How To Sell $6/lb Chicken - AMA S4:E3

Get more money for your pasture raised chicken.
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[@ExtremePrepper]

Is pasture raised chicken worth $6 a pound? . . . I would answer that it is cheaper than chemotherapy, or heart surgery. I am happy to pay a premium price for sustainable, locally produced, healthy food. We need to do a better job educating the public. I hear so many people say they can not afford healthy food . . . yet they have a $1,0000 smartphone, $100 a month cable bill, Netflix, Spotify . . . the list goes on and on. My attitude is the most expensive thing you can eat is processed food, since you need to calculate in your health care costs. Really enjoy your videos, and hope more and more people will see the importance of paying the real cost of healthy food.

[@dj_ath]

Extreme Prepper thanks for making me laugh. I love it. So true though. I raise my own for myself. I live in cattle country. We don't have chicken broiler farmers in our area so I'm on my own and I won't pay 6 a lb. Let them New Yorkers pay that ridiculous price

[@LetTheWritersWrite]

Sounds like the logic Saladmasters uses to sell you a $7000 set of pots and pans. There's not much science behind claims on organic, grass fed, or chemicals in food, or any of that. The reason why Europe is quick to ban everything is because of their left leaning policies and zeal to regulate everything. Doesn't mean that our USDA and FDA isn't doing their job. Now, if you can prove it with the flavor then you can charge a premium. Otherwise, this is just another marketing scheme.

[@ExtremePrepper]

@@LetTheWritersWrite Hey you are free to eat all the Glyphosate laden GMO processed "food" as you like. Hey, Monsanto says it is safe to drink glyphosate, so it must be true. Argue all you want about science, I prefer to rely on common sense and wisdom . . . when given a choice, I choose to eat products without poison and genetic modification.

[@LetTheWritersWrite]

@@ExtremePrepper I'm just playing devil's advocate here so hear me out. I can go to costco right nowband buy whole ORGANIC chickens for about $2 a pound. How does $6/lb chickens even compete unless you use very persuasive marketing tactics? And John's chickens aren't even organic. A very honest question here.

[@paulmcwhorter]

@@LetTheWritersWrite Thanks for the comment, and I enjoy the dialog. I would answer your question like this . . . if you trust Costco, or if you think chicken is chicken, and you think things will always role along like they are now, then you should probably buy from Costco. If you are like me, and believe that much of our critical infrastructure is operated in a manner that is not sustainable, then I want to today be buying from folks like John. Should our supply chains be interrupted for whatever reason, the folks like John will do business with his long term established customers. I try to be as food independent as I can, and in areas that I am not food independent, I purchase from local producers who are operating in an organic and sustainable fashion. Do I pay way more for food than most folks? . . . yes I do. At the same time I am 58 years old, on no medication, in robust health, and feel great. The typical response to those facts are that I am just lucky, and it has nothing to do with lifestyle choices. if you believe that is the case, I invite you to play this game. Go to the grocery store, and look in people's carts, then look at their bodies. It really makes perfect sense. So, for me, I will pay 5X for my food in order to support local producers, buy sustainably produced, fresh, GMO free, glyphosate free food.

[@sofakinggood5829]

Outstanding again. I have struggled with selling a $25 chicken but I routinely buy chickens at that price.

[@douglasrossini3533]

Hi john, I'm from Brasil and I'm learning a lot from you. I wish you and your staff health and success! All the best.

[@billyd.6380]

Great Video!! Very educational. Love all your videos

[@buckswild5331]

I like that a lot of your advice comes down to '"you need to do a lot of market research"

[@LetTheWritersWrite]

Is that sarcastic? Lol. I'm going to watch your channel by the way. Looks interesting

[@buckswild5331]

No! It's good advice! John has great info but ultimately we all are responsible for knowing our local markets. Lots of business owners get excited to start and don't do the research.

[@ewellacres]

I find that one of the most important aspects of profitability is breaking down the products you produce managing the costs of each stage of operations. By analyzing each one it will better allow you to increase your profitability.

[@claytonschase]

New to your channel but the outro alone earned my subscription.

[@user-zl7uu5xv9s]

AWESOME VIDEO AND SUPER

[@antonhuman8446]

Well done. Again! Thanks!

[@Bamaman14k]

I'm glad you answered that question, actually I'm glad I looked in your videos to see if there was an answer for that question, how you get $6 a pound for your chicken? I live in Mobile Alabama and down here there is no way to get $6 a pound for chicken. Even our Whole Foods, non-GMO, organic, pasture-raised, sells chicken for $2.99 a pound. So I guess it's just the part of the country you're in, and your targeted market. thanks for making this video it answered my question and I'm going to look through your videos before I ask you any questions to see if they've already been answered. Love your channel, I'm a new subscriber, I will continue to follow. I'm going to build one of your chicken tractors as soon as I get the book. Love from Alabama, Jimmy

[@tannertuner]

Yep in South Georgia surrounded by chicken farmers growing chickens for Claxton, Purdue, Pilgrim’s Pride and probably a few others and you can buy that locally sourced chicken at Walmart for less than $1/lb for whole fryers, (no, it’s neither organic nor pastured), trying to sell chicken at $6/lb is going to be a tough sale. None of our grocery stores even carry pastured chicken. You might find something labeled organic for $2/lb, but that’s not what John is selling.

[@justinslaughter3968]

Does anyone know the best place to get bulk organic chicken feed for broilers? Im experimenting with making my own but would like to find a good feed.

[@xyooj96]

what are your expenses for raising the chicken and how many pounds is the chicken selling for $6 per pound?

[@glacierheat34]

Thank you

[@littlewhitedory1]

AMA, when will we see your farm? I'm kind of curious about the condition of your chicken tractor setup out on your pasture. Are you covered in snow, how much time will it take before you can get the tractors out on pasture after your spring melt? When do you have your first batch of chick's scheduled for?

[@harveyclark2030]

out to the pasture 4 week of april

[@blackpearlmetal6319]

Porter Road sells a whole pasture chicken online frozen for $27. 3.5 - 4 lbs. 1 acre at 600 chickens is over $16,000 every 60 days.

[@jperiksen]

Question, what do you use for giblet bags?

[@peachyashes1]

Totally went to the website to purchase the book and then I saw that it's APDF download that costs more than most of my college hardback textbooks

[@loudwirefarm5795]

How do you market your chicken?

[@glenncollins294]

How to get your book

[@rebeccagrider7359]

Getting good quality feed at a reasonable price is tough here. Please speak about that more.

[@fulcrumswacademy8892]

Where/who do you Market toward especially starting out? 🤔

[@farmmarketing]

If you’re just starting out market to friends and family. They will give you the most honest feedback and you will learn a lot.

[@sisbrogaming1072]

Where can I chicken in USA I need a lot like 3 ton

[@realitybusinesstvmillionar2766]

would love to come interview you on reality business tv!

[@adamwarren1918]

You could have answered that entire question with "I live in CT" end video.

[@conneryoung4197]

Do you do on farm slaughter or send off your birds? My question is about the legal sale of meat.

[@ralphy1989]

Your exempt up too 2000 birds a year.

[@farmingjobe1564]

I sell mine for 3:50 a pound I could try for 4 but a lot of people where I live sell for 3:25 to 3:50

[@rjbz554]

You need to add Value...what can \you do that will make it worth it for people to pay that xtra 12%

[@jerryperez628]

I'm very interested in raising pastured Cornish Cross Broilerd on my Acre of land but I'm afraid it will attract hundreds of rats, any advice on rat control?

[@24revealer]

Buy an air powered pellet gun with night vision.

[@ralphy1989]

5 gallon bucket with water with a flip top.

[@gamechangertmc3994]

Build your 2 fences around The area your gonna Use poison the space between the 2 fences And set traps as well

[@anytirellc]

i feel bad charging $2.50 that's over 100% mark up

[@sisbrogaming1072]

Buy

[@coziii.1829]

Wow 6 bucks a pound I have people selling a chicken for 6 bucks total . Eggs are 2.50 a dozen Wow

[@LetTheWritersWrite]

$5 for a whole rotisserie chicken at Costco though...

[@onedazinn998]

It's a loss leader...all grocery chains have their deals to get you to buy their other too high price goods. We wasted money belonging to Costco...what a waste of a couple hundred dollars. If you grew your own chickens then slow roasted it in the kitchen...you would not see 5.00 as a fair market price. At my local Kroger's it's 9.00 for a cooked bird (and I guarantee it's not organic).

[@LetTheWritersWrite]

@@onedazinn998 That's a very valid point. Costco is a cult lol. Even Sam's makes more sense for bulk purchases. But regardless, sometimes that huge buying power DOES provide us with better prices. Does it affect smaller businesses? Sure it does. But here in my little town our local stores are MORE expensive and their customer service sucks. So I go to walmart once or twice a week instead where I know things are fresh and I can get a refund if something breaks. The sad truth.

[@onedazinn998]

I live outside of a 2 street town & I just have to support local, small businesses as I can. We have one small grocery and one hardware store. I was used to buying organic and now I can't unless I drive 40 miles. It means I pay a bit more, I wait longer, get less choice, but if we don't support small businesses & let them know what we want to see in the store they too will die off and the community suffers. I buy what I can from them, but once a month I still have to go to bigger city stores that offer more selection and organic foods. Those of us who live rural especially need to vote with our dollars and our voices if we don't want to just wind up with buying from giant conglomerates who don't always support their own country's economy.@@LetTheWritersWrite

[@tannertuner]

Oneda Zinn that is an interesting point about getting you in the store to buy their other overpriced items. We are too far from a COSTCO or Sam’s to make it worth paying the membership fee. But our local grocery chain does have weekly sales flyer. Problem is, if T-bone is on sale this week, they won’t have ribeye on the shelf, or if they do there is very little of it and it’s 3x the price it will be next week when it goes on sale. But we get frustrated with the grocery store chains because they never have everything we are looking for. So since we wind up at Walmart out of necessity, we may as well start there (except when ribeye or roast are on sale). As to chicken, we live in the middle of chicken growing country. There are at least 3 chicken companies represented in pretty much every county everywhere with one headquartered an hour away. And while it is neither organic nor pastured, we buy chicken at Walmart grown by local farmers for 99 cents a lb for whole fryers, or they’ll rotisserie cook them for you for $5 (probably about a 3 lb bird) every day.

[@greenboyatgafarms2250]

Who in there right mind would pay that for chicken. We raise chickens and hogs and never had I seen that price for chicken. But your also up north so that speaks for itself.

[@PAFloridian]

Connecticut? Poor guy.

[@baconneggs2406]

So you should be able to sale cows for around 30k each 😂

[@jasonmorin5894]

Depending on breed, you can. Wagyu go for that. I've got uncles that raise registered Simmentals that occasionally go for that as well.

[@tannertuner]

Jason Morin that’s for bulls for brood stock, right? Around here the farms that do grass finished beef won’t even get more than $12-15k for a typical 700 lb carcass at retail selling in one lb packages, not bulk. I used to raise conventional style beef cattle up to almost 30 years ago. The more cross bred the yearling was the better the beef was, and we had less trouble with disease. We sold it then at $1.10/lb plus cutting and wrapping by the half or whole carcass. And inflation in that time period is only about 2X according to the bureau of labor statistics, which should equate to $2.20/lb today. It’s very hard for me to wrap my head around paying $12-$16/lb for ground beef or $25/lb for ribeye when the local grocery store puts it on sale every other week for $5.99/lb.

[@jasonmorin5894]

Yes my uncles raise registered Sentimentals for breeding. Wagyu however goes for $50 a pound retail. The point is that if you produce a premium product, you can get a premium price. My uncles both raise premium cattle that improve genetics of entire herds, thus allowing a rancher to get more per pound on his output. Premium value begets premium price. If you're okay with paying $5.99 for a pound of steak on sale from a feed lot steer, that's fine but that will hopefully soon be a thing of the past. Regenerative farming, Flerds, and carbon sequestration are the future of farming I believe. Look up Greg Judy and Joel Salatin.

[@tannertuner]

Jason Morin I’m very familiar with Sallatin. But there’s a problem with the theory. That is you have to have money in the consumer base to be able to consistently command a higher price. In economics “demand” = “money available for purchase.” Yes, wagyu might bring $50/lb, but only a handful of people can buy it. And even then it isn’t a daily staple. It’s an occasional luxury. If the American wage base doesn’t get back up to what it was before 1980, you don’t have demand. If steak goes to $20/lb, you’re going to see a lot of rotting meat. Because the number of people who could afford that price can’t eat enough meat to support production. That’s the problem with the entire American economy. We can’t AFFORD to buy products made by American labor because too few people make enough money to afford it. We used to have good wages for unskilled jobs. But we sent that overseas so that the millionaires could pocket the difference. And now demand - money available for purchase - can’t support supply/production. The supposed “benefits” of this kind of economy is that we can supposedly have a better standard of living for fewer dollars. A 60” flatscreen costs less than a 19” tube TV cost 40 years ago, for example. But that’s not how you build an economy that demands higher paying jobs. And it’s certainly not how you get $20/lb for steak or $6/lb for chicken. And what do they do when the economy hiccups? The first thing they do is pull more money out of the consumer base and put it in their pockets when the way to minimize economic damage would be to pour more money into it. We do everything backwards.

[@dungeonmaster6292]

​@@jasonmorin5894no one will be eating meat in 20 years

[@deannaspencer8988]

All Stores 900,000 Poultry Direct 900,000 Now Please Lower the price of all Brands of Military Equipment and Local for All Brands of Frozen Chicken Products Now 900,000 That's Too Much $$ 900,000 Now The Whole World 900,000 Now 🙏 🤲 🕍 🕌