How To Lose $55 Million In 14 Seconds

In 2008, EliteXC filed for bankruptcy after giving the UFC it's first legitimate competition since the fall of Pride. But what exactly happened? How did a company that became the first the promotion on primetime television have such a swift fall from grace?
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[@-will-1389]

This type of content is way better than the group discussion videos imo

[@imjustsam1745]

Those videos are such hot dog shit.

[@Synthwave89]

So much better. I don't really care for the discussion videos TBH, no offense to the guys but these documentary style videos are where they shine.

[@pchiethegreat1]

@@imjustsam1745tf you on? They’re great too. All their content is 🔥

[@charliecarlin]

100%

[@Colyers]

I think the round table discussion is just filler content while their editor(s) and script writers are busy.

[@dasdeke]

As much as I enjoy your guys's discussions, I feel like this is where you guys shine. You do good job on research and presenting what happened.

[@MrNuts70]

These videos are the reason the channel hit 1 million subs.

[@Dogfromtf2]

yup these vids are way better than the faked arguments they have every other month

[@voshru6683]

Yea that round table shit is weak lmao

[@adriel68]

exactly. no one wants yet ANOTHER podcast.

[@42tripod]

Please correct me if I'm wrong but according to A.I Gracie vs Shamrock did a Household rating 1.62 on Showtime not your 365,000 rating it also held the record for the first female mma fight on live television with gina

[@codycast]

1:10 I’m just glad to see a full “that’s fucking illegal” clip.

[@Yee-Haw-MMA]

“You’ll go to federal fucking prison”

[@patrickordos425]

I know i'd always wondered about the context behind it

[@GirthQuake3]

In its context it almost sounds different lol

[@user-mn9wc5ru5w]

Dana White from that era was a beast

[@Snarf_Le_Wombat]

Dana "that's fucking illegal" White 🐻‍❄️

[@edanguiano6096]

“Kimbo sucks, he can’t fight, he lost to a guy who didn’t win the Ultimate Fighter!” Proceeds to bring Kimbo into not win TUF

[@BillyBob-wq9fl]

Dude.. he had to. Dana “had to” bring kimbo in. Then they glazed him, babied him and then had to trot him out there..

[@Cr0wsMurd3r]

@@BillyBob-wq9fl Didnt Kimbo get suffocated by a Big Country belly? Or was that some other guy. Damn, having that belly pressing down on your face must be utterly terrifying 🤣.

[@user-mn9wc5ru5w]

​@Cr0wsMurd3r Kimbo also had a really bad fight against a 900 year old Tank Abbott, where if I remember correctly he repeatedly struck Tank on the back of the head

[@Cr0wsMurd3r]

@user-mn9wc5ru5w Before my time watching MMA. First found it through s10 TUF 😂.

[@HardmanAudio]

@@BillyBob-wq9fl "it was like having the moon on top of you!" - Rampage

[@RandomlyRandom2025]

This shit is so old school, I remember downloading Kimbo Slice fights on things like limewire and kazaa.. Damn time flies

[@zubrhero5270]

Watching the rollerblader catching his toes on the "Leap of Faith" gap, AMV's set to a Disturbed song or some other KoRny band, Mike V in "Skateboarder vs 4 Dudes" or whatever it was called, getting tricked into downloading Breaking Benjamin songs by labelling the song "feat. Serj Tankian, Corey Taylor, Jonathon Davis"... Them's the days.

[@darrenb2020]

Ebaumswolrd

[@user-mn9wc5ru5w]

LOL facts. I remember the one, clearly faked, of a very large black man with what appears to be an eyeball hanging out of the socket after a little scrap with Kimbo, but it was like 320p or something hilarious so you can't even tell. And another video in a parking lot where he tees off on a very, very large but very, very unskilled young black kid who was maybe 19 or 20 years old at the most. And of course the famous Rich Gannon fight, where Kimbo kept getting taken down and his friends would step in and break it up every time he started to get pounded on the floor.

[@applesauce9982]

I remember skipping school and watching Pride events torrented the day after they would take place. Good old day.

[@Snarf_Le_Wombat]

I saw a video of him "fighting" on pavement and that's how I knew he was a bozo

[@Godzilla52]

The Elite XC story has been told so many times, but it's so interesting & operatic that I can't help but be glued to my chair every time it's retold.

[@DragonHeart613]

@MMA On Point 25:25 = You guys should also do a documentary video on the rise & fall of Affliction. That's another crazy story that needs to be delved into.

[@williamjktkd]

affliction and pride has somewhat same downfall, mobs and mafia were involved...

[@DragonHeart613]

@williamjktkd Yeah but Pride was one of the biggest most famous & influential MMA promotions of all-time. To this very day, fans like myself still fondly look back on the Pride era. Affliction on the other hand never even came close to reaching those kinds of heights. They burned out just as quickly as they appeared & left behind nothing significant to remember them by except for their T-Shirts.

[@tribecalledmason1917]

Great shout

[@kyledostica7241]

​@DragonHeart613 thats what happens when a tshirt company tries to promote fights

[@volodymyrbilyk555]

Napoleon did it best

[@dude231ification]

This is so insanely well done! Bravo guys thoroughly enjoyed this.

[@davidsheilds7191]

THIS. THIS. And more of THIS. Much appreciated and keep on trucking boys.

[@eduardofranco8528]

Man this video felt like the old days of MMA ON POINT, such a nostalgia man, I miss those days

[@CGadua]

Even their old days were well after this all happened

[@13lueBomber]

*NOSTALGIA* is a -b!tch,- huh. 🚬🗿 _(edited)_ Ah, *IF* only we could go back and relive those moments/memories/experiences again.

[@Trepanation21]

Love the MMA On Point productions like this that explore the MMA lore in such a well constructed way. Thank youuuuuu this was rad.

[@bapetelsalehabubakar54]

The old MmaOnPoint music made a comeback at the end of the video. Loved it!!!

[@MMAOnPoint]

Was wondering if anyone would catch that haha

[@I_AM_BAYTOR]

The good stuff.

[@brayan3941]

@@MMAOnPointna bro keep it real yall been sold out to the ufc

[@youtubewarri0r]

These type of videos provide so much insight into the mma lore i just love these videos you guys do, no one else makes videos like these apart from Napoleon blowapart

[@LiquidRush]

"that's f**king illegal"

[@michaelstyler8598]

My favorite phrase from Mojahed

[@CaptainXJ]

*fucking

[@jayluis189]

*MMADIGEST* channel made it popular back in 2014/15. He would make hilarious MMA compilation videos, as well as MMA updates. His humor is/was Top Notch. (Check him out ✅) 👇🏽 THEN, other channels started copying him in 2016/17 - during the McGregor Era. Most notably "MMAWORLD", which mostly relies on clickbait crap.

[@geedee1264]

Eh?? It was popular from the time on sherdog, not from KZbin in 2015

[@jayluis189]

@@geedee1264 How many MMA fans in general were Sherdog, probably??? Let's be realistic, not many. Therefore NOT POPULAR. You say Sherdog as if it's this mainstream thing, you cretin. It wasn't in every MMA channels memes & jokes. Hell, there weren't even MMA update channels back then - like MMA world, MMA zone, TheBestofMMA, etc. Mmadigest changed the game.

[@patricknez7258]

This was very interesting. Great details about all the developments between the organizations. Well done

[@gishman5000]

This is an awesome documentary. Extremely well done as usual. Thank you for all the hard work you guys do!

[@deprosport7254]

The best stuff on this channel are these mini docs, great job to everyone 👏🏼

[@jroggs85]

The Shaws are really just guilty of saying the quiet part of prizefighting business out loud.

[@danmcdonald8736]

To me that videos memorial quote wasnt "that's fucking illegal" it was "cuz kimbo slice sucks". Dada5000 would agree.

[@user-mn9wc5ru5w]

Dada 5000 is currently laying down somewhere, still trying to catch his breath from that fight all these years later

[@poindextertunes]

5 stacks was even more trash than Kimbo tho?

[@hannig2010ify]

First card I ever got really hyped for and went somewhere to watch was Chuck and Rampage. This video is a amazing time capsule for a time long forgotten

[@poindextertunes]

we’d go see every Rhonda Rousey fight. Ppl can talk all the shxt they want but RR was the mma equivalent of Mike Tyson. She’s probably spent the least amount of time in the cage out of any champion just by the sheer ferocity and quickness of her finishes. She put women’s mma on the map

[@BrennanBowers]

​@@poindextertunessuper gay

[@NewDesignVinylGraphics]

I love the elitexc story. You should make videos for other defunct mma organizations as well. Like strikeforce , pride, inoki bom ba yey , K1, m1 global etc

[@Th1sIsMyLegacy]

Never forget my GOAT - the YAMMA

[@Metalhed1300p]

Yeah these are my favorite vids on the channel for sure

[@ImextremelyAsian-c9g]

16 years later the UFC is telling fighters not to wrestle, and they're all about the Money

[@100000zombies]

No one says that at all. Fans just prefer stand up fighters

[@robertcampbell8070]

The UFC isn't telling guys not to wrestle, they just don't bring in guys that primarily wrestle, big difference.

[@geedee1264]

Dana and the Brigade :"Boxing is dead" *realising Boxing still outsells MMA even when it's two youtubers because prefer the fistfight to the grappling * Wow, it's almost like professional wrestling wasn't real wrestling for a reason

[@Mostexcellant69Dude]

@@100000zombies speak for yourself, some of the most compelling fights Ive ever seen is by top wrestlers. I.E Khabib.

[@nerdjournal]

@@100000zombies tell that to the guy who tends to give bonuses to knock out finishers.

[@Ronald-hk6fk]

I was at the last Affliction, awesome show!

[@extremeking425]

Not gonna lie, the title of this video hooked me. 😂

[@Krazo101]

Question, how is incentivizing fighters like Ankalaev and Mokaev with title shots and better contracts if they don’t wrestle any different than what Shaw did in Elite XC?

[@constipatedsheep6864]

@@Krazo101 Its not. Dana is just some greedy hypocritical douchebag

[@matthewmurphy5543]

That’s not fucking illegal

[@norte15am]

The actual offering of cash I would guess?

[@fightviewr]

While it may raise eyebrows, the difference is that the UFC is never explicit that striking will earn the fighter more money/title shots and they don’t pay explicitly for a fighter to stand and bang. In fact, grapplers like Colby, Kamaru, Khamzat, GSP, Chael, Khabibb, Hughes etc have had great financial success as grapplers. And many strikers receive less money and shine than many grapplers. It’s the “if you’re exciting, you’ll earn more”

[@axltothemaxl5368]

Same bird different feather

[@CorporalGrievous93]

Let’s see Paul Allen’s fight promotion.

[@Andy_Preece]

Love this form of content, you guys are the best at it!

[@cigarettesandvinyl]

This is was one of the best long-form videos from MMA On Point. Great job, guys. More weekly content like this, please.

[@MichaelGreen-v3w]

We love the longform content thank you voys

[@blackheartmargo3429]

These video essays are always top notch

[@thomasheaden3376]

I just looked this up like 3 days ago. I’m so glad yall made a video on it 🙌🏽🙏🏽🔥💪🏽

[@iloveya7828]

I keep forgetting herb dean was around since the beginning as a fighter 😮

[@macbook802]

Dana white, elite xc isnt competition. Also dana white, immediately makes up a story that shuts elite xc down and steals their stars

[@JulianLeahy]

Dana was 100% right with what he said

[@Rando1975]

Dana thought Kimbo sucked, till he brought him to the UFC.

[@exeortegarubio]

​@@Rando1975 Same opinion he had towards Women's MMA, until he got Rousey.

[@yarghhargh9345]

Becauss it did suck until Rhonda came lol

[@jameslkiii]

@@exeortegarubioWhose your favorite current woman fighter. LMAO

[@saltybrackishfresh]

Kimbo slice is living evidence that people who look like good fighters often are not😂

[@13lueBomber]

Man, Kimbo Slice should’ve *NEVER* went to the UFC/MMA. But, money talks, and money convinces people, that’s for sure. A lot of people in his position would’ve no doubt of done the same exact thing.

[@LancasterResponding]

I got some bad news if you think he’s “living” evidence

[@christianhansen3009]

Why does this not have more views. It is great. And a lot of history I did not know

[@Jamesfrancosdog]

Dana saying anyone is “in it for the money” is laughable. Dude can’t even pay his own fighters a respectable wage.

[@dreamybull1509]

the top UFC fighters make too much compared to those on the early prelims. lots of the top fighters fight once a year or even less compared to someone on the early prelims who sometimes fight 3 times a year

[@МихаилЧалый-щ3ж]

@@dreamybull1509 they make just enough. a) no one really pays them more in any promotion; b) they don't really get events viewers so it's understandable why they are not payed high. And it's the same way in basically any sport.

[@Howsnoah5]

Waaaa i want other men to get paid millions while i get paid min wage waaaa!

[@DarthBinky89]

@@Howsnoah5You must be one of those “company men” who expect people to work overtime with no pay.

[@Night-Jester]

​@@DarthBinky89I think he may be one of those people who are realizing sports figures are over paid in general. Not MMA necessarily.

[@retter2critical]

Top work, love these documentaries.

[@timholt78]

These long form vids are always great!

[@samraj7230]

These documentary style videos are solid

[@SpaceWolfefx]

12:31 Herb Dean in his MMA fighting days

[@driftr6068]

Had to pause and find this comment. Thats wild.

[@samibhr6595]

@@driftr6068 LOL SAME

[@charlescrump4595]

Sameeee lol

[@b0zz1380y]

Really good one! Love these deep dives you boys do

[@Nickfor20]

You guys have the best MMA channel, I love your content so much. You should do a collab with the Weasle

[@cegavas]

Awesome video i love you guys document the history of mma and not just ufc👍

[@tomnutritionist]

Awesome video Tom, loads of work put into it clearly 🙌👏

[@Gleeshhh]

I need to hear more about chuck Norris’ mma promotion

[@GentlemanRC]

This is the greatest video on youtube!.. best complement I can give as an MMA purist. Seriously though I really appreciate the time and effort that went into this. It was like eating MMA comfort food or something. The feels man..the feels!!

[@LonJoop]

Nah the "Jon Jones is Gay" video from MMA GURU is the best YT video 😂

[@arefrigerator396]

UFC learned from EliteXC to pay a stand up fighter to fight a stand up fighter. That way, there's no need to convince a grappler to stand.

[@Cr0wsMurd3r]

Kind of a very dumb move by Seth Petrucelli blowing the whistle like that. I mean, what could he possible gain from randomly admitting that he took extra money to have the fight remain on the feet, especially after KOing Kimbo? That is basically making your own ass blacklisted after your biggest win, the start to you possibly making some big money. That must be some new level of stupid.

[@leon6777]

Yeah, why call out corruption in the company when you're benefitting from it? He did what is in my opinion a truly altruistic thing which I probably wouldn't do

[@Cr0wsMurd3r]

@@leon6777 Nah, that would be not taking the money and then exposing it. What he did was just stupid... and corrupt. Either he slipped up, or he tried to both eat and keep the proverbial cake.

[@Tom_Cruise_Missile]

​@@Cr0wsMurd3ror he felt guilty?

[@Cr0wsMurd3r]

@Tom_Cruise_Missile Doubt it. He won the fight fair and square, and got paid extra. Either it was a weird flex or a slip up.

[@walmartian422]

He probably just didn’t even know that promoters couldn’t do that and ge was just flexing like “Yea we got paid to keep it standing and I still smoked him lol!! What?? They can’t do that? Oh shit…. Srry Gary”

[@johnpittsii7524]

Thanks for the amazing video ❤

[@WoeIsLee]

When they turned down Frank I was like yeah no wonder, but then when you said he was willing to take a dive and he had a broken arm and got permission from the commision and they still said no? My head and stomach both hurt and sunk at the same time oh god man.

[@CastleEmoji]

Where’s the editor shout-out gone? Mad props to the team who has all this old footage archived. Old days stuff is disappearing online so good job

[@LonJoop]

FOREAL

[@armandotext]

Now, this is top content guys... Congrats.

[@GaretTheCarrot1]

Dana White saying someone is in it for the money may be the most hypocritical thing I have ever heard in the entirety of my life 😂

[@sweetpeagrayble5858]

and accuse somebody else of corruption

[@chilibeer3912]

Slap fighting anyone?

[@bipolarminddroppings]

Back when MMA companies were worth 50mil instead of several billion. We've come a long, long way.

[@randallsavage13]

Great job on the video

[@FFA441]

She pulled out for being sick but still went in person and did an interview? 10:01

[@FireMcgwire]

He will hand nelk 200 k but his fighters only 60k for a bonus

[@JewruMMA]

Afflictions aesthetic and vibe is top tier, you don’t feel that in soulless ufc anymore

[@poindextertunes]

Pride FC was the pinnacle off the sport imo

[@Jabranalibabry]

​@@poindextertunesagreed

[@kylerockwell1861]

Funny thing is Dana and ufc are pretty much telling fighters to fight a certain way or they won’t get Title fights or renewed contracts

[@SwoopingGinger]

There's a difference between suggesting someone fights a certain way and bribing them

[@constipatedsheep6864]

@@SwoopingGinger Shouldn't be doing either in the first place

[@heavyartillery-qm5hu]

@@constipatedsheep6864 Dana hasn't done anything wrong tho. It's like cheating in a relationship. Nothing illegal

[@Ivan2Jura]

I am in no way a Dana fan but this is not true. He suggests promoting themselves better and fighting more aggressively, nowhere near this video topic

[@SwoopingGinger]

@@constipatedsheep6864 he's definitely within his rights to suggest having a fan friendly fight. He runs the business

[@andrewfanelli666]

"successfully failing terribly" is some rather innovative english.

[@anve00]

Crazy how Dana was so passionate about paying guys to stand being illegal but multiple fighters have come out and said someone from the UFC came up to them before their fight and advices them to not wrestle or they won’t get better pay/fights in the future…

[@ChucksSEADnDEAD]

It's not against the law to control the rankings and matchmaking, it's illegal to affect betting outcomes. I know it sounds like a technicality but even from a moral standpoint it's extremely different.

[@anve00]

@ Karl Williams was told to not shoot a takedown against Jhonta Diniz before their fight. Someone who is known to shoot a takedown against a KO artist with a clear path of getting the takedown and keeping the guy down there being told not to shoot a takedown is clearly messing with the outcome of the fight

[@anve00]

@ literally look up what Karl Williams said

[@ajinsato9389]

Where is Tommy? His voice & storytelling is better for long videos like this.

[@falloutworldrecord]

Tommy is the superior narrator on this channel, no close second imo

[@ajinsato9389]

@falloutworldrecord I agree. Everyone else makes the videos & stories very flat.

[@kidneystonermusic]

That's wild, the Nelk Boys could really use that money

[@BillyBob-wq9fl]

Would have loved to see kimbo fight 1996 vintage Tank Abbott..

[@jamallboivin5811]

Here in one minute is crazy, cheers everyone, enjoy!

[@jamallboivin5811]

That’s f*cking illegal!

[@TheZak6969]

Had to double check when this was uploaded after hearing the outdo lol.

[@chino4132]

If Kimbo was still alive, he would kill it in BKFC.

[@saltybrackishfresh]

Tank Abbot would’ve literally hospitalized Kimbo in his prime😂 it’s a shame they used him as a can but he def needed money for his addiction

[@mattjennings6706]

Now it's "Dana White and the Shahs"

[@ReillyQuizzle]

Absolutely no shade to any of the MMA on Point crew because I am huge fan of them all, but there is something extra nostalgic about having Tom doing the narration/voice over.

[@platinumpagoda3079]

Is Dana the biggest hypocrite in the business?

[@Dave062YT]

Does a bear shit in the woods ?

[@TheBestWanderbug]

Is water a liquid?

[@poindextertunes]

what else is new? Boxing has been like that since forever

[@percyp126]

This was such a great video guys!

[@cornerstone343]

This was amazing content. More videos like this please

[@13lueBomber]

*”How to lose $55 MILLION dollars in 14 seconds.”* _Simple, never have it to begin with._ 🚬🗿

[@jrghays46]

An awesome bit of MMA lore. It was amazing to watch it all happen in real time!

[@vapinggranny2474]

“Street fighting legend” - brother was a random off the street in a KZbin video lol

[@djseansavagedjseansavage3417]

This video is an experiment on how many ads you can cram in before people get pissed off and stop watching it was 18 minutes for me

[@cherryb0ng]

I respect MMA on point, not for their great stories or their insightful perspectives, but their unwavering commitment to showing the old discord logo.

[@tmon3y777]

Doesn't Dana White also do this?

[@ashuradevilborngaming9924]

Yep

[@ramos4boss]

This was before when he had a sliver of integrity

[@heavyartillery-qm5hu]

Nope. He has never offered money. Dana knows how to not break laws

[@ClassyNasty]

@@heavyartillery-qm5hu Dana White told Lyoto Machida if he beats the Crap out of Tito Ortiz, he will pay him more. 👀

[@JewruMMA]

@@heavyartillery-qm5huDana is payed off by Saudis lmao

[@logosfocus]

he's learned to lie, insult and slander people a bit more optic friendly now huh?? the hand picked, softball reporters around the sport help obviously..

[@Jealod24]

How did Gracie test positive but brock didnt.

[@exeortegarubio]

A very good question.

[@kyledostica7241]

They did a smell test back then

[@logosfocus]

rule #1 - never test the golden goose _ scratch n sniff test the rest

[@nonoffensiveperson9877]

He did before UFC 200, against Mark Hunt. Mark sued later, alleging they knew he was on, but allowed to fight. He lost the lawsuit, as it's hard to prove.

[@edw1n-z]

His piss kept melting the cups so they just let him slide.

[@jackbarbour]

Gina was the first female mma star.

[@crocodiledeathspeed5559]

happy Halloween 🎃

[@zd9910]

god damn this channel is fire. i love the group roundtables, the fight in-depth strategy videos, the list videos, AND the documentaries.

[@philosopher1130]

Renalo: "Rampage... Is in the hizzouse...." Bruh... No🤦🏽‍♂️

[@webs538]

I stopped watching wwe for that voice

[@the_one_eyed_man_is_cursed]

Excellent content. keep it up.

[@CccKkkk-f4j]

You either die a hero or watch yourself become the villain. Never fails

[@OGWimoTapia]

MMA on Point don’t need a Show in Hulu, Hulu needs MMA on Point Show.

[@RobRoy619]

Old school Dana was much more angry before he basically monopolized the game, remember the days when MMA actually had competition in the US market.

[@BoaBailey]

Affliction looked so fkn dope bring it back 💯

[@MichaelSpikes-pv6kl]

Excellent video

[@cillianmcdonagh2212]

Amazing work as always lads

[@barrychuckle55555555]

Crazy how EliteXC would still be here if they utilised Schmidty correctly. He made that press conference huge

[@jimhughes2621]

Man, Ultimate Knockouts is great fuckin television

[@MartinCarrillo-l9o]

Would have been cool to see Slice vs Fedor

[@coyncoyn]

please tell me the song that starts at 24:35! I know its from Night of the living dead, but is it a trap mix or just a little banger created On point ;) SOMEONE?! ANYONE!

[@ButterBallTheOpossum]

The shaw Jr guy looks like that Vampire Deacon Frost from Blade😂

[@SprayNpreyT]

Damn right, great vid!!!

[@McElwainLovesSharks]

Dana is spot on when it comes to some things.