How To Run a Creative Strategy Session (2018 Edition)

Before starting a branding project I always hold a strategy meeting with the top executives in the company to understand the company and it's goals. My new process is a combination of ideas I took from the books "Designing Brand Identity" (amzn.to/2rQhW4e) & "Creative Strategy & The Business Of Design" (amzn.to/2Lc7sVI)
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[@MsSquarebanana]

My most recent project is working with a startup on their branding and website. It's in an industry I know nothing about (which they knew when hiring me). This is the first start up I've worked with (normally work with small businesses) and I've been feeling incredibly overwhelmed with all the information there is to learn. I've read Creative Strategy and the Business of Design, and absolutely love it. It is a lot to digest and I was feeling unsure of how to actually apply all of it in a cohesive manner. After watching this video I feel 100x better seeing how you conducted the strategy session and organized a way of gathering that information. I always forget that I don't have to do it "alone" and that my client is there to help me as well. Great video, thanks!

[@jackterry7245]

Great value and insight as always! Breaking down the barriers to access professional practice, methodologies and execution for aspiring creatives, always wonderful.

[@bravenick]

I really don't know why Flux channel has only 40k Subs. Channel brings so much value!

[@jasantana]

Lack of Marketing? Maybe.

[@FluxAcademy]

Share with your friends if you feel this way :)

[@trystonantol8685]

its youtube and the lack of people searching for this info.you can dangle info/the path to sucess infont of someone and they still wont bite.people complain about working but never even try to learn a high paying skill.look at dan loks channel,chris do,cereal entrepreneur etc....tons of value yet low subs considering the value and mass of people it could help.truth is not everyone is looking,not everyone puts in the effort to learn and even fewer actually do things to get there.

[@trystonantol8685]

@@jasantana no its lack of people searching for content like this to better themselves.they'd rather play fortnight and watch netfix than learn

[@ElUltimoPacto]

Now, 770k.

[@eth_fish]

I'm finding this content both inspiring and informative, thanks so much Ran.

[@emmanuelomole8297]

Always on point! I love your process and content.

[@lilyb2617]

Hey I just found your channel. I recently set up as a marketing consultant after 17 years with global brands. I find your channel very good and super helpful in how to position, present and work through these different stages. Thank you for putting these out there!

[@TourmalineFilms]

Amazing video mate. Awesome to see someone breakdown creative strategy so well.

[@anaguajardo5141]

I have a discovery session coming up and i'm so happy I found this to prepare for it, so much value! Thank you so much for the details.

[@peter.dimitrov]

Great and very valuable information Ran! Thanks for sharing.

[@zerpakia]

Thanks for sharing the process Ran! one of designer's biggest issues and blackouts is where to start on creative strategies! I'd love to see your website content strategy process this detailed!

[@tonibrown7071]

I’m not even done viewing the video yet and thank you. I’ve been doing 1-on-1 strategy for some time and moving into team strategy and this is valuable.

[@chienchen8243]

So resourceful, big thanks for sharing this process.

[@richardpwillan]

This is so useful. I'd love to hear a 2022 version of this. I bet you've learnt a fair bit these last few years.

[@EduwareIzekor]

Very clear explanation of your creative session nicely done!

[@johnson9768]

This content is pure gold!

[@sholombrummel1637]

I love this breakdown!

[@BrandonTigrett]

Loved the video! Very informative and laid out in a way anyone could understand. Can’t believe I waited so long to subscribe to your channel!

[@FluxAcademy]

better late then never Brandon :)

[@Maximforall]

double triple super like. Wlll adapt a lot of this. Thank you Ran!

[@danpontes]

Love you Ran! Will be ~super, super~ helpful to me haha I'm moving to the strategic side of design (I like to call it 'soft design') so that structure you presented will be a really good guide before I dive into books :D Thanks man!

[@ghidalgodesign]

Good job man! thank you for sharing. Greetings from Australia!

[@markkennedy1743]

Nice video man! Appreciate it

[@Maximforall]

I today had a meeting with a client. I used exactly your agenda and the meeting went super well. My client and I were very happy with the outcome. Thanks again Ran!

[@FluxAcademy]

Happy to hear!

[@reallusionful]

Thank you this was very interesting, it would be great to see a more in-depth breakdown of your process!

[@LH-gb2lh]

Very interesting, thanks for sharing!

[@jaaferelsadig]

Thanks again for the awesome content, would love a video on how to translate all that data into design, thats what I feel I struggle with the most.

[@denzelllj5718]

Hey Ran, wonderful content. Also I just wanted to let you know that I have joined Prospero today and it has already helped immensely with my latest Proposal. Thank you and please keep up the good work brother.

[@FluxAcademy]

So happy to hear Denzell!

[@sienadexter8814]

I wasn't expecting to see my wonderful home-country on this video! EIZEH YOPHI - great video too. Loving the content.

[@ZohairRazaa]

I am watching this from Karachi and this is saving my life! Thankyou!!!!

[@erroltiozon]

I just saw this video now. It’s few months old and why didn’t I discover this early? I’m planning to get the creative strategy book as well. Thanks for this video Ran. I don’t know how creative strategy works yet and I’m yet to discover.

[@CliffSkelliter]

You are awesome. Thanks for sharing.

[@henokzewe5103]

Highly Intelligence "Ran Segall For Life" Keep it Up The Good Job.

[@benjaminleavitt3666]

Amazing content. All meat, no filler, tastes great! I’m amazed by your drive. I would have gone straight to bed, but instead, you created a high value content video to share with us. Thank you!

[@FluxAcademy]

🙏

[@bridge_studio]

Great stuff! Are you going to keep us posted on how the project progresses?

[@LanreAdetunji]

Thanks for sharing Ran! Is this the same client from last week?

[@trystonantol8685]

2019 great video

[@Madosheet]

This is super valuable and helpful. Thanks Ran! How did you develop your brand strategy framework? How did you develop the exercises? And do all your strategy sessions last only one half day, or longer?

[@allysonmanchester9430]

I can't find the video you mentioned at the beginning of the episode - About meeting the founders first. If you could pretty please add it to the description when you get the chance. Love your videos, Thanks for your time

[@sophiahannah6854]

This was just what I needed to help clear things up for me...however when does asking the client about their budget come into it?

[@bakur1463]

Thank you that was helpful

[@FluxAcademy]

Glad to hear it! 🙏

[@asmrtingletime4611]

Could we please download the slide deck? Would be very helpful. just bought the book! :)

[@matiaspitters6058]

Thank you, Ran! I read that book not long ago and is nice to see how you're implementing the framework Douglas Davis explains. Would be great to see more videos of you detailing your discovery sessions. Greetings from Spain.

[@jansoukup3719]

sticky notes - sond like one day design sprint :)

[@bharatnarang8811]

I hope this turns into a case study video soon :p

[@gkkkkk96]

So sad he isn't doing that anymore.

[@bharatnarang8811]

Gio Karlo Birondo Did he say in any video why he isn't making those? They are my favorite

[@MrConway007]

I use a different Strategy method called CORE Strategy by the Futur. It's awesome but basically leads tho the same outcomes that you described in your process.

[@quarshcreative9974]

CORE rocks!! All thanks to Jose Caballer and Chris Do!

[@vimalpatra1440]

@@quarshcreative9974 share the video url? I have been following them recently as well.

[@vimalpatra1440]

Found it... pretty much the same thing, that I saw in most of their videos.. Just a coined term.. Nice to know!

[@mmazz414]

Hey man! Love your videos... I have a question about your "deck narrative" on your *Process & Milestone* section. What exactly is that and how does it align with the brand design?

[@guilhermeduccini1937]

Did you find out what "deck narrative" means?

[@mmazz414]

@@guilhermeduccini1937 Nope hahaha

[@nadavkeyson2909]

Great episode. The transparancy really Makes it valuable. Why dont you add more cases to your portfolio on your website? Also whats the name of the song in the beginning. Thanks, keep it up.

[@FluxAcademy]

From my experience, my portfolio has little to do with my ability to close clients. Song in the description.

[@johngodoy2929]

Hey, I just found your channel and am fascinated by what you are doing. I live in brasil and I have no idea where to start, how do I get in contact with you to talk about these things? my partner is also very curious about these processes! thank you so much!

[@mguerra79]

Hi! I've been following your videos for a while, and, considering that you did one, and a sort of mentoring, video with Chris Do, can you say, during this time, 2018, for this work you were doing, how much were you charging? Not how much do you charge now for this same work (most likely better yet), but if you don't mind saying it too I don't mind knowing it... Just to understand how you position yourself, because you also said that Israel wasn't the place where you expect people to pay premium for this services, and, for me, Portugal isn't also a place to pay premium for these services too. Cheers from... Portugal!

[@VintageVigilante]

Ran, this is incredibly useful content. Thank you for sharing! I'd love to hear what you think : Do you think it's spreading the net too wide if you start a session by asking everyone what their overall goals for the company are? I've tried this once and it worked well with that group, but I'm still not convinced it's the best way to start.

[@idee-creative]

Hi! I really like this explanation. I have a question... how do you take in all of this information that’s thrown at you during the session? Do you go away and quickly make notes afterwards? Or are you frantically writing notes all the way through? Or do you even record it? :)

[@Tanya-uf9gj]

That song 👏🏼

[@TradingConDavid]

GoStratego?

[@benjaminleavitt3666]

If you could add those books with an affiliate link into the description of this video I would gladly use them to buy these books. Maybe add them to your reading list too.

[@FluxAcademy]

done.

[@benjaminleavitt3666]

Flux it looks like there’s a fifth edition of the designing brand identity book. You linked to the old one, but do you think the new info in the 5th edition is worth buying at a higher price?

[@MannyBernabe]

Great content! Very helpful. Thank you!! I will work those process for my company. Anyone else want to join?

[@FluxAcademy]

Glad it was helpful. Best of luck! 👊

[@weronikabednarska6930]

Anyone would like to share some tips on how to do the brand strategy session with a client ONLINE?

[@professordrabhijitsayamber2299]

Om shanti k good day please