How to Really do Outbound Sales, a Discussion with Intacct and Salesloft

In this session, sales veteran John Barrows, Owner of JBarrows, chats with Kathy Lord, VP of Sales and Customer Success at Intacct, and Kyle Porter, CEO of SalesLoft, about how to execute an awesome outbound sales strategy. Covering topics ranging from why companies with a lot of great inbound leads should still have outbound on their minds from the beginning to the characteristics that make an awesome outbound sales rep (spoiler: try recruiting people who have experience selling Cutco knives), onto why we’d all be better off if that follow-up email to a whitepaper download went extinct (amen!).
Transcript: www.saastr.com/...

[@Being_awesomely]

Brilliant discussion. Great insights.