How to Install The Facebook Pixel Using Google Tag Manager (GTM)

[@Marc.Reineke]

Awesome man! I was struggling with this for weeks! Finally done!

[@AndrewHubbard1]

Glad I could help!

[@allanmigdal3593]

Great video! Just started my journey with Facebook ads and want to get it right from the start and this video is a big help. Questions? Is it a correct statement to say that Facebook Pixels reside within GTM and how does UTM's relates to this if they do at all. Thanks again, I just subscribed to your channel and will watch most if not all your videos! I've learned the hard way that you want to begin with the most recent and work backwards since with some of these instructional videos people will not take down older videos with outdated info on them.

[@coralinebu]

great insights and crystal clear explanation! thank you very much! this was brilliant!

[@AndrewHubbard1]

Glad you enjoyed it!

[@marcolima745]

Perfect video buddy, clear and great way to talking.

[@AndrewHubbard1]

Cheers Marco!

[@abdulkhaliqibrahimshuaibu1555]

saved me a lot of trouble. Thanks man

[@jeanpaulboyd]

Thank you! This was extremely helpful :)!

[@jasmintarot6601]

Hi Andrew..another question: Why is it better to use GTM for FB pixel than just adding the pixel using the Insert Head &Footer plugin? Thank you!

[@justscrollthru84]

ios prevents tracking once ppl leave fb

[@Bromoteknada]

Hello there, great turorial! Is this iOs 14 safe? Or do we have to do the whole server-side GTM thing (which looks like an expensive pain in the a** :P )

[@bilimlink]

Very informative 👏

[@AndrewHubbard1]

Thanks! Great to hear 🙂

[@ethantan3427]

amazing !

[@buzznetwork]

Curious. Using this method I don't need to set an event for the pixel in Facebook?

[@JenelleLink]

Hi Andrew! If we add the pixel with GTM do we need to remove it from the header in our website? Will is double track?

[@DyoArndt]

I have the same question @AndrewHubbard1

[@sempreintrend]

Congratulations for the video, as always very clear I have a question: if I use GTM to insert the pixel in my site and set the various events and I use the method with AWS for CAPI (which you show in the recommended video), does the deduplication of events take place correctly? With this method of implementing CAPI, however I put the pixel on my site, will I have event deduplication? Even if I don't use GTM? Thanks for your time

[@AndrewHubbard1]

Hey Carmine, yes you’ll get event deduplication whether you use GTM or another pixel implementation method.

[@michellejonker]

Thanks for the video. I saw that wix has a new plugin for the Facebook CAPI. Does this make the tagmanager solution obsolete for Wix?

[@AndrewHubbard1]

Yep, I would use WIX's plugin if they have one!

[@jasmintarot6601]

Hi Andrew! I just discovered you! You're awesome! Question: When setting the triggers for your thank you page you got pageview and lead triggers events. Wouldn't they double the event that gets sent to FB? Thank you!

[@stefq4647]

Hi Jasmin, I think the answer is yes, the event would get doubled, one for the page view and one for the Lea. Both are different from each other and you can separate them in the ads manager.

[@mystix008]

The Facebook pixel template is not availabe to me. What alternative template do you recommend?

[@usamaansari4224]

Hi Andrew just a quesion why we don't use plugins where do we need to just put the pixel code like pixel caffeine etc, Does installing with GTM have various advantage?

[@AndrewHubbard1]

Good question! You can definitely use plugins if you prefer. All are valid methods. GTM does have some advantages, including (but not limited to): allowing you to set up more advanced pixel triggers, allowing you to set up manual advanced matching, reducing the number of plugins / scripts you need to install on the website. For those reasons I like GTM, but do what works best for you mate :)

[@laraibjawed384]

Hi Andrew! The pixel was already installed in your events manager. What if there's no pixel? How to get a pixel ID then?

[@morganhahn1047]

I created a GA4 Ecommerce Event, will those parameters and values be applicable to the facebook pixel?

[@drshammitheesandermatology125]

Hello, good vid. Why not set the lead trigger at a priority of 9? why did you go down by 5?

[@AndrewHubbard1]

Thank you. That’s just how I set them, but you can certainly do it a little differently and use 9. As long as it’s lower than the priority of the base pixel it will work just fine.

[@drshammitheesandermatology125]

@@AndrewHubbard1 Thank you for the clarity. Can I ask for some help...this message is coming up and I Can't understand what the issue is as the pixel is installed once and the website is only opened once on the browser.... The Facebook pixel activated 2 times on this web page, which can cause errors in your event tracking.Learn more

[@drshammitheesandermatology125]

Hey Andrew, Any help is appreciated. It's saying the pixel is firing twice and the "page view" on Facebook pixel helper is showing a yellow exclamation mark. The pixel isn't firing twice, I have deleted the pixel from google tag manager and placed it back on, across all pages, and the problem is still flashing up. I have even blocked other websites from sending data in a traffic permission list incase the pixel is receiving multiple sets of data.

[@orikakuli1]

Hey Adrew! i have been following you for a while now and i must say you are a great, confident person, i like you a lot! Andrew i have been testing new products with FB ads now and been getting ~3.5$/click while targeting only the big 5 countries. do you think 3.5$/click is high for a cold audience? (new product, just testing audiences). I know it's best to keep it under 1$/click. I'm doing Ecom for 3 years now and still struggling to pull off a winner, but i am constantly looking for solutions. what you think about my situation?

[@orikakuli1]

i must say i get no conversations on that so i'm not sure if it's high quality audiences or not. it is a high ticket product that i'm testing, and also it does say the quality ranking of the ads are below average although i have changed the video, the thumbnail and the text a little. got no popups or other spammy things in my site tho.

[@alaakhouies5649]

I got this error "A Global Site Tag was found for "G-DJW5VW6972", but no gtag config calls were detected" any idea how to fix it

[@waqasahmed655]

what if i have multiple products all with different price values.

[@AndrewHubbard1]

Are you doing ecomm? What platform are you using?

[@waqasahmed655]

@@AndrewHubbard1 woocommerce

[@janerhobo2762]

@@AndrewHubbard1 so he uses WooCommerce like me, what if I have multiple products with different price valued?

[@AndrewHubbard1]

Looks like Woocommerce have their own Wordpress plug-in for setting up the Facebook pixel

[@AndrewHubbard1]

You can definitely set up Google tag manager to pass back dynamic purchase values but you’ll likely need a developer to set it up unless you’ve got some coding knowledge yourself, hence the recommendation to use their native plug-in if possible.

[@eclecticcookingacademy9121]

Andrew, can you help? Tag Assistant gave me this error: A Global Site Tag was found for "G-VHST73Y066", but no gtag config calls were detected. What does this mean? I think the site tag was installed for Google Analytics. Does this mean it's broken? Thanks.

[@syfaiz]

Hi Andrew, I just subbed to your Channel! Could you please make a video, about the guideline/how to make a SAFE copywriting for the ad so that our ad account will not get restricted/disabled? (i.e., including the title, description, image, URL, Call to Action, etc. ) The ad uses the Objective Conversion (sales), and I want the audience to visit my Landing Page for my product. Massive appreciation if you could make this video! Cheers!

[@renegadeannihillator8106]

Google Tag manager no longer has the Facebook pixel plugin