How To Scale Facebook Ads In 2025

[@jacobwilliams2397]

Nick why don’t you horizontally scale? You only do one campaign per account. I’ve found dup’ing to high budgets is a great way to scale fast without messing with the optimization per campaign. Thoughts?

[@NickTheriot]

I have videos on that, used to do that all the time in 2021ish era. Sucks from a longevity perspective and stability. Also a lot more work to manage

[@dybalasilva217]

Hey Nick, thanks for everything thing man! We have a question, is it still the format 1080x1350 you use for video ads on meta? Or is it 9:16?😊

[@NickTheriot]

I like 9:16 while keeping things within a 1:1 safe zone

[@EcomHustler]

@@NickTheriot where is that video for testing Fb ads in 2025? what's the name of it?

[@entertech7293]

Nick can i launch new ads in my active adset which is performing great or should i always launch a new adset ?

[@InfiniX-b5x4k]

Theriot cooking up some videos, yessir!!

[@NickTheriot]

You already know!

[@googleys]

what program do you use for the analytics dashboard?

[@NickTheriot]

Triple whale

[@Marketingfastlanes]

Great video sir 💯

[@NickTheriot]

Thanks

[@Aaron-ec1qf]

I saw for October the CPA was $33 but your target was $30. Did you scale up then scale down that month as it was going over the target CPA?

[@NickTheriot]

I’m not scaling or scaling down, just holding

[@manjunathpoojari4744]

If we have multiple products for a brand. Do you still suggest going for 1 campaign or can we build different campaign for different products?

[@NickTheriot]

More campaigns for more products dilutes focus, energy, and effort, making scaling harder and longer

[@a.mitkovski]

If you’re currently running one campaign targeting Australia and you want to expand to NZ do you just add it into your current campaign or will that ruin performance?

[@NickTheriot]

I would just create a new campaign

[@a.mitkovski]

@ thanks bro

[@jonahgigi]

You said that if a campagn wasnt hitting the target cpa, you would decrease the budget by 20%, shouldnt you just go in and turn off the under performing adsets?

[@NickTheriot]

Depends on the scenario. If it’s a new ad set we launched with a fresh set of creatives that is under performing, then yes we’ll turn it off. If it’s an ad set that is under performing, that has historically been a winner, we’re only going to turn it off when we have a new adset take majority spend with better results

[@igottheanswer]

What is the name of the site I’m you are using to with the roars and ncpa

[@NickTheriot]

Triple whale!

[@yoshicantcode21]

Hey Nick, I am pretty new to Facebook ads what do you think is a good daily budget for a starter with a low budget. Please let me know.

[@luxurrico4842]

You ever test introducing new creatives into existing ad sets?. Facebook account is always suggesting to combine assets to “avoid audience fragmentation” honestly I don’t know anyone who introduces new creatives into existing ad sets, but in theory it does make sense to.

[@JOSEPHR-h4c]

Nick i follow 1 cbo like you suggested, can i do another cbo with adv+ shopping campaign ? whats your experience on that ?

[@Marketingfastlanes]

Nick Why is there so much confusion between the roles of Meta ads expert, performance marketer, media buyer, copywriter, and creative strategist? 😅

[@NickTheriot]

Everyone has their own perspective on what their position is

[@yuliyastankevich2159]

Thanks for the valuable content! If our product has a decision-making process longer than 14 days, what strategy would you recommend for scaling? Should we focus on the last 7-14 days’ performance instead of relying solely on last-day results? Appreciate your insights!

[@jonahgigi]

Do you have a video working on a brand new ad account ?

[@NickTheriot]

Yes it’s called $0 to $30k

[@Hamza-k2-g6k]

Nick i wanted to ask that when charging performance fees, how do you guys actually calculate the increase in profit precisely 😂 Don't most clients lie spin things around when it comes to their business expenses & profits? Also if somebody charges performance fees, do you think it is better to charge a percentage of ad spend?

[@Anasbajwa__]

hey nick Can we lie on our agency website about our portfolio like putting some fake portfolios to get initial client its hard to build credibility as a new starter as your student what you recommend going and say we have not run a single ad and we can manage your 5k adspend ? i think most startups lie but i can be wrong what you think

[@stevendejongh1548]

How do you decide the hard deck for a product?

[@NickTheriot]

How much I can spend for 30 days without being emotionally tied to the results

[@stevendejongh1548]

@@NickTheriot Is there not a rule that you are using that starting daily budget should be 3 times the targeted CPA for a product?

[@NickTheriot]

I’ve never followed that.

[@stevendejongh1548]

@@NickTheriot Yeah just trying to find out what’s the minimum budget for testing a product. But logically you should start at a budget to get atleast 4 sales with a good cpa to be able to get more sales with another 20/25% increase

[@NickTheriot]

Problem with that, is until you're actually getting sales, your target cpa is a hypothetical number. Just because you set that as a target doesn't mean you'll get it. This video is a great example of us having a target of $30 but hitting $100 for the first 30 days then finally cracking $30 cpa. kzbin.info/www/bejne/kIfGl2xpq918i68

[@Hamza-k2-g6k]

Are Meta Blueprint certifications worth it for beginners to build some credibility?

[@NickTheriot]

Since they're free yes

[@Hamza-k2-g6k]

@NickTheriot starting one costs $100 and advance one are more expensive 😅

[@Hamza-k2-g6k]

Don't you think it is funny that many people while learning just technical things don't even know core basics of marketing, with terms like Product Lifecycle, 7 Ps of marketing etc? 😆

[@NickTheriot]

100% that is why I dedicate majority of my content to this

[@yoshicantcode21]

Nick do you or did you mentor Issac and Paul Han, Im looking in to getting into your inner circle soon.

[@NickTheriot]

Yes they’re in my inner circle

[@heinobezuidenhout674]

Golden!

[@NickTheriot]

Thank you!