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Here is the link for Merchant Cash Advance Success Blueprint; businesslendin...
When selling a highly competitive product such as an MCA, it's important to understand the type of contact you are in contact with and also understand what stage of their research they are on when it comes to accepting your offer.
1.) they have no idea what an MCA is, they want to get a "loan"
2.) they know about MCA but not sure if that's the right fit for them.
3.) they know about MCA and they know that they can't get a loan from traditional banks, they are looking for the MCA company that will give them the best rate.
All 3 requires different approaches and follow up sequences..
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