The BEST Way To Scale Facebook Ads in 2024

[@BenHeath]

Want me to mentor you to crush it with Facebook Ads? Go here: www.admasters365.com/start?el=YTlong-BestWayToScale1124- Want my agency to do it for you? Go here: heathmedia.co.uk/done-for-you/?el=YTlong-BestWayToScale1124fbdfy

[@abzuk11]

Hi Ben, do you not offer the group mentoring for around £99 a month anymore instead of 1-2-1 mentoring?

[@nasrulislam4208]

How can i contact you ? Urgent case @benheath

[@azeemali9831]

This is pure gold! Instead of Cost per result as the metric, could I use ROAS instead? what would be the pro’s and con’s associated with this? Thank you so much!

[@Zignito]

Morning, Ben! Thanks for keeping the knowledge flowing! My revenue just plugged in and went from nearly zero to £4K-just from following your free KZbin tips. Thank you very much. ⏰️

[@BenHeath]

That's awesome, thanks for letting me know :)

[@marcellv3682]

Hi Ben, thank you always for these very instructing videos. May I know what you recommend in an early ad testing phase : meaning if we are to test other ads within the same ad set, wouldn’t it be better to start scaling by the traditional ‘campaign copy paste method’ and test new ads in a new campaign ?

[@chukwudumofoegbu]

Hi Ben, wonderful video. Your channel to a large extent has made me a quasi Facebook ads pro. Thank you. I have been running ads for 3 weeks now. A sales campaign ad, am in the real estate industry. The ad is about one of my properties, a house an selling. It is doing very well, made a sale from it already. So about a week into the ad Facebook started recommending that I convert the ad to an advantage shopping campaign. I have always ignored this because it is delivering me results so I have been afraid to radically change it in any way, I want to scale it though. What do you think? should I convert to advantage shopping campaign or continue what am doing? To be honest I don't even understand what an advantage shopping campaign really is, never ran one.

[@BenHeath]

Happy to hear that :) I wouldn't change something that's already working well. But it's probably a good idea to test Advantage+ Shopping at some point. You could do so when you are next making significant changes anyway.

[@chukwudumofoegbu]

@BenHeath alright. Thanks

[@emily6746]

Hi Ben thank you so much, your advice is invaluable to me and my one band company. I have set up a 20£ daily ad campaign. Should I ave created 4 different adds at £5 per add or spend the full £20 a day on one ad set? thank you

[@MuhammadKhan-vx7db]

Hi Ben, great value as always! Considering the rule runs at 12AM-1AM and the time range is set to the "last 3 days, including today", doesn't this essentially mean it's looking at the last 2 days? As today would have just started and there will be no real data. Is this intentional or should it be the "last 3 days" only?

[@BenHeath]

Thanks :) No it'll look at the last 3 days.

[@ahsanmaaz6677]

Ben! I have litle bit confusing in my mind about maximum daily budget cap plz explain it in simple way to me ..❤

[@BjörndeHondt]

If you have a budget of €600 starting out should you do €20 a day and wait till the campaign is profitable and then consider to scale? Or start of with €10 a day and scale the ads slowly up till €600 a month? What is you're advise use the full €600 or slowly scale to €600 in the beginning? Thnx a lot, love your video's!

[@BenHeath]

Thanks :) I would go with the first option. That way the campaign will optimize faster and you'll learn and be able to adapt the campaign faster.

[@Mallow1-y6g]

This is amazing. Thank you for this

[@MoonandMoo]

Hi Ben, I have a quick question that's unrelated to this specific video content, if you wouldn't mind casting a little light. It's regarding retargetting - here's an example= I just interacted with a brands ad on FB and showed interest by scrolling their website. I then went back onto FB and continued doom scrolling. Within seconds I was hit with another ad for the same brand. I then move to Instagram and I'm hit with a 3rd ad (all different ads). Is this Meta working its magic with the ads within this brands campaign(s) or is it likely that this brand have some form of retargetting campaign on? If it's the latter... do you have a video on this topic? Thank you

[@spelgruvan]

Should you apply this rules to all campaigns even if they are new and still in the learning phase?

[@BenHeath]

I’d normally wait until you know it can at least his break even

[@vaibhavsh227]

Hi Ben, I'm running meta ads for a US brand. It's a single product based health tech company with a purchase cycle of around 7-10 days. And with a higher AOV of around $450. The problem statement is: 1. Because of the long purchase cycle and we spend even $100 per adset with just 2 creatives, in just 4-5 days if we didn't get any purchase, we have to stop the adset or the ad creatives. Because if we keep a low daily budget ($50 per creative), then we don't even get any conversions in a week. 2. As you mentioned about the scaling part, I tried this in the past, initially in the 1st week, the adset performed and budget were increased, then from 2nd week onwards, no results and even after gradually reducing the budget automatically, the ROAS form the entire month was just 1.5 and it was not profitable. What's the best way to deal with higher AOV products with a relatively longer purchase cycle and still be profitable??

[@ronniegavriel4516]

Do you prefer using instant forms or messenger leads to generate leads on Facebook?

[@BenHeath]

Usually instant forms but you can go either way on that

[@filip_funnels]

Awesome video Ben, as always :)

[@trainerbenofficial]

Thanks, Ben. Sounds like a good solution. I’ll go test it out. Cheers!

[@samsononyema6444]

If you need anything done for you for less than $ 20, I am the guy. I am a virtual assistant and I can do anything for small business owners. Reply my comment if you want us to discuss 🙏

[@trainerbenofficial]

@ No, thanks. I’ve got Ben Heath.

[@BenHeath]

Best of luck :)

[@Lovestormontop]

Hey. im currently trying to start digital marketing as managing meta ads but i have trouble getting customers. can you recommend me any tips on getting the first customer?

[@olegsjaunosans638]

If you cant get customers for yourself, how do you want to get customers for others?!

[@BenHeath]

I got my first few customers by running ads. If you are good enough at it, you’ll be able to acquire clients.

[@Jen_Lao]

@@olegsjaunosans638 🤣🤣🤣

[@RHPrashar]

Hi Ben! Quick question: I am running ads for a local business. I have one ad set with 5 ads. The campaign has been running for 4 days and Meta has been spending almost all of the budget on one ad. The problem with this is that the other ads are barely getting any spend (as low as $0.43 a day). Meta was doing the same thing in my old campaigns too. I was thinking of having multiple ad sets with a single ad in each to force Meta to spend a certain budget on all ads. I have been considering this strategy and wanted your thoughts on it. Do you think I need to worry about audience fragmentation and/or auction overlap? I will have the same audience of about 1.7 million for each ad set, only different creatives to test.

[@-helen]

We are a small company from China specializing in AI technology development. Our latest release is a powerful AI tool that offers users in-depth market research and precise data analysis, accurately matching Meta platform tags to pinpoint target audiences and significantly enhance ad performance. Currently, we are seeking the first 10 seed users, to whom we will provide free advertising services.

[@LuizLimaCinematography]

It would be great if we could have a How To setup Hyros. I am interested but I am so tired of manual work (google tag manager, coding page, etc). So an easy tutorial would definetely get me in the door for it.

[@BenHeath]

Interesting, good to know. Hyros will do you a live walkthrough if you book a call with them. But I can have a think about what kind of can do.

[@lachlanbrandr]

Hey mate been watching from your initial how to basics videos - never used paid media on my businesses and fuck there amazing. Question I’m stuck on - we are in cosmetics and are flow is to an appointment in HighLevel calendar I’m running Leadforms w/ a button for our calendar sales page (working alright - leads do come in) Also running a leads conversion campaign optimizing for booked appointments ATM only using 1-3% llas (local market) How can I focus on getting more appointments / is it just improving creative , testing more etc? Any tips you’ve learnt on getting more calendar appointments with paid ads would be sick! Thanks again brother ❤ In your opinion

[@-helen]

We are a small company from China specializing in AI technology development. Our latest release is a powerful AI tool that offers users in-depth market research and precise data analysis, accurately matching Meta platform tags to pinpoint target audiences and significantly enhance ad performance. Currently, we are seeking the first 10 seed users, to whom we will provide free advertising services.

[@RadeSlijepcevic]

i really love ur videos! but i have one question: can u make a video about ad testing ?

[@samsononyema6444]

If you need anything done for you for less than $ 20, I am the guy. I am a virtual assistant and I can do anything for small business owners. Reply my comment if you want us to discuss 🙏

[@BenHeath]

Coming soon :)

[@wailbenlahouel1459]

The content we all want, thank you ben , a quicky plz, what's the % on a daily increased amount that will make the fb go to the learning phase again ?

[@samsononyema6444]

If you need anything done for you for less than $ 20, I am the guy. I am a virtual assistant and I can do anything for small business owners. Reply my comment if you want us to discuss 🙏

[@BenHeath]

Thanks :) It's not a fixed percentage. It depends on how much your are spending.

[@ahsanmaaz6677]

Diamond piece of content for me ❣️

[@bevmanufacturing]

Something wrong with the screenshot of your ad results. Why is it "Had delivery" and not "ad delivery"?

[@joescalia5456]

Do you start an ad with this rule or wait to see if it's a good ad first?

[@therealxha1l]

Pretty sure you can run the rule right away due to the minimum of 8000 impressions. The rule won't activate on the new ad until the conditions are met.

[@BenHeath]

I would normally wait to see if it can perform as you want data to know what to set the scaling criteria at.

[@sweeminng1992]

What is your charges for mentorship program?? It's not mentioned in your video. No point applying without knowing the charges 1st.

[@samsononyema6444]

If you need anything done for you for less than $ 20, I am the guy. I am a virtual assistant and I can do anything for small business owners. Reply my comment if you want us to discuss 🙏

[@chibuikejohn925]

Hi ​@@BenHeath, Thanks for the video, when I set up this rules, and my cpp is lower than the number I set, is there a point it gets I can pause the rules or it just continues?

[@Dimitris_Mp33]

keep it going nice video Ben !

[@BenHeath]

Thanks, will do!

[@aman0074211]

This is one of the best video I have seen. This is gold

[@FarahsadMaleki]

hey Ben, I got the Facebook (support) chat function activated 2 weeks ago, but the chat button has been grayed out since activation and I can't access it. What can I do?

[@BenHeath]

Time of day? It's not available all 24 hours typically.

[@YazanExpress]

Second view ; I'm from Gaza!

[@mujtabairfan9595]

Oh bro ❤

[@Mindset-grindset81]

God bless and protect you 🙏 ❤️

[@AdibaIslam-nj6dw]

Allah bless and protect your family.❤❤❤❤❤❤

[@YazanExpress]

Thank you 😢☀️

[@DanDan10101]

Go to Egypt bro, 110 million people are waiting for you. Your life worth more than some worthless desert.​@YazanExpress

[@sweeminng1992]

How much do u charge for mentorship program?? Is it group or 1 to 1? Price for both, please. Not mentioned in your video. No point applying if i don't know the charges

[@samsononyema6444]

If you need anything done for you for less than $ 20, I am the guy. I am a virtual assistant and I can do anything for small business owners. Reply my comment if you want us to discuss 🙏

[@BenHeath]

I don't discuss those in my video because the price depends on what you need - there are a number of different options. If you are interested the best thing is to book a free call so can be given an accurate price.

[@sweeminng1992]

@@BenHeath ok, tks. Will let u know again

[@willhu4345]

Horizontal scaling, if you’re audience is broad, isn’t Meta not likely to be making your campaigns overlap and compete as you have enough “pockets” to test?

[@budgetfriendly7]

First view sir I m from india

[@BenHeath]

Nice :)

[@samsononyema6444]

If you need anything done for you for less than $ 20, I am the guy. I am a virtual assistant and I can do anything for small business owners. Reply my comment if you want us to discuss 🙏

[@meathippie9322]

Got my account banned using your rules method. thanks.

[@DanDan10101]

Hahahaha why banned? 😂

[@BenHeath]

That's not why it got banned. Ad accounts don't get banned for using automated rules, there must have been another reason.

[@meathippie9322]

@@BenHeath Oh yes they do. I had 5 campaigns running that I put under automated rules to raise the budget every day 10%. When it was time for the rule to kick in, it banned the account with a reason(i don't remember the exact wording) that there were too many automated rules executed at the same time or smth. Luckily I got the account opened within an hour. So just be aware people.

[@Divyv520]

Hey Ben , awesome video! Your unique style really stands out. I'm a video editing specialist focused on KZbin growth, and I can help enhance your content with high-quality edits and engaging thumbnails. If you're ever open to exploring new ideas or strategies that can boost your channel further, I'd love to connect and see how we can collaborate. Let me know your thoughts