How To Optimize Google Ads Search Campaigns

Want us to mentor you to crush it with Google Ads? Go here: www.admasters3...
Want my agency to run your Google ads for you? Go here: heathmedia.co....
If you’re new to my channel, my name is Ben Heath. I’m the founder and owner of heathmedia.co.... a marketing agency that offers done-for-you services, coaching and educational resources, all with the objective of delivering exceptional marketing results for our clients and customers.
Over the past 9 years we’ve spent more than $100,000,000 on paid ad campaigns generating more than $400,000,000 in revenue.
We’ve worked with more than 2,000 businesses directly from all over the world and in just about every niche you can think of. And we’ve helped educate hundreds of thousands of business owners, marketers and entrepreneurs.
How I got here…
17 yrs old: Started my first business selling wristbands with two school friends. I made $0.
18 yrs old: Started my first ecommerce business selling second hand video games. I made $0.
19 yrs old: Joined a network marketing company (would not recommend it). Was told I’d be rich if I signed up 8 people. I signed up 26 people in 3 months. I made $0.
21 yrs old: Dropped out of Bath University to start an app development company. I made less than $5,000 in 2 years!
23 yrs old: Started Heath Media, my marketing agency. I made $0 for the first 3 years.
26 yrs old: Went all in on building a personal brand within the marketing space. I passed $100k/year.
28 yrs old: My personal brand allowed me to attract the best talent in the world. Heath Media became an industry leading Meta ads agency, with an exceptional team and an excellent reputation. We crossed $1m/year.
32 yrs old: Today I teach over 800,000 business owners, marketers and entrepreneurs how to get insane results with digital marketing. Heath Media is a 50+ team of world class talent, working directly with over 400 clients every year. We’ve now crossed the $5m/year mark.
To all the struggling marketers and entrepreneurs… I was an entrepreneur for 9 years before I could even pay the bills with my own business. 5 years after that I have more success and more fun than I could have ever dreamed of.
It takes perseverance, analysis and learning from the right person.
If you took the time to read this far, you have what it takes to crush it with your marketing.
I hope to help you speed up that journey and come along for the ride.
Keep going,
Ben
FULL DISCLOSURE
I make content to provide as much value to my audience as I possibly can. Why? Because if someone implements my advice, gets great results and that changes their life; there’s no better feeling and no better use of my time. There’s also a good chance we’ll get to work together one day.

[@BenHeathGoogleAds]

Want us to mentor you to crush it with Google Ads? Go here: www.admasters365.com/google/?el=YTGAlong-optisearch0125-ment Want my agency to run your Google ads for you? Go here: heathmedia.co.uk/google-ads/?el=YTGAlong-optisearch0125-gadfy

[@amackclassic6737]

These videos changed my life. Thank you very much for all your help over the years with this stuff.

[@afsana2595]

Thank you so much for this good video!

[@RonV514]

Ben, I watch tons of your videos and think you are absolutely one of the best out there. I have a question that i think you can answer honestly. As a home services company, with a focus on cabinetry and refinishing. Do you think google ads or google local service leads is the most efficient use of our marketing budget? So ppc or pay for calls?

[@BenHeathGoogleAds]

Thanks a lot. I would focus on regular Google ads first and experiment after that :)

[@RonV514]

@BenHeathGoogleAds Will do! I felt like that was probably the right answer, but I do greatly appreciate you taking the time to weigh in and advise. As a new business that has to do alot on their own before paying someone, you have helped tremendously in navigating the digital marketing space for me, personally. I just want to sincerely thank you for the advice that is helping my business get off the ground and moving. All of the channels work. Fb or Google with the right advice and implementation do produce results that are scalable. So, again, thank you!

[@marianmisu3351]

hi ben, do you think it is better to put branded vs nonbranded keywords in a single campaign with different ad groups or to create 2 different campaigns for each separately? your content is really helpful and contains very valuable information for us

[@BurakAgsarlioglu]

great video

[@stevemarketer4174]

Can i ask? In my natal language,greek, there are a lot of long words! So in many cases my Headlines are restricted and some keywords doesn't fit or using shorter words maybe there is no meaning. How can i fix this and what hacks/tips are recommended?

[@Mughal-e-Azam95]

Ben For strictly retargeting purposes, along with Meta which is the main acquisition channel, do you think Google display ads are enough? Usually, Performance Max may be the choice but we also have to write ad copy for search ads as well which is a whole new time time-consuming process I don't want to learn and don't have time to 😅

[@SamuelHinz]

You can use AI to write your headlines....

[@tobiasfahrnhammer2839]

Get well soon Ben!

[@BenHeathGoogleAds]

Haha, all good since recording this thanks :)

[@OldCodeNewTricksPodcast]

I own a software agency and we just launched our google ads campaign. Should we start with maximize clicks and then switch it over to maximize conversions once conversion data come through? Or just keep it on maximize conversions at the start? (context: we are doing it to book calls from our lead magnet)

[@animalsworldinsights1859]

Initially go with the maximize clicks if this is a new account then move to maximize conversions when you have some conversions in the account

[@OldCodeNewTricksPodcast]

@@animalsworldinsights1859 That's what I was thinking. Thanks!

[@stanleyelikwu4726]

I will advise you use maximise conversion, which is the best. Reason because, whatever you choose as your bid strategy that's what Google's AI will work towards getting for you. If you choose maximize conversion as your bidding strategy, Google's AI will try to get you as much conversion as possible withing your daily ads budget.

[@appiebabak5468]

Hi Ben, I am not completly satisfied with my bid strategy. I have a feeling that i can get so much more conversions with the same budget. Is there a possibility that you can help me?

[@BenHeathGoogleAds]

Sure, we can sort that for you :) Here's our website: heathmedia.co.uk

[@linkspider]

Problem with google is its costs per click far exceed the return

[@wihanvdw]

Not always. You need to calculate if it's feasible to run Google Ads...