How to Build a Brand from Scratch in 2022, Plus the #1 Mistake You Might Be Making With Your Brand

[@faragangatti2217]

I am that type of person that requires extra explanations to figure some things out.... I am going into real estate in Nigeria, this is helpful though thanks, I will still work on figuring out each step.

[@martinjespersen7434]

Great video, thanks for all the work you do.

[@PhilipVanDusen]

Martin Jespersen, You're very welcome. Be sure to check out the other videos in my catalog. There's tons of great stuff there!

[@marko.cakarevic]

Thanks for all your videos, Philip. As a designer working in this space I really appreciate the way you can articulate succinctly the importance of branding in a very practical and easy to understand way. I’ll be sharing this with my team. :-)

[@PhilipVanDusen]

Thanks Marko! Glad you are sharing with your team!

[@elifriend6556]

Thank you, this gives me insight on how to make my portfolio. The reason is, I can see how marketing works.

[@mentormags]

well articulated, thank you !

[@PhilipVanDusen]

Thanks Mags!

[@shalondaswanson953]

Yes thanks for breaking that down. I’m doing the research to rebrand myself and this is what has stopped me from hitting my mark.

[@munawwarhussain4856]

Excellent way of presenting the critical topic of brand building. Thank you so much for the video! 😀

[@eugenegallagher]

Im just starting to put together my own brand after years of putting it off. Thanks for the advice Philip. Its really helped streamline my thinking!

[@hjkjhrs]

Insightful! Thank you!

[@PhilMace]

cool. I am building out the style book for my client, and this flashed out some areas I need to include with my reverse brief

[@PhilipVanDusen]

Perfect! Glad it helped.

[@jonathanwright971]

Fantastically articulated

[@asherriyaal]

Really good explanation. I like the segments you used to break this down. The eco system definitely has a LOT of parts to it, but it was easy to understand without getting to detailed in this video. Thank you!

[@bunadripp]

This is a great video! Thank you.

[@janeokon5781]

Amazing video….thank you 💝

[@PhilipVanDusen]

Glad you liked it Jane! Check out the others in my catalog!

[@chica_shtikla_kashika]

Thank you for this.

[@PhilipVanDusen]

My pleasure!

[@anitabaeten546]

Without words you pointed out to me the difference between a You Tube reaction and awriting down a inner giggle. Thx so much for all the B2B advise. Love your video's!

[@dashiajames1882]

Is it better to do a Mission Statement as a video or short paragraph..?? Or both..?? Cuz I've noticed alot of designers actually have a short video or a video & a paragraph...!! If a video what should actually be in the video..( Your background, product, how I got started)?? I actually wrote a Mission Statement but I honestly didn't like it..!! I think I put a bit to much of myself & not enough about my company. This was sooooo helpful & great advice. I needed this. Be safe..!! Thanks alot..🙂🙂

[@PhilipVanDusen]

Hey Dashia, I mission statement is actually a single sentence. It is a specific brand strategy tool that companies use. It is public facing. For instance, JetBlue's mission statement is: “To inspire humanity - both in the air and on the ground.”

[@aouatifidbenssi8593]

Thank you so much

[@markphelan7437]

Amazing video. Great content clearly laid out. I used to think that a brand was synonymous with a logo. I understand the concept of branding so much better now. The proverbial penny has dropped 😃

[@zvonimirjuric3213]

Hi. Great video . I won't to start freelance graphic design business. I won't to focus on social media graphic design for companies. I will be working alone. I wondering if the same roles apply for me that you talk about this in this video. I live in Sweden and recently I lost my job. Best regards.

[@Doragate090]

Thanks for this sir. Please can you train me personally to be a great and creative brand strategist that will be a problem solver for companies and small businesses?

[@PatriceMorris.]

One has to have Direction.

[@sarahwairimu8309]

Good one

[@rick137.pickle]

How do you find the Blue Ocean Strategy?

[@PhilipVanDusen]

Thanks @JaeyTarg! Brand differentiation and competitive brand positioning is a strategic science. Blue Ocean strategy is but one approach - and it is certainly valid, but not always the only answer.

[@rick137.pickle]

@@PhilipVanDusen thanks. I have read the book and listened to the audio book several times during the pandemic and at first I found it revolutionary but now that I want to apply it I am starting to see that it has s not practical in some sense.

[@ShondaD_]

Is it possible to be to early with building your personal brand?

[@rubiacunha4672]

Wow. Amazing video very informative. I will be contacting you help with our brand.

[@PhilipVanDusen]

Please do!

[@jagrutidadia]

Hi Philip - what a wonderful insightful video. I just requested to connect at your Facebook group. hopefully I will get in :) Love your content. Thank you.

[@PhilipVanDusen]

You'll get in, just be sure to provide your email and answer all the questions.