How to scale your independent design business to $1M+ - Hunter Hammonds (Dive Club S5 | E11)

Today we're talking with designer and entrepreneur, Hunter Hammonds, who has grown 5 different agencies to millions in revenue in less than a year. So in this episode we walk through the different stages of building an independent design business-starting from positioning yourself as a solopreneur all the way to scaling operations to 7 figures.
We get into the weeds about:
- Hunter’s framework for selling yourself on a landing page
- The tactics OffMenu uses to convert more leads to customers
- Why Hunter thinks MRR is a misguided metric
- What operational fat you can trim to increase margins
- How you can improve your sales calls
- + a lot more
Show notes:
- Petr Knoll - / iampetrknoll (design partner OffMenu)
- Christian O’Brian - / obrienchristian (CEO OffMenu)
- Sahil Bloom - / sahilbloom (partner OffMenu)
- Agencies
- Instrument - www.instrument.com/
- Basic - www.basicagency.com/
- Ueno - techcrunch.com/2021/01/06/twi...
Partners:
Framer: How I build websites (join.dive.club/framer-ad-podcast)
Jitter: How I animate my designs (join.dive.club/jitter-ad-podcast)
Raycast: How I do everything on my computer (join.dive.club/raycast-ad-pod...)
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Chapters
0:00 Intro
1:59 Hunter's design background
9:33 How Hunter would think about his offer to clients
15:05 How Hunter would position himself on a landing page
18:11 How to hire designers to grow
21:28 How to delegate design work
23:23 Avoiding operational quicksand
27:19 How to convert more leads into customers
31:29 How to nail the sales call
34:39 Eliminating "junk layers" of design process
41:08 Why MRR is misguided as a metric
45:52 The importance of audience building
50:03 The future of OffMenu
#productdesign #podcast #uiux

[@ThisDesignLife]

This is such a great pod/vid cast

[@joindiveclub]

Really appreciate that 🙏

[@RyanStephenAlldridge]

Outstanding, HH is a weapon. Might actually be working with Offmenu in June.

[@joindiveclub]

Oh nice!! They do great work

[@yasirmohiuddinn]

Incredible listen. Loved all the well thought out questions, really drove this episode to be quite instructive.