How To Launch An INFLUENCER MARKETING CAMPAIGN in 7 Simple Steps (Strategy, Outreach and Examples)

[@learnwithshopify]

🟢 Sign up for the FREE First Day to First Sale Shopify course bit.ly/3oAGmj9

[@Nates_lifee]

Incredibly incredibly incredibly helpful. Can't thank you enough for this video!! Two ideas for you 1) Make an influencer marketing 2.0 version and discuss more details like - based on follower size, what type of partnership (free product, flat rate, etc) are appropriate - when using a discount code, do you give the influencer a % of sales they drive - how to maintain a relationship with an influencer long term 2) very different, but business insurance. Any tips or tricks from the shopify team?

[@olimovshukurulloxon6714]

Just incredibly useful video. influencers marketing clearly explained in 15 minutes, so anyone can get general guidance about how to work with influencers as a marketing manager in SMEs.

[@NegativeSpaceDance]

As a Influencer I think this is very valuable information too! It gives a good Idea of what Brands are expecting out of me. I now see that focusing my content on mostly Fashion and Dance, I'd have more chances with brands selling products of this category!

[@Elf.Gt_]

Are you an influencer?

[@777Ryank]

How to find you? I want to pay and influencer and you happen to be here. Best to you

[@daisynaidu4914]

this is seriously helpful. love how detailed the information was. really good.

[@SillyKoala]

Thank you. I learned so much and I actually used your email template. It worked! Please, we need a video on Tiktok marketing. I'm in the food industry.

[@mantojatistore]

👋 hello please i need help

[@mbaekwe2]

She’s awesome

[@patriciabiancatharinatulaw7903]

that was actually really informative. thank you for sharing this!

[@afluencer]

I think another goal that's often overlooked, is generating a rich media library through collaborating with influencers-which is a cost-effective alternative to hiring photographers and videographers to produce product content. Send influencers products and get them to do a product shoot, or video review... The bonus: user-generated (or influencer-generated) content builds credibility for the online store.

[@mrbrettowens]

Great point. All about the UGC (user-generated content). Many brands and agencies are now looking at UGC as benefit #1 of influencer marketing, with sales also nice but almost a bonus rather than a requirement.

[@discountshoppers6894]

Agree

[@learnwithshopify]

Thanks for this valuable feedback, that is a great option, especially if product photography is not readily available at first. Thank you for reaching out- Marty

[@AppalachiaDreamin]

It also lends to a poor branding from a visual standpoint. Finding a photographer or an intimate small team of likeminded folks doing photo/video work for your brands is always returning a unique and bold stance for brands.

[@thehypemaven]

@@AppalachiaDreamin It's a different approach. It doesn't negate the need for professional video/photo services for the brand presentation, but UGC is all about candid, organic content that resonates a lot better with people than polished one.

[@31betperez]

I'm an infuencer but I want to take my brand to the next level. I'm looking for a mentor.

[@user-vb4bv6qe7m]

Great presentation and style. You're easy to watch and you kept my attention. Thank you for the info.

[@learnwithshopify]

Thank you for watching our video!

[@boyfriendbeatslschannel]

Jeez!!! She's gorgeous

[@LouveniaMusic]

Yeah! She looks like Adelaide Kane!

[@JCHall-uf2tz]

I know, if someone were to ask who is that perfect woman you are looking for, I can just hit the share button here.

[@AlphaascentT8]

Never simp bro..!!

[@boyfriendbeatslschannel]

@@AlphaascentT8 I guess we are not supposed to compliment women as men lately What's wrong with you guys!!!

[@Iron_Willed]

​Get some redpil content. Andrew tate may help

I enjoyed and learned a lot from this video Michelle. Thank you so much

[@swinhuang690]

This content is super helpful. Thank you so much!!! Hope there is content about how to negotiate with influencers.

[@learnwithshopify]

Hi there, Swin! Thank you for watching, I'm so glad you found this informative. I will pass along your idea to our content development team. Cheers!

[@asherkabir]

I cannot thank you enough for such an explanation. Really great work.

[@learnwithshopify]

Thanks for watching, we are glad you enjoyed it!

[@asherkabir]

@@learnwithshopify It's second time I'm watching it thoroughly.

[@asherkabir]

@@learnwithshopify I don't understand about "Specific Request" section - time 10:23

[@scottreichert3639]

how do you make such informative videos? thank you a lot! influencer marketing is now engine of every business

[@learnwithshopify]

Glad you enjoyed it Tonaysia!

[@JCHall-uf2tz]

I love that idea of mentioning something specific from their videos so it's not written off as spam. I've used this before, my issue is I can an invention that doesn't really fit a category.

[@user-sh1ox3kf8p]

Super Informative and it's the need of the hour for my tourism startup. Grateful for the share!

[@notandyvee]

The most useful influencer marketing video I've seen. Thank you!

[@learnwithshopify]

Really glad you found it helpful! Thanks for watching!

[@anushkasharma-es2sq]

I have one Q on this topic , Q- if you have a campaign of 1k creators , how will you fulfill it in 30 days ??

[@learnwithshopify]

You're very welcome!

[@lcglazer]

For commission based influencers, what is the “contract” between the company and an influencer, so that they actually post for us and not keep the free samples and ghost

[@yasminmohammad3074]

You look like a cross between Vanessa Hudgens and Paige Spara ❤ your video has a lot of good info and I like your energy

[@integrity411]

Thank you for explaining in so much detail. I was wondering how that all worked. :)

[@learnwithshopify]

So happy you enjoyed it, Angelica!

[@TeachPlusIn]

Hi! I generally do not comment much, but you deserve it. Your content is so beautiful as like you.

[@yourmother5943]

Great value on this channel!

[@learnwithshopify]

Hey guys, please note that the free trial promotion has changed. The free trial period is now for 3 days, after which it will cost only 1$/month for the next 3 months!

[@TakePhlyt]

I am Most Definitely now a subscriber and using the tools you are providing to Step to the Next Level.

[@learnwithshopify]

Great! that is what we love to hear, please feel free to reach out should you have any questions. We are always happy to help out.

[@datta213]

Thank you so much for posting this for free. You are simply great. Beside teaching you motivated also

[@user-zh7th2ge1c]

They are a good example of how free content can benefit your business by gaining trust and familiarity

[@mukashinoboro1466]

Hi, I was wondering if you could do a video regarding how to handle returns and return policy? What to do when customers doesn't follow the policy. For example, How to handle if customer return way pass the 14 days return policy? Let say 2 & half months later. How to say return are not accepted at that point? What to do if there is a chargeback because of it? For international returns, how to deal with the wrong import custom charges and fees? For my understanding there shouldn't be fees on someone return your goods but I always get problem with wrong charges. Especially from express courier. Regular postal service is sometime.

[@aw4724]

Important to know how to market on social media in a way that keeps you and your family safe. Or just be very effective at avoiding social media altogether the way it was done in the old days. Which worked just fine. One photograph of even just a head shot can mean your life. I've now had two REALLY scary men either physically come into my business in a very terrifying/inappropriate way or text me very creepy texts that just sent white hot fear through me. I'm furiously resentful of being forced into letting the world know we all exist in order for your business to be taken seriously. As far as influencers, I don't see a way around showing your face so be very aware and careful.

[@UYDesigns]

OMG I couldn't agree with you more! And this just reaffirms my decision not to show my face. There are plenty of popular instagrammers and youtubers that don't show their face. Softly Studio is one of them. So it IS possible!!

[@mogambovacations5453]

from where can we to track the sales, can you suggest any tools

[@crashcrash3276]

Hello, I am watching you for the first time and really liked you very badly. You are wonderful and I will follow you،you really really wonderful 🤩

[@DiamondLifer]

I’ve been watching your videos for the last hour. I’m in love. 😍. Thanks for helping all of us newbies out. I’d love to get your notes on my website and product.

[@learnwithshopify]

Thank you for the kind feedback, DIamond!

[@DiamondLifer]

@@learnwithshopify smart parts washable reusable cabin air filters.

[@richardasimba5867]

Great video would love to see you do a vid reversing the script and playing the other role, your a raw talent miss

[@styleflea9927]

Amazing content so much I got to learn from this channel itself

[@ellenmaliehe973]

You have explained it so well. Thank you.

[@sheabaeessentials]

This is exactly what I needed ! Thank youuuu so very much

[@mjed1654]

Very useful, actionable video with gr8 resources. Thanks!

[@learnwithshopify]

Thanks for the great feedback. So glad you enjoyed it!

[@andyevans3322]

I’m a 62yr oh 63yr old this year ! Ok I own a 35yr old business and have great products and a new online website. I need info on how to promote my special products that are sold in my store continuously to new and familiar customers? I hope that makes cents 😅

[@learnwithshopify]

Hey, Andy! Our guide on selling in Shopify is a terrific general resource for sales and marketing advise. I recommend checking it out here: bit.ly/3wlMaxF - Dirk

[@collinseburu7138]

Thanks so much for this. Love you 🥺🥺

[@heyykristee]

Great information! Thanks!

[@md_sohail5795]

In the cosmic tapestry of social media, there exists a celestial platform known as “Above the Influence.” Its constellation of videos orbits around a central theme: the struggle to remain authentic amidst the gravitational pull of societal expectations. 🌌

[@thanhbao6953]

this video is wonderful, I can get it about influencer! Thanhk you so much

[@UYDesigns]

Thank you! Thank You! Thank You! These tips were so helpful. Now I know what I've been doing wrong!

[@learnwithshopify]

I'm so glad you enjoyed our video, Thank you for watching!

[@iam_umesh]

Great content !

[@learnwithshopify]

Glad you like it! Thanks for watching!

[@prasannasalvi6439]

Good English communication skills. I had just one question mam, are you from India

[@karanparmar2282]

Just wow. Thank you so much!

[@EsDoncor]

Thank you Vanessa Hudgens ❤

[@IgorIvanchenkoChinese]

Hi thanks for a great video! How to create a marketing influencers agency?

[@jesseberlinjames]

This was really helpful. Thank you a lot!

[@learnwithshopify]

We're so glad you enjoyed the video! Thanks for watching, Jesse.

[@writeikenna]

Great Stuff! Love your work Michelle...

[@tonaysiacohen9550]

this was a great video with alot of great information. thank you for the links as well!

[@learnwithshopify]

You are so welcome!

[@Matthew8473]

This is top-notch in every aspect. I read a book with similar content, and it was top-notch. "The Hidden Empire: Inside the Private Worlds of Elite CEOs" by Adam Skylight

[@JackyAnne08]

Great content

[@basilhaneef3071]

Very very informative !! Thank you

[@StayActiveWithNikki]

This is such a great video!! Super helpful.

[@farzeen_4998]

Hey so I've a really quick question If the influencer's I'd is private but her audience engagement is great should I go with her like for collab/sending her a pr ?? I'll really appreciate if you answer this

[@afluencer]

Hey! I think it would be important to get a sense of the influencer's content skill and collab experience to ensure they are an ideal match for your brand.

[@Waltriessa]

Hello @farzeen _ Take your time & interview the influencers that you're interested in, just like you would interview a potential new employee for a job. You want someone who is the right fit for you & your brand. If they have a private account, it shows that they care about the information & content that is shared on social media.

[@carolineyang3118]

I learned a lot from you. Thank you!

[@VickyRXR]

I was really helpful thanks for your help ❤❤🇵🇰

[@lebumjames6551]

Thank you, that's very helpful

[@GriezmanGaming]

Hey Gorgeous 😍 Content was very useful ❤

[@decorgalore4334]

Thank you very much Michelle

[@learnwithshopify]

You're welcome. Thanks for watching!

[@user-yn2gb4br7v]

Dear Michelle, I am not getting the price setting strategy. Why people will buy costlier products if same product is available for cheaper price on different store like Amazon. Expecting your response. With Thanks, Dr. B. Sharan India

[@lalayowe8709]

Your voice is made for asmr for sure

[@swinhuang690]

Hi, wondering is an influencer agreement recommneded when it comes to gifting partnership? or the influencers might not agree to sign an agreement because it's unpaid?

[@mustafaakberally]

An agreement of some sort is always good to have. If not on paper, then a clear and conclusive email exchange before you go ahead. Even on DMs is fine, as long as it's not just verbal.

[@piyushraivlogs]

Great video thank you so much for good knowledge

[@learnwithshopify]

No worries at all, Piyush! We're glad you enjoyed this video!

[@learnwithshopify]

Hi Nelly. Thank you for the nice feedback, we appreciate that! As for sending an item to an influencer, you would need to figure out the best method for shipping it out to them. However, what you might want to look into is an app like this one: bit.ly/30hxbIc. It offers a free tool within the app that enables you to find influencers who are engaging with your brand as customers, subscribers, or fans! Invite influencers to collaborate, send them samples to create content, and see all the posts your brand is tagged in. It may be worth checking out! -Marty

[@fahemhamou6170]

تحيا thank you very much

[@1000bijen]

Wow the email said the deadline is December 24th 2021, and guess what day I am watching this on!

[@Sneakerfeverhq]

I have a few questions regarding brand awareness as a goal, and they will probably sound dumb so I apologise in advance. How can I track brand awareness (i.e if I want to set a specific goal or want to see if my plan worked through results) if I do not have a website? The only other option I can think of is social media engagement. But then would that not go under a different goal to increase social engagement. Also, is there a preferred goal to set based on how large your business is? My main true goal is driving sales, but because my business is small I know that I should prioritize brand awareness, but i do not know if that is conflicting. Any help appreciated, thank you in advance!

[@learnwithshopify]

Hi Salma! Some great questions here. Could you tell me more about your business? You mention you do not have a website; do you sell on other platforms?

[@Sneakerfeverhq]

Hello! Thank you for your reply :) My business is based around exclusive fashion brands and hard to get items. It’s most established on Instagram which I use to sell to client often, alongside other platforms like snapchat, WhatsApp, and Facebook - and other listing platforms (eBay, marketplace etc). But I am currently working on launching a shopify store. I’m not sure if it will be smarter to launch an influencer campaign after or before the website as it might take me a while to set up

[@learnwithshopify]

Okay, I see! Thanks for that information. I think if your selling wholly happens on Instagram then your brand awareness will mainly come down to the number of followers and engagements you are getting on your account. If you launch a Shopify store, you can direct customers to the site from social media and other marketing methods, and use our analytics to track visitors and conversions: bit.ly/3xGeoE1. I'd also recommend checking out this article on the Shopify Blog about brand awareness, which covers what you should be measuring and how you can manage this data: bit.ly/3YRoayN.

[@jentlhead338]

it wass so help full thnks much

[@daver2028]

great video super ideas thanks much :)

[@learnwithshopify]

Glad you liked the video, Dave! We hope influencer marketing helps you grow your business!

[@marcos8558]

1-meta e orçamento 2-peswuisa influencer

[@abhisheksingh9061]

Hey LWS Your content is very simple, I don't get much value in the video apart from that Dovetale tool, You can add some case study & discuss few starategies regarding influencer marketing, If you want to grow LWS you must pay attention to this.

[@gabrielaotuyinka2584]

You are so good....I hop this is going to help me to get the influencer for my free gift jewelry's and chocolate product.

[@jxxwong]

Thanks for sharing this useful tips

[@aprildailey1]

So good!❤️

[@learnwithshopify]

Glad you liked it!

[@VideoNash]

thanks

[@learnwithshopify]

Our pleasure. We're glad you have found value in our video. Thank you for your appreciation.

[@Suire1000]

two thumbs up for you. great content.

[@durgaverma4731]

Great video Thanks for sharing good content 👍

[@learnwithshopify]

Thanks for sharing your feedback. Glad you enjoyed the video, Durga!

[@blissmedia9375]

Thanxx

[@rajudesai3069]

Very helpful great

[@miguelmagana7460]

Hey, Any tips on creating actual small websites for influencer that are easily adjusted ( name and photos) I do amazon and want to funnel traffic that way great video... looking forward to exploring the channel more

[@learnwithshopify]

Hey! I'd like to gather more context as to what you're wanting to achieve. Are you wanting to build an online store that is specific for influencers? Were you wanting to sell a product or service?

[@alibabaandforty]

very helpful!

[@sierraegerton2789]

Do you know how many people you can contact per day using the CRM? I’m looking to do 300 per day. Do you have any suggestions on software that can do this?

[@ronilostangcay2063]

thank u so much mesil

[@johnsonmaleka]

This is a really good video

[@paranjothijothi935]

Two iPhone need for business grow through exporters

[@joyx723]

Love it.

[@williampang2671]

glad to found this gem channel

[@nellyjanna7199]

Amazing video, I learned a lot throughout it all, but I do have a question. How exactly do I send an item to and influencer through shopify ?

[@afluencer]

Hey Nelly! Perhaps you could send the influencer an exclusive discount code for them to order on your Shopify store?

[@Waltriessa]

Hello Nelly, you can purchase the product then put the influencers address in the shipment address section.

[@americafirstpatriotllc7680]

Can you tell me how I can find influencers for my social network? I see a lot of videos about influence marketing but nothing about how to find influencers for a particular type of business. I have 2 social networks, one for the U.S. only and one is a global social network. I appreciate any assistance you might lend. I will subscribe to your channel now and like your video. I hope that helps you a bit.

[@afluencer]

Hey! Perhaps a starting point would be to understand the specific demographic you'd like to reach for your social network. E.g. are these mainly millennials that have particular interests such as lifestyle, fashion, beauty, etc. If your platform is targeting a broader audience, I'd suggest you still have a niche focus with influencer collabs to help identify which segment has higher conversion rates.

[@Waltriessa]

Hello @AmericaFirstPatriotLLC, I'm a United States Influencer & Actor, do you have time to speak over a ZOOM call this week? You have a great question in trying to find us, influencers. And I'd be happy to help. What's a good day for you to speak?

[@furryfotostudio]

Hi, Thanks for your really helpful video. Can you suggest me another platform to find the influencers instead of dovetale? Thank you.

[@zainsikandar578]

This rlly helped

[@spletti.official]

I just watched your video which was quite helpful, thanks for that. I also just tried to enter the Dovetale website but der was no chance to sign up for it. There is onla a log in field... Is it normal or did they change something?

[@pamelamvaldez]

What about if a client wants to review content and edit it or add comments? Is that available through dovetale?

[@learnwithshopify]

Hey, Pamela! We're glad to learn about your interest in Dovetale. Just to provide some context, Dovetale has been rebranded to Shopify Collabs. It's still a platform that builds and manages a community of creators who can help you sell more products, however, it now offers many new features. We recommend reviewing our help documentation to get a better understanding of Shopify Collabs. If you're a merchant, you can visit this page (shopify.link/d8Rx), and if you're a creator, you can visit this page (shopify.link/kAyJ). These resources will provide more information about the platform and its functionalities. If you have any further questions, feel free to ask!

[@Hey-zr4ql]

I needed thisssssssssssss

[@sprihakaul8019]

Great Video

[@Elliott_Wave]

Perfect, thanks! p:))

[@learnwithshopify]

You're very welcome!

[@yourmother5943]

If you have a buget that's at like $1k is Influencer marketing the best?

[@afluencer]

Hey Jabulani! I think if you run a micro-influencer campaign (pay-per--post of $25-$50) and scale it by working with a number of micro-influencers (in your case about 20 influencers with that budget), you could not only achieve a wide reach but you will indeed have a fantastic ROI-simply because micro-influencers tend to have higher engagement rates.

[@Waltriessa]

@Jabulani Simango Have you thought about hiring 2 Professional Actors/Print Models for your ad campaign? Actors & Models are able to deliver footage that can be used in a local commercial, local print ads, and social media. This allows you to have marketing material more than just 1 type of platform. What kind of product do you sell? I'd be delighted to speak more about this amazing topic.