How To Make An Award-Winning Tequila | Master Your Glass

Spirit awards are very important when building a new liquor brand. On this episode of MYG I analyze the aspects of Cierto Tequila to better understand what the attributes of an award-winning Tequila are.
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@00:00 Intro
@00:50 About Cierto Tequila
@05:00 Production attributes of an award-winning Tequila
@05:35 Tasting as a spirit judge
@07:19 The 4 Expressions of Cierto
@08:00 Cierto Blanco
@13:57 Cierto Reposado
@18:27 Cierto Añejo
@21:37 Cierto Extra Añejo
@25:07 Recapping the attributes of an award-winning tequila
@27:17 Cierto Blanco So What?
@28:19 Cierto Reposado So What?
@29:08 Cierto Añejo So What?
@30:32 Cierto Extra Añejo So What?
@31:33 Recapping the So What presentation
@31:56 Thank You!
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Cierto Tequila's website: www.Cierto.com
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#CiertoTequila #Tequila #awardwinningTequila #noadditives #Tips #Cocktails #bar #drinks #party #fun #bartender #mixology #MasterYourGlass #EuroBar #Traditions

[@boozeontherocks]

This is fantastic information Livio. Thank you very much.

[@w-hisky]

Interesting range, thanks for this presentation! 👍 You had me at "no needles". 😉 But: not available in Europe, is it? 😢

[@MasterYourGlass]

Probably not available in Europe yet. Sorry for the tease!

[@stephane.foisy.186]

Thank you for the in-depth information. Going to try to find this particular tequila. Well when I search the online stores that ship to me they ask if I meant Cuervo when I search for Cierto 😢

[@MasterYourGlass]

lol. Thanks for watching Stephane. Cheers my friend.

[@TheSpiritoftheCocktail]

LIVIO!!! This was super interesting!!! I have so many questions, but I won't ask them here, but do you take the same basic approach to testing/tasting spirits??? This tequila looks like a great product that I def need to find! CHEERS to you big brother!!

[@MasterYourGlass]

Hi Tim. Pretty much but since every spirit is different there are times I get my nose in there to dig for more information. In this case I knew what was in the glass so I didn’t have to investigate on raw material, cooking method, distillation used and aging. One day l’ll do an episode with a completely blind tasting on camera. Cheers!

[@TheSpiritoftheCocktail]

@@MasterYourGlass I would love to see that!! As I continue to learn from you, I just wanted to say thanks and I appreciate you very much!!! SLAINTE!!!