How To Set Up A PERFORMANCE MAX Google Ads Campaign

Want my agency to run your Google ads for you? Go here: heathmedia.co.uk/google-ads/?...
In this video I show you how to set up Google Ads Performance Max campaigns.
There has been a lot of excitement around Performance Max campaigns on Google since they were released last year and understandably so.
But as with anything Google ads related, you need to know how to create Performance Max campaigns the right way.
Here I give you a step-by-step Google ads Performance Max tutorial.
I show you how to set up all the elements of a Google Performance Max campaign...
And how to get the most out of the Google Ads Performance Max campaign type.
#googleads #performancemax
CHAPTERS:
0:00 Intro
0:19 What is Google Ads Performance Max?
1:04 How to set up a Performance Max campaign
6:01 How to create an Asset Group in Google Ads
11:52 How to set up Audience Signal
17:55 The pros of Performance Max campaigns
19:31 The cons of Performance Max campaigns
21:53 Should you use Performance Max campaigns?
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[@BenHeathGoogleAds]

Want my agency to run your Google ads for you? Go here: heathmedia.co.uk/google-ads/?el=YTGAlong-pmax0922-gadfy

[@BenHeathGoogleAds]

Thanks for watching guys! Let me know what you think in the comments :)

[@MrRic716]

You explain super well

[@GulnarKarimova-ug9hw]

This is great! Thank you so much

[@user-sy3ug1bi8x]

thank you for advices

[@BenHeathGoogleAds]

My pleasure!

[@michaelhourigan8854]

This is Brilliant, thank you. Do you know how hard it was to find a step by step intro to performance max that wasn't someone banging on about how good their new fangled strategy or similar was?

[@BenHeathGoogleAds]

Thanks a lot and I'm happy to help :)

[@saraandersson19]

This is great! Thank you so much Ben! 😊 Do you recommend having both search ads and performance max ads? Or only one of them? 🤔

[@rajudesai3069]

Super

[@Brainbuster]

I've been running G Ads for a few years. I have two solid yrs of data, with conversions (contact form submissions) and also imported conversions (I have 50, going back to Jan 2022). Can *Performance Max* learn from the _historical data like Impressions/clicks/conversions? I'm pretty sure "smart bidding" like _Maximize Conversions_ does not look into the past, ignores the history and spends a week or two throwing mud at the wall to see what sticks, in "learning" mode. Thank you. I think your videos are the best ones on Google Ads I've seen. I'm up at 8am watching all your vids.

[@BenHeathGoogleAds]

As far as I'm aware historical data will be used where it can be (assuming it is relevant in the ad account, etc.) Thanks for the kind words!

[@Eww.....]

Hi Ben, great content. I want to target the people from my email/phone list and no one else. What should be the setup within the campaign?

[@LaCocotteComidas]

Hello! First, thank you for being such a great resource in both Meta and now Google advertising. Really appreciated. I have a small business and am a hobbyist online advertiser. No great expert but dabble. Been running a perfectly decent Search Ad on Google for years. Could a Performance Max campaign supersede that Search campaign or is it designed to always run alongside a search campaign? Thanks!

[@BenHeathGoogleAds]

Thanks a lot and great question. I would start by running it alongside if you want to test. Most of the time, we'll keep the original search campaign going if it's delivering results.

[@joeswan8864]

Hi Ben! Thanks for explaining. - Do you recommend having multiple Pmax campaigns running at the same time? - Would you recommend having multiple asset groups with the same product feed in one Pmax? So one asset group per audience signal. Thanks again.

[@stephenk3434]

Thanks for the good content. I am about to start PMax campaign(s) for an early stage brand at around AUD$50 pd. It's for a physical product that has two main use cases: i) bought when people move home, including kw 'moving'; ii) people who will be putting items in storage, using kw 'storage'. Potentially, the copy could be hyper customised to these two scenarios. Then there are generic search terms where it could be either scenario. Do you think different adsets should be used with PMax or just bundle it all together and let the algo do it's thing? Thanks so much.

[@BenHeathGoogleAds]

Good question. I do think it's still better to break out stuff so that you can make things more specific. You'll likely see better CTRs and better conversion rates.

[@fazeelimtiaz5375]

Hi Ben a quick question: What would we mostly adjust if the target is to hit 115% ROAS on a market level in Google ads ?

[@BenHeathGoogleAds]

That's not really possible for me to answer without knowing a lot more info to be honest. There are dozens of options that could help you get there.

[@ismiradhiallahyaqut4219]

How long or how many data points are needed to achieve an optimized result in the Performance Max Campaign? Thanks.

[@BenHeathGoogleAds]

It's not as simple as that I'm afraid. Optimization is not binary it's a continuum. The more data you have the better optimized the campaign will be.

[@user-dv6gp8rv5y]

Hi Ben, would you recommend a Performance Max campaign by product category or a single campaign for the entire product portfolio? Thanks

[@BenHeathGoogleAds]

Specificity is normally the way to go with Google ads :)

[@ode603]

Do you think it will be fine to go completely broad and not include any interests? Especially after including some audience signalling. Thank you for the great video!

[@BenHeathGoogleAds]

Yes I think it's worth a test. Particularly in an ad account that has conversion history.

[@Stefsalvatore1]

Would you suggest a Perf Max campaign over a search campaigns for a private orthodontic clinic in the UK? Is it a good idea in terms of Google health sector regulations?

[@BenHeathGoogleAds]

You'll probably see better results with PMax over time but I'd test both :)

[@Emma-TT]

Hi Ben Thank you for all you Vids! They really have helped. I was hoping you could help me. I am only new to this and have done the Performance max google ads campaign. I got a 100% optimization score but the problem is I have received theis message- Misconfigured (Performance Max campaign requirements) and this Eligible (Misconfigured) info .Your campaign is running with limited performance Add remarketing lists with active users to improve your performance and coverage. I have already done everything in your vid. So from what I can figure out I might not have enough cookies because this is my first ads with them. Do I need to switch to just a sales ad first to gather more cookies or am I completely wrong lol? I would appreciate any help you could give!!

[@BenHeathGoogleAds]

Happy to hear that. So Google is recommending that you add remarketing lists, but you may not have any at this point if you are just getting started. That's ok and doesn't mean you should change anything. Not all the recommendations are good ones and I don't think that is one you need to pay attention to at this point.

[@Emma-TT]

Thank you Ben sorry for the late reply. @@BenHeathGoogleAds

[@chidubeebuka9581]

Would you advise a new fintech bank to use performance max campaigns as it's first campaign? If no what would you advise?.

[@BenHeathGoogleAds]

You can give it a go but I would usually start with a search campaign. Depends if there is search volume for exactly what you offer.

[@chidubeebuka9581]

@@BenHeathGoogleAds Please can you do a video on conversion tracking for button clicks?

[@mattng4707]

Does it work for Local service businesses like plumbing?

[@BenHeathGoogleAds]

It sure can do