How To Research ASO Keywords For iOS & Android Apps (App Store Optimization)

[@captainmichaelj2321]

Absolutely fantastic video, unlike other "conceptual" videos, you showed us how to utilize a specific website/tool for ASO. very useful indeed.

[@DariusMora]

Super happy to hear that, thank you for leaving the comment, I appreciate it.

[@vitomansilla]

Dude you are amazing, keep working! I'll support you through your udemy course. TY

[@DariusMora]

Much appreciated!

[@arfx2672]

Thanks for that great video! Learned a lot. Keep it up!

[@DariusMora]

You're very welcome

[@timtetim]

Hi Darius! Thank you so much for this video, I am just getting started with ASO and looked up some other articles/videos but yours was by far the clearest and most informative video so far on the topic, thank you! I would like to ask what your best practice is about keywords for which you are ranking but which you neither have in your title/subtitle/description nor in your keywords. Would you, when discovering that you rank for these keywords, add them to your listing/keywords or wouldn't you, since you are already ranking for them without wasting precious space in the keyword field? Also could you maybe elaborate on the defensive strategies you briefly mentioned or point me into a direction where I can find more info about them? I found that we we are ranking for some keywords quite well but sometimes lost the good rank over time, how can we prevent/improve such a situation? Thank you so much and I am looking forward to more content from you, best, Tim

[@DariusMora]

I'm glad you like the videos. You are currently ranking for keywords that you don't list in your title or subtitle because users download your app after looking up that specific keyword. Your rank on a keyword increases if you are converting on that specific keyword. Keyword conversion is one of the most important variables that help you rank higher. By keyword conversion, I mean when people look up a keyword and then download your app, even if you don't have it listed anywhere. The only defensive strategy available is to list those keywords. You have to make some tradeoffs and deliberately choose which keywords you want to rank by including them in the title, subtitle, keyword field, etc. Once you do rank #1 for a keyword it becomes more and more difficult to lose the rank with time. Simply the amount of time you spend ranking for a certain keyword matters, legacy is also a variable in the ranking. In your case, I'd prioritize those keywords (both offense and defense) based on traffic and relevance and then choose the top ones you want to keep or gain.

[@timtetim]

@@DariusMora Great, thank you so much for the detailed answer, highly appreciated. I also went ahead and purchased your udemy course, good stuff and high quality, enjoying it a lot so far and it definitely helps me for our App Store listing. I would like to drop one last question here that popped up after watching your video about the ad optimization, your little hack towards the end of that video: If you would have to describe the exact advantage it brings, would it be rather a higher audience due to increased impressions based on the high CPT bid or rather a lower acquisition cost due to the low CPA value or a mix of both of these? I only vaguely get the concept of this mentioned hack yet, so am wondering what the advantage compared to putting in regular numbers (as recommended by the mentioned apple peeps) would exactly be. Sorry for being off-topic, I can move the question to the other video if you'd like. Happy to be hearing back from you, best regards, Tim

[@DariusMora]

@@timtetim Glad you find it valuable Tim! I hope to find out what you're working on.

[@nonecychan3931]

Hey Darius Thanks for your useful video. It't very helpful. Can you talk about topics next time or in future about how to cover more keywords under the keywords domain limit of 100 characters and how to rank higher in one specific keyword? Looking forward to your next video.

[@DariusMora]

Glad you like the video. Yeah I can definitely make a video where I discuss keywords even more, considering the 100 character limit

[@vishalparikh8440]

Hey Darius Love your video. We are thinking to do ASO for a Healthcare app. Your video would definitely helps. Thanks for sharing. Looking forward for more contents from you. :)

[@DariusMora]

Hey Vishal, glad you like the video. Is the app already published?

[@DariusMora]

Also, I’d recommend looking at the ASO differences for iOS and Android; because they’re not the same. App Store Optimization is the easiest thing you can do to get free installs.

[@jeku9679]

Great video!

[@DariusMora]

Glad you like it Andres :)

[@mechmunyboth114]

Better than some other channel i ever watch , They just say shit and do a shit

[@DariusMora]

Haha thank you, much appreciated

[@mechmunyboth114]

@@DariusMora Thx, I success with your tips

[@kennyn.8233]

Great tutorial. Thx you

[@DariusMora]

You're super welcome Kenny, comments like this make my day :)

[@besportscrazy]

One of the best videos on ASO, thanks man

[@DariusMora]

Happy to hear that man :) let me know if you want me to elaborate on anything in the video

[@besportscrazy]

@@DariusMora Thanks man, maybe how to get backlinks for android apps?

[@DariusMora]

Great piece of feedback, I’ll look into that for my future videos.

[@besportscrazy]

@@DariusMora thanks man :)

[@DariusMora]

No problem, let me know if there are any other topics you’re interested in

[@GenieMagicLabs]

Step by step excellent explanation, I like it I would like to get some more information from you... Do you use any paid services like app anni, sensor tower ?

[@DariusMora]

Yeah I use SensorTower. Find it extremely useful for market / app data.

[@sunnydulay237]

awesome video man! Do you have a podcast ?? Please start one, you'd give some good competition to App Masters

[@DariusMora]

Haha I'm glad you ask! I just launched my podcast a few days ago actually :D You can check out the first 5 episodes here - anchor.fm/dariusmora

[@amitkushwaha7285]

Hey!! Amazing video!! How long does it take to rank for a lower competition keyword? Or simply how to judge/know used keyword is working? As this is crucial to know if something is working or not.

[@DariusMora]

Thank you so much Amit!!! It takes about 2 weeks for the algorithm to start indexing your changes, then another 1 - 2 weeks for the change to actually occur in ranking

[@shahbazpothiawala9548]

That's a pretty good tutorial. My question is, once I find a good keyword, with the steps you showed, how much should I use it in my app description? Any guidance on that would be great

[@DariusMora]

Title is the most important placement so you should put your most important keywords there. Afterwards it's the subtitle, the keyword field and finally the description. Don't stuff it too much, there is no specific rule. You could mention it a couple of times, but as I mentioned, the description is the least valued placment by the alogirhtm.

[@kwameasamoah294]

some gud stuff...

[@DariusMora]

Thanks man, I appreciate it

[@ruwanwlr9388]

Thanks bro

[@DariusMora]

Welcome

[@mohitpathria2415]

Thankyou so much for this video do you have a ASO Course. Please give me link i want to learn.

[@DariusMora]

Hey Mohit, you can find all my courses here www.udemy.com/user/darius-moravcik/

[@lifeonthego26]

Thanks, Darius. I am very new to this and this is quite helpful. I also want to ask you how can an app rank high for so many keywords, keywords they aren't even using in their app store connect keyword section?

[@DariusMora]

You don't have to have keywords in your title/subtitle in order to rank for them. Apple will automatically rank you for keywords that are driving traffic to your app. For example, if you have a meditation app, you can appear under the search term "anxiety" even if you don't have that keyword anywhere in your description. If people start to download your app from the keyword "anxiety" you will go up in ranking for that keyword.

[@lifeonthego26]

@@DariusMora Thanks for answering that. I am looking for some best practices for ASO. Since I am totally new in this area, I was wondering if you could suggest some initial steps I should take and what KPIs I should measure and when to know its time to optimize/change the keywords. I hope my question is not so confusing. Much thanks :)

[@jeku9679]

Hi Darius, quick question. How is it possible to research keywords for an app that has yet not been released on Android? Should I use competitors to get a general feeling of the keywords traffic and difficulty on Google Play? Thank you!

[@DariusMora]

Hey Andres, yes absolutely, use your closest competition to determine what keywords are important and using a tool like SensorTower you can find out the traffic of those keywords

[@tikpok_net]

Hello, nice video! I`m working with apps from 2016 years, wanted to ask you about keyword traffic. The question is, sensor tower shows traffic of keyword, how can they be same on google play and itunes?

[@DariusMora]

Good question, they’re not. You can view keywords for those two separately

[@sumofighter]

Thanks for the great tutorial. Just a stupid question, as I am new to marketing, where do you enter these keywords? You use them in description, title, keywords in appstore connect? Or where else to use them? Finding is a part of the success but proper using them is another. This would really help.

[@DariusMora]

That's a great question. Yes, you use them in Title, subtitle, keyword field and description. In that specific order of priorities. Meaning keywords in the title will have more power on your ranking than keywords in your subtitle. The ones in the subtitles are more powerful than the ones in the keyword field and so on.

[@sumofighter]

Darius Marketing thanks for quick reply. Really great video!

[@kavyaananda6592]

Great Video! Since I am working in mobile app digital marketing I would like to ask you how to run mobile app on google search engine? When user clicks the link on google page it should go directly to our playstore app page. How to do this?

[@DariusMora]

You can sign up for Google Ads and run a campaign type called Universal App Campaigns (UAC).

[@doodletoonz]

Hey Darius this video is very helpful I have one question. can you please tell me how to put the keyword in description?? I have worked on keyword selection for my game but there is not any response appanie shows only 4 to 5 keyword only for my game... I think there was a problem I have not put keywords in the right place

[@DariusMora]

Not sure I understand the question. You can put the keywords in the description by using your App Store account

[@doodletoonz]

@@DariusMora yes I'm putting in store listing but it's not wroking

[@doodletoonz]

@@DariusMora yes I'm putting in store listing but it's not wroking

[@DariusMora]

@@doodletoonz What's not working? Can you submit your keywords in the "keyword field" in your App Store account when you're sunmitting your app?

[@nikolamilicdev]

So if i understood correctly, by keywoards you mean phrases (group of words that have meaning together)? Since Title, Subtitle & Keywords field are really limited, and should not contain repeated words (if i mention ‘gym’ in the Subtitle, there shouldn’t be ‘gym’ again in the Keywords) - how do you populate these selected phrases if they all contain gym? Do you separate words or write these phrases with repeated words. For example if i do the research and come up with best phrases such as ‘gym training’, ‘gym fitness’, ‘best gym’ how would you populate those into the Keywords if you already mentioned Gym in Title or Subtitle?

[@DariusMora]

Apple will tank you for combinations of words you use as well. So if you put "gym", "exercise" "training" you will also rank for "gym exercise", "gym training", "exercise training", etc. You do not need to write the same keyword twice in one field. You could write the same keyword in different locations if you want to aggressively try to rank for that keyword. For example, you could put in the title, subtitle, keyword field, and description.

[@nikolamilicdev]

Darius Mora ok got it, thanks!

[@GenieMagicLabs]

Hi I just went through app store page of Salut-Business Card, looks like the sequence of screenshots are wrong, the first screenshot is correct but the second one is not matching to first. HTH

[@DariusMora]

Thanks man, Salut is currently undergoing some design changes so the App Stores will be updated as well

[@umairbinbashir9504]

if traffic and difficulty both are high what is the best practices to use them ?? kindly answer this

[@DariusMora]

Get high conversion on that specific keyword

[@footballlovers8935]

Hey there !! Sir How can I contact You ?

[@DariusMora]

You can write your question in the comments here