Keyword Research For App Store Optimization (2023 update)

Download the free Cheatsheet from the video: www.dariusmora.com/aso-keywor...
In this step-by-step tutorial I show you exactly how to pick the perfect keywords for your mobile app or game. Together, we will go through both iOS App Store keywords and Androd Play Store keywords.
Keyword research is probably the single most important aspect of ASO (App Store Optimization). chosing the right keywords can be difference between ranking number 1 on your top keyowrds and receiving thousnds of free installs....or not getting any attention at all.
Don't make the mistake most developers make, don't forget about ASO. Just because you have built a great app, doesn't mean that people will have a chance to see it. You can apply my simple 3-step process for Keyword Research.
In this video, I will walk you through the process of selecting keywords that will help you rank higher in the app stores and get more organic installs. From identifying your target audience and their needs, to using various tools and strategies to find the right keywords, I will guide you through the entire process. You'll learn how to conduct competitor analysis, analyze search volumes, and use keywords in your app title, description, and other elements to boost your visibility in the app stores.
By the end of this tutorial, you'll have a solid understanding of how to do keyword research for your mobile app or game and how to use ASO to increase your visibility and reach more potential users. Don't miss out on the opportunity to improve your ASO and drive more organic installs for your app.
Watch the video now and start optimizing your app store keywords for better results in 2023!

[@Taayjus]

this was so amazing, wish I had seen this a few years ago, thank you!!

[@SaoolAkaGiecik]

Great video, really helpfull, looking forward for next ones! Thank you!

[@DariusMora]

Happy to hear it was helpful 🥳

[@GenieMagicLabs]

"Thank you! Only a select few KZbinrs have provided the precise process. We appreciate it and plan to make the most of this valuable information. 👍

[@DariusMora]

I'm very happy to hear this was valuable for you

[@MJalalUdDin-hy1vy]

​@@DariusMora Thanks brother, it is only precise video on youtube that I needed :)​

[@AS-ox2di]

Thank you so so so much for this tutorial. I really needed it.

[@DariusMora]

You are so welcome!

[@tomnguyen3258]

Thank you!

[@DariusMora]

You're welcome

[@rodrigoibarra1981]

Hey! Awesome video. How do you find a successful keyword for app development. I mean, finding a keyword with good statistics and create an app based on that keyword. This awesome tutorial started having an idea or app already selected, I just need a little step back. Thank you!!

[@DariusMora]

Great suggestion! If there is a lot of traffic and not a lot of competition, you can build a new product

[@mayasadat4792]

Great Video, very useful and informative. Quick question, can we add our competitor's name as one of the keywords that we want to add on the keyword field?

[@DariusMora]

Technically that's again Apple policy but everyone does it.

[@abrilverdini181]

Hello! Excellent video. Will you do the same but for Google Play Store? And do you have tips to appear in Google Play Store highlights?

[@DariusMora]

Thanks for the suggestions, I might

[@edensharaby5921]

Hey, thanks for the video! Wondering if you can make a video about achieving high rank for popular keywords.

[@DariusMora]

Thanks for the idea!

[@evrimdemir1327]

thanks!

[@DariusMora]

You bet!

[@wardabutt3328]

Is adding keywords ios description is useful i think description keyword is not going crawl?

[@DariusMora]

the description is also index by the algorithm so yes, add your keywords to the description

[@hellenandrew613]

can i use this for webiste as well?

[@DariusMora]

for websites use an SEO tool like SemRush for example

[@MrMarkhorGaming]

I am strugling to find the cheatsheet

[@DariusMora]

Sorry about that, let me fix it

[@TheTeoDobre]

Hey Darius, I signup for the free cheatsheet from your video but never got an email in my inbox or spam, is it still working?

[@DariusMora]

hmm let me check if everything is working

[@TheTeoDobre]

thanks :) @@DariusMora

[@remijoel1448]

I sent my email but am not receiving any emails to get the cheatsheet... Any fix to that?

[@DariusMora]

Will check, thanks

[@asozhou]

Do you need to optimize your aso application?

[@DariusMora]

Absolutely, yes

[@tomnguyen3258]

I subscribed via email and was not sent the template.

[@DariusMora]

Hmm sorry, let me check

[@HastaLaVista6666]

I definetelly don't know how to do it, went from 30-40 downloads/day to 3-4

[@DariusMora]

Sorry about that, if you put more energy into ASO, I'm sure you can get to 300 - 400 downloads :)

[@valdsmt]

The audio is so boomy. If that can be fixed, people will stay with the vid longer.

[@DariusMora]

Thanks for the feedback, I appreciate it

[@mmustahsanraza]

I'm very disappointed that your tutorial is not about Android Please make a tutorial about Android ASO

[@DariusMora]

Thanks for the feedback, I'll see what I can do. The same strategies apply to Android.

[@rafa_nawal]

Is apptweak a paid tool?

[@DariusMora]

Has a free version as well