How to NOT get Screwed Over by Influencers as a Small Business 2022

[@Niesh2k10]

Super duper helpful video!!! I haven’t really seen a video like this that gives the point of view from the company side!!

[@EcomHannah]

Just trying to help small companies making this mistake! :]

[@EcomHannah]

Thank you for watching :]

[@ClareGreenan]

Influencer marketing is so intimidating. Thank you for this!!

[@EcomHannah]

No worries love it’s all trial and error

[@jony3775]

So glad you’re video came up- I didn’t search for it, so it’s unclear why it was presented to me! Perfect timing though, and excellent advice! Thank you!!

[@EcomHannah]

Thank you for watching!

[@CristinaV.Quinones]

The thing I experienced prior ( I just started a boutique this month but had an active wear brand that I sold) is that many micro influencers, even larger influencers will contact you- they will be totally out of your niche and ask for free things. You need to seek out the influencers you want to work with! Free product and payment are expensive for small businesses, I know influencers want to make money too, but there is a bit of awareness that you need to be vigilant with who you choose to work with. I also do think many influencers are out of touch with how much they should make from a media package. Very large influencers don’t even make what some people ask for, I doubt anyone is actually paying them that amount of money. I have close to 8k from my beauty KZbin and the typical is product for review/max I’ve received is $50 for a YT review/Instagram post. I originally sent my leggings from my first e-commerce brand to a large influencer and she reviewed them in a favorites video. She did have an amazing character and seemed genuinely kind! Not everyone is like that, and she genuinely liked the product.

[@EcomHannah]

I agree! what I found the best influencers are ones that have already spent money with me and love the product and are a true fan! definitely a hard vetting process for small business

[@corrieallen7714]

Thank you I appreciate this. I haven’t been asking for results from influencers and I think that’s why I have been hesitant to hire one. I’m going to do this moving forward

[@tori.setfreebytruth7009]

Input from someone who has been a microinfluencer and content creator since 2015: amount of followers means nothing if their engagement isn’t there. Ask for proof of their insights- how many story & post views they get, etc

[@tori.setfreebytruth7009]

How many comments/replies/links clicked. Beyond the brands they worked with, ask for the # of sales that they average from brand partnerships (daily/weekly/monthly/yearly)

[@EcomHannah]

Awesome input !! 🙌🏼🙌🏼

[@barbarabarr1345]

Great video! I've had all of these experiences and did get burned a few times. Thanks so much for the Growth Hero suggestion!

[@EcomHannah]

Glad it was helpful!

[@holidayhousemall]

One thing to think about is, do you have the money and time if you get a bunch of orders at once. With POD, all orders are out of pocket before you get the revenue from the sales. Making a few thousand dollars in sales at once, could get you in trouble if you don't have the initial funds.

[@sergiomorales66]

That is very helpful. Thank you so much!

[@EcomHannah]

Glad it was helpful!

[@1niko3]

hi, what products do you sell in etsy? etsy store name? thanks!

[@EcomHannah]

sorry I do not share intellectual property for free unfortunately :/

[@SouljaEcom]

Great video!

[@EcomHannah]

thanks for the love

[@brokebrowngal590]

My peeve is that they cannot guarantee any tangible results aka sales for you. The only thing they keep stressing is how many followers they have and all the major brands that have no problems giving out free product to bloggers and influencers. That isn’t something that a small business can afford to give out free product that is expensive to make plus pay outrageous fees to these influencers for a 15 sec shoutout that is forgotten once the story expires or the post is replaced by other posts. Neither do any of these influencers actually use your product 😢

[@EcomHannah]

Yeah, it really is such a gamble. This video is pretty old but since then there’s like platforms now where you can pay really low fees or just give away free product for UGC content which you could use for ads or something but yeah, it’s definitely a slippery slope.

[@solveigakiran5920]

Thanks for all the information. Its very useful

[@EcomHannah]

Thank you so much for the the share and watching

[@CreativepreneurJourney]

I like that shopify has a lot of apps to install. The app you mentions sound interesting.

[@EcomHannah]

I list all my top apps and also have a video on my most profitable ones :]

[@CreativepreneurJourney]

@@EcomHannah I saw that video

[@deedlespeedle2444]

what do you think about a platform like #paid?

[@EcomHannah]

honestly never used one but you could test out a few of those and try definitely research the sites before and check reviews on the site

[@brandonestelle6318]

Great insights! Thanks, Hannah!

[@BunchofStyles]

I paid a influencer for a shout out and got 1 follower from it lol thanks for the video

[@EcomHannah]

Have to be careful !!

[@rere8635]

I had one who actually brought me followers paid $100 sale & got a couple sales …I just paid one in Dec $150 & sent my product still waiting on her to post smh 🤦🏾‍♀️ …I really liked my 1st one & one of those I contacted was ridiculously high this is really a job now this last one has me skeptical on buying again…Some are just too expensive I’m just starting but $100-$300 is my budget right now

[@EcomHannah]

this video is a bit old there are websites now that makes this much easier for you :] also launch an affiliate program there are apps for that :]

[@benlopez2003]

Hi Hannah love your stuff. Do you by chance recommend any of the websites? Ive seen a few and they are exppennnnnsive. @@EcomHannah

[@crankandsprints]

Very interesting video, especially now that I just started and I am looking for influencers :D

[@EcomHannah]

Glad I caught you at a good time :]

[@ellebakke3250]

Hi! I am just wondering how you were able to find your previous customers and know They were influencers/micro influencers to contact them to work with them?

[@EcomHannah]

we did a lot of cold emailing and messaging on instagram, but really our best influencers where people who were already buying from us :]

[@itzfifa19]

Great video! I just started my website, what steps do you recommend to get that first “real” sale? Glad I found your channel! Definitely deserve more subs

[@EcomHannah]

Thank you so much for the love! I would say starting in business you def take a deep dive downward before you go up. Depending on what your main source of traffic method you are using, keep testing keep take in all the data that your methods are giving you and make higher level decisions based off what the data tells you. If you are doing influencer out reach for example and you tried everything you think possible and nothing hits then move to learning the next method of traffic like tik tok ads or facebook ads. You are going to learn so much in this business but take it slow, do not rush and the winning is learning at this stage.

[@rebecca4361]

I paid $150 for an influencer and didn't get sales((( she have over100K followers. But, after she posted the reels of my product on IG, I find a lot comments which were left by other nano influencers or micro influencers, they comments , just want to catch Brand's eyes, because they want a collaboration. after 3 days, that post have over4k likes and 200+ comments , but just no any sales................sucks

[@EcomHannah]

Yes for influencers to really work you need to be reaching out to dozens if not hundreds of people a week, making deals with them and testing ALL different types of accounts. Really now a days I say the winning is just getting the social proof and content..... don't expect a bunch of sales until your are driving thousand of clicks to your store from them alone. That is why paid ads tends to be cheaper in the beginning

[@brokebrowngal590]

Same the only responses you get is from more of the influencers looking for free products 😢