How to Sell Wine to Restaurants: 3 Pro Tips

This video will show you how to sell wine to restaurants! Restaurant buyers have unique needs that package store or traditional retail buyers don't necessarily face. By approaching each customer in a way that addresses their specific needs and adds real value to the relationship, you'll be on your way to selling to restaurants in no time.
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[@Logan-zi4vx]

Be consistent, ask how you can be helpful to them, explain how you can be helpful, give insight how you can improve their business and give examples of how you helped another business. Show with your words and actions that you’d appreciate their business and do anything to keep it.

[@salisburycreative]

Yes- brilliant!

[@Jc444]

Started a biodegradable straw business and I’m trying to sell to restaurants. This was super helpful! Great video! Thanks

[@salisburycreative]

Justin Carvana thanks and so glad you found value in it!

[@d.p.johnson]

I'm glad I found your video. Im preparing the launch of my wine company with my target audiences being the upscale restaurants I'm a customer of.

[@bensalisbury8288]

I'm so glad you found my video helpful! Good luck to you as your launch your new wine brand!

[@nugget6694]

You are a saint me and my friend are trying to start a meadery not exactly wine but I think it should still apply

[@salisburycreative]

I'm so glad you found this info valuable! YES, this applies to mead as well. Feel free to visit my blog for many more articles! www.winesalesstimulator.com/blog AND let me know if you have any questions! Ben

[@MrDejanTu]

great content!

[@bensalisbury1852]

Thank you so much! I'm glad you found the information valuable!

[@Unnamed111-l5z]

I find your channel extremely useful: I practice my english and exploring wine industry in one time )) Thank you!

[@salisburycreative]

I am so glad to hear you are enjoying my videos! Thanks for letting me know and good luck with your English skills improvement! Ben

[@pasdetrick]

Great stuff! Thanks again for sharing :)

[@salisburycreative]

Patrick D. Lueke I’m glad you found value in the videos!

[@jamlane]

This is so incredibly useful. Thank you so much.

[@bensalisbury1852]

I'm glad you found it valuable!!

[@salisburycreative]

You're very welcome!

[@RynoP1993]

Great advice thanks so much!

[@salisburycreative]

My pleasure! Glad you liked the video!

[@mig7290]

Excellent. Really useful. I love these video's and am subscribed. But I've got just one question which I would be grateful if you could answer. You mentioned dining at the restaurant before or after sale. Is it OK to dine in a restaurant or drink in a bar before the approach/sales intro? IE Give a nice little tip to the server's and a few minutes later introduce yourself. Would they see through this?

[@bensalisbury1852]

thank you! I'm so glad you found value in my videos - and THANKS for subscribing!

[@mig7290]

@@bensalisbury1852 Hi, I have a terrible habit of writing a comment then realizing I had more to say/ask. The edit is above if you have the time :)

[@bensalisbury1852]

Ha! No problem, I do that too! What a good question you've put forth! The rule of thumb is the more you act like a salesperson the less you will sell. The main reason I would dine in a prospective restaurant is to a) observe and learn as much as I can about the wine list, cocktail menu, etc and b) as questions about who owns and/or runs the place. For example, as the server, "So, who's responsible for this wonderful wine list?" But keep your questions to 2-3 tops. Another good question is, "Who owns this place and how active are they in the day to day?" IF the opportunity presents itself "naturally" to introduce yourself to someone, then certainly take advantage of that. For example, maybe the owner comes to your table to introduce herself. Just don't ACT like a salesperson when you do all this. Keep the long-range in view. It may take several interactions to build the trust and rapport you need to (eventually) make a sale. I like to see how long I can go in a relationship before they learn I have something to sell them. Hope this is helpful. And if you are serious about this, please read this book: To Sell is Human by Daniel Pink

[@mig7290]

@@bensalisbury1852 What a fantastic answer you have given me! I was expecting maybe 2 or 3 lines and got some really detailed and invaluable information .Thanks. Really appreciate it.

[@varinderbhandohal2233]

sir please tell about legal requirements to sell wine as a trader means purchasing wine from a winery and then selling it to any restaurant,grocery store or in houses of people where party functions are organised . In canada and america

[@salisburycreative]

Thank you for watching my video! There are federal laws and state laws regulating the sale of alcohol and the laws vary by state. I am not qualified to give you legal advice. The best place for you to start is visit the Alcoholic Beverage Commission for the state where you live. This is a great source of information!

[@lornadaniel5328]

Do you have any suggestions on which publications/ press to read in order to keep up with trends in the wine industry?

[@salisburycreative]

Yes! 1) Subscribe to Mark Brown newsletter (send him an email at [e-mail] to request to be on his list. 2) Subscribe to this email: www.wineindustryadvisor.com/ 3) subscribe to this: www.winebusiness.com/wbm/

[@lornadaniel5328]

@@salisburycreativeThank you so much. :)