEAFLIZARD]

Great Video! Why did you still run the ad, although you saw it performing so poorly? Are there any indicators that it will take off, or did you just take a blind guess and hope for the best? Keep up the great work!

[@Munatix]

Hi Andrew. You show 600 to 700 Spotify streams a day for the promoted song by spending 35 $ a day on FB-ads, while your conversions cost about 0,44 $. When I divide 35$ by 0,44$ I calculate only about 80 streams a day assuming you have a 100% click through rate on your landing page. Am I missing something here? Can you elaborate? I really want to understand. The results you are showing deviate a lot from mine.

[@VinylState]

Yea it's weird, and 80 facebook conversions is not 80 listeners yet. +- 50% will listen for 30 seconds pulse, so that's 40 new listeners a day. Now some real new fans will listen +- 3-5 times so that's 120-200 streams by facebook ads (rough gues). I assume his other songs made more fans (chains almost 1m streams) so i gues rest of the streams comes from the already existing fans, might be release radar bump addition of 400-500 streams? Enlighten us :P?

[@VinylState]

@andrew bump xD

[@paulromelot5553]

Same question here. The maths seem wrong to me :-)

[@lemauvaistemps]

same question :)

[@alexroma159]

I've had great success on Spotify/FB ads as a result of your videos! I have one question, and I wonder what your thoughts are. The one downside to these ads, in my opinion, is that my 'Fans Also Like' section really is subpar. It's full of artists that don't sound too much like me and are most likely also just using ads to promote their music. How can I try to get to the genre/circle of artists more similar to me?

[@AndrewSouthworth]

Honestly even when people get fans also like through other means of promotion, organic growth, playlisting etc most artists complain that their first few fans also like artists are pretty innacurate. The only way to influence it in a guaranteed manner is to collaborate with other artists or release music under side projects and have your name in the credits. It also seems like showing up in a playlist with particular artists multiple times influences it greatly too. Mine aren't totally on point either, but aside from the ones on there that are just me under different names I can see why they're on there. Don't necessarily sound the same but I can see how we'd end up in the same persons library or playlist. I'd probably just give it more time. Mine gets tweaked every month or two.

[@alisashamrow]

Hi again Andrew! Thanks for the great content. Can you please share how many average streams per listener you were seeing in the time frame before you got onto Discover Weekly? I believe you said you were coming in at 600 streams per day through FB ads...what were the streams per listener, the saves, and playlist counts for that time frame?

[@AngeeWINGS]

Thank you so much Andrew for this update... We need it this!!! So many features these days !

[@grahamefarmerdt]

super insightful video thanks Andrew!

[@dksa8085]

So grateful for you to take the time and make this kind of content, really paying attention to this carefully

[@ALEXsaness]

Thank you so much for this video Andrew! So what's your take on the fact that this campaign was very expensive on Facebook Ads but was performing well on Spotify? Do you think it was reflecting a much higher CPC just because with iOS14 it's harder to track the conversions and hence why it showed to be expensive when in reality it was cheap in disguise?

[@rodriguezzzzzz]

Yeah I didn't understand it either, shit results on fb ads but great spotify results

[@cemgurhan1370]

5:18 placements

[@andrewwhitehouse1878]

Enjoying your videos of late Andrew. I would love to know, Is there a simplified streams campaign you run without the conversions etc? I’m just looking to generate some Spotify streams and I don’t want to over complicate things.

[@AndrewSouthworth]

Unfortunately no. A traffic campaign generally doesn't work for this type of thing, which is why we go through all the trouble of using conversion campaigns and facebook pixels and landing pages.

[@stateazure]

Hey Andrew, great video! Not sure if you'll see this question since it's quite an old vid now, but I'm curious. Do you think these FB ad campaigns you show here would be a good way to re-adjust our Spotify top 5/10 tracks? or is there a better way to do that? I've never been satisfied with my top 5, they're a weird selection, some of which were label releases that clearly promoted the tracks better than I could do myself.

[@officialtruebars]

Thanks for the helpful insight Andrew and congrats! How many streams did you have or get daily before it hit discover weekly?

[@perseusblack478]

Is it possible to have a tutorial on the editing of your music video when you ad the swipe up and the spotify logo please ? Or you maybe know a existing tutorial that explains it really well ? Thank you for everything Andrew !

[@AndrewSouthworth]

I do have an older video about how to make story ads in the style I do, if you want to search my channel for it its titled something like 'How to make Story ads' or similar to that. But its quite outdated so I may do a new one soon. You may also want to search Tom DuPree III's channel for stuff like that, I think he may have done a tutorial showing how to make ads at some point.

[@IAMSleepEJ]

Do you have to have a day job with those kind of streams? Like consistently producing those number can you possibly live off your music?

[@AndrewSouthworth]

If I had my mailing list and product offer infrastructure on point maybe, but streams alone these kinds of numbers do not produce a live-able wage. I get roughly 100-120k streams per month currently, that equates to roughly $300-$350 per month from Spotify and when you include other services maybe it would be $450ish per month. I just use that money to cover my ad expenses, months I don't have a new song that covers much more than what I spend but months I have a new song it doesn't cover it all. When I hopefully get to the point where I have 1 million streams per month, that would still only be like $5k/month which is $60k/year. Subtract taxes and ad expenses that might be live-able for some people, but you'd still want to grow your mailing list and product offerings. Ideally by the time you hit 1 million streams per month there are enough die-hard fans there to move some products or join a Patreon. I know a few artists with millions of monthly streams and all of them have other stuff going on as well, like merch or membership platforms or labels they've started or touring. Its pretty common for streaming / download to be 30% of their revenue from what i've seen. Hope that helps.

[@TophatPandaMusic]

@@AndrewSouthworth Wow. Thanks for being so open about this! Your videos have helped out a great deal! Thanks Andrew :)

[@JoergLuepkes]

@@AndrewSouthworth Wow, thank you for your honest and open answer. Would you say Facebook ads are the best strategy for now to reach more people?

[@shotbybutch]

When you optimise / add new adsets to perfect your targeting are you doing this inside the original campaign or duplicating into a new one? Great vid by the way.

[@devarni]

What works better: direct linking of the Spotify page in the ad (link clicks) or using a landing page and a tracking pixel (as far as the landing page supports that). Does Facebook make any optimizations when e.g. a tracking pixel is used (assuming the user does not use an ad blocker)?

[@Tommyknoxs]

I think iOS 14 auto ad blocks

[@pyralidmusic]

Nice Andrew, congrats! And thanks for sharing this one. In what countries did DW mostly trigger? I saw a big spike from Germany in your country breakdown, any other outstanding countries?

[@AndrewSouthworth]

Thanks! Every country for the most part increased, Germany was by far the biggest but France, Brazil, USA, and Russia saw the next largest increase.

[@pyralidmusic]

@@AndrewSouthworth Interesting. Did the largest part of the streams before you hit DW also come from Germany and the others you mentioned? I'm curious how the algorithms decides where to push DW.

[@AndrewSouthworth]

Russia and Brazil were the number 1 prior to DW, but Germany and France and the USA were also quite high. Maybe the engagement metrics were the highest in Germany, i'm not 100% sure on how they pick either haha.

[@pyralidmusic]

@@AndrewSouthworth Haha yeah it's always guesswork. Thanks for responding :)

[@michaelherrickmusic]

Hey Andrew, great content. I'm wondering about doing ads for a song that came out 1 month ago. Do you think the ads would still get it onto the release radar and other spotify algorithmic playlists, or would you only recommend doing this to songs that have been just released? thanks!

[@AndrewSouthworth]

It would have zero chance at release radar, after 4 weeks the song can never get on it again. Discovery weekly and other algorithmic playlists are forever though, so that can still happen. However it'll be a little harder once you're out of that first 4 week period but it definitely can still be worth it.

[@talmeltzer7610]

Hey Andrew. I'm wondering about the audience size for each of the audiences I'm making. Do you tend to make them all similar in size? For example some of mine are 9M and some are 90M. Is that too much disparity? And more importantly, what do think is a good target size for an audience?

[@AndrewSouthworth]

I try to make them similar if possible. If one is much bigger Facebook might put more budget behind it just because it’s larger. Good size depends, I’d say at least several million but tens of millions is cool too. I’ve had audiences that worked that were over 100M too though.

[@spencecaterTV]

Hello Andrew. Thanks for this video. Iam new to fb ads and there's so much conflicting advice about how to do them when it comes to promoting music on Spotify. Where's the best place to start with your content and do you have a course that I can follow step by step? Also my main question is this: I have an album out on Spotify. I recorded the album in 2018. I uploaded it about 2 years ago. It has very few plays as I haven't really pushed it at all. So, is it best to take it down and re-release it as singles? And treat each single to a proper release? Thank you. Keep pushing out this great content.

[@AndrewSouthworth]

Thanks! I'd start with one of my Facebook Ads for Music or Spotify Facebook ad playlists, then look for the most recent video on the topic and comb through older stuff when it comes up (like pixel setup etc). I do have a course on this stuff here that shows my current process step by step: learn.generastudios.com/spotify-growth-machine For your album you can't really pull it and re-release it as singles. You CAN do it, but Spotify won't consider each song a new song, they'll know it was released unless you change the audio files enough.

[@elennemusic]

Thank you, you're like the Edward Snowden of artist marketing

[@AndrewSouthworth]

Hahaha that’s the first time I’ve heard this one. Thanks!

[@drewbarkin4568]

Great video Andrew! Everything I have watched from you is so helpful. Question for you though: If a label sets up the Hypeddit for instance, then I cannot connect my Pixel? So I could still run an ad using my Pixel but I just wouldn't be able to see the results. Any recommendations here?

[@iamleoneljimenez]

Hey Andrew I love videos and was wondering if I had a $1000 campaign whether I should start a high daily budget of $80 then progressively decrease over 4 weeks or if I should start at a lower budget and increase over time! Thank you

[@AndrewSouthworth]

I'd probably do $50 first week, $40 second, $30 third, $20 4th week, or something similar to that. However if its one of your first campaigns i'd say start it at like $10 until you know everything is working before bringing up the budget. Or even better, run some campaigns before your new song to get everything working.

[@iamleoneljimenez]

@@AndrewSouthworth perfect I have already ran 2 very successful campaigns in the past but wanted to scale from a 300$ to a 1000$ because the song is much better are you sure I should start higher or jus this the ads run longer over time also thank you so much!

[@TophatPandaMusic]

Hey Andrew. Super nice video as always, thanks for all the valuable tips. My campaigns are working well - I am just a bit confused with some country targeting. I have almost the same countries as you but most of my budget gets spent on only those where spotify has a lot payout rate (mostly Russia, Turkey, Ukraine, Vietnam). Is that something you (or someone else here) also experiences? Any idea if that is due to my targeting or a common occuring thing? Thanks! :)

[@rodriguezzzzzz]

Those countries have clickfarms AVOID targeting those countries or they will SUCK your budget

[@TophatPandaMusic]

@@rodriguezzzzzz haha yes thanks adrian I already realized it in those 4 months haha

[@shapeofthesun]

Good stuff as usual man! I'm actually getting good results from doing a separate Reels-only campaign (performed better than my normal campaign). I just need to figure out how to crack Discover Weekly...I've had one song get a handful of streams from it. Any specific tips for that? Still looking at a Pop. Score of 30 to get on Discover Weekly?

[@mikkomattila7444]

thanks for your gems again Andrew! One question: How long does it take for FB to approve the ads and go live? In case you wanna run ads the same day you're releasing a song but you'd have to wait for Facebooks approval for longer...

[@AndrewSouthworth]

Thanks! It depends. Newer ad accounts might be 24 hours, ad accounts with more history might be 1-3 hours. I’d assume on average 4-12 for most people. You can however schedule campaigns ahead of time before your song drops.

[@mikkomattila7444]

@@AndrewSouthworth thanks for the info! Did my first ad set and FB approved it in 6 hours.

[@DarlesFlow]

Great informations every time , tnx a lot 🙏

[@AndrewSouthworth]

Thanks Darles! Glad you liked it.

[@thisisZOA]

do you have a video on setting the API up? is that important?

[@AndrewSouthworth]

Hmm I don't remember if I do or not. Over time it's gotten more important, but it isn't currently a deal breaker to not use it. However if the landing page platform supports CAPI (which at this point SubmitHub Links, Hypeddit, FeatureFM and Smart Noise all support it) you might as well set it up because it will capture an additional 5-10% of data making everything run a little bit more smoothly.

[@seanakus]

Hey Andrew! I released an album about a month ago but didn’t run any FB ads, as I didn’t really have the spare funds to do so, but now I do! So my question is do I spend that money on an ad now for the album that’s already been out, or do I save it to run a campaign right when my next single drops? Thank you and happy New Years!

[@AndrewSouthworth]

I’d probably do some ads as a test on the album, but focus mostly on the new single when it drops.

[@seanakus]

@@AndrewSouthworth thanks man! I appreciate it, your vids have helped a lot :)

[@Horatio_on_the_Beat]

Quick question. Does changing my daily budget and turning off an Ad Set make my Ad go back into the learning phase? Thank you Andrew!

[@AndrewSouthworth]

Turning off an ad set, no. Changing your budget generally also no, but sometimes if you change it a lot (like going from $10 to $50 at once) can kick things back into learning.

[@Horatio_on_the_Beat]

@@AndrewSouthworth Thank you!!!

[@NIGEHOOD2]

@andrew southworth Hey andrew could you help me out here?..... Ive had my ad running for 5 days now and in the ad manager I see no data in the "Cost Per Result" column. There's actually data in every column except the "Video Percentage Watched", "Cost Per Result" and "Results" columns.

[@NIGEHOOD2]

ALL good! found your other vid. Thanks! kzbin.info/www/bejne/r3Oum2mlo5qKkNU

[@EnriqueLazaro]

The same thing happens to me, did you manage to solve it?

[@NIGEHOOD2]

@@EnriqueLazaro Unfortunately i did not. Without any qualifiable data to study, I ended my promotion. I'll have to try again

[@AndrewSouthworth]

My guess is maybe you didn’t get a single conversion. This would likely be due to an incorrect pixel or conversion event setup. Use the test events tool in events manager to see which events are firing for your landing page and make sure that’s the one you’re using in your campaign

[@tidalwave_music]

Hey Andrew, I'm trying your method with 10 euro per day (4 different ad creatives) and so far I am getting 0.80€ per landing page view, most of the impressions are in Brazil and Mexico. Any tips on lowering the cost per result? What would you say is a good CPR? My goal is to kickstart my Discover weekly and Release radar, but so far no success on either of those after 1 week of release. Any tips? Thanks!

[@AndrewSouthworth]

Generally testing more ads and more audiences is the way you get cost down. I also wouldn’t optimize for landing page views, I’d rather do conversions for when people convert on the landing page. If you already have 4 ads maybe start with more audiences. But if that doesn’t improve then maybe get some new ad creatives.

[@TensePeacock]

Hello Andrew! With the updated Facebook campaign objectives, when choosing conversions they give you the option to choose between Sales, leads or engagement, which one should I use that would translate best into what you've done here in this video? I can't find anyone anywhere talking about this..

[@AndrewSouthworth]

I did a video on it a couple months ago. Use the engagement option for this type of campaign

[@TensePeacock]

@@AndrewSouthworth I've seen your video since! I should have updated my comment. Thank you so much for everything you do for us, you are greatly appreciated! Yesterday while publishing a new campaign my Facebook page has been restricted from posting due to too many rejected ads that weren't violating any rules... I have submitted a review, I hope they fix it soon.

[@claudiosuriano]

Hey Andrew, what do you think about having a landing page with pixel with Linkfire?

[@AndrewSouthworth]

You can totally use Linkfire! I don't use it because its super expensive, like CRAZY expensive compared to other services. Even though it makes sense for me at this point since the costs of these services is small compared to how much I spend in ads, and I use them for multiple artists, I try to stick to using services that the average indie musician can afford when possible for the purpose of my channel.

[@claudiosuriano]

Thanks for your reply,@@AndrewSouthworth. I was trying to compare the 2 services and I can't understand why there is so much difference in price. I've actually just mailed Linkfire and asked this question!

[@Metalweasel]

FB recently changed their ad settings, 'conversions' isn't available any longer. There's only 6 options now to choose from. So which now is best? Traffic? Engagement?

[@AndrewSouthworth]

I have a newer video that shows this. I only have the new campaign objectives on one of my ad accounts, but I used it in a couple videos. I used the Engagement objective.

[@Metalweasel]

@@AndrewSouthworth awesome! thought i searched through your videos well enough for this topic, but ill go back and look again. thanks!

[@Missingnin]

what’s one of your videos where you go into detail on making conversion ads to toneden

[@Revontuletband]

I was just wondering what your spotify wrapped looks like🙃

[@AndrewSouthworth]

oh great idea! I think i'll make a video going over it.

[@realjravage2871]

Great video man I’m going to use this strategy I’m a instrumental artist/music producer this could help me get myself out there.

[@nyacoustics8373]

sounds all well and good but the real question is how much did this make YOU?

[@KOOMASAE]

Hey, I'm looking to get started with my campaign but I'm having trouble finding the conversions set up. Has it changed since Facebook is now Meta? Where would I go from "Choose an Ad Type"

[@nevernever3570]

would you say theres a limit on how many diff target audiences you should have in the ad set? like if i'm doing similar artists, can i have ten different ad sets and then optimize from there or will the money be spread too thin from the start?

[@AndrewSouthworth]

It depends on your daily budget. If you had $10/day i'd probably only do 3 ad sets with 3 ads in each. If you had $20/day i'd do like 5 ad sets with 3 ads in each. Basically I aim for $4-$5 per ad set per day, at least when launching the campaign, over time when it gets data its fine if your budget goes down and you still have the same number of ad sets. The theoretical limit is $1/day/ad set but thats cutting it too thin in my experience for this type of campaign.

[@rayespinozamatos]

Do you recommend using the "Cost Per Result" section?

[@AndrewSouthworth]

Yeah thats how you figure out what your cost per conversion is.

[@Teddyisoffline]

do u recommend just using a simple tonden landing page or a tonden redirect to spotify thanks

[@AndrewSouthworth]

I'd use a ToneDen smart link landing page, not the redirect.

[@giyamoosic]

Hi Andrew, just wondering if your comments on Reels not being a great placement for ads still applies now?

[@AndrewSouthworth]

Nope, now Reels is usually one of my best placements for most campaigns. Specifically IG Reels.

[@rfish2]

Hey Andrew, I was wondering would you rather link to a song or a playlist with your song at the top?

[@supertentacles]

On the topic of "Saves" being the most important thing, do you include the option to "Save" your song in your Hypeddit landing page? Or do you just leave it as "Play" and then hope people save it once they get to Spotify?

[@tvman7916]

The problem with this now is it looks like they removed the option to set a daily limit and instead want to force a minimum reach of 200,000 and at the same time removing a lot of these options doubles or triples your campaign cost. You basically can't do what is shown here anymore, unless I'm missing something.

[@AndrewSouthworth]

No you can still set daily spending limits, there is no reach requirement of any sorts. Not sure where you're seeing this, but my guess is you're in the wrong place. Things are pretty much exactly the same as shown in this video, sans a few subtle changes or buttons being moved around.

[@tvman7916]

@@AndrewSouthworth OK thanks I will try again

[@itsmikeyjohn]

For the attribution setting what do you put? 1 Day click, 7 day click?

[@AndrewSouthworth]

I believe 1 day click 7 day view, honestly I just use the default haha. You'd only want 7 day click if you were selling something relatively substantial where someone might leave the page open for several days before buying, or if they'd search you up later to buy. For music 1 day click is sufficient.

[@jfletchbeats5882]

Hey Andrew you mentioned that streams from India for example could be bad. Why is this? I’ve found that i get about 100-150 playlist followers a day for $10.

[@paulromelot5553]

Same question here too. But I found Andrew's reply on another comment. About Asian countries: "Often they result in cheap conversions but very little follow through on Spotify. Sometimes it works fine but i've seen enough people get burned that I don't recommend people try it." One critical thing is to double check the ratio ad click to spotify listener. Unfortunately I can't do that on my side since the track I am promoting is within an album, not a single. Also I have set my campaign to all spotify countries, so I don't know how many clicks I get per country. What I can tell on the Spotify side, Indian listeners are the best compared to other countries. I have a ratio listener to track save as high as 75%. But I have no idea how many drop offs I had from India. Meaning, I got 1000 listeners from there in the last 28 days, but I might also have had 2000 drop offs, which might have hurt my Spotify popularity score. No idea. Frankly, Spotify dashboard, though it looks nice, is pretty rubbish :-/. We have to do a lot of guess work and additional maths. Hope it improves soon.

[@bmc31190]

Very curious about why you don't run on reels. I have actually had very good results with reels in some markets. Certain markets do seem to only render meaningless engagements (likes) though, so maybe this is what you're referring to. This style of ad is indeed a loose fit for reels altogether as well so that may have something to do with it too.

[@DwayneChess]

Great Video…I’m a little confused on how to attach a video ad to toneden/hyppedit. Do you have any videos that cover this?

[@franji0]

thanks so much Andrew

[@JSkyjsky]

I can’t seem to find the same ads dashboard and I cannot find a way to have my ad say listen it only says watch now ? Or shop now ??

[@thefusionmethod]

Great Andrew thanks ... so how long should ad be? Length of a song hook?

[@AndrewSouthworth]

Thanks! I normally do 15-25 seconds per ad.

[@mennyamram]

Hi Andrew I spent 10$ per day and after 2 days I checked and I got 0 streams on my Spotify. But I check on my hyper follow distrokid there’s 1500 views and on my Facebook ads link click 770 results 25 ( hyper follow Spotify). reach 67k. So way on my Spotify it’s 0 streams?

[@spotifymarketing]

This is a good result did you get the release radar push pr just DW?

[@AndrewSouthworth]

Yeah I got both. Discover weekly is like 20k streams though and Release Radar is like 2500 so far I believe.

[@spotifymarketing]

@@AndrewSouthworth nice one. I'm in week 3 and have about 800 in RR so hoping to get DW at some point, getting around 500 streams a day and popularity score is 31 so fingers crossed.

[@prepperzan3806]

Thanks ❤

[@KaiusBlanco]

Hey “conversions” on facebook ads has been changed and broken into engagement, leads and sales… so which one would we know use!?

[@AndrewSouthworth]

For this type of campaign use engagement. For merch conversions use sales, for lead conversions use leads.

[@KaiusBlanco]

@@AndrewSouthworth thank you I appreciate it very much cause I was super confused

[@Sam-lm7sn]

Hey andrew ! What about artists from Asia(India) Should we also avoid asian countries?

[@guidedvisuals]

You're such a legend man!

[@adamchairly]

I was just wondering is a landing page really necessary? I mean if I want Spotify traffic why shouldn’t I just link the spotify song directly without any landing page? Wouldn’t it be more effective?

[@AndrewSouthworth]

Basically it just doesn't work due to lack of pixel tracking and other reasons. I talk about it in this video kzbin.info/www/bejne/gJ_Ig4yYmcqmmpY

[@demolishbeatz3796]

GREAT INFO YOU THE TRUTH BRO!

[@AnthonyLazaroMusic]

Interesting that Discovery Weekly is only German. Probably the song was really successful there in terms of relative saves

[@quochuync]

Thanks for the tutorial. I’m confused with the campaign , ad sets, ada structure. What should I do if I want for example promote multiple playlists and multiple songs on Spotify. Do I create a single campaign with one ad set per Spotify entity (playlist, song)? Or should I create one campaign for songs with each song as ad set and another campaign for playlist with each playlist as ad set? Or another structure? Also do you know what could have made FB now always error out after I upload a video into an ad? It always complains that video_id is required and I cannot select any existing video in the media library, they all show up with a forbidden 🚫 icon

[@isaacdykes6893]

I set up my pixel but when im in Ads Manager the only option it gives me is "create pixel" and cant use the one I already made, do you know why this may be? Thanks alot

[@the_Distortionist]

Did you not use retargeting here or did you simply didn't show it? Also, why do you think this campaign was that expensive?

[@AndrewSouthworth]

I did do a separate retargeting campaign actually, just not shown here. Basically I retargeted people who converted previously at a small budget, and stuck with a traffic campaign to a separate Hypeddit page for tracking. Retargeting I don't always go with conversions since I already know the people are real.

[@cheadlejuice-musicproducti5875]

Goodmorning, love your videos. Where do you find the page your on to create the campaign?

[@AndrewSouthworth]

Its Facebook ads manager, sometimes its easy to find it by going to business.facebook.com.

[@seven7hsine]

What about the hyperlink for distrokid. Will that work as a landing page with facebook ad marketing statistics?

[@imgoingonholidaytovietnam3631]

Does not adding a Spotify incentive to your advertisement make it more likely that the ad will charge you for what will prove to be fewer conversions when the Spotify free listeners are alienated by the landing page? As in - if people KNEW before they clicked that they would be taken to Spotify, do you think they would be less likely to click “Learn More” or whatever the incentive was, because they’d anticipate the shuffle thing/the cost of the ad would be less? If this were the case, I am not sure what would stop people from adding the song to one of their playlists. Usually people don’t want to listen to something straight away, do they? Maybe having a link tree to take them to KZbin would help - for the immediate access and then Spotify as well, seeing as that was what the advert was for… I have no idea 😩 I do not know much/anything about digital ads, so please take this with a grain of salt!

[@jessem3731]

why do you say FB ads are you best bang for buck (vs YT, TT, etc.)? is this based off of FB provided data or did you calculate it another way? asking since FB reporting is ehh.

[@AndrewSouthworth]

Its based off of the end result, in this case Spotify numbers. KZbin ads are the best for promoting KZbin videos and getting views on it, but it doesn't translate well cross platform. TikTok ads work but they're quite tricky to get a good campaign and often its quite expensive per result. Facebook ads i've found give me not only the best translation to Spotify results but the most cross platform results from social media channels to even KZbin as well, just from the FB ad.

[@jessem3731]

@@AndrewSouthworth thanks!!! what do you see about FB vs IG? are you mainly working reels to spotify now a-days?

[@sabrosapurr]

Does anyone know why Andrew sends the ad to a Toneden or Hypeddit landing page first, rather than directly to Spotify?

[@LeonRosenSF]

I used to do campaigns, in 2020 first half it was very powerful. But from the Fall of 2020 until this past summer it was virtually dead. Has something changed I am not aware of?

[@crazytrain213]

Hey Andrew what’s your current stance on detailed targeting expansion? Did you have it on for this campaign? I find that it shortens my cost per conversion very significantly, but I’m not sure if it’s producing quality clicks.

[@AndrewSouthworth]

For most ad accounts, mine included, detailed targeting is permanently turned on for conversion campaigns. However prior to that change I was using it ON almost every campaign with good results.

[@luckmorepumhuofficial8068]

Hi Andrew which programmes are you using on the screen it spotify or face book?

[@AndrewSouthworth]

I use OBS to capture my screen and camera footage. I think that’s what you’re asking?

[@GeoZero]

Do you think that the growth in streams is also a result of having more songs (content) already on Spotify which helps overall algorithm and organic growth?

[@rodriguezzzzzz]

Fanbase, engaged pools you know it.

[@AndrewSouthworth]

It definitely helps. Not necessarily the song itself, but for every person I send to the song a certain percentage will check out other songs.

[@ChrisNeffDrums]

How do you get Hypeddit to come up in your conversation event drop down list?

[@AndrewSouthworth]

You have to 'trigger' the conversion event by installing your pixel on your Hypeddit page, and then going to it and clicking on Spotify. Then wait an hour and they should be in there. Make sure you don't have any ad blockers and you're not doing it in Safari.

[@ChrisNeffDrums]

@@AndrewSouthworth My man.... However I looked in the Ads manager today, and everything looks WAAAY different than even 48 hours ago... I hope it hasn't changed.

[@bobbyhodgesvlogish]

Im using toned in and spend $20 gotten zero streams . So I checked and told fb to send them to the song not the artist page in hopes that would fix the issue. I'm still not getting any streams showing up. What else can I do?

[@alisashamrow]

Hey Andrew! Do you know what the lag time is between the song stream and spotify reporting it in your SFA portal?

[@AndrewSouthworth]

If its during the first 7 days of the release then its live, within minutes, for the stream counter. However other data like the stream graph, listeners and saves are delayed by a day. Spotify reports stats from 7PM EST to 7PM EST.

[@BabyyOg]

Yo bro is a boosted post going to do the same as a Facebook ad? And also I have to be on a desktop to do this DONT I

[@budaiya.official]

Hi bud first of all thank you so much fro creating this video. I have tried to do this twice following every step you mention. But I get the message that 1 or more ad sets are missing. Is this a serious issue or will my ad still work ok?

[@nathanielgraham21]

Hi Andrew, do you know what your popularity score was when you hit your discover weekly bump?

[@AndrewSouthworth]

It was right around a 30, its hard to tell with the few day lag popularity index has. I think it was a 33 though.

[@nathanielgraham21]

@@AndrewSouthworth Great thank you - was just wondering if you were much higher than 30 given how big your discover weekly bump was. Congrats!

[@Torxtto]

Thanks!

[@AndrewSouthworth]

Hey Dreon, thanks so much for the support! Glad you've found the videos valuable and that they've been helping you out. Happy new years!

[@chiefrahrah]

Would you say it’s better to do the ads from desktop rather than a phone?

[@killerch33z]

Hey Andrew, is it possible to setup a Facebook ad campaign if the song isnt out yet? Do I just put the Spotify URI on toneden?

[@pellekravik]

Hey Andrew! I was just about to implement this, however by chance I saw another one of your videos where you mention something about not being able to run conversion campaigns before your business account gets "warmed up"? And you also mentioned you have to have your own domain for the landing page. Is this still true today? I was going to use hyperfollow which I have on distrokid, but now I am unsure on how to approach this.

[@AndrewSouthworth]

The warm up is highly recommended. The domain stuff is not required anymore but is also recommended. I’d use something like ToneDen which you can use for free and use a custom domain. If you don’t use a custom domain you won’t be able to target most iPhone users.

[@pellekravik]

@@AndrewSouthworth thank you!

[@Gama7a]

Hey Andrew, I am wondering: are you still using retargeting and/or lookalikes? I am having bad results with them lately...

[@LeonRochlitzer5995]

Hey Andrew, thanks so much for all your helf ... I tryed the conversion-campaig with a pixle and a veryfied URL viel Toneden, but now I am struggeling, because after heaving spend 5,00 Euro I still have 0 results (vie content)... Is that normal? Would be great if you could help me out :)

[@allthesoup6493]

I'm running a campaign after setting up a pixel finally, CPC has not gone under $1.00 and it goes up on some days. So far it's been two and a half weeks. Is this how it usually goes early on?

[@AndrewSouthworth]

Usually costs don’t stay high for that long. In many cases after a day or two costs dramatically go down. Every so often costs can be high if the ad account and pixel are new and you’re targeting expensive countries.

[@allthesoup6493]

@@AndrewSouthworth yea it started at 3.73 and quickly went down, it's been staying around 1.10 lately. But the country targeting is probably the issue. I should probably Target as broadly as possible until I get further in.