How to Sell Microgreens?

So you know how to grow microgreens, but can you sell them?! In this video we discuss everything you need to know about how to move your product and establish a client base.
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Timestamps:
0:01:08 - Farmers' Markets
0:07:14 - Home Deliveries
0:10:57 - Restaurants
0:24:35 - Super Markets
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[@denniskatinas]

What happened? Why did you stop making the vids and what are you doing now?

[@peatjones]

Just started due to high grocery prices honestly and im about to crop my first harvest of spring mix. Its probably the easiest thing i ever tried lol as a weed grower theese things are fucking nothing to grow.

[@Squint1222]

What an awesome video. My daughters and I have been thinking about starting our own micro greens business and the information in your video I believe will be very helpful. Thank you for sharing 🙂

[@robertmartin513]

How's the business going? I hope your family has been successful and I would love some motivation to get my business started.

[@Hat0r1Hanz0]

Did you start ??? would love some motivation to get my business started as well

[@Nattidaddy]

How about a update on you’re business ? How’s it going today ?

[@Nattidaddy]

@@Hat0r1Hanz0what steps have you taken so far in the process I’m begging mine now just got a nice rack with grow lights for a good deal so I’m pretty stoked

[@carlhammill5774]

@@Nattidaddy how is it going? We will be starting over next few months.

[@maxmacklin8117]

Great video. What size are the containers in front of you and how much do you charge?

[@JustThinkingAboutIt-i5k]

Thank god, somebody is giving us what we need...how to sell the damn things

[@Thsicnfnsjsbxnf]

Super interesting and super useful. Exactly the video I was looking for! I wish you and your business the best!

[@bmay66]

Hi I just wanted to let you know I truly appreciate your videos they've been extremely helpful in developing my business. If I could ask you the question regarding pricing with restaurants. I have a restaurant that would like me to grow cilantro for them. And was just wondering if you might share with me what you charge for a 10x20 tray of cilantro. It takes quite a bit longer I didn't know if you charged more because of that or not.

[@GreenPaperProducts]

Thanks for being such a wonderful resource for all those Microgreen growers out there!

[@BienGuapo]

I second this

[@abdusalampalakkal5421]

Me important this way

[@Greatlakeskyle.]

I appreciate how normal you are haha. Makes things easy to follow.

[@dimatripp1893]

you should see my notes hahaha! This was wicked! Thank you so much sir!! Have a blast day!

[@HotDoggin75]

I appreciate the insight on selling with this video. I grow all kinds of microgreens, but I live in a town where people have shriveled buttholes and dont like to spend money much. I'm hoping some of your tactics work for me as well. Thank you

[@PrincetonMicrogreens]

Haha! This comment made me laugh 😂 Good luck a bs let us know how you make out!

[@nancyfahey7518]

You can be flexible in your prices. My little town in Florida is not going to pay New Jersey prices. And I'd rather allow them to buy it for good health. I'll still make a profit.

[@IshaniMehta]

That's a wonderful way of looking at it Nancy .thanks

[@coconutsoda92]

How long can you regrow cut greens? Do they eventually just stop growing when the seed runs out of energy, or is there X amount of times you can cut and regrow? Also do the greens lose nutrients the more they're cut and regrown? For example, will the first grow be more nutrient dense than second, third, etc? Thank you!

[@johnnieheard2805]

Loved the video! Great content. I would like to know what’s your pricing for each container you sell your microgreens? At the end I heard you say $6 per container but didn’t say what size. keep sharing great information. Thanks!

[@PrincetonMicrogreens]

6$ for 2oz :)

[@johnnieheard2805]

@@PrincetonMicrogreens ok thanks for making this video

[@joelbrock6561]

Nice video 🙂 Would you suggest selling the smaller containers at farmers market or the flats ?

[@christianrt2183]

I’m just starting my micro green/produce business and this is definitely helpful info esp for farmers market info!

[@TenzinKSG]

If the supermarkets are selling 500grams for just $2, how are we small sellers even to compete? Thailand here. Won't the restaurants just buy their supplies from them instead of us when our price is more than 10 times higher?

[@BecomingVT]

This was a very helpful video for a beginner just getting started in the micro greens journey, THANK YOU!

[@karimatek6692]

Thank you for all the useful advice, can you recommend a seeds supplier in bulk?

[@jennifersteeves5482]

Example: if you sell a tray to a resstaurant in full, do you send a live tray or fill with soil? Or use fibre mats?

[@arceliabernathy339]

Thank you for a great step by step information on marketing for someone who does not have any experience in selling microgreens.

[@freogirl7956]

Awesome information and advice in this video.. It would be great to see a video on setting up and selling at the Farmers Markets.

[@espem88]

Came across this video while doing research to start my own grow business. The info you provide is an excellent resource, thank you! I took notes. 🤓

[@jimmyminor2072]

Thanks looking for a small business to start.

[@linasun0210]

Thank you for the information. I am currently living in the same state as you. I live all the way up north. I know I don't need a license from the Department of Agriculture. What type of license is needed from local health department? Do they come to my house for inspection? Can you please advise. Thanks a bunch! 😀

[@PrincetonMicrogreens]

The NJ dept of agriculture is part of Rutgers. I spoke with them and you do not need licensing or anything to grow/sell microgreens. Just make sure you have farmers market and business liability insurance, along with a business license.

[@linasun0210]

Thank you for the fast reply! One more question. Did the local health department come to inspect your grow room? Health inspection?

[@PrincetonMicrogreens]

@@linasun0210 no

[@cerenademe9433]

@@PrincetonMicrogreens Do you have any suggestions for how to find out what one's particular state's requirements are? (Or do you happen to know anything about Utah's requirements? ;) ) Great videos - just subbed!

[@PrincetonMicrogreens]

@@cerenademe9433 call your local usda www.fsa.usda.gov/state-offices/Utah/index

[@mrkery9235]

It's actually really easy to grow I woke one day and made them it's super easy.

[@RealtorMandy]

Thank you so much for the video and information! Could you go over prices? I live In Pennsylvania

[@glenncapitanio3706]

Peter, Great video. I was wondering what size containers those are on the table? Can you please go over pricing of the sizes on the table, what you sell them for (ie) per ounce or per container and also what you sell your top 4 microgreens for? Say Pea, radish, sunflower, broccoli? Thank you so much for your information. Regards, Glenn

[@PrincetonMicrogreens]

princetonmicrogreens.com/wp-content/uploads/2021/02/Princeton-Microgreens-Catalog.pdf Check this out!

[@sust8n]

Thanks for all the good info. No problem with rambling when you're sharing good info :)

[@eugenemichael6515]

I was going to join the VIP group but I just can't justify the tax, regardless how small.

[@bostonmacosx]

This could've been done in 65% of the time....brevity wins...

[@victorrosales3798]

Hello! Thanks! Excellent video!! just got a question. Does it needs some kind of permissions or regulations to be sell?

[@logantauson789]

This was outstanding!!! Loved the content & just they way you presented very down to earth. Congratulations on your success & much gratitude for sharing your experiences. Takes guts to start up, takes heart to keep it going.

[@tysonpetroff9592]

Thanks for sharing! I can tell you worked hard to gather that info for us.

[@gabrielmorgans7651]

What type of license is needed to sell microgreens? Is any insurance needed and what type? Thanks for all the helpful content!

[@PrincetonMicrogreens]

Depends on your state, but usually no license needed for most states. After talking with our local state offices, you don't need much of anything if you are doing less than $25k a year in sales. After that you just need periodic inspections. Again, every location has independent laws and restrictions that you would need to research and follow.

[@PrincetonMicrogreens]

Also we have a standard business liability insurance for restaurants, and a $300 farmers market policy which you can find anywhere online. We use Next Insurance.

[@Spartan19879]

Do people ask if it’s inspected?? And if so in Canada how do u make it a buisness according to the governments standards for inspections

[@alidamani6504]

Why can’t we ship it online through state is it because like the product will spoil in the delivery system or because there’s is just not the product is not that widely sought out?

[@tonirobson2358]

Hi I am in Australia and have been trying to source the trays you use. Can you please tell me where you source your trays thank you

[@Nunyabiz29485]

Farmer's markets are sooo like clubs. Hard to get intom been on a waiting list for over 6 months 😖

[@tomcammarato5723]

Can you talk more about your containers , size, how much they hold, etc. Thanks

[@PrincetonMicrogreens]

I can make a video on this for sure!

[@robertmartin513]

How have I not found you sooner. Im impressed with this presentation and look forward to exploring your videos for knowledge and inspiration for my aspirations.

[@robertguay3773]

Problem with sending trays once the true leaf sprouts a lot of them go really bitter and stringy

[@chrisboyce1]

May i ask you what you charge on average for a pound of microgreens or 8oz to restaurants

[@chosen1854]

Funny, home deliverys to rewards system to home deliveries.

[@ismeryrivera9724]

I LOVE this video! Wow, thank you so much for offering these tips and advices!

[@mtariquegauri]

Hi can you tell which book you were using at 11:48 ? Can you pls share

[@Nuhn-m1n]

Thanks for the information! Keep it coming!

[@Max_Janszen]

I learned what /CCBCC means today, wow im way too young lol

[@SwiftsScents]

Great tips! Thank you!

[@jennifersteeves5482]

May I ask what the jars of spices are on the black shelf? Do you make the spices or do you buy bulk and fill the jars and sell?

[@Nfinitebeing]

I believe these are the seeds he use in growing the craps 😊

[@tebogofilipo7151]

This has opened up my mind to the unknown 👏

[@jenniferoviawe]

This is so crazy. I was literally thinking of putting a picture portfolio of all the microgreens that I could sell. I already do this with my curb painting, and it helps 20000 %. Most people don't want to hear the yeppung, so they just focus on the visual.

[@janmcvey100]

Hi Jennifer, I can so relate to you. I too, was thinking about curb painting. I had mine painted several years ago and I absolutely think it’s a great idea. Did you put your painting tools together from scratch? I did see online where someone was selling it as a kit. Microgreens I would like to start growing for myself and then possibly do more.

[@snowyparker1462]

When you tell your home delivery customers you have crops in stock how often does one or two of them sell out a crop? I'm just wondering if you often have to tell people you are out of stock even after you've sent the email that you have some...

[@PrincetonMicrogreens]

It happens occasionally but not too often. I know how many containers my customers usually order on a weekly basis and always grow a tad bit extra. I also keep a very close relationship with several dozen of my customers to the point where they even text their orders in to the company account. I can usually respond within seconds and keep tabs on inventory live. Any extra greens I have left over I either eat myself, or I have a neighbor that likes to buy a good amount of my leftovers for 1/2 off. If I have a lot left over, then I donate them to the local culinary school down the street.

[@kk20421]

Hey!! Do you put a lid on the greens when you sell full trays to restaurants? If so.. do you use the humidity dome sold from bootstrap farmer for your tray lids?

[@PrincetonMicrogreens]

We use humidity domes for traveling, but the restaurant doesn’t keep them on themselves 😊

[@clodoaldomarques401]

Super honest, real thing.... thank you very much for your precious time... little words..."No pain No gain" God bless you and your business.

[@thehazelnutspread]

It kills me to WASTE money on the plastic packaging. Is there nothing better out there than that horrible plastic clamshell stuff? They charge such a high price for the containers and they really aren't recycled. I'm leaning towards biodegradable bags, even though the presentation isn't as nice.

[@KyleDeacon-n8t]

You don’t just want to go to Chili’s down the street 😂

[@Gen4505]

Your videos are inspirational and very informative and helpful! Thank you for taking time and effort running this channel. My wife and I are planning to start growing micro greens for profit. We have been doing this for personal consumption, but now want to expand and try to actually make money on growing sprouts. My question is this - do we need license for growing and selling what is considered food? We live in Florida. A while ago we found a farm locally that sells very good raw milk and other natural products. They simply placed a label on some products “Not For Human Consumption” and walked around certain “obstacles”. Anyways, do you have any experience and advise on how to find answer to my question about need for a license?

[@hilarymoshman102]

You need to ask your state Department of Ag. As for the raw milk, this is the typical workaround specially for raw milk and nothing else.

[@GilbertGarcia_ojoartstudios]

Awesome video! Viewers, it's also understandble in x1.75 speed!

[@yvettethornton6864]

Great content. If starting a microgreen business from my home, in New Jersey, what may be the specific town/state licensing requirements and basic business parameters to consider. I realize that different areas have different rules but cant find information on NJ hom- based business other the NJ Cottage Law for non-perishable foods. Please direct me to the information to legally start a microgreen business in my state. Much appreciated and thank you!

[@millwallranger5657]

how do you work out your pricing?

[@jc6226]

I will not be doing farmer's markets even though it would only be 1-2 days per week at most. One day at farmer's market can turn into a 12 hour day very quickly, and you have to be able to extend your cold chain which is not easy or cheap to do, and you never know how much you will sell. Most farmer's markets have a waiting list for space reasons, but also because they limit how many people are selling the same products. When you do get into a farmers market, there will often still be 1-2 other stands (often more established) selling the exact same product at a very similar price point.

[@bjn8937]

Great very interesting and useful video. What about cooperation shops, something common in Europe, where small producers of organic products can sell into a network of retail shops?

[@tortureddummies1672]

I believe we also have that here in the USA.

[@slushyyffa9240]

What if someone gets sick? Once the restaurant purchases the microgreens, are they responsible for any illness that could follow consumption? Mold, bacteria etc

[@victorgallardo4399]

I don't think you have a video that discusses how to structure your business. Talk about permits and insurance maybe that would be very helpful.

[@dowasho1852]

It's a great idea to use compostable packaging! But what dimension do the small, medium and large boxes have and how much produce do you put in each of these?

[@PrincetonMicrogreens]

We use 12, 24, 32, & 48oz containers and they package roughly 1, 2, 4, & 6oz worth of microgreens.

[@dowasho1852]

@@PrincetonMicrogreens Thanks for this very valuable information, Peter!

[@dowasho1852]

@@PrincetonMicrogreens Hi Peter, one more question regarding the containers. Do you happen to know the dimensions of them? I found these containers that I might use www.monouso.de/klappdeckeldose-pet-223 They're (W x L x H) 11,8 x 9,6 x 3,8 cm which would be roughly 4,6" x 3,7" x 1,5". Would that be the dimensions of your small container for 12 ounce of produce, that holds 370 ml which is roughly 12,51 us fl oz..

[@meihanglau5765]

This is such a nutritious video. Thank you for sharing. I’ll learn many things here. Really appreciate it

[@flatout5815]

Making high quality labels sounds legit in theory but there are those who care more about presentation than actual quality of goods. A thing one should watch out for in these industries. Just as many people say they're organic yet aren't or even worse people who take commercial produce relabel it and say they grew it when all they did was put it in new jars or removed a label. A farmers market issues. Best way to know what your buying or eating is to visit a growers shop and process or grow it yourself. Many will use gmo pesticides and fungicides to make sure they don't lose any harvests cause they don't want to take the risk but they won't tell you that and will sell poisonous produce so they can pay thier bills.

[@matthewmoon2463]

Interesting that you didn't talk about permits, and more of the legal side. Should you start at a sole proprietor? LLC?

[@gordonlocke5169]

When dealing with restaurants, do you expect money at the time of delivery. I’ve heard restaurants are notorious for being ‘slow payers.’ Thanks for sharing your wealth of information.

[@ShanaRitchie]

How do you know to price your products at?

[@nikhatmujeeb1599]

Hello i Awesome video. i am from India I started microgreen as a startup but I did"t get any positive response from our society .people are not aware of microgreen I was just thinking to shut off it then I saw your video I saw a ray of hope that you can give me a suggestion . please reply it

[@Skiskiski]

I love this video

[@BrunoJusti]

Also, I’d be very curious to see the brochure you designed. I also work with graphic design and would love to see some inspirations.

[@RealAmerican555]

Awesome amount of information. Thank you for being so open and honest.

[@gingermane]

Is there some bio/eko material for trays where to grow microgreens and also treys for selling them?

[@mariadrake5384]

Peter love your videos and channel! Do you offer one-on-one troubleshooting or business advise services? I have been building my small microgreen biz for about a year now in north jersey.

[@travelwithme520]

Great video! Thank you for all the information and for sharing your honest, valuable experience!!

[@evelynlane7852]

Our farmers market are seasonal. 😔

[@barnyardbrio7597]

love your effort. try not to be so nervous next time and don't use your hands so much!

[@songshiva7221]

Hi Peter !! Which Invoicing System are you currently using.

[@oraclefoundation1921]

Where did you get your rack fans from? I love the clean setup you have. Also those trays are great. I would love to find out where to source anything but black trays. Thanks for your content. Very informative and easy to listen to

[@PrincetonMicrogreens]

I have almost everything linked in the rest of my videos down in the description box! Check them out!

[@GGTanguera]

Costco

[@Fmkayla]

Thank you , I truly enjoyed listening and learning about all of what you said👍🏻👍🏻👍🏻

[@paulfredericks6477]

How close to your market do you need to be located? Can you make it in this business if you have to drive two hours to make deliveries?

[@BD-hy8bl]

New here. Great contend. Thank you for Sharing❤

[@Stay.motivated_es]

Dude im seeing this from spain, I want to start this tipe of buisness and your video is awesome.

[@chrisnwoye2394]

I am Chris I will really want to invest in microgreens but would you be my mentor on this sir?

[@carlaycaza2768]

Have you used facebook business to search possible clients near your business ? Which are your comments about this tool?

[@dianeadams9533]

Does a small business starting out need to get USDA organic certified??

[@donnamathias5973]

GOD Bless you and your family son, for wanting to stay true to quality, and honesty! You will be Blessed!😊

[@tarakennedy4402]

What is in the containers behind you on the shelf? Freeze dried microgreens?

[@Nfinitebeing]

Thank you for this wealth of information as I journey deeper into this amazing business idea.

[@webjunke]

Thanks man!! This was great information. This was the only thing stopping me from pursuing this, how do I sell them??? Thanks so much!♥️💯🤘🍃

[@gardeningtvpakistan]

#gardeningtvpk ❤️❤️❤️❤️

[@polkcountykwikdry]

Love your videos!! What size of trays should I buy and size of the shelf should I buy???

[@anthonybird2700]

very informative feeling more confident about microgreens. thank you

[@Misajoejoe1]

Thank you for sharing your knowledge! I really enjoyed this video!

[@rebelrog]

5:40 Nope, it's that way everywhere. I appreciate you being honest. A lot of KZbinr's only like to paint rosy pictures. These Farmers get to be like the farmer mafia protecting it"s territory. You realize pretty quick you best just be moving on.

[@PrincetonMicrogreens]

😰

[@Perseverance4477]

At min 21:25(ish) you said that you make "a couple hundred dollars" a week from 5 restaurants and said "probably like $3000 a month from a handful of restaurnats". There was a communication breakdown somewhere because obviously that math doesn't add up so how were you doing $3000 a month from a handful of restaurants, can you break it down a little for me. I might start going to some restaurants to sell as well, so I'm interested... Thanks

[@PrincetonMicrogreens]

$100-$200 each restaurant x5 every week. 4-5 weeks per month.

[@MrMymorph]

😂❤ luv it. Looking forward to the co2 test next.

[@dianachameleon2200]

Thank you soooo much for all your videos!!! This one was the one that actually persuaded me that the business could work where I live. I just googled and emailed 3 farmers markets to see how much they d charge for a stall per day (they all are opened once a week for a minimum of 4 hrs, luckily for me different days 🥳) and was surprised to find out that there were no people selling microgreens - so that looks to me like doing a step into the right direction!! 😊 all the info provided in the video gave me sooo many ideas and I can't wait to start! Ordered a starter kit for broccoli microgreens to see if I can actually grow it, as well as the book on growing microgreens that should be delivered tomorrow 😀 can't wait!!! Thank you so much for giving me faith! PS. One little question: when you are selling in the market how many boxes and how big of a variety did you have when you were starting? 🙏